{"id":12140,"date":"2025-12-26T07:25:46","date_gmt":"2025-12-25T22:25:46","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%8c%93%eb%8b%a4\/"},"modified":"2025-12-26T07:25:46","modified_gmt":"2025-12-25T22:25:46","slug":"%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%8c%93%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%8b%a0%eb%a2%b0%eb%a5%bc-%ec%8c%93%eb%8b%a4\/","title":{"rendered":"\uc911\uace0\uba85\ud488\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 O2O \uc11c\ube44\uc2a4\ub85c \uc2e0\ub8b0\ub97c \uc313\ub2e4"},"content":{"rendered":"<p>\ube44\ub300\uba74 \uac70\ub798\uac00 \uc77c\uc0c1\ud654\ub41c \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uc2e4\ubb3c \ud655\uc778\uc758 \uc911\uc694\uc131\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uace0 \uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc81c\ud488\uc758 \uc0c1\ud0dc\uac00 \uac00\uaca9 \uacb0\uc815\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc5d0, \uc628\ub77c\uc778\uc73c\ub85c \ubb3c\uac74\uc744 \uace0\ub974\uace0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \uac80\uc218 \ud6c4 \uacb0\uc81c\ud558\ub294 O2O(Online to Offline) \ubc29\uc2dd\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud55c \uacbd\uc7c1\ub825\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uace0 \uba85\ud488 \ud50c\ub7ab\ud3fc\uc778 \uad6c\uad6c\uc2a4\ub294 18\uc77c, \uc790\uc0ac\uac00 \uc6b4\uc601\ud558\ub294 \u2018\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4\u2019\uc758 \ub9e4\ucd9c\uc774 \uc62c\ud574 1\uc6d4\ubd80\ud130 11\uc6d4\uae4c\uc9c0 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 70% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc758 48%\uc5d0 \ud574\ub2f9\ud558\ub294 \uc218\uce58\ub85c, \uc9c0\ub09c\ud574 15%\uc758 \uc131\uc7a5\uc138\ub97c \uae30\ub85d\ud55c \uc774\ud6c4 \uc62c\ud574\ub294 \ub354\uc6b1 \ud070 \ud3ed\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc18c\ube44\uc790 \ud328\ud134\uc758 \ubcc0\ud654\uac00 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \uac19\uc740 \uc131\uc7a5\uc740 \uace0\uac00\uc758 \uc911\uace0 \uc0c1\ud488 \uac70\ub798\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ud2b9\uc720\uc758 \ubd88\ud655\uc2e4\uc131\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc774\ubbf8\uc9c0\ub098 \uc124\uba85\ub9cc\uc73c\ub85c\ub294 \uc2a4\ud06c\ub798\uce58, \uac00\uc8fd \ubcc0\uc0c9, \ubd80\uc18d\ud488 \uc0c1\ud0dc \ub4f1 \ubbf8\uc138\ud55c \ud558\uc790\ub97c \uc815\ud655\ud788 \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b4 \ub9cc\ud07c, \uc2e4\ubb3c\uc744 \uc9c1\uc811 \ud655\uc778\ud558\uace0 \uad6c\ub9e4\ud558\ub824\ub294 \uc218\uc694\uac00 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 \uc788\ub2e4\ub294 \ubd84\uc11d\uc785\ub2c8\ub2e4. \uad6c\uad6c\uc2a4 \uad00\uacc4\uc790\ub294 \u201c\uace0\uac00\uc758 \uba85\ud488\uc77c\uc218\ub85d \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4 \uc2e4\ud328\uc5d0 \ub300\ud55c \ubd80\ub2f4\uc774 \ud06c\ub2e4\u201d\uba70, \u201c\uc628\ub77c\uc778\uc758 \ud3b8\ub9ac\ud568\uacfc \uc624\ud504\ub77c\uc778\uc758 \uc2e0\ub8b0\uc131\uc744 \uacb0\ud569\ud55c \uac83\uc774 \ub9e4\ucd9c \uc99d\uac00\uc758 \uc8fc\uc694 \uc694\uc778\u201d\uc774\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4\uc758 \uc774\uc6a9 \uace0\uac1d \uc218\ub294 49%, \uad6c\ub9e4 \uac74\uc218\ub294 52% \uc99d\uac00\ud558\uba70 \uc678\ud615 \uc131\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \ud750\ub984\uc5d0 \ub9de\ucdb0 \uad6c\uad6c\uc2a4\ub294 \uc624\ud504\ub77c\uc778 \uac70\uc810 \ud655\ub300\uc5d0\ub3c4 \ubc15\ucc28\ub97c \uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc804\uad6d 29\uac1c \uc9c1\uc601 \ub9e4\uc7a5\uc744 \uc6b4\uc601 \uc911\uc778 \uad6c\uad6c\uc2a4\ub294 \uc62c\ud574 \uac24\ub7ec\ub9ac\uc544\ud3ec\ub808\uc810, \uc6a9\ud638W\uc810, \uc6a9\uc0b0\ud30c\ud06c\ud0c0\uc6cc\uc810 \ub4f1 3\uacf3\uc758 \ub9e4\uc785\uc13c\ud130\ub97c \ucd94\uac00\ub85c \uc624\ud508\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uac70\uc8fc\uc9c0 \uc778\uadfc\uc5d0\uc11c \uc0c1\ud488\uc744 \uc9c1\uc811 \ud655\uc778\ud558\uace0 \uc0c1\ub2f4\ud560 \uc218 \uc788\ub3c4\ub85d \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \uac15\ud654\ud558\uaca0\ub2e4\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uad6c\uad6c\uc2a4\ub294 2026\ub144\uae4c\uc9c0 \uc8fc\uac70\uc9c0 \uc911\uc2ec \uc0c1\uad8c\uc744 \uae30\ubc18\uc73c\ub85c 30\uac1c \uc774\uc0c1\uc758 \uc2e0\uaddc \ub9e4\uc7a5\uc744 \ucd94\uac00 \ucd9c\uc810\ud560 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ub2e8\uc21c\ud55c \ud310\ub9e4 \ub9e4\uc7a5 \ud655\uc7a5\uc744 \ub118\uc5b4, \uc628\ub77c\uc778 \uc8fc\ubb38 \uc0c1\ud488\uc744 \uc624\ud504\ub77c\uc778\uacfc \uc5f0\uacc4\ud558\ub294 \uc634\ub2c8\ucc44\ub110\ub9dd\uc744 \uad6c\ucd95\ud560 \uc758\ub3c4\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad6c\uad6c\uc2a4 \uad00\uacc4\uc790\ub294 \u201c\uc911\uace0 \uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uc2e0\ub8b0\ub294 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\u201d\ub77c\uba70, \u201c\uc804\uad6d \ub2e8\uc704\uc758 \uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd\uc744 \ud65c\uc6a9\ud574 \uc628\u00b7\uc624\ud504\ub77c\uc778 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uace0 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud574 \ub098\uac08 \uac83\u201d\uc774\ub77c\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uc774\uc810\uc744 \uc81c\uacf5\ud558\uba70, \uc911\uace0 \uba85\ud488 \uc2dc\uc7a5\uc758 \ubbf8\ub798\ub97c \ub354\uc6b1 \ubc1d\uac8c \ub9cc\ub4e4 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/241\/0003484233?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/241\/0003484233?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube44\ub300\uba74 \uac70\ub798\uac00 \uc77c\uc0c1\ud654\ub41c \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uc2e4\ubb3c \ud655\uc778\uc758 \uc911\uc694\uc131\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uace0 \uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc81c\ud488\uc758 \uc0c1\ud0dc\uac00 \uac00\uaca9 \uacb0\uc815\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \ub54c\ubb38\uc5d0, \uc628\ub77c\uc778\uc73c\ub85c \ubb3c\uac74\uc744 \uace0\ub974\uace0 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \uac80\uc218 \ud6c4 \uacb0\uc81c\ud558\ub294 O2O(Online to Offline) \ubc29\uc2dd\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud55c \uacbd\uc7c1\ub825\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uace0 \uba85\ud488 \ud50c\ub7ab\ud3fc\uc778 \uad6c\uad6c\uc2a4\ub294 18\uc77c, \uc790\uc0ac\uac00 \uc6b4\uc601\ud558\ub294 \u2018\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4\u2019\uc758 \ub9e4\ucd9c\uc774 \uc62c\ud574 1\uc6d4\ubd80\ud130 [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc911\uace0\uba85\ud488","_yoast_wpseo_metadesc":"\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c O2O \ubc29\uc2dd\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc2e4\ubb3c \ud655\uc778\uc758 \uc911\uc694\uc131\uc744 \ubd80\uac01\uc2dc\ud0a4\uba70 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uad6c\uc2a4\ub294 1~11\uc6d4 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub300\ube44 70% \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ud655\ub300\uc5d0 \ub098\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\uc640 \uc5f0\uacb0\uc131\uc744 \ud1b5\ud574 \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[4],"tags":[1758,8502,38,5618,4325],"class_list":["post-12140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-o2o-","tag-8502","tag-38","tag-5618","tag-4325"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc911\uace0\uba85\ud488\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 O2O \uc11c\ube44\uc2a4\ub85c \uc2e0\ub8b0\ub97c \uc313\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c O2O \ubc29\uc2dd\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \uc2e4\ubb3c \ud655\uc778\uc758 \uc911\uc694\uc131\uc744 \ubd80\uac01\uc2dc\ud0a4\uba70 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uad6c\uc2a4\ub294 1~11\uc6d4 \ub9e4\ucd9c\uc774 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