{"id":10225,"date":"2025-12-10T09:23:50","date_gmt":"2025-12-10T00:23:50","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%a7%81%ed%81%ac%ec%97%85%ea%b3%bc-%ec%9a%b0%eb%a6%ac%ec%9d%80%ed%96%89%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-b2b-%ec%a3%bc%eb%a5%98-%ea%b2%b0%ec%a0%9c-%ed%98%81%ec%8b%a0%ec%9d%b4-%ec%8b%9c\/"},"modified":"2025-12-10T09:23:50","modified_gmt":"2025-12-10T00:23:50","slug":"%eb%a7%81%ed%81%ac%ec%97%85%ea%b3%bc-%ec%9a%b0%eb%a6%ac%ec%9d%80%ed%96%89%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-b2b-%ec%a3%bc%eb%a5%98-%ea%b2%b0%ec%a0%9c-%ed%98%81%ec%8b%a0%ec%9d%b4-%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%a7%81%ed%81%ac%ec%97%85%ea%b3%bc-%ec%9a%b0%eb%a6%ac%ec%9d%80%ed%96%89%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-b2b-%ec%a3%bc%eb%a5%98-%ea%b2%b0%ec%a0%9c-%ed%98%81%ec%8b%a0%ec%9d%b4-%ec%8b%9c\/","title":{"rendered":"\ub9c1\ud06c\uc5c5\uacfc \uc6b0\ub9ac\uc740\ud589\uc758 \ud611\ub825\uc73c\ub85c B2B \uc8fc\ub958 \uacb0\uc81c \ud601\uc2e0\uc774 \uc2dc\uc791\ub41c\ub2e4"},"content":{"rendered":"

\ub9c1\ud06c\uc5c5(\ub300\ud45c \uc815\uc6a9\ud76c)\uc740 \ucd5c\uadfc \uc6b0\ub9ac\uc740\ud589\uacfc \ud568\uaed8 O2O(\uc628\u00b7\uc624\ud504\ub77c\uc778 \uc5f0\uacc4) \uc8fc\ub958 \uacb0\uc81c \uc194\ub8e8\uc158 \ubc0f B2B \ub9de\ucda4\ud615 \uae08\uc735 \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc744 \uc704\ud55c \uc5c5\ubb34\ud611\uc57d(MOU)\uc744 \uccb4\uacb0\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc8fc\ub958 \uc720\ud1b5\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc704\ud55c \uc774\ubc88 \ud611\uc57d\uc740 5\uc77c \uc591\uc0ac \uac04\uc5d0 \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ub9c1\ud06c\uc5c5\uc740 \uc8fc\ub958 \uc720\ud1b5 \ubd84\uc57c\uc758 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uac70\ub798 \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0, \uc6b0\ub9ac\uc740\ud589\uc740 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc591\uc0ac\uc758 \uc2dc\ub108\uc9c0\ub97c \uadf9\ub300\ud654\ud560 \uc608\uc815\uc774\ub2e4. <\/p>\n

\uc774\ubc88 \ud611\uc57d\uc758 \ud575\uc2ec\uc740 B2B \uc8fc\ub958 \uc720\ud1b5 \uc2dc\uc7a5\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uace0, \ud6a8\uc728\uc801\uc778 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc788\ub2e4. \ub9c1\ud06c\uc5c5\uc740 \uc720\ud1b5 \ud50c\ub7ab\ud3fc\uacfc \uacb0\uc81c \uc194\ub8e8\uc158 \uac1c\ubc1c\uc744 \ucc45\uc784\uc9c0\uace0, \uc6b0\ub9ac\uc740\ud589\uc740 B2B \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc778 ‘\uc6b0\ub9acSAFE\uc815\uc0b0’\uacfc \ub9c1\ud06c\uc5c5\uc5d0 \ub300\ud55c \uae08\uc735 \ubc0f IT \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud560 \uc608\uc815\uc774\ub2e4. \uc774\ub807\uac8c \ud568\uc73c\ub85c\uc368 \uc8fc\ub958 \uc720\ud1b5 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0, \uc5c5\uacc4 \ud2b9\uc131\uc5d0 \ub9de\ub294 \uacb0\uc81c \ubc0f \uc815\uc0b0 \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud560 \uacc4\ud68d\uc774\ub2e4. <\/p>\n

