{"id":14025,"date":"2026-01-24T10:15:21","date_gmt":"2026-01-24T01:15:21","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%8a%a4%ed%83%80%eb%b2%85%ec%8a%a4-%ec%bb%a4%ed%94%bc%ec%9d%98-%ea%b8%b0%ec%a0%81%ec%9d%84-%eb%a7%8c%eb%93%a4%ec%96%b4%ea%b0%80%eb%8a%94-%ec%9d%b4%ec%95%bc%ea%b8%b0\/"},"modified":"2026-01-24T10:15:21","modified_gmt":"2026-01-24T01:15:21","slug":"%ec%8a%a4%ed%83%80%eb%b2%85%ec%8a%a4-%ec%bb%a4%ed%94%bc%ec%9d%98-%ea%b8%b0%ec%a0%81%ec%9d%84-%eb%a7%8c%eb%93%a4%ec%96%b4%ea%b0%80%eb%8a%94-%ec%9d%b4%ec%95%bc%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%8a%a4%ed%83%80%eb%b2%85%ec%8a%a4-%ec%bb%a4%ed%94%bc%ec%9d%98-%ea%b8%b0%ec%a0%81%ec%9d%84-%eb%a7%8c%eb%93%a4%ec%96%b4%ea%b0%80%eb%8a%94-%ec%9d%b4%ec%95%bc%ea%b8%b0\/","title":{"rendered":"&#8220;\uc2a4\ud0c0\ubc85\uc2a4&#8221;, \ucee4\ud53c\uc758 \uae30\uc801\uc744 \ub9cc\ub4e4\uc5b4\uac00\ub294 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\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uc774\ud0c8\ub9ac\uc544\uc5d0\uc11c\uc758 \uce74\ud398 \ubb38\ud654\ub97c \ubbf8\uad6d\uc5d0 \ub3c4\uc785\ud558\uace0\uc790 \ud588\uace0, \uc774\ub97c \ud1b5\ud574 \ucee4\ud53c\ub97c \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc \uc0ac\ud68c\uc801 \uacbd\ud5d8\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud0c0\ubc85\uc2a4\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 &#8216;\uc778\uac04\uc758 \uc0b6\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud55c \uc794\uc758 \ucee4\ud53c&#8217;\ub77c\ub294 \uba85\uc81c\ub85c \uc694\uc57d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e8\uc21c\ud788 \ucee4\ud53c\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uc774 \ud3b8\uc548\ud558\uac8c \uc274 \uc218 \uc788\ub294 \uacf5\uac04\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4 \ub9e4\uc7a5\uc740 \uc5b8\uc81c\ub098 \ub530\ub73b\ud55c \ubd84\uc704\uae30\uc640 \uce5c\uc808\ud55c \uc11c\ube44\uc2a4\ub85c \uace0\uac1d\uc744 \ub9de\uc774\ud558\uba70, \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \uc2a4\ud0c0\ubc85\uc2a4\ub97c \uc81c2\uc758 \uc9d1\ucc98\ub7fc \ub290\ub07c\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ub610\ud55c \u2018\uc9c0\uc18d \uac00\ub2a5\uc131\u2019\uc744 \uc911\uc694\uc2dc\ud558\uc5ec, \uacf5\uc815\ubb34\uc5ed \ucee4\ud53c \ubc0f \uce5c\ud658\uacbd \uc81c\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c \uac00\uc9c0 \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uc804 \uc138\uacc4\uc801\uc778 \ud655\uc7a5 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud55c \u2018\uc2a4\ud0c0\ubc85\uc2a4 \ud6a8\uacfc\u2019\uc785\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc9c0\uc5ed\uc5d0 \uc2a4\ud0c0\ubc85\uc2a4 \ub9e4\uc7a5\uc774 \uc0dd\uae30\uba74 \uadf8 \uc9c0\uc5ed\uc758 \ubd80\ub3d9\uc0b0 \uac00\uce58\uac00 \uc0c1\uc2b9\ud558\ub294 \ud604\uc0c1\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\uad6d\uc758 \uc5ec\ub7ec \ub3c4\uc2dc\uc5d0\uc11c \uc2a4\ud0c0\ubc85\uc2a4 \ub9e4\uc7a5\uc774 \uc0dd\uae34 \ud6c4 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uc0c1\uad8c\uc774 \ud65c\uc131\ud654\ub418\uace0, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc9c0\uc5ed\uc73c\ub85c \ubab0\ub9ac\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uac00 \ub2e8\uc21c\ud55c \uce74\ud398 \uc774\uc0c1\uc758 \uc0c1\uc9d5\uc801 \uc874\uc7ac\uac00 \ub418\uc5c8\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uace0\uac1d \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc790\uc2e0\uc758 \uc774\ub984\uc744 \uc801\uc5b4\uc8fc\uba74, \ubc14\ub9ac\uc2a4\ud0c0\ub294 \uadf8 \uc774\ub984\uc744 \ud638\ucd9c\ud558\uba70 \uc74c\ub8cc\ub97c \uc81c\uacf5\ud558\ub294\ub370, \uc774\ub294 \uace0\uac1d\uacfc\uc758 \uac1c\uc778\uc801\uc778 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc791\uc740 \ubc30\ub824\uac00 \uace0\uac1d\ub4e4\ub85c \ud558\uc5ec\uae08 \uc2a4\ud0c0\ubc85\uc2a4\ub97c \ub354\uc6b1 \uc0ac\ub791\ud558\uac8c \ub9cc\ub4dc\ub294 \uc694\uc18c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud0c0\ubc85\uc2a4\ub294 \ub610\ud55c \uadf8\ub4e4\uc758 \ucee4\ud53c\uc640 \uc74c\ub8cc\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ubb38\ud654\uc801 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc9c0\uc5ed\ub9c8\ub2e4 \ub2e4\ub978 \ud55c\uc815 \uba54\ub274\ub97c \ucd9c\uc2dc\ud558\uba70 \uadf8 \uc9c0\uc5ed\uc758 \ud2b9\uc0c9\uc744 \ubc18\uc601\ud558\ub294 \uc74c\ub8cc\ub97c \uc120\ubcf4\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \uc9c0\uc5ed \uc0ac\ud68c\uc640\uc758 \uc5f0\uacb0\uc131\uc744 \uac15\ud654\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucee4\ud53c \ub18d\uc7a5 \uc9c0\uc6d0 \ud504\ub85c\uadf8\ub7a8, \uc9c0\uc5ed \uc0ac\ud68c \ubc1c\uc804\uc744 \uc704\ud55c \uae30\ubd80, \uadf8\ub9ac\uace0 \ud658\uacbd \ubcf4\ud638\ub97c \uc704\ud55c \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc2a4\ud0c0\ubc85\uc2a4\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \uc2e4\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\ub4e4\uc740 \ub2e8\uc21c\ud788 \uae30\uc5c5\uc758 \uc774\uc775\uc744 \ub118\uc5b4\uc11c, \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4e4\uc5b4\uac00\ub294 \ub370 \uae30\uc5ec\ud558\uace0\uc790 \ud558\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uc9c4\uc815\ud55c \ucca0\ud559\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ud0c0\ubc85\uc2a4\ub294 1971\ub144 \uc2dc\uc560\ud2c0\uc5d0\uc11c \uc2dc\uc791\ub41c \ucee4\ud53c \uc804\ubb38\uc810\uc73c\ub85c, \ucc98\uc74c\uc5d0\ub294 \ucee4\ud53c \uc6d0\ub450\uc640 \ucee4\ud53c \uc6a9\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac00\uac8c\ub85c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ub2f9\uc2dc \uc2a4\ud0c0\ubc85\uc2a4\uc758 \ucc3d\ub9bd\uc790\ub4e4\uc740 \ucee4\ud53c\uc758 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc5f4\uc815\uc744 \uac00\uc9c0\uace0 \uc788\uc5c8\uace0, \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc5d0\uac8c \ucd5c\uc0c1\uc758 \ucee4\ud53c\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 1980\ub144\ub300 \uc911\ubc18, \ub2f9\uc2dc CEO\uc600\ub358 \ud558\uc6cc\ub4dc \uc290\uce20\uac00 \uc774\ud0c8\ub9ac\uc544\uc5d0\uc11c \uacbd\ud5d8\ud55c \uce74\ud398 \ubb38\ud654\ub294 \uc2a4\ud0c0\ubc85\uc2a4\uc758 \uc6b4\uba85\uc744 \ubc14\uafb8\ub294 \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uc774\ud0c8\ub9ac\uc544\uc5d0\uc11c\uc758 \uce74\ud398 \ubb38\ud654\ub97c \ubbf8\uad6d\uc5d0 \ub3c4\uc785\ud558\uace0\uc790 \ud588\uace0, \uc774\ub97c [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Starbucks \uc2a4\ud0c0\ubc85\uc2a4","_yoast_wpseo_metadesc":"\uc2a4\ud0c0\ubc85\uc2a4\ub294 1971\ub144 \uc2dc\uc560\ud2c0\uc5d0\uc11c \uc2dc\uc791\ub41c \ucee4\ud53c \uc804\ubb38\uc810\uc73c\ub85c, \uace0\uac1d\uc5d0\uac8c \ucd5c\uc0c1\uc758 \ucee4\ud53c\uc640 \uc0ac\ud68c\uc801 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud558\uc6cc\ub4dc 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