{"id":17772,"date":"2026-03-01T13:56:48","date_gmt":"2026-03-01T04:56:48","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%b2%84%eb%93%9c%ec%99%80%ec%9d%b4%ec%a0%80%ea%b0%80-%ec%a0%84%ed%95%98%eb%8a%94-%ec%a0%84%ed%86%b5%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%9d%b4%ec%95%bc%ea%b8%b0-%ea%b8%b0%eb%84%a4%ec%8a%a4\/"},"modified":"2026-03-01T13:56:48","modified_gmt":"2026-03-01T04:56:48","slug":"%eb%b2%84%eb%93%9c%ec%99%80%ec%9d%b4%ec%a0%80%ea%b0%80-%ec%a0%84%ed%95%98%eb%8a%94-%ec%a0%84%ed%86%b5%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%9d%b4%ec%95%bc%ea%b8%b0-%ea%b8%b0%eb%84%a4%ec%8a%a4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%b2%84%eb%93%9c%ec%99%80%ec%9d%b4%ec%a0%80%ea%b0%80-%ec%a0%84%ed%95%98%eb%8a%94-%ec%a0%84%ed%86%b5%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%9d%b4%ec%95%bc%ea%b8%b0-%ea%b8%b0%eb%84%a4%ec%8a%a4\/","title":{"rendered":"“\ubc84\ub4dc\uc640\uc774\uc800\uac00 \uc804\ud558\ub294 \uc804\ud1b5\uacfc \ud601\uc2e0\uc758 \uc774\uc57c\uae30” \uae30\ub124\uc2a4\ubd81\uc5d0 \uc624\ub978 \ub9e5\uc8fc\uc758 \uc804\uc124"},"content":{"rendered":"

\ubc84\ub4dc\uc640\uc774\uc800(Budweiser)\ub294 1876\ub144, \uccb4\ucf54 \uc774\ubbfc\uc790 \uc544\ub3cc\ud504 \ubd80\uc2dc(Adolphus Busch)\uc640 \uadf8\uc758 \uce5c\uad6c\uc778 \uce74\uc2a4\ud37c \ub9ac\ud130(Casper Schlitz)\uc5d0 \uc758\ud574 \uc138\uc6cc\uc9c4 \ubbf8\uad6d\uc758 \ub300\ud45c\uc801\uc778 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub2f9\uc2dc \ubbf8\uad6d\uc758 \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \ub3c5\uc77c\uc2dd \ub9e5\uc8fc\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uc5ec, \ubd80\ub4dc\ub7fd\uace0 \uccad\ub7c9\uac10 \uc788\ub294 \ub77c\uac70 \ub9e5\uc8fc\ub97c \uc0dd\uc0b0\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubc84\ub4dc\uc640\uc774\uc800\ub294 \ub2e8\uc21c\ud55c \ub9e5\uc8fc\ub97c \ub118\uc5b4 \ubbf8\uad6d\uc758 \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc84\ub4dc\uc640\uc774\uc800\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 ‘\uc9c4\uc815\ud55c \uce5c\uad6c\uac00 \ub418\ub294 \uac83’\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\ub78c\ub4e4\uc744 \ud558\ub098\ub85c \ubb36\uace0, \ud568\uaed8 \uc990\uac70\uc6b4 \uc21c\uac04\uc744 \ub098\ub204\uae38 \uc6d0\ud569\ub2c8\ub2e4. \uc774 \ucca0\ud559\uc740 \ubc84\ub4dc\uc640\uc774\uc800\uc758 \uad11\uace0\uc5d0\uc11c\ub3c4 \uc798 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ud2b9\ud788, ‘Wassup?’ \ucea0\ud398\uc778\uc740 \uce5c\uad6c\ub4e4 \uac04\uc758 \uc18c\ud1b5\uc744 \uac15\uc870\ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc758 \ud070 \ud638\uc751\uc744 \uc774\ub04c\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ubc84\ub4dc\uc640\uc774\uc800\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc, \uc0ac\ub78c\ub4e4 \uac04\uc758 \uc720\ub300\ub97c \ud615\uc131\ud558\ub294 \ub9e4\uac1c\uccb4\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ubc84\ub4dc\uc640\uc774\uc800\ub294 \ub2e4\uc591\ud55c \uc0ac\ud68c\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\ub3c4 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, ‘Brewing