{"id":10891,"date":"2025-12-17T07:14:48","date_gmt":"2025-12-16T22:14:48","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/dove%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ec%9d%80-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%eb%93%9c%eb%9f%ac%eb%82%b4%eb%8a%94-%ea%b2%83-%ec%95%84%eb%a6%84%eb%8b%a4\/"},"modified":"2025-12-17T07:14:48","modified_gmt":"2025-12-16T22:14:48","slug":"dove%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ec%9d%80-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%eb%93%9c%eb%9f%ac%eb%82%b4%eb%8a%94-%ea%b2%83-%ec%95%84%eb%a6%84%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/dove%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ec%9d%80-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%eb%93%9c%eb%9f%ac%eb%82%b4%eb%8a%94-%ea%b2%83-%ec%95%84%eb%a6%84%eb%8b%a4\/","title":{"rendered":"“Dove\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc9c4\uc815\ud55c \uc790\uc2e0\uc744 \ub4dc\ub7ec\ub0b4\ub294 \uac83” \uc544\ub984\ub2e4\uc6c0\uc758 \uc0c8\ub85c\uc6b4 \uc815\uc758"},"content":{"rendered":"

Dove\ub294 1957\ub144 \uc601\uad6d\uc758 Unilever\uc5d0\uc11c \ucc98\uc74c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ub2f9\uc2dc Dove \ube44\ub204\ub294 \ub2e4\ub978 \ube44\ub204\uc640\ub294 \ub2ec\ub9ac \ud53c\ubd80\uc5d0 \ubd80\ub4dc\ub7fd\uace0 \ubcf4\uc2b5 \ud6a8\uacfc\uac00 \ub6f0\uc5b4\ub09c \uc81c\ud488\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. Dove\uc758 \ube44\ub204\ub294 \ud2b9\ud788 \uc5ec\uc131\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc5bb\uc5c8\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ub098\uc911\uc5d0 \uc5ec\uc131\ub4e4\uc758 \uc544\ub984\ub2e4\uc6c0\uacfc \uc790\uc2e0\uac10\uc744 \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n

Dove\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 ‘\uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0’\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc815\uc758\ub97c \ub0b4\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. 2004\ub144, Dove\ub294 ‘Real Beauty’ \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uc5ec \ub2e4\uc591\ud55c \uccb4\ud615\uacfc \ud53c\ubd80\uc0c9\uc744 \uac00\uc9c4 \uc5ec\uc131\ub4e4\uc744 \ubaa8\ub378\ub85c \uae30\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud070 \ubc18\ud5a5\uc744 \uc77c\uc73c\ucf30\uace0, \ub9ce\uc740 \uc5ec\uc131\ub4e4\uc774 \uc790\uc2e0\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc7ac\ubc1c\uacac\ud558\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Dove\ub294 \ub2e8\uc21c\ud55c \ubbf8\uc6a9 \uc81c\ud488\uc744 \ub118\uc5b4, \uc5ec\uc131\ub4e4\uc774 \uc2a4\uc2a4\ub85c\ub97c \uc0ac\ub791\ud558\uace0 \uae0d\uc815\uc801\uc73c\ub85c \ubc14\ub77c\ubcf4\ub3c4\ub85d \ub3d5\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Dove\uc640 \uad00\ub828\ub41c \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654 \uc911 \ud558\ub098\ub294 \uadf8\ub4e4\uc758 ‘Real Beauty’ \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc5d0\uc11c Dove\ub294 \ub2e4\uc591\ud55c \uc5f0\ub839\ub300\uc640 \uccb4\ud615\uc744 \uac00\uc9c4 \uc5ec\uc131\ub4e4\uc758 \uc0ac\uc9c4\uc744 \uc0ac\uc6a9\ud558\uc5ec, \uadf8\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uac01\uc790\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \ud45c\ud604\ud558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \ub2f4\ub860\uc744 \ucd09\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc5ec\uc131\ub4e4\uc774 \uc774 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc790\uc2e0\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc778\uc2dd\uc744 \uac00\uc9c0\uac8c \ub418\uc5c8\uace0, Dove\ub294 \ub2e8\uc21c\ud55c \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \uc0ac\ud68c\uc801 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uc5ed\ud560\uc744 \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, Dove\ub294 \ub9e4\ub144 ‘\uc790\uc2e0\uac10 \ucea0\ud398\uc778’\uc744 \ud1b5\ud574 \uc80a\uc740\uc774\ub4e4\uc5d0\uac8c\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uccad\uc18c\ub144\ub4e4\uc774 \uc790\uc2e0\uc758 \uc678\ubaa8\uc5d0 \ub300\ud574 \uae0d\uc815\uc801\uc778 \ud0dc\ub3c4\ub97c \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc6cc\ud06c\uc20d\uacfc \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Dove\ub294 \uc774\ub7ec\ud55c \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc544\ub984\ub2e4\uc6c0\uc740 \ub2e8\uc21c\ud788 \uc678\uc801\uc778 \uac83\uc774 \uc544\ub2c8\ub77c \ub0b4\uba74\uc758 \uc790\uc2e0\uac10\uc744 \uae30\ubc18\uc73c\ub85c \ud55c\ub2e4\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Dove\uc758 \uc131\uacf5\uc740 \ub2e8\uc21c\ud788 \ub6f0\uc5b4\ub09c \uc81c\ud488 \ud488\uc9c8 \ub54c\ubb38\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc18c\ube44\uc790\uc640\uc758 \uc9c4\uc815\ud55c \uc18c\ud1b5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \ub9cc\ub4e4\uc5b4\uac14\uace0, \uc5ec\uc131\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c Dove\ub294 \ub2e8\uc21c\ud55c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2cc, \uc5ec\uc131\uacfc \uc0ac\ud68c\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc7ac\uc815\uc758\ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d\ud574\uc11c \uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0\uc744 \uc9c0\ud5a5\ud558\uba70, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ud76c\ub9dd\uacfc \uc790\uc2e0\uac10\uc744 \uc8fc\ub294 \ube0c\ub79c\ub4dc\ub85c \ub0a8\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dove\ub294 1957\ub144 \uc601\uad6d\uc758 Unilever\uc5d0\uc11c \ucc98\uc74c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ub2f9\uc2dc Dove \ube44\ub204\ub294 \ub2e4\ub978 \ube44\ub204\uc640\ub294 \ub2ec\ub9ac \ud53c\ubd80\uc5d0 \ubd80\ub4dc\ub7fd\uace0 \ubcf4\uc2b5 \ud6a8\uacfc\uac00 \ub6f0\uc5b4\ub09c \uc81c\ud488\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. Dove\uc758 \ube44\ub204\ub294 \ud2b9\ud788 \uc5ec\uc131\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc5bb\uc5c8\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ub098\uc911\uc5d0 \uc5ec\uc131\ub4e4\uc758 \uc544\ub984\ub2e4\uc6c0\uacfc \uc790\uc2e0\uac10\uc744 \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. Dove\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 ‘\uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0’\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc815\uc758\ub97c \ub0b4\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. 2004\ub144, Dove\ub294 ‘Real […]<\/p>\n","protected":false},"author":109,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Dove \ub3c4\ube0c","_yoast_wpseo_metadesc":"Dove\ub294 1957\ub144 \ucd9c\uc2dc \uc774\ud6c4 \ud53c\ubd80 \ubcf4\uc2b5\uc5d0 \uc911\uc810\uc744 \ub454 \ube44\ub204\ub85c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 'Real Beauty' \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uccb4\ud615\uacfc \ud53c\ubd80\uc0c9\uc744 \uac00\uc9c4 \uc5ec\uc131\ub4e4\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uc0ac\ud68c\uc801 \ub2f4\ub860\uc744 \uc774\ub04c\uc5b4\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc80a\uc740\uc774\ub4e4\uc744 \uc704\ud55c '\uc790\uc2e0\uac10 \ucea0\ud398\uc778'\uc744 \ud1b5\ud574 \uae0d\uc815\uc801\uc778 \uc790\uae30 \uc774\ubbf8\uc9c0\ub97c \uc721\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Dove\ub294 \uc774\uc81c \ub2e8\uc21c\ud55c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc5ec\uc131\uacfc \uc0ac\ud68c\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc7ac\uc815\uc758\ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[6088,3056,132,1279,649],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-dove","tag-real-beauty","tag-132","tag-1279","tag-649"],"yoast_head":"\n"Dove\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc9c4\uc815\ud55c \uc790\uc2e0\uc744 \ub4dc\ub7ec\ub0b4\ub294 \uac83" \uc544\ub984\ub2e4\uc6c0\uc758 \uc0c8\ub85c\uc6b4 \uc815\uc758 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"Dove\ub294 1957\ub144 \ucd9c\uc2dc \uc774\ud6c4 \ud53c\ubd80 \ubcf4\uc2b5\uc5d0 \uc911\uc810\uc744 \ub454 \ube44\ub204\ub85c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 'Real Beauty' \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uccb4\ud615\uacfc \ud53c\ubd80\uc0c9\uc744 \uac00\uc9c4 \uc5ec\uc131\ub4e4\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uc0ac\ud68c\uc801 \ub2f4\ub860\uc744 \uc774\ub04c\uc5b4\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc80a\uc740\uc774\ub4e4\uc744 \uc704\ud55c '\uc790\uc2e0\uac10 \ucea0\ud398\uc778'\uc744 \ud1b5\ud574 \uae0d\uc815\uc801\uc778 \uc790\uae30 \uc774\ubbf8\uc9c0\ub97c \uc721\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Dove\ub294 \uc774\uc81c \ub2e8\uc21c\ud55c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc5ec\uc131\uacfc \uc0ac\ud68c\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc7ac\uc815\uc758\ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/dove\uc758-\uc544\ub984\ub2e4\uc6c0\uc740-\uc9c4\uc815\ud55c-\uc790\uc2e0\uc744-\ub4dc\ub7ec\ub0b4\ub294-\uac83-\uc544\ub984\ub2e4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Dove\uc758 \uc544\ub984\ub2e4\uc6c0\uc740 \uc9c4\uc815\ud55c \uc790\uc2e0\uc744 \ub4dc\ub7ec\ub0b4\ub294 \uac83" \uc544\ub984\ub2e4\uc6c0\uc758 \uc0c8\ub85c\uc6b4 \uc815\uc758 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"og:description\" content=\"Dove\ub294 1957\ub144 \ucd9c\uc2dc \uc774\ud6c4 \ud53c\ubd80 \ubcf4\uc2b5\uc5d0 \uc911\uc810\uc744 \ub454 \ube44\ub204\ub85c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 'Real Beauty' \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uccb4\ud615\uacfc \ud53c\ubd80\uc0c9\uc744 \uac00\uc9c4 \uc5ec\uc131\ub4e4\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uc0ac\ud68c\uc801 \ub2f4\ub860\uc744 \uc774\ub04c\uc5b4\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc80a\uc740\uc774\ub4e4\uc744 \uc704\ud55c '\uc790\uc2e0\uac10 \ucea0\ud398\uc778'\uc744 \ud1b5\ud574 \uae0d\uc815\uc801\uc778 \uc790\uae30 \uc774\ubbf8\uc9c0\ub97c \uc721\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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