{"id":11889,"date":"2025-12-24T08:09:41","date_gmt":"2025-12-23T23:09:41","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%9e%90%ec%82%ac%eb%aa%b0-%ed%98%81%ec%8b%a0%ec%9c%bc%eb%a1%9c-%ec%a4%91%ec%86%8c-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%ea%b8%b0%ed%9a%8c-%ec%97%b4\/"},"modified":"2025-12-24T08:09:41","modified_gmt":"2025-12-23T23:09:41","slug":"%ec%9e%90%ec%82%ac%eb%aa%b0-%ed%98%81%ec%8b%a0%ec%9c%bc%eb%a1%9c-%ec%a4%91%ec%86%8c-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%ea%b8%b0%ed%9a%8c-%ec%97%b4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%9e%90%ec%82%ac%eb%aa%b0-%ed%98%81%ec%8b%a0%ec%9c%bc%eb%a1%9c-%ec%a4%91%ec%86%8c-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%ea%b8%b0%ed%9a%8c-%ec%97%b4\/","title":{"rendered":"\uc790\uc0ac\ubab0 \ud601\uc2e0\uc73c\ub85c \uc911\uc18c \ube0c\ub79c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c \uc5f4\ub9ac\ub2e4"},"content":{"rendered":"

\ucd5c\uadfc \uc911\uc18c \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc0dd\ud65c \uc18d\uc758 \uc791\uc740 \ubd88\ud3b8\uc744 \ud574\uc18c\ud558\uba70 \uc790\uc0ac\ubab0\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. \uc774\ub4e4\uc740 \ud50c\ub7ab\ud3fc\uc758 \uc218\uc218\ub8cc \ubd80\ub2f4\uc774\ub098 \ub178\ucd9c \uacbd\uc7c1\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \uc54a\uace0, D2C(Direct to Consumer) \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc811\uc810\uc744 \ud615\uc131\ud558\uace0 \uc788\ub2e4. ‘\uc5f0\ub9c8\uc81c \uc5c6\ub294 \ud504\ub77c\uc774\ud32c’, ‘\ud138\uc774 \ubd99\uc9c0 \uc54a\ub294 \ud30c\uc790\ub9c8’\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\ub4e4\uc740 \uae30\uc874 \uc2dc\uc7a5\uc5d0\uc11c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ucc3d\ucd9c\ud568\uc73c\ub85c\uc368 \uc790\uc0ac\ubab0\uc5d0\uc11c\uc758 \uc131\uacf5\uc801\uc778 \ud310\ub9e4\ub97c \uc774\ub04c\uace0 \uc788\ub2e4.<\/p>\n

\uc8fc\ubc29\uc6a9\ud488 \ube0c\ub79c\ub4dc \uc2a4\ud14c\ub2c8\ub294 \uc5f0\ub9c8\uc81c \uc131\ubd84 \ubb38\uc81c\ub97c \uc9c1\uc2dc\ud558\uba70 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc313\uc544\uac00\uace0 \uc788\ub2e4. \uc790\uc0ac\ubab0\uc5d0\uc11c \uc138\ucc99 \ubc29\ubc95\uacfc \uc548\uc804\uc131 \uac80\uc99d \uacfc\uc815\uc744 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\uba74\uc11c, \uace0\uac1d\uc758 \ubc18\uc751\uc744 \ubc18\uc601\ud558\uc5ec \uc0c1\uc138 \ud398\uc774\uc9c0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud55c \uacb0\uacfc, \ucd9c\uc2dc 1\ub144 \ub9cc\uc5d0 \ub204\uc801 \ub9e4\ucd9c 200\uc5b5 \uc6d0\uc744 \ub2ec\uc131\ud558\uc600\ub2e4. \uc774\ucc98\ub7fc \uace0\uac1d \ub370\uc774\ud130\uc758 \ud655\ubcf4\uc640 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc740 \uc911\uc18c \ube0c\ub79c\ub4dc\uac00 \uc790\uc0ac\ubab0\uc744 \ud1b5\ud574 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ud070 \uac15\uc810\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub610\ud55c, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc \ub304\uc2a4\uc628\ub354\ud50c\ub85c\uc5b4\ub294 \ubc18\ub824\ub3d9\ubb3c\uacfc \ud568\uaed8 \uc0ac\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc791\uc740 \ubd88\ud3b8\uc744 \ud574\uc18c\ud558\uae30 \uc704\ud574 ‘\ud138\uc774 \ubd99\uc9c0 \uc54a\ub294 \ud30c\uc790\ub9c8’\ub97c \ucd9c\uc2dc\ud558\uc600\ub2e4. \ucd08\uae30\ubd80\ud130 \uc790\uc0ac\ubab0\uc744 \uc911\uc2ec\uc73c\ub85c \uc6b4\uc601\ud558\uba70 \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ubc18\uc601\ud568\uc73c\ub85c\uc368, \ucd9c\uc2dc \ud55c \ub2ec \ub9cc\uc5d0 \uc6d4 \ub9e4\ucd9c 1\uc5b5 \uc6d0\uc744 \uae30\ub85d\ud558\uc600\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uae30\uc874 \uc81c\ud488\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 ‘\ubc18\ub824 \uac00\uad6c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c’\uc774\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \uc81c\uc548\ud558\uc5ec \ub354\uc6b1 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc790\uc0ac\ubab0\uc758 \uc131\uacf5\uc740 \ud50c\ub7ab\ud3fc \uc218\uc218\ub8cc\uc640 \uc54c\uace0\ub9ac\uc998 \uc758\uc874\uc73c\ub85c\ubd80\ud130\uc758 \ud0c8\ud53c\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4. \uc911\uc18c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc790\uc0ac\ubab0\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uc9c1\uc811 \uc124\uacc4\ud560 \uc218 \uc788\uc73c\uba70, \uc81c\ud488 \uc124\uba85, \uad6c\ub9e4 \ub3d9\uc120, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uae4c\uc9c0 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud558\uc5ec \uc2e0\ub8b0\ub97c \uc313\uc744 \uc218 \uc788\ub2e4. \uace0\uac1d \ub370\uc774\ud130\ub97c \uc9c1\uc811 \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uace0 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\ub294 \uc810\ub3c4 \uc790\uc0ac\ubab0\uc758 \ud070 \uc7a5\uc810\uc774\ub2e4. \uc720\ud1b5 \ub2e8\uacc4\ub97c \uc904\uc5ec \uc218\uc775 \uad6c\uc870\ub97c \uc548\uc815\ud654\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\ub3c4 \ucee4\uc9c0\uba74\uc11c, \uc790\uc0ac\ubab0\uc758 \uc120\ud0dd\uc774 \ub354\uc6b1 \uc99d\uac00\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ud504\ub9ac\ubbf8\uc5c4 \uacfc\uc77c \uc120\ubb3c \ube0c\ub79c\ub4dc \ub9c8\ub2f4\uc8fc\ub294 \uc790\uc0ac\ubab0\uc744 ‘\ud050\ub808\uc774\uc158 \uacbd\ud5d8\uc758 \uacf5\uac04’\uc73c\ub85c \ud65c\uc6a9\ud558\uba70 \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \ucde8\ud5a5\uc744 \uace0\ub824\ud55c \uc120\ubb3c \uacbd\ud5d8\uc744 \uac15\uc870\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uc7ac\uad6c\ub9e4\uc728\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud558\uc600\uace0, 5\ub144\uac04 \uc5f0\ub9e4\ucd9c 1300% \uc131\uc7a5\uc744 \uae30\ub85d\ud558\uc600\ub2e4. \ud604\uc7ac \ub9e4\ucd9c\uc758 95%\uac00 \uc790\uc0ac\ubab0\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uad6c\uc870\ub85c, \uc790\uc0ac\ubab0\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ubd80\uac01\ub418\uace0 \uc788\ub2e4.<\/p>\n

\ud55c\ud3b8, \uc1fc\ud551\ubab0 \uad6c\ucd95 \ubc0f \uc6b4\uc601 \uc194\ub8e8\uc158\uc778 ‘\uc544\uc784\uc6f9’\uc5d0 \ub530\ub974\uba74 \ucd5c\uadfc \uc911\uc18c \ube0c\ub79c\ub4dc\uc758 \uc790\uc0ac\ubab0 \uad6c\ucd95\uc774 \uae09\uc99d\ud558\uace0 \uc788\ub2e4. 2024\ub144 \ud55c \ud574 \ub3d9\uc548 \uc2e0\uaddc \uc0ac\uc774\ud2b8 \uc218\ub294 22\ub9cc \uac1c\ub85c, 2022\ub144 \ub300\ube44 \uc57d 70% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc138\ub294 2025\ub144\uc5d0\ub3c4 \uc9c0\uc18d\ub420 \uac83\uc73c\ub85c \ubcf4\uc774\uba70, \uc9c0\ub09c 6\uc6d4\uc5d0\ub294 \ub204\uc801 \uc0ac\uc774\ud2b8 \uc218 100\ub9cc, \ub204\uc801 \uac70\ub798\uc561 6\uc870 \uc6d0\uc744 \ub3cc\ud30c\ud558\uc600\ub2e4. \uc774\ub294 \uacfc\uac70\uc5d0 \ube44\ud574 \uac1c\ubc1c \uc778\ub825\uacfc \ub192\uc740 \ucd08\uae30 \ube44\uc6a9\uc774 \ud544\uc694\ud588\ub358 \uc1fc\ud551\ubab0 \uc81c\uc791 \ud658\uacbd\uc774 \ubcc0\ud654\ud588\uc74c\uc744 \uc2dc\uc0ac\ud55c\ub2e4. \ub178\ucf54\ub4dc \ubc29\uc2dd\uc73c\ub85c \uad6c\ucd95\ubd80\ud130 \uc6b4\uc601, \uc131\uc7a5\uae4c\uc9c0 \uc804 \uacfc\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc758 \ud655\uc0b0\uc73c\ub85c \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ud604\uc800\ud788 \ub0ae\uc544\uc9c4 \uac83\uc774\ub2e4.<\/p>\n