a Better World’ \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ud658\uacbd \ubcf4\ud638\uc640 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uc9c0\uc18d \uac00\ub2a5\ud55c \ub18d\uc5c5 \uc2e4\ucc9c\uc744 \ud1b5\ud574 \ud658\uacbd\uc744 \ubcf4\ud638\ud558\uace0, \uc9c0\uc5ed \uc0ac\ud68c\uc5d0 \uae30\uc5ec\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc84\ub4dc\uc640\uc774\uc800\uc640 \uad00\ub828\ub41c \uc720\uba85\ud55c \uc77c\ud654 \uc911 \ud558\ub098\ub294 1989\ub144, \ubbf8\uad6d\uc758 \uc2dc\uce74\uace0\uc5d0\uc11c \uc5f4\ub9b0 ‘\ub9ac\ud2c0 \ub9ac\uadf8 \uc6d4\ub4dc \uc2dc\ub9ac\uc988’\uc5d0\uc11c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc, \ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc9c0\uc5ed \uc544\ub3d9\ub4e4\uc744 \ucd08\uccad\ud558\uc5ec \uadf8\ub4e4\uc5d0\uac8c \ubb34\ub8cc\ub85c \ub9e5\uc8fc\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub4e4\uacfc \ud568\uaed8 \uacbd\uae30\ub97c \uc990\uacbc\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ubca4\ud2b8\ub294 \uc774\ud6c4 \ub9e4\ub144 \uc5f4\ub9ac\ub294 \uc804\ud1b5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uace0, \ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc9c0\uc5ed \uc0ac\ud68c\uc640\uc758 \uc720\ub300\ub97c \ub354\uc6b1 \uac15\ud654\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ubc84\ub4dc\uc640\uc774\uc800\ub294 ‘\ub2ec\ub9ac\ub294 \ub9d0’\uc758 \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud655\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub9c8\uc2a4\ucf54\ud2b8\ub294 \ubbf8\uad6d\uc758 \uc0c1\uc9d5\uc778 \ub9d0\uacfc \ud568\uaed8 \ubc84\ub4dc\uc640\uc774\uc800\uc758 \ud488\uc9c8\uc744 \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc, \ubc84\ub4dc\uc640\uc774\uc800\ub294 \ube0c\ub79c\ub4dc\uc758 \uc815\uccb4\uc131\uc744 \ud655\uace0\ud788 \ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae4a\uc740 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \uc774\ubca4\ud2b8\ub97c \ud6c4\uc6d0\ud558\uba70, \uc2a4\ud3ec\uce20\uc640 \uc74c\uc545 \ub4f1 \ub2e4\uc591\ud55c \ubb38\ud654\uc640 \uc5f0\uacb0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc288\ud37c\ubcfc \uad11\uace0\ub294 \ub9e4\ub144 \ud070 \ud654\uc81c\ub97c \ubaa8\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \ubc84\ub4dc\uc640\uc774\uc800\uc758 \ucc3d\uc758\uc801\uc774\uace0 \uc720\uba38\ub7ec\uc2a4\ud55c \uad11\uace0\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \ubc84\ub4dc\uc640\uc774\uc800\uac00 \ub2e8\uc21c\ud55c \ub9e5\uc8fc \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \ubb38\ud654 \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac \uc7a1\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc624\ub79c \uc5ed\uc0ac\uc640 \ud568\uaed8 \ud604\ub300\uc801\uc778 \uac00\uce58\uad00\uc744 \ubc18\uc601\ud558\uba70, \uc804 \uc138\uacc4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc0ac\ub78c\ub4e4 \uac04\uc758 \uc18c\uc911\ud55c \uc21c\uac04\uc744 \ud568\uaed8 \ub098\ub204\uace0, \uc9c0\uc18d \uac00\ub2a5\ud55c \ubbf8\ub798\ub97c \uc704\ud55c \ub178\ub825\uc744 \uacc4\uc18d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ubc84\ub4dc\uc640\uc774\uc800(Budweiser)\ub294 