{"id":12001,"date":"2025-12-25T08:48:26","date_gmt":"2025-12-24T23:48:26","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%90%ec%8f%98%ec%9d%98-%ec%97%ad%ec%82%ac%eb%8a%94-%ea%b8%b0%eb%a6%84%ec%9d%84-%eb%84%98%ec%96%b4-%ec%a0%95%ec%9c%a0%ec%9d%98-%ec%83%81%ec%a7%95%ec%9d%b4-%eb%90%9c-%eb%b8%8c%eb%9e%9c\/"},"modified":"2025-12-25T08:48:26","modified_gmt":"2025-12-24T23:48:26","slug":"%ec%97%90%ec%8f%98%ec%9d%98-%ec%97%ad%ec%82%ac%eb%8a%94-%ea%b8%b0%eb%a6%84%ec%9d%84-%eb%84%98%ec%96%b4-%ec%a0%95%ec%9c%a0%ec%9d%98-%ec%83%81%ec%a7%95%ec%9d%b4-%eb%90%9c-%eb%b8%8c%eb%9e%9c","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%90%ec%8f%98%ec%9d%98-%ec%97%ad%ec%82%ac%eb%8a%94-%ea%b8%b0%eb%a6%84%ec%9d%84-%eb%84%98%ec%96%b4-%ec%a0%95%ec%9c%a0%ec%9d%98-%ec%83%81%ec%a7%95%ec%9d%b4-%eb%90%9c-%eb%b8%8c%eb%9e%9c\/","title":{"rendered":"“\uc5d0\uc3d8”\uc758 \uc5ed\uc0ac\ub294 \uae30\ub984\uc744 \ub118\uc5b4; \uc815\uc720\uc758 \uc0c1\uc9d5\uc774 \ub41c \ube0c\ub79c\ub4dc"},"content":{"rendered":"

\uc5d0\uc3d8(Esso)\ub294 1911\ub144\uc5d0 \uc124\ub9bd\ub41c \ubbf8\uad6d\uc758 \uc815\uc720 \ud68c\uc0ac\uc778 \uc2a4\ud0e0\ub2e4\ub4dc \uc624\uc77c(Standard Oil)\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6d0\ub798 ‘Standard Oil’ \ube0c\ub79c\ub4dc\uc758 \uc77c\ubd80\ub85c \uc2dc\uc791\ud588\uc73c\ub098, 1972\ub144\uc5d0 ‘Esso’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ub3c5\ub9bd\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub77c\ub294 \uc774\ub984\uc740 ‘Standard Oil’\uc758 \ubc1c\uc74c\uc744 \uac04\uc18c\ud654\ud55c \uac83\uc73c\ub85c, \ube0c\ub79c\ub4dc\uac00 \uc138\uacc4\uc801\uc73c\ub85c \uc54c\ub824\uc9c0\uac8c \ub41c \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n

\uc5d0\uc3d8\ub294 \ub2e8\uc21c\ud788 \uc5f0\ub8cc\ub97c \uc81c\uacf5\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5d0\ub108\uc9c0\ub97c \uac1c\ubc1c\ud558\uace0, \uce5c\ud658\uacbd\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucca0\ud559\uc740 \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\ub294 \ud658\uacbd \ubb38\uc81c\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ubc18\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \uadc0 \uae30\uc6b8\uc774\uba70, \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc744 \ud1b5\ud574 \uc5d0\ub108\uc9c0\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n

\uc5d0\uc3d8\uc640 \uad00\ub828\ub41c \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654 \uc911 \ud558\ub098\ub294 1970\ub144\ub300\uc758 \uc11d\uc720 \uc704\uae30\uc785\ub2c8\ub2e4. \uc774 \uc2dc\uae30 \uc5d0\uc3d8\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc815\ud655\ud558\uace0 \ud22c\uba85\ud55c \uc815\ubcf4 \uc81c\uacf5\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc815\uc720\uc0ac\ub4e4\uc758 \uc815\ubcf4\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac00 \ubd80\uc871\ud588\ub358 \uc2dc\uae30\uc600\uc9c0\ub9cc, \uc5d0\uc3d8\ub294 \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uc5ec \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5d0\uc3d8 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc2ec\uc5b4\uc8fc\uc5c8\uace0, \uadf8 \uacb0\uacfc \uc5d0\uc3d8\ub294 \uc704\uae30 \uc18d\uc5d0\uc11c\ub3c4 \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n