\uc6b0\ub9ac\uc740\ud589\uc758 \uad00\uacc4\uc790\ub294 “\ub9c1\ud06c\uc5c5\uc758 \ub514\uc9c0\ud138 \uc720\ud1b5 \ud50c\ub7ab\ud3fc\uc740 \uacf5\uae09\uc790, \uc720\ud1b5\uc5c5\uccb4 \ubc0f \ud310\ub9e4\ucc98\ub97c \ud558\ub098\uc758 \ucc44\ub110\ub85c \ud1b5\ud569\ud558\uc5ec \uc628\ub77c\uc778\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud55c\ub2e4”\uba70 “\uc6b0\ub9ac\ub294 \uc5c5\uacc4\uc758 \ud2b9\uc131\uc744 \ubc18\uc601\ud55c \uacb0\uc81c \ubc0f \uc815\uc0b0 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 B2B \uc2dc\uc7a5\uc5d0 \ud6a8\uc728\uc801\uc778 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc6d0\ud558\uaca0\ub2e4”\uace0 \ubc1d\ud614\ub2e4. \uc774\ub7ec\ud55c \ubc1c\uc5b8\uc740 \ub9c1\ud06c\uc5c5\uacfc \uc6b0\ub9ac\uc740\ud589 \uac04\uc758 \ud611\ub825\uc774 \uc8fc\ub958 \uc720\ud1b5 \uc2dc\uc7a5\uc5d0 \ubbf8\uce60 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc608\uace0\ud558\uace0 \uc788\ub2e4. <\/p>\n

\uc815\uc6a9\ud76c \ub9c1\ud06c\uc5c5 \ub300\ud45c\ub294 “\ud604\uc7ac 20\uc870\uc6d0 \uaddc\ubaa8\uc758 B2B \uc8fc\ub958 \uc2dc\uc7a5\uc5d0\uc11c \uc628\ub77c\uc778 \ubc0f \uce74\ub4dc \uacb0\uc81c \ube44\uc728\uc740 1%\uc5d0\ub3c4 \ubbf8\uce58\uc9c0 \ubabb\ud55c\ub2e4”\uba70 “\ub3c4\ub9e4\uc7a5\uc5d0\uc11c\ub294 \ub192\uc740 \uae08\uc735 \uc218\uc218\ub8cc\uac00 \uac00\uc7a5 \ud070 \uc7a5\uc560\ubb3c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4”\uace0 \uc124\uba85\ud588\ub2e4. \ub530\ub77c\uc11c, \ub9c1\ud06c\uc5c5\uc740 \uc6b0\ub9ac\uc740\ud589\uacfc\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ub9de\ucda4\ud615 \uacb0\uc81c \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc5d0 \uc8fc\ub825\ud558\uc5ec \uc218\uc218\ub8cc \ubd80\ub2f4\uc744 \ub0ae\ucd94\uace0, \ubd80\uc2e4\ub960 \uc5c6\ub294 \uc628\ub77c\uc778 \uacb0\uc81c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uacc4\ud68d\uc774\ub2e4. <\/p>\n

\ud55c\ud3b8, \ub9c1\ud06c\uc5c5\uc740 \ucd5c\uadfc \uc628\ub77c\uc778 \uc8fc\ub958 \uc720\ud1b5 \ud50c\ub7ab\ud3fc \uac1c\ubc1c\ub85c \ud301\uc2a4(TIPS)\uc5d0 \uc120\uc815\ub418\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc73c\uba70, B2B \uc2a4\ub9c8\ud2b8\uc624\ub354 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uc5ec \uc2e0\uc138\uacc4L&B\uc640 \uc5f0\uac04 \uc0ac\uc6a9 \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\uae30\ub3c4 \ud588\ub2e4. \uc774\ub294 \ub9c1\ud06c\uc5c5\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc798 \ubcf4\uc5ec\uc900\ub2e4. <\/p>\n