1876\ub144, \uccb4\ucf54 \uc774\ubbfc\uc790 \uc544\ub3cc\ud504 \ubd80\uc2dc(Adolphus Busch)\uc640 \uadf8\uc758 \uce5c\uad6c\uc778 \uce74\uc2a4\ud37c \ub9ac\ud130(Casper Schlitz)\uc5d0 \uc758\ud574 \uc138\uc6cc\uc9c4 \ubbf8\uad6d\uc758 \ub300\ud45c\uc801\uc778 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub2f9\uc2dc \ubbf8\uad6d\uc758 \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \ub3c5\uc77c\uc2dd \ub9e5\uc8fc\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uc5ec, \ubd80\ub4dc\ub7fd\uace0 \uccad\ub7c9\uac10 \uc788\ub294 \ub77c\uac70 \ub9e5\uc8fc\ub97c \uc0dd\uc0b0\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubc84\ub4dc\uc640\uc774\uc800\ub294 \ub2e8\uc21c\ud55c \ub9e5\uc8fc\ub97c \ub118\uc5b4 \ubbf8\uad6d\uc758 \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc84\ub4dc\uc640\uc774\uc800\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 ‘\uc9c4\uc815\ud55c \uce5c\uad6c\uac00 \ub418\ub294 \uac83’\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\ub78c\ub4e4\uc744 […]<\/p>\n","protected":false},"author":32,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Budweiser\ubc84\ub4dc\uc640\uc774\uc800","_yoast_wpseo_metadesc":"\ubc84\ub4dc\uc640\uc774\uc800\ub294 1876\ub144 \uc124\ub9bd\ub41c \ubbf8\uad6d\uc758 \ub300\ud45c \ub9e5\uc8fc \ube0c\ub79c\ub4dc\ub85c, \uc9c4\uc815\ud55c \uce5c\uad6c\uac00 \ub418\uae30\ub97c \ubc14\ub77c\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0ac\ud68c\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\uc640 \ud568\uaed8, \ube0c\ub79c\ub4dc\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud655\ub9bd\ud55c \ub2ec\ub9ac\ub294 \ub9d0 \ub9c8\uc2a4\ucf54\ud2b8\uac00 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae4a\uc740 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud3ec\uce20\uc640 \ubb38\ud654 \uc774\ubca4\ud2b8 \ud6c4\uc6d0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[2307,800,1671,83,1163],"class_list":["post-17772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-2307","tag-800","tag-1671","tag-83","tag-1163"],"yoast_head":"\n"\ubc84\ub4dc\uc640\uc774\uc800\uac00 \uc804\ud558\ub294 \uc804\ud1b5\uacfc \ud601\uc2e0\uc758 \uc774\uc57c\uae30" \uae30\ub124\uc2a4\ubd81\uc5d0 \uc624\ub978 \ub9e5\uc8fc\uc758 \uc804\uc124 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ubc84\ub4dc\uc640\uc774\uc800\ub294 1876\ub144 \uc124\ub9bd\ub41c \ubbf8\uad6d\uc758 \ub300\ud45c \ub9e5\uc8fc \ube0c\ub79c\ub4dc\ub85c, \uc9c4\uc815\ud55c \uce5c\uad6c\uac00 \ub418\uae30\ub97c \ubc14\ub77c\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0ac\ud68c\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\uc640 \ud568\uaed8, \ube0c\ub79c\ub4dc\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud655\ub9bd\ud55c \ub2ec\ub9ac\ub294 \ub9d0 \ub9c8\uc2a4\ucf54\ud2b8\uac00 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae4a\uc740 \uc778\uc0c1\uc744 \ub0a8\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud3ec\uce20\uc640 \ubb38\ud654 \uc774\ubca4\ud2b8 \ud6c4\uc6d0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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