{"id":15951,"date":"2026-02-15T11:04:25","date_gmt":"2026-02-15T02:04:25","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%8d%94%eb%b2%a4%ec%b2%98%ec%8a%a4%ec%9d%98-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a7%84%ec%b6%9c-%ec%b9%98%ed%82%a8%ed%94%8c%eb%9f%ac%ec%8a%a4-%ec%9d%b8%ec%88%98%ec%99%80-%eb%8f%99%eb%82%a8%ec%95%84\/"},"modified":"2026-02-15T11:04:25","modified_gmt":"2026-02-15T02:04:25","slug":"%eb%8d%94%eb%b2%a4%ec%b2%98%ec%8a%a4%ec%9d%98-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a7%84%ec%b6%9c-%ec%b9%98%ed%82%a8%ed%94%8c%eb%9f%ac%ec%8a%a4-%ec%9d%b8%ec%88%98%ec%99%80-%eb%8f%99%eb%82%a8%ec%95%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%8d%94%eb%b2%a4%ec%b2%98%ec%8a%a4%ec%9d%98-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a7%84%ec%b6%9c-%ec%b9%98%ed%82%a8%ed%94%8c%eb%9f%ac%ec%8a%a4-%ec%9d%b8%ec%88%98%ec%99%80-%eb%8f%99%eb%82%a8%ec%95%84\/","title":{"rendered":"\ub354\ubca4\ucc98\uc2a4\uc758 \ubca0\ud2b8\ub0a8 \uc9c4\ucd9c \uce58\ud0a8\ud50c\ub7ec\uc2a4 \uc778\uc218\uc640 \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc758 \ub9e4\ub825"},"content":{"rendered":"

\ucd5c\uadfc \ud55c\uad6d\uc758 \ubca4\ucc98\uce90\ud53c\ud0c8\uc778 \ub354\ubca4\ucc98\uc2a4\uac00 \ubca0\ud2b8\ub0a8 \uce58\ud0a8 \ud504\ub79c\ucc28\uc774\uc988 ‘\uce58\ud0a8\ud50c\ub7ec\uc2a4’\uc758 \uacbd\uc601\uad8c\uc744 \uc778\uc218\ud558\uba70 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub2e4. \uc774\ub85c\uc368 \ub354\ubca4\ucc98\uc2a4\ub294 \ubca0\ud2b8\ub0a8 \uc678\uc2dd \uc0b0\uc5c5\uc758 \uae09\uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc8fc\ubaa9\ud558\uace0 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc758 \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucd94\uc5b4 \uc801\uadf9\uc801\uc778 \ud22c\uc790 \ud589\ubcf4\ub97c \uc774\uc5b4\ub098\uac00\uace0 \uc788\ub2e4. <\/p>\n

\ub354\ubca4\ucc98\uc2a4\uc758 \uae40\ub300\ud604 \ud30c\ud2b8\ub108\ub294 \ud55c\uad6d\uacc4 \ubca4\ucc98\uce90\ud53c\ud0c8\ub85c\uc11c \ubca0\ud2b8\ub0a8\uc5d0 \uc0c1\uc8fc\ud558\uc5ec \ud22c\uc790\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub840\uc801\uc73c\ub85c \ud604\uc9c0\uc5d0\uc11c \uc678\uc2dd\uc5c5\uccb4\uc758 \uacbd\uc601\uad8c \uc778\uc218\uc5d0 \ub098\uc130\ub2e4. \uadf8\ub294 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc774 1\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc778\uad6c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \ucd5c\uadfc \uc911\uc0b0\uce35\uc758 \uc99d\uac00\uc640 \ud568\uaed8 \uc18c\ube44 \ud328\ud134\uc774 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ud070 \ub9e4\ub825\uc744 \ub290\uaf08\ub2e4\uace0 \uc124\uba85\ud588\ub2e4. \ud2b9\ud788, \ubca0\ud2b8\ub0a8\uc758 \uc80a\uc740 \uc138\ub300\ub4e4\uc774 \ub2e4\uc591\ud55c \uc74c\uc2dd\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uc800\ub834\ud55c \uc300\uad6d\uc218\uc5d0\uc11c\ubd80\ud130 \uace0\uae09 \ud504\ub791\uc2a4 \uc694\ub9ac\uae4c\uc9c0 \ud3ed\ub113\uc740 \uc18c\ube44\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc810\uc774 \ud22c\uc790\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub2e4.<\/p>\n

