{"id":16950,"date":"2026-02-21T10:02:52","date_gmt":"2026-02-21T01:02:52","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/lg%ec%a0%84%ec%9e%90-%ed%99%88%ec%8a%a4%ed%83%80%ec%9d%bc-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%9d%bc%ec%9d%b4%ed%94%84%ec%8a%a4%ed%83%80%ec%9d%bc-%ea%b2%bd%ed%97%98\/"},"modified":"2026-02-21T10:02:52","modified_gmt":"2026-02-21T01:02:52","slug":"lg%ec%a0%84%ec%9e%90-%ed%99%88%ec%8a%a4%ed%83%80%ec%9d%bc-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%9d%bc%ec%9d%b4%ed%94%84%ec%8a%a4%ed%83%80%ec%9d%bc-%ea%b2%bd%ed%97%98","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/lg%ec%a0%84%ec%9e%90-%ed%99%88%ec%8a%a4%ed%83%80%ec%9d%bc-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%9d%bc%ec%9d%b4%ed%94%84%ec%8a%a4%ed%83%80%ec%9d%bc-%ea%b2%bd%ed%97%98\/","title":{"rendered":"LG\uc804\uc790 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub85c \uc0c8\ub85c\uc6b4 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub2e4"},"content":{"rendered":"<p>LG\uc804\uc790\uac00 \ucd5c\uadfc \uc120\ubcf4\uc778 &#8216;\ud648\uc2a4\ud0c0\uc77c&#8217; \uc11c\ube44\uc2a4\uac00 \ube60\ub974\uac8c \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc788\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \ub2e8\uc21c\ud55c \uac00\uc804 \ud310\ub9e4\ub97c \ub118\uc5b4, \uacf5\uac04\uacfc \uac00\uc804\uc758 \uc870\ud654\ub97c \uac15\uc870\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc9c0\ub09c 3\uac1c\uc6d4 \uac04 120\ub9cc \uba85\uc758 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub4e4\uc774 LG\uc804\uc790\uc758 \uacf5\uc2dd \uc628\ub77c\uc778\ubab0\uc744 \ubc29\ubb38\ud588\uc73c\uba70, \uc774 \uc911 \uc0c1\ub2f9\uc218\uac00 \uac00\uc804 \uc81c\ud488\uacfc \ud568\uaed8 \uc778\ud14c\ub9ac\uc5b4 \uc18c\ud488\uc744 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. LG\uc804\uc790\uc758 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc774 \uac00\uc804 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uac00\uad6c, \uc870\uba85, \uc8fc\ubc29 \ubc0f \uc0dd\ud65c\uc6a9\ud488\uae4c\uc9c0 \ud568\uaed8 \uace0\ub824\ud558\ub3c4\ub85d \ub3d5\ub294 \ub9de\ucda4\ud615 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud55c\ub2e4. <\/p>\n<p>LG\uc804\uc790\ub294 \uc9c0\ub09c\ud574 11\uc6d4\ubd80\ud130 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud558\uba70, \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \uc870\ud654\ub86d\uac8c \uc81c\uc548\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc1fc\ud551 \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc774\uc81c \uac70\uc2e4\uc5d0 \uc124\uce58\ud560 \uc5d0\uc5b4\ucee8\uacfc \uc798 \uc5b4\uc6b8\ub9ac\ub294 \uc18c\ud30c\uc640 \uc870\uba85 \ub4f1\uc758 \uc0c9\uc0c1 \uc870\ud569\uc744 \ucd94\ucc9c\ubc1b\uc544, \uc9c1\uc811\uc801\uc778 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \uacbd\ud5d8\uc744 \ud558\uac8c \ub41c\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\uc5d0\uc11c \uace0\uac1d\ub4e4\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc874\ubcf4\ub2e4 3\ubc30 \uae34 \uc2dc\uac04 \ub3d9\uc548 \uc0ac\uc774\ud2b8\uc5d0 \uba38\ubb34\ub974\ub294 \uac83\uc73c\ub85c \ud30c\uc545\ub418\uc5c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc1fc\ud551 \uacbd\ud5d8\uc5d0 \ub9e4\ub825\uc744 \ub290\ub07c\uace0 \uc788\ub2e4\ub294 \ubc29\uc99d\uc774\ub2e4.