{"id":11895,"date":"2025-12-24T08:28:00","date_gmt":"2025-12-23T23:28:00","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%94%84%eb%9e%9c%ec%b0%a8%ec%9d%b4%ec%a6%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-d2c-%ec%a0%84%eb%9e%b5%ec%9d%98-%eb%b6%80%ec%83%81\/"},"modified":"2025-12-24T08:28:00","modified_gmt":"2025-12-23T23:28:00","slug":"%ed%94%84%eb%9e%9c%ec%b0%a8%ec%9d%b4%ec%a6%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-d2c-%ec%a0%84%eb%9e%b5%ec%9d%98-%eb%b6%80%ec%83%81","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%94%84%eb%9e%9c%ec%b0%a8%ec%9d%b4%ec%a6%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-d2c-%ec%a0%84%eb%9e%b5%ec%9d%98-%eb%b6%80%ec%83%81\/","title":{"rendered":"\ud504\ub79c\ucc28\uc774\uc988\uc758 \uc0c8\ub85c\uc6b4 \uc804\ud658\uc810 \uc624\ud504\ub77c\uc778 D2C \uc804\ub7b5\uc758 \ubd80\uc0c1"},"content":{"rendered":"<p>\ucd5c\uadfc \ud504\ub79c\ucc28\uc774\uc988 \uc5c5\uacc4\uac00 \uacaa\uace0 \uc788\ub294 \uc5b4\ub824\uc6c0\uc740 \uc5ec\ub7ec \uc694\uc778\uc5d0 \uae30\uc778\ud558\uace0 \uc788\ub2e4. \uc784\ub300\ub8cc\uc640 \uc778\uac74\ube44\uc758 \uc9c0\uc18d\uc801\uc778 \uc0c1\uc2b9, \ubc30\ub2ec \ud50c\ub7ab\ud3fc\uc758 \uc218\uc218\ub8cc \uc778\uc0c1, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \uad11\uace0\ube44\uc758 \ubd80\ub2f4\uc740 \uae30\uc874\uc758 \uc131\uc7a5 \uacf5\uc2dd\uc5d0 \uade0\uc5f4\uc744 \uac00\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ub2e8\uc21c\ud788 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc5d0 \uc758\uc874\ud558\ub294 \uc804\ub7b5\ub9cc\uc73c\ub85c\ub294 \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc911\uc2ec\ucd95\uc774 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. <\/p>\n<p>\ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub4e4\uc740 \uc774\uc81c \ubd88\ud2b9\uc815 \ub2e4\uc218\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc2e0\uaddc \ubaa8\uac1d\uc774 \uc544\ub2cc, \uc774\ubbf8 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud55c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4. \uc774\ub978\ubc14 \uc624\ud504\ub77c\uc778 D2C(Direct to Consumer) \uc804\ub7b5\uc774 \ube60\ub974\uac8c \ud655\uc0b0\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. \uc804\ud1b5\uc801\uc73c\ub85c \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub294 \ub9e4\uc7a5 \ub2e8\uc704\ub85c \ubd84\uc0b0\ub41c \uacb0\uc81c \uc2dc\uc2a4\ud15c, \ubc30\ub2ec \uc571, \uc801\ub9bd \uc2dc\uc2a4\ud15c \ub4f1\uc744 \uc6b4\uc601\ud574\uc654\uace0, \uc774\ub7f0 \uad6c\uc870\ub294 \uace0\uac1d \ub370\uc774\ud130\uc758 \ud30c\ud3b8\ud654\ub97c \ucd08\ub798\ud588\ub2e4. \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0, \uc5b8\uc81c \ubc29\ubb38\ud588\ub294\uc9c0 \ub4f1\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc815\uc758\uac00 \uc5b4\ub824\uc6e0\uae30 \ub54c\ubb38\uc5d0 \ubcf8\uc0ac \ucc28\uc6d0\uc5d0\uc11c \ud1b5\ud569\ub41c CRM \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \ub370\uc5d0 \uc81c\uc57d\uc774 \ub530\ub790\ub2e4. <\/p>\n<p>\uadf8\ub7ec\ub098 \ucd5c\uadfc \ub4e4\uc5b4 \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub4e4\uc740 \ub9e4\uc7a5 \ubc29\ubb38\uac1d\uc744 \uc790\uc0ac \ud68c\uc6d0\uc73c\ub85c \uc804\ud658\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uc9c1\uc811 \uad00\ub9ac\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \uac15\ud654\ud558\uace0 \uc788\ub2e4. \uc774\ub294 \uc678\ubd80 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\uc874\ud558\ub358 \uace0\uac1d \uc811\uc810\uc744 \ubcf8\uc0ac \ucc28\uc6d0\uc758 \uc790\uc0ac \ucc44\ub110\ub85c \ud68c\uc218\ud558\ub824\ub294 \uc804\ub7b5\uc73c\ub85c, \ub9c8\ucf00\ud305 \ud1b5\uc81c\uad8c\uacfc \ub370\uc774\ud130 \uc6b4\uc601 \uc5ed\ub7c9\uc744 \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uc2dc\ub3c4\uc774\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e8\uc21c\ud788 \ud68c\uc6d0 \uc218\ub97c \ud655\ub300\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\ub294\ub2e4. \uacfc\uac70\uc758 \ub300\ub7c9 \uba54\uc2dc\uc9c0 \ubc1c\uc1a1 \ubc29\uc2dd\uc740 \uace0\uac1d\uc758 \ud53c\ub85c\ub3c4\ub97c \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubc1c\uc1a1 \ube44\uc6a9 \ub300\ube44 \uc2e4\uc9c8 \ub9e4\ucd9c \uc131\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uc5c8\ub2e4. \ub300\uc2e0 \ud604\uc7ac\ub294 \ud68c\uc6d0 \uac00\uc785 \uc2dc\uc810, \ucd5c\uadfc \ubc29\ubb38\uc77c, \ucfe0\ud3f0 \uc0ac\uc6a9 \uc774\ub825, \uba54\uc2dc\uc9c0 \ubc18\uc751 \ub370\uc774\ud130 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \uc7ac\ubc29\ubb38 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\ub9cc\uc744 \uc120\ubcc4\ud574 \uc811\uadfc\ud558\ub294 \ud589\ub3d9 \uae30\ubc18 AI CRM\uc774 \ud655\uc0b0\ub418\uace0 \uc788\ub2e4. \uc774\ub7f0 \ubc29\uc2dd\uc740 \ubc1c\uc1a1 \ube44\uc6a9\uc744 \uc904\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uc758 \ud53c\ub85c\ub3c4\ub97c \ub0ae\ucd94\uace0 \uc7ac\ubc29\ubb38 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud55c\ub2e4. \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc774 \uc2e4\uc81c \ub9e4\uc7a5 \ub9e4\ucd9c\uacfc\uc758 \uc5f0\uad00\uc131\uc744 \ube44\uad50\uc801 \uba85\ud655\ud788 \ucd94\uc801\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ubcf8\uc0ac \ucc28\uc6d0\uc758 ROI \uc6b4\uc601\uc5d0 \uc720\ub9ac\ud558\ub2e4\uace0 \ud3c9\uac00\ud558\uace0 \uc788\ub2e4. <\/p>\n<p>\ub610\ud55c, \uc624\ud504\ub77c\uc778 \ubc29\ubb38\uac1d\uc744 \ubcf8\uc0ac \uc790\uc0ac \ud68c\uc6d0\uc73c\ub85c \uc804\ud658\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uc194\ub8e8\uc158\uc758 \ub3c4\uc785\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uc624\ud504\ub77c\uc778 D2C \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc778 &#8216;\uc624\ubaa8\ud50c\ub808\uc774(OMO PLAY)&#8217;\ub97c \uc6b4\uc601\ud558\ub294 \ud5e4\ub4dc\ub9ac\uc2a4\u321c\uc758 \ub0a8\uad81\uc9c0\ud658 \ub300\ud45c\ub294 \ucd5c\uadfc \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub4e4\uc758 \ubb38\uc758\uac00 \ub2e8\uc21c\ud55c \ud64d\ubcf4 \uae30\ub2a5\ubcf4\ub2e4\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubcf8\uc0ac \uae30\uc900\uc73c\ub85c \ud1b5\ud569 \uad00\ub9ac\ud558\uace0, \uc7ac\ubc29\ubb38 \uc131\uacfc\ub97c \ub370\uc774\ud130\ub85c \uac80\uc99d\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \uc9d1\uc911\ub418\uace0 \uc788\ub2e4\uace0 \uc124\uba85\ud588\ub2e4. <\/p>\n<p>\uc624\ubaa8\ud50c\ub808\uc774\ub294 \ub9e4\uc7a5 \ub0b4 \uc774\ubca4\ud2b8 QR\uc744 \ud1b5\ud574 \ubcc4\ub3c4\uc758 \uc571 \uc124\uce58 \uc5c6\uc774 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uac04\ud3b8\ud558\uac8c \ud68c\uc6d0\uac00\uc785\uacfc \ub9c8\ucf00\ud305 \ub3d9\uc758\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\ub2e4. \uc774\ud6c4 \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130, \uc989 \uba54\uc2dc\uc9c0 \ud074\ub9ad, \ucfe0\ud3f0 \uc0ac\uc6a9, \uc7ac\ubc29\ubb38 \ub4f1\uc744 \uae30\ubc18\uc73c\ub85c AI\uac00 \ubc1c\uc1a1 \uc2dc\uc810\uacfc \ub300\uc0c1\uc744 \uc870\uc815\ud574 \uc790\ub3d9\uc73c\ub85c \uc7ac\ubc29\ubb38 \uc720\ub3c4 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uc1a1\ud558\ub294 \uad6c\uc870\ub97c \uac16\ucd94\uace0 \uc788\ub2e4. <\/p>\n<p>\ud68c\uc0ac \uce21\uc740 \uae30\uc874\uc5d0\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc0ac\uc6a9\ud558\uace0\ub3c4 \uc2e4\uc81c \ub9e4\uc7a5 \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0\ub97c \ud655\uc778\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc73c\ub098, \uc624\ud504\ub77c\uc778 D2C \ubc29\uc2dd\uc5d0\uc11c\ub294 \uba54\uc2dc\uc9c0 \ubc1c\uc1a1 \ub300\ube44 \uc7ac\ubc29\ubb38 \uc804\ud658 \uc131\uacfc\ub97c \ube44\uad50 \uae30\uc900\uc73c\ub85c \uc0bc\ub294 \uac83\uc774 \uc6a9\uc774\ud558\ub2e4\uace0 \uc124\uba85\ud558\uace0 \uc788\ub2e4. \uc774 \uac19\uc740 \u2018\uc131\uacfc \uce21\uc815 \uac00\ub2a5\uc131\u2019\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uacbd\uc601\uc744 \ucd94\uc9c4\ud558\ub294 \ubcf8\uc0ac\ub4e4\uc5d0\uac8c \ub3c4\uc785 \uac80\ud1a0\uc758 \uc8fc\uc694 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4. <\/p>\n<p>\ub0a8\uad81\uc9c0\ud658 \ub300\ud45c\ub294 AI \uc2dc\ub300\uc5d0\ub294 \ube0c\ub79c\ub4dc\uac00 \ub3d9\uc758 \uae30\ubc18 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc5bc\ub9c8\ub098 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud558\uace0 \uc6b4\uc601\ud558\ub294\uc9c0\uac00 \ud504\ub79c\ucc28\uc774\uc988\uc758 \uc218\uc775\uc131\uacfc \uc6b4\uc601 \uacbd\uc7c1\ub825\uc744 \uc88c\uc6b0\ud558\uac8c \ub420 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud558\uba70, \uc624\ud504\ub77c\uc778\uc758 \ud718\ubc1c\uc131 \ud2b8\ub798\ud53d\uc744 \ub514\uc9c0\ud138 \uc790\uc0b0\uc73c\ub85c \uc804\ud658\ud558\ub824\ub294 \uc2dc\ub3c4\uac00 \uc5c5\uacc4 \uc804\ubc18\uc73c\ub85c \ud655\uc0b0\ub418\uace0 \uc788\uc74c\uc744 \uc5b8\uae09\ud588\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984\uc740 \uacb0\uad6d \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub4e4\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub8e8\ub294 \ub370 \uc911\uc694\ud55c \uc804\ud658\uc810\uc774 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/009\/0005608394?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/009\/0005608394?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ud504\ub79c\ucc28\uc774\uc988 \uc5c5\uacc4\uac00 \uacaa\uace0 \uc788\ub294 \uc5b4\ub824\uc6c0\uc740 \uc5ec\ub7ec \uc694\uc778\uc5d0 \uae30\uc778\ud558\uace0 \uc788\ub2e4. \uc784\ub300\ub8cc\uc640 \uc778\uac74\ube44\uc758 \uc9c0\uc18d\uc801\uc778 \uc0c1\uc2b9, \ubc30\ub2ec \ud50c\ub7ab\ud3fc\uc758 \uc218\uc218\ub8cc \uc778\uc0c1, \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \uad11\uace0\ube44\uc758 \ubd80\ub2f4\uc740 \uae30\uc874\uc758 \uc131\uc7a5 \uacf5\uc2dd\uc5d0 \uade0\uc5f4\uc744 \uac00\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ub2e8\uc21c\ud788 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc5d0 \uc758\uc874\ud558\ub294 \uc804\ub7b5\ub9cc\uc73c\ub85c\ub294 \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc911\uc2ec\ucd95\uc774 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub4e4\uc740 \uc774\uc81c \ubd88\ud2b9\uc815 \ub2e4\uc218\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc2e0\uaddc [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ud504\ub79c\ucc28\uc774\uc988","_yoast_wpseo_metadesc":"\ud504\ub79c\ucc28\uc774\uc988 \uc5c5\uacc4\ub294 \uc784\ub300\ub8cc \uc0c1\uc2b9\uacfc \ud50c\ub7ab\ud3fc \uc218\uc218\ub8cc \uc778\uc0c1 \ub4f1\uc73c\ub85c \uae30\uc874 \uc131\uc7a5 \uc804\ub7b5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc624\ud504\ub77c\uc778 D2C \uc804\ub7b5\uc744 \ud1b5\ud574 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc\uc740 \uace0\uac1d \ud53c\ub85c\ub3c4\ub97c \uc904\uc774\uace0 \ub9e4\ucd9c \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 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