\ub610\ud55c \uc5d0\uc3d8\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c\ub3c4 \ub3c5\ud2b9\ud55c \uc804\ub7b5\uc744 \ud3bc\ucce4\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 1980\ub144\ub300\uc758 \uad11\uace0\uc5d0\uc11c ‘Put a Tiger in Your Tank’\ub77c\ub294 \uc2ac\ub85c\uac74\uc740 \uc5d0\uc3d8\uc758 \uac15\ub825\ud55c \uc774\ubbf8\uc9c0\ub97c \uac01\uc778\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uc5d0\uc3d8\uc758 \uc5f0\ub8cc\uac00 \uac15\ub825\ud568\uacfc \uc131\ub2a5\uc744 \ubcf4\uc7a5\ud55c\ub2e4\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uba70, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac15\ud55c \uc778\uc0c1\uc744 \ub0a8\uacbc\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc5d0\uc3d8\ub294 \ub2e8\uc21c\ud55c \uc5f0\ub8cc \uacf5\uae09\uc790\uac00 \uc544\ub2cc, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n

\ud604\uc7ac \uc5d0\uc3d8\ub294 \uc804 \uc138\uacc4 \uc5ec\ub7ec \ub098\ub77c\uc5d0\uc11c \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5d0\ub108\uc9c0 \uc194\ub8e8\uc158\uc744 \ubaa8\uc0c9\ud558\uba70, \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uc131\uc7a5\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \uc774\uc81c \ub2e8\uc21c\ud55c \uc5f0\ub8cc \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1 \uc18d\uc5d0 \uae4a\uc774 \ubfcc\ub9ac\ub0b4\ub9b0 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5d0\uc3d8(Esso)\ub294 1911\ub144\uc5d0 \uc124\ub9bd\ub41c \ubbf8\uad6d\uc758 \uc815\uc720 \ud68c\uc0ac\uc778 \uc2a4\ud0e0\ub2e4\ub4dc \uc624\uc77c(Standard Oil)\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6d0\ub798 ‘Standard Oil’ \ube0c\ub79c\ub4dc\uc758 \uc77c\ubd80\ub85c \uc2dc\uc791\ud588\uc73c\ub098, 1972\ub144\uc5d0 ‘Esso’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ub3c5\ub9bd\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub77c\ub294 \uc774\ub984\uc740 ‘Standard Oil’\uc758 \ubc1c\uc74c\uc744 \uac04\uc18c\ud654\ud55c \uac83\uc73c\ub85c, \ube0c\ub79c\ub4dc\uac00 \uc138\uacc4\uc801\uc73c\ub85c \uc54c\ub824\uc9c0\uac8c \ub41c \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \ub2e8\uc21c\ud788 \uc5f0\ub8cc\ub97c \uc81c\uacf5\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5d0\ub108\uc9c0\ub97c \uac1c\ubc1c\ud558\uace0, […]<\/p>\n","protected":false},"author":89,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Esso \uc5d0\uc3d8","_yoast_wpseo_metadesc":"\uc5d0\uc3d8\ub294 1911\ub144\uc5d0 \uc124\ub9bd\ub41c \uc815\uc720 \ube0c\ub79c\ub4dc\ub85c, \uace0\uac1d\uc758 \uc0b6\uc758 \uc9c8 \ud5a5\uc0c1\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5d0\ub108\uc9c0 \uac1c\ubc1c\uc5d0 \ud798\uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1970\ub144\ub300 \uc11d\uc720 \uc704\uae30 \uc18d\uc5d0\uc11c\ub3c4 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uba70 \uc131\uc7a5\ud558\uc600\uace0, 'Put a Tiger in Your Tank'\uc640 \uac19\uc740 \uac15\ub825\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc73c\ub85c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \uc774\uc81c \uae00\ub85c\ubc8c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[1056,83,2353,912,4509],"class_list":["post-12001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-1056","tag-83","tag-2353","tag-912","tag-4509"],"yoast_head":"\n"\uc5d0\uc3d8"\uc758 \uc5ed\uc0ac\ub294 \uae30\ub984\uc744 \ub118\uc5b4; 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