{"id":12417,"date":"2025-12-28T07:46:02","date_gmt":"2025-12-27T22:46:02","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%eb%b3%80%ed%98%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%b2%ad%ec%b6%98%ec%9d%98-%ec%83%81%ec%a7%95\/"},"modified":"2025-12-28T07:46:02","modified_gmt":"2025-12-27T22:46:02","slug":"%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%eb%b3%80%ed%98%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%b2%ad%ec%b6%98%ec%9d%98-%ec%83%81%ec%a7%95","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%eb%b3%80%ed%98%81%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%b2%ad%ec%b6%98%ec%9d%98-%ec%83%81%ec%a7%95\/","title":{"rendered":"&#8220;\ud3a9\uc2dc&#8221;\uc758 \ud0c4\uc0dd\uacfc \ubcc0\ud601\uc744 \ud1b5\ud55c \uccad\ucd98\uc758 \uc0c1\uc9d5"},"content":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc \ube0c\ub79c\ub4dc \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1893\ub144, \ub178\uc2a4\uce90\ub864\ub77c\uc774\ub098\uc8fc \ub274\ubc84\ub108\uc5d0\uc11c \uc57d\uc0ac\uc778 \uce7c\ub85c\ube0c \uc560\ubc84\ub9ac(Charles Guth)\uac00 &#8216;\ube0c\ub798\ub4dc \ub4dc\ub9c1\ud06c(Brad&#8217;s Drink)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ucc98\uc74c\uc73c\ub85c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uc6d0\ub798 \uc18c\ud654\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc9c0\ub9cc, 1898\ub144\uc5d0 \uc774\ub984\uc774 &#8216;\ud3a9\uc2dc-\ucf5c\ub77c(Pepsi-Cola)&#8217;\ub85c \ubc14\ub00c\uba74\uc11c \ubcf8\uaca9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\uac00 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 \uadf8 \ub2f9\uc2dc \uc2dc\uc7a5\uc5d0\uc11c \ucf54\uce74\ucf5c\ub77c\uc640\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \uc2dc\uc791\ud588\uc73c\uba70, 1936\ub144\uc5d0\ub294 &#8216;\ud3a9\uc2dc\ucf5c\ub77c&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uacf5\uc2dd\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uac8c \ub429\ub2c8\ub2e4. \uc774 \uc2dc\uc810\uc5d0\uc11c \ud3a9\uc2dc\ub294 &#8216;2\ubc30 \ub354 \ub9ce\uc740 \uc74c\ub8cc\ub97c \uc81c\uacf5\ud55c\ub2e4&#8217;\ub294 \uc2ac\ub85c\uac74\uc744 \ub0b4\uc138\uc6b0\uba70 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub300\uacf5\ud669 \uc2dc\uae30\uc5d0\ub294 \uac00\uaca9\uc774 \uc800\ub834\ud55c \ub355\ubd84\uc5d0 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud3a9\uc2dc\ub97c \ucc3e\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \ucca0\ud559 \ub610\ud55c \ud765\ubbf8\ub86d\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 &#8216;\uccad\ucd98\uc758 \uc0c1\uc9d5&#8217;\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uba70, \uc80a\uace0 \ud65c\uae30\ucc2c \uc774\ubbf8\uc9c0\ub97c \uac15\uc870\ud574\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 &#8216;Live For Now&#8217;\ub77c\ub294 \uc2ac\ub85c\uac74\uc744 \ud1b5\ud574 \ud604\uc7ac\ub97c \uc990\uae30\uace0 \uc21c\uac04\uc744 \uc18c\uc911\ud788 \uc5ec\uae30\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uc74c\ub8cc\ub97c \ub118\uc5b4\uc11c \uc0b6\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \ud0dc\ub3c4\ub97c \uc7a5\ub824\ud558\ub294 \ucca0\ud559\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ud56d\uc0c1 \ucc3d\uc758\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. 1980\ub144\ub300\uc5d0\ub294 &#8216;\ud3a9\uc2dc \ucc4c\ub9b0\uc9c0&#8217;\ub77c\ub294 \uc18c\ube44\uc790 \ucc38\uc5ec \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \ucf54\uce74\ucf5c\ub77c\uc640 \ud3a9\uc2dc\ub97c \uc9c1\uc811 \ube44\uad50 \uc2dc\uc74c\ud558\ub3c4\ub85d \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ud3a9\uc2dc\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud06c\uac8c \ub192\uc600\uace0, \uc80a\uc740 \uce35 \uc0ac\uc774\uc5d0\uc11c \ud3a9\uc2dc\uc758 \uc778\uae30\ub97c \ub04c\uc5b4\uc62c\ub9ac\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube44\uc698\uc138, \uc140\ub808\ub098 \uace0\uba54\uc988\uc640 \uac19\uc740 \uc720\uba85 \uc544\ud2f0\uc2a4\ud2b8\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ubb38\ud654\uc801 \uc601\ud5a5\ub825\uc744 \ub354\uc6b1 \ud655\ub300\ud574 \ub098\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 \ub610\ud55c \uc5ec\ub7ec \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \ub300\ud55c \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 2020\ub144, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ub2e4\uc591\uc131\uacfc \ud3ec\uc6a9\uc131\uc744 \uac15\uc870\ud558\ub294 \uad11\uace0\ub97c \ubc29\uc601\ud558\uba70 \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c\uc758 \ucc45\uc784 \uc788\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \ub2e8\uc21c\ud55c \ub9c8\ucf00\ud305\uc744 \ub118\uc5b4, \ube0c\ub79c\ub4dc\uac00 \uc0ac\ud68c\uc758 \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\uac08 \uc218 \uc788\ub294 \ud798\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud3a9\uc2dc\uc640 \uad00\ub828\ub41c \uc77c\ud654 \uc911 \ud558\ub098\ub294 1996\ub144\uc5d0 \uc9c4\ud589\ub41c &#8216;\ud3a9\uc2dc \ub9ac\uc870\ud2b8&#8217; \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc5d0\uc11c \ud3a9\uc2dc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c &#8216;\ud3a9\uc2dc\ub97c \ub9c8\uc2dc\uba74 \uc5ec\ub984 \ud734\uac00\ub97c \ubc1b\uc744 \uc218 \uc788\ub2e4&#8217;\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc640\uc774\uc5d0 \uc788\ub294 \ub9ac\uc870\ud2b8\uc5d0\uc11c\uc758 \ud734\uac00\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uafc8\uc774\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \ud3a9\uc2dc\uc758 \ud310\ub9e4\ub7c9\uc774 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc740 \ud3a9\uc2dc\uac00 \uc18c\ube44\uc790\uc640\uc758 \uc720\ub300\uac10\uc744 \ub354\uc6b1 \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \ud3a9\uc2dc\ub294 \ub2e8\uc21c\ud55c \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4, \uc5ed\uc0ac\uc640 \ucca0\ud559, \uadf8\ub9ac\uace0 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uccad\ucd98\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud3a9\uc2dc\uac00 \uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \uc774\uc57c\uae30\ub97c \ub9cc\ub4e4\uc5b4\ub0bc\uc9c0 \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc \ube0c\ub79c\ub4dc \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1893\ub144, \ub178\uc2a4\uce90\ub864\ub77c\uc774\ub098\uc8fc \ub274\ubc84\ub108\uc5d0\uc11c \uc57d\uc0ac\uc778 \uce7c\ub85c\ube0c \uc560\ubc84\ub9ac(Charles Guth)\uac00 &#8216;\ube0c\ub798\ub4dc \ub4dc\ub9c1\ud06c(Brad&#8217;s Drink)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ucc98\uc74c\uc73c\ub85c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uc6d0\ub798 \uc18c\ud654\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc9c0\ub9cc, 1898\ub144\uc5d0 \uc774\ub984\uc774 &#8216;\ud3a9\uc2dc-\ucf5c\ub77c(Pepsi-Cola)&#8217;\ub85c \ubc14\ub00c\uba74\uc11c \ubcf8\uaca9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\uac00 \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \uadf8 \ub2f9\uc2dc \uc2dc\uc7a5\uc5d0\uc11c \ucf54\uce74\ucf5c\ub77c\uc640\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \uc2dc\uc791\ud588\uc73c\uba70, 1936\ub144\uc5d0\ub294 &#8216;\ud3a9\uc2dc\ucf5c\ub77c&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uacf5\uc2dd\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uac8c \ub429\ub2c8\ub2e4. \uc774 \uc2dc\uc810\uc5d0\uc11c \ud3a9\uc2dc\ub294 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Pepsi \ud3a9\uc2dc","_yoast_wpseo_metadesc":"\ud3a9\uc2dc\ub294 1893\ub144 \uce7c\ub85c\ube0c \uc560\ubc84\ub9ac\uc5d0 \uc758\ud574 \ud0c4\uc0dd\ud55c \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c, '\uccad\ucd98\uc758 \uc0c1\uc9d5'\uc774\ub77c\ub294 \ucca0\ud559\uc744 \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc80a\uc740 \uce35\uc758 \uc0ac\ub791\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \ud765\ubbf8\ub85c\uc6b4 \uc5ed\uc0ac\uc640 \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \ub300\ud55c \ubaa9\uc18c\ub9ac\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud574\uc654\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[2307,1065,83,8619,2028],"class_list":["post-12417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-2307","tag-1065","tag-83","tag-8619","tag-2028"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;\ud3a9\uc2dc&quot;\uc758 \ud0c4\uc0dd\uacfc \ubcc0\ud601\uc744 \ud1b5\ud55c \uccad\ucd98\uc758 \uc0c1\uc9d5 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ud3a9\uc2dc\ub294 1893\ub144 \uce7c\ub85c\ube0c \uc560\ubc84\ub9ac\uc5d0 \uc758\ud574 \ud0c4\uc0dd\ud55c \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c, &#039;\uccad\ucd98\uc758 \uc0c1\uc9d5&#039;\uc774\ub77c\ub294 \ucca0\ud559\uc744 \ubc14\ud0d5\uc73c\ub85c 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