{"id":12143,"date":"2025-12-26T07:34:32","date_gmt":"2025-12-25T22:34:32","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%ea%b0%80-%ea%b0%80%ec%a0%b8%ec%98%a8\/"},"modified":"2025-12-26T07:34:32","modified_gmt":"2025-12-25T22:34:32","slug":"%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%ea%b0%80-%ea%b0%80%ec%a0%b8%ec%98%a8","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%a4%91%ea%b3%a0%eb%aa%85%ed%92%88-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ed%8c%a8%eb%9f%ac%eb%8b%a4%ec%9e%84-o2o-%ec%84%9c%eb%b9%84%ec%8a%a4%ea%b0%80-%ea%b0%80%ec%a0%b8%ec%98%a8\/","title":{"rendered":"\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 O2O \uc11c\ube44\uc2a4\uac00 \uac00\uc838\uc628 \ubcc0\ud654"},"content":{"rendered":"<p>\ucd5c\uadfc \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \ube44\ub300\uba74 \uac70\ub798\uac00 \uc77c\uc0c1\ud654\ub418\uba74\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc758 &#8216;\uc2e4\ubb3c \ud655\uc778&#8217; \uc218\uc694\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uad6c\uad6c\uc2a4\uc758 &#8216;\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4&#8217;\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0 \uc704\uce58\ud558\uace0 \uc788\uc73c\uba70, 2023\ub144 1\uc6d4\ubd80\ud130 11\uc6d4\uae4c\uc9c0\uc758 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ubb34\ub824 70% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc758 48%\uc5d0 \ud574\ub2f9\ud558\ub294 \uc218\uce58\ub85c, \uc9c0\ub09c\ud574\uc758 15% \uc131\uc7a5\uc138\ub97c \ub6f0\uc5b4\ub118\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc911\uace0 \uba85\ud488 \uac70\ub798\ub294 \ud2b9\uc720\uc758 \ubd88\ud655\uc2e4\uc131\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uace0\uac00\uc758 \uba85\ud488\uc77c\uc218\ub85d \uc18c\ube44\uc790\ub294 \uc81c\ud488\uc758 \uc0c1\ud0dc\uc5d0 \ub300\ud574 \ub354\uc6b1 \ubbfc\uac10\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uc5d0\uc11c\ub294 \uc0ac\uc9c4\uacfc \uc124\uba85\ub9cc\uc73c\ub85c\ub294 \uc2a4\ud06c\ub798\uce58, \uac00\uc8fd \ubcc0\uc0c9 \ub4f1 \ubbf8\uc138\ud55c \ud558\uc790\ub97c \uc815\ud655\ud788 \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \ubb3c\uac74\uc744 \uace0\ub978 \ud6c4, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \ud655\uc778\ud55c \ub4a4 \uacb0\uc81c\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \ub69c\ub837\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 O2O(Online to Offline) \ubc29\uc2dd\uc774 \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \ud575\uc2ec \uacbd\uc7c1\ub825\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad6c\uad6c\uc2a4\uc758 \uad00\uacc4\uc790\ub294 \uace0\uac00\uc758 \uba85\ud488 \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ubd80\ub2f4\uc774 \ud06c\uae30 \ub54c\ubb38\uc5d0, \uc628\ub77c\uc778\uc758 \ud3b8\ub9ac\ud568\uacfc \uc624\ud504\ub77c\uc778\uc758 \uc2e0\ub8b0\uc131\uc744 \uacb0\ud569\ud55c \uc11c\ube44\uc2a4\uac00 \ub9e4\ucd9c \uc99d\uac00\uc758 \uc8fc\ub41c \uc774\uc720\ub77c\uace0 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c &#8216;\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4&#8217;\ub97c \uc774\uc6a9\ud55c \uace0\uac1d \uc218\ub294 49%, \uad6c\ub9e4 \uac74\uc218\ub294 52% \uc99d\uac00\ud558\uc5ec \uc678\ud615\uc801\uc73c\ub85c\ub3c4 \ub450\ub4dc\ub7ec\uc9c4 \uc131\uc7a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc2e4\ubb3c \uac80\uc99d\uc744 \ud1b5\ud574 \uc790\uc2e0\uac10\uc744 \uac00\uc9c0\uace0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\ub2e4\ub294 \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud750\ub984\uc5d0 \ubc1c\ub9de\ucdb0 \uad6c\uad6c\uc2a4\ub294 \uc624\ud504\ub77c\uc778 \uac70\uc810 \ud655\ub300\uc5d0\ub3c4 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac 29\uac1c\uc758 \uc9c1\uc601 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uad6c\uad6c\uc2a4\ub294 \uc62c\ud574 \uac24\ub7ec\ub9ac\uc544\ud3ec\ub808\uc810, \uc6a9\ud638W\uc810, \uc6a9\uc0b0\ud30c\ud06c\ud0c0\uc6cc\uc810 \ub4f1 3\uacf3\uc758 \ub9e4\uc785\uc13c\ud130\ub97c \uc0c8\ub86d\uac8c \uc624\ud508\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uac70\uc8fc\uc9c0 \uc778\uadfc\uc5d0\uc11c \uc0c1\ud488\uc744 \uc9c1\uc811 \ud655\uc778\ud558\uace0 \uc0c1\ub2f4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc5ec, \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \uac15\ud654\ud558\ub294 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uad6c\uc2a4\ub294 2026\ub144\uae4c\uc9c0 \uc8fc\uac70\uc9c0 \uc911\uc2ec \uc0c1\uad8c\uc744 \ub300\uc0c1\uc73c\ub85c 30\uac1c \uc774\uc0c1\uc758 \uc2e0\uaddc \ub9e4\uc7a5\uc744 \ucd94\uac00\ub85c \ucd9c\uc810\ud560 \uacc4\ud68d\uc744 \uc138\uc6e0\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \ud310\ub9e4 \ub9e4\uc7a5 \ud655\uc7a5\uc744 \ub118\uc5b4, \uc628\ub77c\uc778 \uc8fc\ubb38 \uc0c1\ud488\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc5f0\uacb0\ud558\ub294 \uc634\ub2c8\ucc44\ub110\ub9dd\uc744 \uad6c\ucd95\ud558\uaca0\ub2e4\ub294 \uc758\ub3c4\uac00 \ub2f4\uae34 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uad6c\uad6c\uc2a4 \uad00\uacc4\uc790\ub294 \uc911\uace0 \uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uc2e0\ub8b0\ub294 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\ub77c\uace0 \uc5b8\uae09\ud558\uba70, \uc804\uad6d \ub2e8\uc704\uc758 \uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd\uc744 \ud65c\uc6a9\ud574 \uc628\u00b7\uc624\ud504\ub77c\uc778\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb34\ub294 \uc11c\ube44\uc2a4\ub97c \uac15\ud654\ud574 \ub098\uac00\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ub4dc\ub7ec\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc0c8\ub85c\uc6b4 \uc18c\ube44 \ud328\ud134\uc744 \ub9cc\ub4e4\uc5b4\uac00\uace0 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \ub354\uc6b1 \uc548\uc804\ud558\uace0 \ud3b8\ub9ac\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4. O2O \uc11c\ube44\uc2a4\uc758 \ubc1c\uc804\uc740 \uc55e\uc73c\ub85c\ub3c4 \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc758 \uc911\uc694\ud55c \ub3d9\ub825\uc774 \ub420 \uac83\uc774\uba70, \uc18c\ube44\uc790\ub4e4\uc758 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \uc131\uacf5\uc801\uc778 \uac70\ub798\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/144\/0001086725?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/144\/0001086725?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \ube44\ub300\uba74 \uac70\ub798\uac00 \uc77c\uc0c1\ud654\ub418\uba74\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc758 &#8216;\uc2e4\ubb3c \ud655\uc778&#8217; \uc218\uc694\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uad6c\uad6c\uc2a4\uc758 &#8216;\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4&#8217;\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0 \uc704\uce58\ud558\uace0 \uc788\uc73c\uba70, 2023\ub144 1\uc6d4\ubd80\ud130 11\uc6d4\uae4c\uc9c0\uc758 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ubb34\ub824 70% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc758 48%\uc5d0 \ud574\ub2f9\ud558\ub294 \uc218\uce58\ub85c, \uc9c0\ub09c\ud574\uc758 15% \uc131\uc7a5\uc138\ub97c \ub6f0\uc5b4\ub118\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\uc785\ub2c8\ub2e4. \uc911\uace0 \uba85\ud488 \uac70\ub798\ub294 \ud2b9\uc720\uc758 \ubd88\ud655\uc2e4\uc131\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uace0\uac00\uc758 \uba85\ud488\uc77c\uc218\ub85d \uc18c\ube44\uc790\ub294 [&hellip;]<\/p>\n","protected":false},"author":112,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc911\uace0\uba85\ud488","_yoast_wpseo_metadesc":"\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uad6c\uad6c\uc2a4\uc758 '\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4'\uac00 \uc804\ub144 \ub300\ube44 70% \ub9e4\ucd9c \uc99d\uac00\ub97c \uae30\ub85d\ud558\uba70 O2O \ubc29\uc2dd\uc744 \ud1b5\ud55c \uc18c\ube44 \ud328\ud134 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uac80\uc99d\uacfc \uc628\ub77c\uc778 \ud3b8\ub9ac\uc131\uc744 \uacb0\ud569\ud55c \uc774 \uc11c\ube44\uc2a4\ub294 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc131\uacf5\uc801\uc778 \uac70\ub798\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.","footnotes":""},"categories":[4],"tags":[1758,8502,8503,4385,4325],"class_list":["post-12143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-o2o-","tag-8502","tag-8503","tag-4385","tag-4325"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 O2O \uc11c\ube44\uc2a4\uac00 \uac00\uc838\uc628 \ubcc0\ud654 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uc911\uace0\uba85\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uad6c\uad6c\uc2a4\uc758 &#039;\ubcf4\uace0\uad6c\ub9e4 \uc11c\ube44\uc2a4&#039;\uac00 \uc804\ub144 \ub300\ube44 70% \ub9e4\ucd9c \uc99d\uac00\ub97c \uae30\ub85d\ud558\uba70 O2O \ubc29\uc2dd\uc744 \ud1b5\ud55c \uc18c\ube44 \ud328\ud134 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\uace0 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