<\/p>\n<p>\ud2b9\ud788, \ud648\uc2a4\ud0c0\uc77c\uc5d0\uc11c \uac00\uad6c \ubc0f \uc778\ud14c\ub9ac\uc5b4 \uc18c\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc758 5\uba85 \uc911 1\uba85\uc740 LG\uc804\uc790\uc758 \uac00\uc804 \uc81c\ud488\ub3c4 \ud568\uaed8 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\uac00 \uace0\uac1d\uc774 \uac00\uc804\uacfc \ub9ac\ube59 \uc81c\ud488\uc744 \ud568\uaed8 \ud0d0\uc0c9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\ub294 \uc810\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc758\ubbf8\ub97c \uac16\ub294\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc18c\ud30c\uc640 \ub0c9\uc7a5\uace0, \uc18c\ud30c\uc640 TV \uac19\uc740 \uc870\ud569\uc744 \uc8fc\ub85c \uac80\uc0c9\ud558\uba70, \uc774\ub7ec\ud55c \uc5f0\uad00\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub294 LG\uc804\uc790\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 &#8216;\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ud50c\ub7ab\ud3fc&#8217;\uc73c\ub85c\uc11c\uc758 \ube44\uc804\uc744 \uc2e4\ud604\ud558\ub294 \uc911\uc694\ud55c \ub2e8\uacc4\ub85c \uc5ec\uaca8\uc9c4\ub2e4. \uace0\uac1d\uc774 \uac00\uc804 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \ub370 \uc788\uc5b4 \ub2e8\uc21c\ud788 \uc81c\ud488\uc758 \uae30\ub2a5\uc774\ub098 \uac00\uaca9\ub9cc\uc774 \uc544\ub2c8\ub77c, \uadf8\uac83\uc774 \uc5b4\ub5a4 \uacf5\uac04\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub420\uc9c0\ub97c \ud568\uaed8 \uace0\ubbfc\ud558\uac8c\ub054 \ud558\ub294 \uac83\uc774\ub2e4. LG\uc804\uc790\ub294 \uc774\ub7ec\ud55c \ucc28\ubcc4\ud654\ub41c \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\ud558\uace0, \ub354 \ub098\uc544\uac00 \uace0\uac1d\uc758 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub824\ub294 \uc804\ub7b5\uc744 \uc138\uc6b0\uace0 \uc788\ub2e4.<\/p>\n<p>\ub610\ud55c, \ud648\uc2a4\ud0c0\uc77c\uc740 &#8216;\ud06c\ub85c\uc2a4\uc140\ub9c1&#8217; \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c, \uace0\uac1d\uc774 \uad6c\ub9e4\ud55c \uc0c1\ud488\uacfc \uc5f0\uad00\ub41c \ub2e4\ub978 \uc81c\ud488\uad70\uc744 \ud568\uaed8 \uc81c\uc548\ud574 \ucd94\uac00 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4. \uc774\ub294 \uc790\ub3d9\ucc28 \ub9e4\uc7a5\uc5d0\uc11c SUV \ucc28\ub7c9 \uc606\uc5d0 \ucea0\ud551 \uc6a9\ud488\uc744 \uc804\uc2dc\ud558\ub294 \uac83\uacfc \uc720\uc0ac\ud55c \uc804\ub7b5\uc73c\ub85c, \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \ud1b5\ud569\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4. LG\uc804\uc790\ub294 \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud1b5\ud574 D2C(Direct to Consumer) \uc0ac\uc5c5\uc758 \uc9c8\uc801 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc811\uc810\uc744 \uac15\ud654\ud558\ub294 \uc911\uc694\ud55c \uc218\ub2e8\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ub958\uc7ac\ucca0 LG\uc804\uc790 CEO\ub294 \uc62c\ud574 \uc2e0\ub144 \uba54\uc2dc\uc9c0\uc5d0\uc11c D2C \uc0ac\uc5c5\uc5d0 \ub300\ud55c \uc9d1\uc911 \ud22c\uc790\ub85c \uc218\uc775\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d \uc811\uc810\uc744 \ud655\ubcf4\ud558\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ubc1d\ud614\ub2e4. LG\uc804\uc790\ub294 \ud648\uc2a4\ud0c0\uc77c\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\ube0c\ub79c\ub4dc\uc0f5\uc758 \ub9e4\ucd9c\uc744 \ud655\ub300\ud560 \uacc4\ud68d\uc774\uba70, \uc774\ub294 \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4 \ud615\uc131\uc744 \uc704\ud55c \uc911\uc694\ud55c \uae30\ubc18\uc774 \ub420 \uac83\uc774\ub2e4. \uc7a5\uc9c4\ud601 LG\uc804\uc790 \ud55c\uad6d\uc601\uc5c5\ubcf8\ubd80 \uc628\ub77c\uc778\uadf8\ub8f9\uc7a5 \uc804\ubb34\ub294 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\uac00 \uace0\uac1d\uc758 \ucde8\ud5a5\uc744 \uc644\uc131\ud558\ub294 \ub9de\ucda4\ud615 \uacf5\uac04 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \uac15\uc870\ud558\uba70, \uc628\ub77c\uc778\ube0c\ub79c\ub4dc\uc0f5\uc744 \uace0\uac1d\uacfc \ub9e4\uc77c \ub9cc\ub098\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ub9cc\ub4e4\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \ubc1d\ud614\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/008\/0005319305?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/008\/0005319305?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG\uc804\uc790\uac00 \ucd5c\uadfc \uc120\ubcf4\uc778 &#8216;\ud648\uc2a4\ud0c0\uc77c&#8217; \uc11c\ube44\uc2a4\uac00 \ube60\ub974\uac8c \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0 \uc788\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \ub2e8\uc21c\ud55c \uac00\uc804 \ud310\ub9e4\ub97c \ub118\uc5b4, \uacf5\uac04\uacfc \uac00\uc804\uc758 \uc870\ud654\ub97c \uac15\uc870\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc9c0\ub09c 3\uac1c\uc6d4 \uac04 120\ub9cc \uba85\uc758 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub4e4\uc774 LG\uc804\uc790\uc758 \uacf5\uc2dd \uc628\ub77c\uc778\ubab0\uc744 \ubc29\ubb38\ud588\uc73c\uba70, \uc774 \uc911 \uc0c1\ub2f9\uc218\uac00 \uac00\uc804 \uc81c\ud488\uacfc \ud568\uaed8 \uc778\ud14c\ub9ac\uc5b4 \uc18c\ud488\uc744 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. LG\uc804\uc790\uc758 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc774 \uac00\uc804 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uac00\uad6c, [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"LG\uc804\uc790","_yoast_wpseo_metadesc":"LG\uc804\uc790\uc758 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\uac00 \ucd9c\uc2dc 3\uac1c\uc6d4 \ub9cc\uc5d0 120\ub9cc \uba85\uc758 \uc2e0\uaddc \ubc29\ubb38\uc790\ub97c \uae30\ub85d\ud558\uba70, \uac00\uc804\uacfc \ub9ac\ube59 \uc81c\ud488\uc758 \ud1b5\ud569 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\uace0 \uc788\ub2e4. \uace0\uac1d\ub4e4\uc740 \ub9de\ucda4\ud615 \ucee8\uc124\ud305\uc744 \ud1b5\ud574 \uac00\uc804\ubfd0 \uc544\ub2c8\ub77c \uac00\uad6c\uc640 \uc778\ud14c\ub9ac\uc5b4 \uc18c\ud488\ub3c4 \ud568\uaed8 \uad6c\ub9e4\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub294 \uc628\ub77c\uc778\ubab0\uc758 \ub9e4\ucd9c\uc744 50% \uc99d\uac00\uc2dc\ud0a4\ub294 \uc131\uacfc\ub97c \uc62c\ub838\ub2e4.","footnotes":""},"categories":[4],"tags":[9416,7899,4469,215,6566],"class_list":["post-16950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-4050-","tag-ai-","tag-d2c","tag-lg","tag-6566"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LG\uc804\uc790 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\ub85c \uc0c8\ub85c\uc6b4 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"LG\uc804\uc790\uc758 \ud648\uc2a4\ud0c0\uc77c \uc11c\ube44\uc2a4\uac00 \ucd9c\uc2dc 3\uac1c\uc6d4 \ub9cc\uc5d0 120\ub9cc \uba85\uc758 \uc2e0\uaddc \ubc29\ubb38\uc790\ub97c 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