{"id":10337,"date":"2025-12-11T08:36:28","date_gmt":"2025-12-10T23:36:28","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%a6%ac%eb%b0%94%ec%9d%b4%ec%8a%a4-%eb%8d%b0%eb%8b%98-%ed%98%81%eb%aa%85%ec%9d%98-%ec%97%ad%ec%82%ac\/"},"modified":"2025-12-11T08:36:28","modified_gmt":"2025-12-10T23:36:28","slug":"%eb%a6%ac%eb%b0%94%ec%9d%b4%ec%8a%a4-%eb%8d%b0%eb%8b%98-%ed%98%81%eb%aa%85%ec%9d%98-%ec%97%ad%ec%82%ac","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%a6%ac%eb%b0%94%ec%9d%b4%ec%8a%a4-%eb%8d%b0%eb%8b%98-%ed%98%81%eb%aa%85%ec%9d%98-%ec%97%ad%ec%82%ac\/","title":{"rendered":"&#8220;\ub9ac\ubc14\uc774\uc2a4&#8221; \ub370\ub2d8 \ud601\uba85\uc758 \uc5ed\uc0ac"},"content":{"rendered":"<p>\ub9ac\ubc14\uc774\uc2a4(Levi&#8217;s)\ub294 1853\ub144 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub9ac\ubc14\uc774 \uc2a4\ud2b8\ub77c\uc6b0\uc2a4(Levi Strauss)\uc5d0 \uc758\ud574 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ub9ac\ubc14\uc774\ub294 \uae08\uad11 \uac1c\ubc1c\ub85c \uc778\ud574 \uae09\uc99d\ud55c \uc678\ubd80 \uc774\uc8fc\uc790\ub4e4\uc744 \uc704\ud574 \ud2bc\ud2bc\ud55c \uc791\uc5c5\ubcf5\uc744 \ub9cc\ub4e4\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ubaa9\ud45c\ub294 \uae08\uad11 \ub178\ub3d9\uc790\ub4e4\uc774 \ud639\ub3c5\ud55c \ud658\uacbd\uc5d0\uc11c\ub3c4 \uacac\ub51c \uc218 \uc788\ub294 \ub0b4\uad6c\uc131 \uc788\ub294 \ubc14\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uadf8\ub294 \uce94\ubc84\uc2a4\uc640 \uac19\uc740 \uac15\ud55c \uc6d0\ub2e8\uc744 \uc0ac\uc6a9\ud558\uace0, \ud6c4\uc5d0 \uc9c4(denim)\uc73c\ub85c \uc18c\uc7ac\ub97c \ubcc0\uacbd\ud558\uc5ec \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ubc14\uc774\uc2a4\uc758 \ub300\ud45c\uc801\uc778 \uc81c\ud488\uc778 501 \uccad\ubc14\uc9c0\ub294 1873\ub144\uc5d0 \ucc98\uc74c\uc73c\ub85c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ubc14\uc9c0\ub294 \uae08\uad11 \ub178\ub3d9\uc790\ub4e4\uc774 \uc791\uc5c5 \uc911\uc5d0 \uc785\uc744 \uc218 \uc788\ub3c4\ub85d \ub514\uc790\uc778\ub418\uc5c8\uc73c\uba70, \uac15\ud55c \ub9ac\ubcb3\uacfc \ud568\uaed8 \uc5ec\ub7ec \ucc28\ub840\uc758 \ubcc0\ud615\uc744 \uac70\uccd0 \ud604\uc7ac\uae4c\uc9c0\ub3c4 \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. 501 \uccad\ubc14\uc9c0\ub294 \ub2e8\uc21c\ud55c \uc758\ub958\ub97c \ub118\uc5b4, \ubbf8\uad6d\uc758 \ubb38\ud654\uc640 \uc544\uc774\ucf54\ub2c9\ud55c \uc2a4\ud0c0\uc77c\uc744 \uc0c1\uc9d5\ud558\ub294 \uc874\uc7ac\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ubc14\uc774\uc2a4\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 &#8216;\uc9c4\uc815\uc131(authenticity)&#8217;\uacfc &#8216;\ud601\uc2e0(innovation)&#8217;\uc73c\ub85c \uc694\uc57d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \ud56d\uc0c1 \uc18c\ube44\uc790\ub4e4\uc774 \uc6d0\ud558\ub294 \ud488\uc9c8\uacfc \uc2a4\ud0c0\uc77c\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ubc14\uc774\uc2a4\uac00 \ub2e8\uc21c\ud788 \ud328\uc158 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uc218 \uc788\uc5c8\ub358 \uc774\uc720\uc785\ub2c8\ub2e4. \ub9ac\ubc14\uc774\uc2a4\ub294 \uadf8\ub4e4\uc758 \uc81c\ud488\uc744 \ud1b5\ud574 \uac01 \uac1c\uc778\uc758 \uac1c\uc131\uacfc \uc774\uc57c\uae30\ub97c \ud45c\ud604\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ubc14\uc774\uc2a4\uc758 \uc5ed\uc0ac\uc640 \ud568\uaed8\ud55c \ub9ce\uc740 \uc77c\ud654\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc911 \ud558\ub098\ub294 1960\ub144\ub300\uc758 \uccad\ub144 \ubb38\ud654\uc640 \uad00\ub828\uc774 \uae4a\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ub9ac\ubc14\uc774\uc2a4 501 \uccad\ubc14\uc9c0\ub294 \ud788\ud53c \ubb38\ud654\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc73c\uba70, \ubc18\ubb38\ud654 \uc6b4\ub3d9\uc758 \uc544\uc774\ucf58\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ubba4\uc9c0\uc158\ub4e4\uacfc \uc720\uba85 \uc778\uc0ac\ub4e4\uc774 \ub9ac\ubc14\uc774\uc2a4\ub97c \uc785\uace0 \ubb34\ub300\uc5d0 \ub098\uc130\uace0, \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\ub97c \ub354\uc6b1 \ub192\uc774\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\ud654\uc801 \uc694\uc18c \ub355\ubd84\uc5d0 \ub9ac\ubc14\uc774\uc2a4\ub294 \ub2e8\uc21c\ud55c \uc758\ub958 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \uc0ac\ub78c\ub4e4\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc758 \uc77c\ubd80\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ub9ac\ubc14\uc774\uc2a4\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0\ub3c4 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144 \uac04 \ube0c\ub79c\ub4dc\ub294 &#8216;Better Cotton Initiative&#8217;\uc640 \uac19\uc740 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ud658\uacbd \uce5c\ud654\uc801\uc778 \uc6d0\ub2e8\uc744 \uc0ac\uc6a9\ud558\uace0, \ubb3c \uc0ac\uc6a9\ub7c9\uc744 \uc904\uc774\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0, \ube0c\ub79c\ub4dc\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uae30 \uc704\ud55c \ub178\ub825\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ub9ac\ubc14\uc774\uc2a4\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \uc2a4\ud0c0\uc77c\uacfc \ub514\uc790\uc778\uc758 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uba70, \ubaa8\ub4e0 \uc138\ub300\uc758 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ubc14\uc774\uc2a4\uc758 501 \uccad\ubc14\uc9c0\ub294 \uadf8 \uc790\uccb4\ub85c \ud558\ub098\uc758 \ubb38\ud654\uc801 \uc0c1\uc9d5\uc774 \ub418\uc5c8\uc73c\uba70, \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \ud074\ub798\uc2dd \uc544\uc774\ud15c\uc73c\ub85c \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9ac\ubc14\uc774\uc2a4\uc758 \uc5ec\uc815\uc740 \ub2e8\uc21c\ud788 \ud55c \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5 \uc2a4\ud1a0\ub9ac\uac00 \uc544\ub2c8\ub77c, \ud328\uc158\uacfc \ubb38\ud654\uc758 \uad50\ucc28\uc810\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc744 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ucf1c \uc654\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ud55c \ud3b8\uc758 \uc5ed\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ubc14\uc774\uc2a4(Levi&#8217;s)\ub294 1853\ub144 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub9ac\ubc14\uc774 \uc2a4\ud2b8\ub77c\uc6b0\uc2a4(Levi Strauss)\uc5d0 \uc758\ud574 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ub9ac\ubc14\uc774\ub294 \uae08\uad11 \uac1c\ubc1c\ub85c \uc778\ud574 \uae09\uc99d\ud55c \uc678\ubd80 \uc774\uc8fc\uc790\ub4e4\uc744 \uc704\ud574 \ud2bc\ud2bc\ud55c \uc791\uc5c5\ubcf5\uc744 \ub9cc\ub4e4\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ubaa9\ud45c\ub294 \uae08\uad11 \ub178\ub3d9\uc790\ub4e4\uc774 \ud639\ub3c5\ud55c \ud658\uacbd\uc5d0\uc11c\ub3c4 \uacac\ub51c \uc218 \uc788\ub294 \ub0b4\uad6c\uc131 \uc788\ub294 \ubc14\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uadf8\ub294 \uce94\ubc84\uc2a4\uc640 \uac19\uc740 \uac15\ud55c \uc6d0\ub2e8\uc744 \uc0ac\uc6a9\ud558\uace0, \ud6c4\uc5d0 \uc9c4(denim)\uc73c\ub85c \uc18c\uc7ac\ub97c \ubcc0\uacbd\ud558\uc5ec \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uac8c \ub429\ub2c8\ub2e4. \ub9ac\ubc14\uc774\uc2a4\uc758 \ub300\ud45c\uc801\uc778 \uc81c\ud488\uc778 [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Levi's \ub9ac\ubc14\uc774\uc2a4","_yoast_wpseo_metadesc":"\ub9ac\ubc14\uc774\uc2a4\ub294 1853\ub144 \uc124\ub9bd\ub41c \ube0c\ub79c\ub4dc\ub85c, \uae08\uad11 \ub178\ub3d9\uc790\ub4e4\uc744 \uc704\ud574 \ud2bc\ud2bc\ud55c \uc791\uc5c5\ubcf5\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 501 \uccad\ubc14\uc9c0\ub294 1873\ub144 \ucd9c\uc2dc \uc774\ud6c4 \ubbf8\uad6d \ubb38\ud654\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc73c\uba70, \uc9c4\uc815\uc131\uacfc \ud601\uc2e0\uc744 \ube0c\ub79c\ub4dc \ucca0\ud559\uc73c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc704\ud55c \ub178\ub825\ub3c4 \uae30\uc6b8\uc774\uba70, \ub2e4\uc591\ud55c \uc138\ub300\uc5d0 \uac78\uccd0 \uc0ac\ub791\ubc1b\uace0 \uc788\ub294 \uc774 \ube0c\ub79c\ub4dc\uc758 \uc5ec\uc815\uc740 \ud328\uc158\uacfc \ubb38\ud654\uc758 \uad50\ucc28\uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[2901,4217,1673,2353,1674],"class_list":["post-10337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-k-","tag-4217","tag-1673","tag-2353","tag-1674"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;\ub9ac\ubc14\uc774\uc2a4&quot; \ub370\ub2d8 \ud601\uba85\uc758 \uc5ed\uc0ac - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ub9ac\ubc14\uc774\uc2a4\ub294 1853\ub144 \uc124\ub9bd\ub41c \ube0c\ub79c\ub4dc\ub85c, \uae08\uad11 \ub178\ub3d9\uc790\ub4e4\uc744 \uc704\ud574 \ud2bc\ud2bc\ud55c \uc791\uc5c5\ubcf5\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 501 \uccad\ubc14\uc9c0\ub294 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