\uae40 \ud30c\ud2b8\ub108\ub294 \ub354\ubca4\ucc98\uc2a4\uc758 \uc778\uc218 \ubc30\uacbd\uc5d0 \ub300\ud574 \ub2e8\uc21c\ud55c \uc18c\uc218 \uc9c0\ubd84 \ud22c\uc790\uac00 \uc544\ub2cc, \uc2dd\uc74c\ub8cc(F&B)\uc640 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uc801\uadf9\uc801\uc778 \uc9c4\ucd9c\uc744 \uacb0\uc2ec\ud558\uac8c \ub418\uc5c8\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uadf8\ub294 2014\ub144 \uc911\uace0\uac70\ub798 \uc11c\ube44\uc2a4 \uc140\uc787\uc744 \ucc3d\uc5c5\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ud55c\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc758 \uc2a4\ud0c0\ud2b8\uc5c5 \ud658\uacbd\uc758 \uaca9\ucc28\ub97c \uadf9\ubcf5\ud558\uace0 \ud604\uc9c0\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \uc2e4\uc801\uc744 \uc774\ub04c\uc5b4\ub0b4\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

\uc778\uc218\ud55c \uce58\ud0a8\ud50c\ub7ec\uc2a4\ub294 \ud604\uc7ac \ubca0\ud2b8\ub0a8 \uc804\uc5ed\uc5d0 75\uac1c \ub9e4\uc7a5\uc744 \uc6b4\uc601 \uc911\uc774\uba70, \ub354\ubca4\ucc98\uc2a4\ub294 \uae30\uc874 \uacbd\uc601\uc9c4\uacfc \uc778\ub825 \ubcc0\ub3d9 \uc5c6\uc774 \ub300\uc8fc\uc8fc\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc608\uc815\uc774\ub2e4. \uae40 \ud30c\ud2b8\ub108\ub294 \ud5a5\ud6c4 \ubc30\ub2ec \ubaa8\ub378 \uac15\ud654\uc640 \ub9e4\uc7a5 \uaddc\ubaa8 \ucd95\uc18c\ub97c \ud1b5\ud574 \uc0ac\uc5c5 \uc804\ub7b5\uc744 \uc804\ud658\ud560 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\ub2e4. \uadf8\ub294 \ubca0\ud2b8\ub0a8\uc758 \ubc30\ub2ec \uc2dc\uc7a5\uc774 \ud55c\uad6d \ubabb\uc9c0\uc54a\uac8c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ub9e4\ucd9c \uc131\uc7a5\uc758 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n

\ub354\ubca4\ucc98\uc2a4\ub294 ‘\uc885\ud569 \uc678\uc2dd \uadf8\ub8f9’\uc73c\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud574 \uce58\ud0a8\ud50c\ub7ec\uc2a4\uc758 \uacbd\uc601\uad8c \uc778\uc218\ub97c \uc2dc\uc791\uc73c\ub85c \uc591\uacc4\uc7a5 \uc6b4\uc601\uacfc B2C \ube0c\ub79c\ub4dc \uac1c\ubc1c\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \ubca0\ud2b8\ub0a8\uc5d0 \uc9c4\ucd9c\ud55c \uad6d\ub0b4 \ud3b8\uc758\uc810 \ube0c\ub79c\ub4dc\uc640\uc758 \uc81c\ud734\ub97c \uac80\ud1a0\ud558\uace0 \uc788\ub2e4\ub294 \uc810\ub3c4 \uc8fc\ubaa9\ud560 \ub9cc\ud558\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uc678\uc2dd \ub300\uae30\uc5c5\uc73c\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ub2e4\uc9c0\uace0, \ud5a5\ud6c4 \ub2e4\ub978 \uae30\uc5c5\uacfc\uc758 \uc778\uc218\ud569\ubcd1(M&A)\uc744 \ud1b5\ud574 \ub354 \ud070 \uc131\uacfc\ub97c \uc774\ub8e8\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ub2f4\uace0 \uc788\ub2e4.<\/p>\n

