{"id":18675,"date":"2026-03-12T09:27:30","date_gmt":"2026-03-12T00:27:30","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%95%84%ec%9d%b4%ec%bd%98%ec%9d%98-%ed%9e%98%ea%b3%bc-%ec%83%81%ed%98%b8-%eb%ac%b4%ed%9a%a8%ec%9d%98-%ec%9d%b4%ed%95%b4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%84%eb%9e%b5\/"},"modified":"2026-03-12T09:27:30","modified_gmt":"2026-03-12T00:27:30","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%95%84%ec%9d%b4%ec%bd%98%ec%9d%98-%ed%9e%98%ea%b3%bc-%ec%83%81%ed%98%b8-%eb%ac%b4%ed%9a%a8%ec%9d%98-%ec%9d%b4%ed%95%b4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%95%84%ec%9d%b4%ec%bd%98%ec%9d%98-%ed%9e%98%ea%b3%bc-%ec%83%81%ed%98%b8-%eb%ac%b4%ed%9a%a8%ec%9d%98-%ec%9d%b4%ed%95%b4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \ud798\uacfc \uc0c1\ud638 \ubb34\ud6a8\uc758 \uc774\ud574 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uc131\uacf5\uc744 \uc704\ud55c \ud544\uc218 \uc694\uc18c"},"content":{"rendered":"

\ud604\ub300 \uae30\uc5c5 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uc0c1\uc9d5\uc744 \ub118\uc5b4 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uc744 \ud615\uc131\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc740 \uc18c\ube44\uc790\uc758 \uae30\uc5b5\uc5d0 \uac01\uc778\ub418\uc5b4 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc744 \ubcf4\ud638\ud558\uace0, \ub3d9\uc2dc\uc5d0 \uc0c1\ud638\uc758 \ubb34\ud6a8\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \uc911\uc694\uc131, \uc0c1\ud638 \ubb34\ud6a8 \uc808\ucc28\uc758 \uc774\ud574, \uadf8\ub9ac\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

### \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \uc911\uc694\uc131<\/p>\n

\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc774\ub780 \uc18c\ube44\uc790\uac00 \uc27d\uac8c \uc778\uc2dd\ud558\uace0 \uae30\uc5b5\ud560 \uc218 \uc788\ub294 \uc0c1\ud45c\uc758 \ud615\ud0dc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc758 \uc815\uccb4\uc131\uacfc \uc774\ubbf8\uc9c0 \ud615\uc131\uc5d0 \ud544\uc218\uc801\uc774\uba70, \uc18c\ube44\uc790\uc5d0\uac8c \uc2e0\ub8b0\ub97c \uc904 \uc218 \uc788\ub294 \ub9e4\uac1c\uccb4 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc560\ud50c\uc758 \uc0ac\uacfc \ub85c\uace0\ub294 \ub2e8\uc21c\ud55c \ub514\uc790\uc778\uc774\uc9c0\ub9cc, \uc81c\ud488\uc758 \ud488\uc9c8\uacfc \ud601\uc2e0\uc131\uc744 \uc0c1\uc9d5\uc801\uc73c\ub85c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc740 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c\uc11c, \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc790\ub9ac\uc7a1\uae30 \uc704\ud55c \ud544\uc218 \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba85\ud655\ud55c \ube0c\ub79c\ub4dc \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uc804\ub2ec\ud558\uace0, \uacbd\uc7c1\uc790\ub4e4\uacfc\uc758 \ucc28\ubcc4\ud654\ub97c \uc774\ub8e8\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc744 \uc778\uc2dd\ud558\uac8c \ub418\uba74, \uc790\uc5f0\uc2a4\ub808 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\uac00 \ub192\uc544\uc9c0\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

### \uc0c1\ud638 \ubb34\ud6a8\uc758 \uac1c\ub150<\/p>\n

\uc0c1\ud638 \ubb34\ud6a8\ub294 \uc0c1\ud45c \ub4f1\ub85d\uc758 \uc720\ud6a8\uc131\uc744 \ub2e4\ud22c\ub294 \ubc95\uc801 \uc808\ucc28\ub85c, \ud2b9\uc815 \uc0c1\ud45c\uac00 \ub4f1\ub85d\ub418\uae30 \uc804\uc5d0 \uc774\ubbf8 \uc874\uc7ac\ud558\ub358 \uc0c1\ud45c\uc640 \ud63c\ub3d9\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\uac70\ub098, \uc77c\ubc18\uc801\uc778 \ud45c\ud604\uc77c \uacbd\uc6b0 \ubb34\ud6a8\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uc18c\uc911\ud55c \uc790\uc0b0\uc778 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \uc774\ud574\ud574\uc57c \ud560 \uc911\uc694\ud55c \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n