\uc790\uc0ac\ubab0 \uc218\uc694\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc194\ub8e8\uc158 \uae30\uc5c5\ub4e4\ub3c4 \ubc1c\uc804\ud558\uace0 \uc788\ub2e4. \uc544\uc784\uc6f9\uc740 \ub2e8\uc21c\ud55c \uc81c\uc791 \ud234\uc744 \ub118\uc5b4 \uc790\uc0ac\ubab0 \uc0dd\ud0dc\uacc4 \uc804\uccb4\ub97c \uc9c0\uc6d0\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc1fc\ud551\ubab0 \uad6c\ucd95\ubd80\ud130 \uacb0\uc81c, CRM(\uace0\uac1d\uad00\uacc4\uad00\ub9ac), \ubc30\uc1a1\uae4c\uc9c0 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc5d0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uae30\ub2a5\uc744 \ud1b5\ud569 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\uc0c1\uacf5\uc778 \ubc0f \uc911\uc18c \ube0c\ub79c\ub4dc\uc758 D2C \uc804\ud658\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \ub3d5\uace0 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \ubc18\uc751\uc744 \uc989\uc2dc \ud655\uc778\ud558\uace0 \uc7ac\uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uad6c\uc870\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\ub2e4. \uc544\uc784\uc6f9 \uad00\uacc4\uc790\ub294 “\ub2c8\uce58 \uc2dc\uc7a5\uc5d0\uc11c \ucd9c\ubc1c\ud55c \ube0c\ub79c\ub4dc\uc77c\uc218\ub85d \uc790\uc0ac\ubab0\uc5d0\uc11c \uc81c\ud488\uc758 \ub9e5\ub77d\uc744 \uc124\uba85\ud558\uace0 \uace0\uac1d \ubc18\uc751\uc744 \uc989\uc2dc \ud655\uc778\ud558\uc5ec \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4”\uba70, “\uc911\uc18c \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc790\uc0ac\ubab0\uc744 \uc27d\uac8c \uc2dc\uc791\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \uae30\ub2a5\uacfc \uc9c0\uc6d0\uc744 \ud655\ub300\ud574 \ub098\uac00\uaca0\ub2e4”\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/241\/0003484698?sid=103<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ucd5c\uadfc \uc911\uc18c \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc0dd\ud65c \uc18d\uc758 \uc791\uc740 \ubd88\ud3b8\uc744 \ud574\uc18c\ud558\uba70 \uc790\uc0ac\ubab0\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. \uc774\ub4e4\uc740 \ud50c\ub7ab\ud3fc\uc758 \uc218\uc218\ub8cc \ubd80\ub2f4\uc774\ub098 \ub178\ucd9c \uacbd\uc7c1\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \uc54a\uace0, D2C(Direct to Consumer) \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc811\uc810\uc744 \ud615\uc131\ud558\uace0 \uc788\ub2e4. ‘\uc5f0\ub9c8\uc81c \uc5c6\ub294 \ud504\ub77c\uc774\ud32c’, ‘\ud138\uc774 \ubd99\uc9c0 \uc54a\ub294 \ud30c\uc790\ub9c8’\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\ub4e4\uc740 \uae30\uc874 \uc2dc\uc7a5\uc5d0\uc11c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ucc3d\ucd9c\ud568\uc73c\ub85c\uc368 \uc790\uc0ac\ubab0\uc5d0\uc11c\uc758 \uc131\uacf5\uc801\uc778 \ud310\ub9e4\ub97c \uc774\ub04c\uace0 \uc788\ub2e4. \uc8fc\ubc29\uc6a9\ud488 […]<\/p>\n","protected":false},"author":17,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc911\uc18c \ube0c\ub79c\ub4dc","_yoast_wpseo_metadesc":"\uc911\uc18c \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc790\uc0ac\ubab0\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ub2e4\uc9c0\uace0 \uc788\ub2e4. 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