\uae40 \ud30c\ud2b8\ub108\ub294 \ubca0\ud2b8\ub0a8\uc744 \uc804\ub7b5\uc801 \uc2dc\uc7a5\uc73c\ub85c \uc120\ud0dd\ud55c \uc774\uc720\ub85c \ud55c\uad6d\uacfc\uc758 \uacbd\uc81c\uc801, \ubb38\ud654\uc801 \uadfc\uc811\uc131\uc744 \uaf3d\uc558\ub2e4. \ud55c\uad6d\uc758 \uc8fc\uc694 \ubb34\uc5ed \ud30c\ud2b8\ub108\uc778 \ubca0\ud2b8\ub0a8\uc740 \ud55c\uad6d \uad50\ubbfc\uc774 \ub2e4\uc218 \uac70\uc8fc\ud558\uace0 \uc788\uc73c\uba70, \ud56d\uacf5\ud3b8\ub3c4 \ube48\ubc88\ud558\uac8c \uc6b4\ud589\ub418\uace0 \uc788\uc5b4 \ubb3c\ub9ac\uc801 \uac70\ub9ac\ub3c4 \uac00\uae5d\ub2e4. \ub610\ud55c, \ubca0\ud2b8\ub0a8 \uc815\ubd80\uc758 \uc678\uad6d\uc778 \ud22c\uc790\uc790\uc5d0 \ub300\ud55c \uc77c\uad00\ub41c \uc815\ucc45\uc740 \ud22c\uc790 \ud658\uacbd\uc744 \ub354\uc6b1 \uae0d\uc815\uc801\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \uc678\uc2dd \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \uc9c0\ub09c\ud574 \uc57d 310\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uba70, \uc80a\uc740 \uce35\uc758 \uc18c\ub4dd \uc99d\uac00\ub85c \ud55c\uad6d \uc74c\uc2dd\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uae40 \ud30c\ud2b8\ub108\ub294 \ubca0\ud2b8\ub0a8\uc758 \uc778\uad6c\uac00 1\uc5b5 \uba85\uc774 \ub118\uace0, \uadfc\uba74\ud55c \uc778\ub825 \uae30\ubc18\uc774 \uc870\uc131\ub418\uc5b4 \uc788\uc5b4 \uc774 \uc9c0\uc5ed\uc774 \ud22c\uc790\uc5d0 \uc801\ud569\ud558\ub2e4\uace0 \ud3c9\uac00\ud588\ub2e4. \ud2b9\ud788, \uc815\ucc45 \ubcc0\ud654\uac00 \uc801\uace0 \uc678\uad6d\uc778 \ud22c\uc790\uc790\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc774 \ud65c\ubc1c\ud788 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc548\uc815\uc801\uc778 \ud22c\uc790\ucc98\ub85c \ud310\ub2e8\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub354\ubca4\ucc98\uc2a4\ub294 \ubca0\ud2b8\ub0a8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 F&B \uc2dc\uc7a5\uacfc \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5\uc758 \uc131\uc7a5\uc131\uc5d0\ub3c4 \uc8fc\ubaa9\ud558\uace0 \uc788\uc73c\uba70, \ubca0\ud2b8\ub0a8 \uc601\ud654 \ud22c\uc790 \ud380\ub4dc \uc870\uc131\ub3c4 \uacc4\ud68d\ud558\uace0 \uc788\ub2e4. \uae40 \ud30c\ud2b8\ub108\ub294 \ud55c\uad6d\uc5d0\uc11c\uc758 \uc131\uacf5\uc801\uc778 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub3c4 \uc720\uc0ac\ud55c \uc131\uacf5\uc744 \uac70\ub458 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uac1c\ubd09\ud55c \ube14\ub85d\ubc84\uc2a4\ud130 \uc601\ud654\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \uc5b8\uae09\ud558\uba70, \uc601\ud654 \uc0b0\uc5c5\uc5d0\uc11c\ub3c4 \ud070 \uae30\ud68c\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub77c\uace0 \ub367\ubd99\uc600\ub2e4.<\/p>\n

