{"id":18411,"date":"2026-03-09T10:55:49","date_gmt":"2026-03-09T01:55:49","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%97%ac%ec%a0%95-%ec%84%b8%ea%b3%84%eb%a5%bc-%ec%82%ac%eb%a1%9c%ec%9e%a1%ec%9d%80-%ec%b2%ad%eb%9f%89%ec%9d%8c\/"},"modified":"2026-03-09T10:55:49","modified_gmt":"2026-03-09T01:55:49","slug":"%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%97%ac%ec%a0%95-%ec%84%b8%ea%b3%84%eb%a5%bc-%ec%82%ac%eb%a1%9c%ec%9e%a1%ec%9d%80-%ec%b2%ad%eb%9f%89%ec%9d%8c","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%97%ac%ec%a0%95-%ec%84%b8%ea%b3%84%eb%a5%bc-%ec%82%ac%eb%a1%9c%ec%9e%a1%ec%9d%80-%ec%b2%ad%eb%9f%89%ec%9d%8c\/","title":{"rendered":"&#8220;\ud3a9\uc2dc&#8221;\uc758 \ud0c4\uc0dd\uacfc \ud601\uc2e0\uc758 \uc5ec\uc815: \uc138\uacc4\ub97c \uc0ac\ub85c\uc7a1\uc740 \uccad\ub7c9\uc74c\ub8cc\uc758 \ube44\ubc00"},"content":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 \ub2e8\uc21c\ud55c \uccad\ub7c9\uc74c\ub8cc \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc804 \uc138\uacc4 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1 \uc18d\uc5d0 \uc790\ub9ac \uc7a1\uc740 \ubb38\ud654 \uc544\uc774\ucf58\uc785\ub2c8\ub2e4. 1893\ub144, \uc57d\uc0ac\uc778 \ucf00\uc77c\ub7fd \ube0c\ub798\ub4dc\ud584(Caleb Bradham)\uc740 \uc790\uc2e0\uc758 \uc57d\uad6d\uc5d0\uc11c \uc18c\ud654\uc81c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 &#8216;\ube0c\ub798\ub4dc\ud584\uc758 \uc74c\ub8cc(Bradham&#8217;s Drink)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ud0c4\uc0b0\uc74c\ub8cc\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uce74\ub77c\uba5c, \ubc14\ub2d0\ub77c, \uadf8\ub9ac\uace0 \uc5ec\ub7ec \uac00\uc9c0 \ud5a5\uc2e0\ub8cc\ub97c \uc870\ud569\ud558\uc5ec \ub9cc\ub4e0 \uac83\uc73c\ub85c, \ub2f9\uc2dc \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ub9db\uc758 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 1898\ub144\uc5d0 &#8216;\ud3a9\uc2dc \ucf5c\ub77c(Pepsi-Cola)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc0c1\ud45c \ub4f1\ub85d\uc744 \ud558\uac8c \ub418\uba70, \ube0c\ub79c\ub4dc\uc758 \ucd9c\ubc1c\uc744 \uc54c\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 \ub2e8\uc21c\ud788 \ub9db\uc788\ub294 \uc74c\ub8cc\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc990\uac70\uc6c0\uacfc \ud65c\ub825\uc744 \uc8fc\uace0\uc790 \ud558\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \uc2ac\ub85c\uac74 \uc911 \ud558\ub098\ub294 &#8220;Live For Now&#8221;\ub85c, \uc774\ub294 \ud604\uc7ac\ub97c \uc990\uae30\uace0 \uc21c\uac04\uc758 \uac00\uce58\ub97c \uc911\uc694\uc2dc\ud558\uc790\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ucca0\ud559\uc740 \ud3a9\uc2dc\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ud56d\uc0c1 \uac15\uc870\ud574\uc628 \ubd80\ubd84\uc774\uba70, \uccad\ucd98\uacfc \ud601\uc2e0\uc744 \uc0c1\uc9d5\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uac8c \ub41c \uacc4\uae30\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\uc758 \uc5ed\uc0ac \uc18d\uc5d0\ub294 \ub9ce\uc740 \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. 1965\ub144, \ud3a9\uc2dc\ub294 \ub2e4\ub978 \uc74c\ub8cc \ube0c\ub79c\ub4dc\uc640\uc758 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud558\uae30 \uc704\ud574 &#8216;\ud3a9\uc2dc \ucc4c\ub9b0\uc9c0(Pepsi Challenge)&#8217;\ub77c\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub450 \uac00\uc9c0 \uc74c\ub8cc, \uc989 \ud3a9\uc2dc\uc640 \ucf54\uce74\ucf5c\ub77c\ub97c \ube14\ub77c\uc778\ub4dc \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc120\ud638\ud558\ub294 \uc74c\ub8cc\ub97c \uc120\ud0dd\ud558\uac8c \ud558\ub294 \ubc29\uc2dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ud3a9\uc2dc\uc758 \ub9db\uc744 \ub354 \uc120\ud638\ud558\uac8c \ub418\uc5c8\uace0, \uc774\ub294 \ud3a9\uc2dc\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud06c\uac8c \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ud3a9\uc2dc\ub294 \ub2e4\uc591\ud55c \ubb38\ud654\uc640 \ud611\uc5c5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1984\ub144, \ud3a9\uc2dc\ub294 \ub9c8\uc774\ud074 \uc7ad\uc2a8\uacfc\uc758 \ud611\uc5c5\uc73c\ub85c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc720\uba85\ud55c \uad11\uace0\ub97c \uc120\ubcf4\uc600\uace0, \uc774\ub294 \ud3a9\uc2dc\uac00 \ub2e8\uc21c\ud55c \uc74c\ub8cc \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \ubb38\ud654\uc758 \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac \uc7a1\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ub7ec \uc140\ub7ec\ube0c\ub9ac\ud2f0\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc80a\uc740 \uc138\ub300\uc640\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uba70, \ud3a9\uc2dc\uc758 \uc774\ubbf8\uc9c0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \ud3a9\uc2dc\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc744 \uc704\ud574 \ud658\uacbd\uc744 \uace0\ub824\ud55c \ud328\ud0a4\uc9d5\uacfc \uc0dd\uc0b0 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uace0, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc2ec\uc5b4\uc8fc\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \uc55e\uc73c\ub85c\ub3c4 \ubcc0\ud654\ud558\ub294 \uc2dc\ub300\uc640 \uc18c\ube44\uc790\ub4e4\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uba70, \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uacfc \ucea0\ud398\uc778\uc744 \uc120\ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \ud3a9\uc2dc\ub294 \uadf8 \uc5ed\uc0ac\uc640 \ucca0\ud559, \uadf8\ub9ac\uace0 \ubb38\ud654\uc801 \uc544\uc774\ucf58\uc73c\ub85c\uc11c\uc758 \uc704\uce58\ub97c \ud1b5\ud574 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud3a9\uc2dc\ub294 &#8216;\uccad\ub7c9\ud568&#8217;\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uc720\uc9c0\ud558\uba70, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 \ub2e8\uc21c\ud55c \uccad\ub7c9\uc74c\ub8cc \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc804 \uc138\uacc4 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1 \uc18d\uc5d0 \uc790\ub9ac \uc7a1\uc740 \ubb38\ud654 \uc544\uc774\ucf58\uc785\ub2c8\ub2e4. 1893\ub144, \uc57d\uc0ac\uc778 \ucf00\uc77c\ub7fd \ube0c\ub798\ub4dc\ud584(Caleb Bradham)\uc740 \uc790\uc2e0\uc758 \uc57d\uad6d\uc5d0\uc11c \uc18c\ud654\uc81c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 &#8216;\ube0c\ub798\ub4dc\ud584\uc758 \uc74c\ub8cc(Bradham&#8217;s Drink)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ud0c4\uc0b0\uc74c\ub8cc\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uce74\ub77c\uba5c, \ubc14\ub2d0\ub77c, \uadf8\ub9ac\uace0 \uc5ec\ub7ec \uac00\uc9c0 \ud5a5\uc2e0\ub8cc\ub97c \uc870\ud569\ud558\uc5ec \ub9cc\ub4e0 \uac83\uc73c\ub85c, \ub2f9\uc2dc \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ub9db\uc758 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 1898\ub144\uc5d0 &#8216;\ud3a9\uc2dc \ucf5c\ub77c(Pepsi-Cola)&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc0c1\ud45c \ub4f1\ub85d\uc744 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Pepsi \ud3a9\uc2dc","_yoast_wpseo_metadesc":"\ud3a9\uc2dc\ub294 1893\ub144 \uc57d\uc0ac \ucf00\uc77c\ub7fd \ube0c\ub798\ub4dc\ud584\uc774 \ub9cc\ub4e0 \uc74c\ub8cc\uc5d0\uc11c \uc2dc\uc791\ub418\uc5b4, \ud604\uc7ac\ub294 \uc138\uacc4\uc801 \uccad\ub7c9\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. 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