\ub9c1\ud06c\uc5c5\uacfc \uc6b0\ub9ac\uc740\ud589 \uac04\uc758 \ud611\ub825\uc774 \uc5b4\ub5bb\uac8c \uc8fc\ub958 \uc720\ud1b5 \uc5c5\uacc4\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0\uc9c0, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c\uc758 \ubc1c\uc804 \uac00\ub2a5\uc131\uc5d0 \uadc0\ucd94\uac00 \uc8fc\ubaa9\ub41c\ub2e4. \ub514\uc9c0\ud138 \uc804\ud658\uc774 \uac00\uc18d\ud654\ub418\ub294 \uc774 \uc2dc\uc810\uc5d0\uc11c \uc591\uc0ac\uc758 \ud611\ub825\uc740 B2B \uc8fc\ub958 \uc720\ud1b5 \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0, \uc0c8\ub85c\uc6b4 \uae08\uc735 \ubaa8\ub378\uc744 \uc81c\uc2dc\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/008\/0005288111?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ub9c1\ud06c\uc5c5(\ub300\ud45c \uc815\uc6a9\ud76c)\uc740 \ucd5c\uadfc \uc6b0\ub9ac\uc740\ud589\uacfc \ud568\uaed8 O2O(\uc628\u00b7\uc624\ud504\ub77c\uc778 \uc5f0\uacc4) \uc8fc\ub958 \uacb0\uc81c \uc194\ub8e8\uc158 \ubc0f B2B \ub9de\ucda4\ud615 \uae08\uc735 \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc744 \uc704\ud55c \uc5c5\ubb34\ud611\uc57d(MOU)\uc744 \uccb4\uacb0\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc8fc\ub958 \uc720\ud1b5\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc704\ud55c \uc774\ubc88 \ud611\uc57d\uc740 5\uc77c \uc591\uc0ac \uac04\uc5d0 \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ub9c1\ud06c\uc5c5\uc740 \uc8fc\ub958 \uc720\ud1b5 \ubd84\uc57c\uc758 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ub354\uc6b1 \ud6a8\uc728\uc801\uc778 \uac70\ub798 \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0, \uc6b0\ub9ac\uc740\ud589\uc740 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc591\uc0ac\uc758 \uc2dc\ub108\uc9c0\ub97c \uadf9\ub300\ud654\ud560 \uc608\uc815\uc774\ub2e4. \uc774\ubc88 \ud611\uc57d\uc758 \ud575\uc2ec\uc740 B2B […]<\/p>\n","protected":false},"author":65,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ub9c1\ud06c\uc5c5","_yoast_wpseo_metadesc":"\ub9c1\ud06c\uc5c5\uc740 \uc6b0\ub9ac\uc740\ud589\uacfc O2O \uc8fc\ub958 \uacb0\uc81c \uc194\ub8e8\uc158 \ubc0f B2B \ub9de\ucda4\ud615 \uae08\uc735 \uc11c\ube44\uc2a4 \uac1c\ubc1c\uc744 \uc704\ud55c \uc5c5\ubb34\ud611\uc57d\uc744 \uccb4\uacb0\ud588\ub2e4. \uc774\ubc88 \ud611\uc57d\uc740 B2B \uc8fc\ub958 \uc720\ud1b5 \uc2dc\uc7a5\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, \ub9c1\ud06c\uc5c5\uc740 \uacb0\uc81c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uace0 \uc6b0\ub9ac\uc740\ud589\uc740 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc591\uc0ac\uc758 \ud611\ub825\uc774 \uc8fc\ub958 \uc720\ud1b5 \uc5c5\uacc4\uc5d0 \ubbf8\uce60 \uae0d\uc815\uc801\uc778 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