\uc774\ucc98\ub7fc \ub354\ubca4\ucc98\uc2a4\ub294 \ubca0\ud2b8\ub0a8 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uc7a5\uc744 \uc704\ud574 \uac15\ub825\ud55c \ub124\ud2b8\uc6cc\ud06c\uc640 \ud22c\uc790 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc131\uacf5\uc801\uc778 \ud22c\uc790 \uc2e4\uc801\uc744 \ub2ec\uc131\ud558\uace0\uc790 \ud55c\ub2e4. \uae40\ub300\ud604 \ud30c\ud2b8\ub108\ub294 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\ub97c \ud1b5\ud574 \ucd9c\uc790\uc790\ub4e4\uc5d0\uac8c \uc131\uacf5\uc801\uc778 \ud68c\uc218 \uacbd\ud5d8\uc744 \uc548\uaca8\uc904 \uac83\uc774\ub77c\ub294 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/277\/0005721609?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ucd5c\uadfc \ud55c\uad6d\uc758 \ubca4\ucc98\uce90\ud53c\ud0c8\uc778 \ub354\ubca4\ucc98\uc2a4\uac00 \ubca0\ud2b8\ub0a8 \uce58\ud0a8 \ud504\ub79c\ucc28\uc774\uc988 ‘\uce58\ud0a8\ud50c\ub7ec\uc2a4’\uc758 \uacbd\uc601\uad8c\uc744 \uc778\uc218\ud558\uba70 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\ub2e4. \uc774\ub85c\uc368 \ub354\ubca4\ucc98\uc2a4\ub294 \ubca0\ud2b8\ub0a8 \uc678\uc2dd \uc0b0\uc5c5\uc758 \uae09\uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc8fc\ubaa9\ud558\uace0 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc758 \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucd94\uc5b4 \uc801\uadf9\uc801\uc778 \ud22c\uc790 \ud589\ubcf4\ub97c \uc774\uc5b4\ub098\uac00\uace0 \uc788\ub2e4. \ub354\ubca4\ucc98\uc2a4\uc758 \uae40\ub300\ud604 \ud30c\ud2b8\ub108\ub294 \ud55c\uad6d\uacc4 \ubca4\ucc98\uce90\ud53c\ud0c8\ub85c\uc11c \ubca0\ud2b8\ub0a8\uc5d0 \uc0c1\uc8fc\ud558\uc5ec \ud22c\uc790\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub840\uc801\uc73c\ub85c \ud604\uc9c0\uc5d0\uc11c \uc678\uc2dd\uc5c5\uccb4\uc758 \uacbd\uc601\uad8c \uc778\uc218\uc5d0 \ub098\uc130\ub2e4. \uadf8\ub294 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc774 1\uc5b5 \uba85 […]<\/p>\n","protected":false},"author":69,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ub354\ubca4\ucc98\uc2a4","_yoast_wpseo_metadesc":"\ub354\ubca4\ucc98\uc2a4\uac00 \ubca0\ud2b8\ub0a8 \uce58\ud0a8 \ud504\ub79c\ucc28\uc774\uc988 '\uce58\ud0a8\ud50c\ub7ec\uc2a4'\uc758 \uacbd\uc601\uad8c\uc744 \uc778\uc218\ud558\uba70 \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud55c \ubc30\uacbd\uacfc \uc804\ub9dd\uc744 \uae40\ub300\ud604 \ud30c\ud2b8\ub108\uc758 \uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \uc870\uba85\ud55c\ub2e4. \ud55c\uad6d\uacfc\uc758 \uacbd\uc81c\uc801 \uadfc\uc811\uc131\uacfc \ubca0\ud2b8\ub0a8\uc758 \uc678\uc2dd \uc2dc\uc7a5 \uc131\uc7a5 \uac00\ub2a5\uc131\uc5d0 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