\uc0c1\ud638 \ubb34\ud6a8 \uc808\ucc28\ub294 \uc0c1\ud45c\ub97c \ub4f1\ub85d\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\uc5d0\uac8c\ub294 \ud544\uc218\uc801\uc778 \uacfc\uc815\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uc0c1\ud45c\uac00 \ubb34\ud6a8\uac00 \ub41c\ub2e4\uba74, \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\uac00 \uae09\uaca9\ud788 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uae30\uc5c5\uc758 \ub9e4\ucd9c\uc5d0 \uc2ec\uac01\ud55c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc0c1\ud45c \ub4f1\ub85d \uc2dc, \ucca0\uc800\ud55c \uc0ac\uc804 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc0c1\ud638 \ubb34\ud6a8\uc758 \uc704\ud5d8 \uc694\uc18c\ub97c \uc0ac\uc804\uc5d0 \uc81c\uac70\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

### \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc0ac\ub840<\/p>\n

\uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc0ac\ub840\ub85c\ub294 \ub098\uc774\ud0a4(Nike)\uc640 \ucf54\uce74\ucf5c\ub77c(Coca-Cola)\ub97c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 ‘Just Do It’\uc774\ub77c\ub294 \uac15\ub825\ud55c \uc2ac\ub85c\uac74\uacfc \ud568\uaed8 \uc2ec\ud50c\ud558\uba74\uc11c\ub3c4 \uac15\ub82c\ud55c \uc2a4\uc6b0\uc2dc \ub85c\uace0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uac15\ud55c \uc778\uc0c1\uc744 \ub0a8\uacbc\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub098\uc774\ud0a4\ub294 \ub2e8\uc21c\ud55c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4, \uc0b6\uc758 \ucca0\ud559\uc744 \uc804\ud558\ub294 \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf54\uce74\ucf5c\ub77c\ub294 \uadf8\ub4e4\uc758 \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc778 \ubd89\uc740\uc0c9\uc758 \uc6d0\ud615 \ub85c\uace0\uc640 \ud568\uaed8 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 ‘\ud589\ubcf5’\uacfc ‘\uc990\uac70\uc6c0’\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud655\ub9bd\ud588\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uc744 \ud615\uc131\ud558\uba70, \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc774 \ub2e8\uc21c\ud55c \uc2dd\uc74c\ub8cc\ub97c \ub118\uc5b4\uc11c \uc0b6\uc758 \uc77c\ubd80\ubd84\uc73c\ub85c \uc790\ub9ac\uc7a1\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

### \uacb0\ub860<\/p>\n

\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \ud798\uacfc \uc0c1\ud638 \ubb34\ud6a8\uc758 \uc774\ud574\ub294 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \uc788\uc5b4 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc640\uc758 \uad00\uacc4\ub97c \ud615\uc131\ud558\uace0, \ub3d9\uc2dc\uc5d0 \uc0c1\ud638 \ubb34\ud6a8\uc758 \uc704\ud5d8\uc744 \uc0ac\uc804\uc5d0 \uc778\uc9c0\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\uc740 \ub2e8\uc21c\ud55c \uc0c1\ud45c \ub4f1\ub85d\uc744 \ub118\uc5b4, \uae30\uc5c5\uc758 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uacfc \uc131\uacf5\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud604\ub300 \uae30\uc5c5 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uc0c1\uc9d5\uc744 \ub118\uc5b4 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uc744 \ud615\uc131\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc740 \uc18c\ube44\uc790\uc758 \uae30\uc5b5\uc5d0 \uac01\uc778\ub418\uc5b4 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc744 \ubcf4\ud638\ud558\uace0, \ub3d9\uc2dc\uc5d0 \uc0c1\ud638\uc758 \ubb34\ud6a8\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \uc911\uc694\uc131, \uc0c1\ud638 \ubb34\ud6a8 \uc808\ucc28\uc758 \uc774\ud574, \uadf8\ub9ac\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c […]<\/p>\n","protected":false},"author":18,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ube0c\ub79c\ub4dc\uc544\uc774\ucf58","_yoast_wpseo_metadesc":"\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc740 \uc18c\ube44\uc790\uc640\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uc744 \ud615\uc131\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c, \uc774\ub97c \ubcf4\ud638\ud558\uace0 \uc774\ud574\ud558\ub294 \uac83\uc740 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc0c1\ud638 \ubb34\ud6a8 \uac1c\ub150\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \ubcf4\ud638\ud558\uace0, \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc0ac\ub840\ub97c \ud1b5\ud574 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \uc911\uc694\uc131\uacfc \uc0c1\ud638 \ubb34\ud6a8 \uc808\ucc28\uc758 \ud544\uc694\uc131\uc744 \uc124\uba85\ud558\uba70, \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc0ac\ub840\ub97c \ud1b5\ud574 \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.","footnotes":""},"categories":[29],"tags":[1359,4789,546,35,1485],"class_list":["post-18675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-29","tag-1359","tag-4789","tag-546","tag-35","tag-1485"],"yoast_head":"\n\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc758 \ud798\uacfc \uc0c1\ud638 \ubb34\ud6a8\uc758 \uc774\ud574 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uc131\uacf5\uc744 \uc704\ud55c \ud544\uc218 \uc694\uc18c - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ube0c\ub79c\ub4dc \uc544\uc774\ucf58\uc740 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