{"id":18726,"date":"2026-03-15T07:40:29","date_gmt":"2026-03-14T22:40:29","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%8a%b8%eb%a6%ac%ec%83%a4-%ed%95%9c-%eb%af%b8%ec%8a%a4%ed%8a%b8%ed%94%8c%eb%a0%88%ec%9d%b4-ceo%ec%9d%98-%eb%b9%84%ec%a0%84-ai%eb%a1%9c-%ec%a7%84%ec%a0%95%ed%95%9c-%ea%b2%8c%ec%9d%b4%eb%a8%b8\/"},"modified":"2026-03-15T07:40:29","modified_gmt":"2026-03-14T22:40:29","slug":"%ed%8a%b8%eb%a6%ac%ec%83%a4-%ed%95%9c-%eb%af%b8%ec%8a%a4%ed%8a%b8%ed%94%8c%eb%a0%88%ec%9d%b4-ceo%ec%9d%98-%eb%b9%84%ec%a0%84-ai%eb%a1%9c-%ec%a7%84%ec%a0%95%ed%95%9c-%ea%b2%8c%ec%9d%b4%eb%a8%b8","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%8a%b8%eb%a6%ac%ec%83%a4-%ed%95%9c-%eb%af%b8%ec%8a%a4%ed%8a%b8%ed%94%8c%eb%a0%88%ec%9d%b4-ceo%ec%9d%98-%eb%b9%84%ec%a0%84-ai%eb%a1%9c-%ec%a7%84%ec%a0%95%ed%95%9c-%ea%b2%8c%ec%9d%b4%eb%a8%b8\/","title":{"rendered":"\ud2b8\ub9ac\uc0e4 \ud55c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774 CEO\uc758 \ube44\uc804 AI\ub85c \uc9c4\uc815\ud55c \uac8c\uc774\uba38\ub97c \ub9cc\ub098\ub2e4"},"content":{"rendered":"

\uc544\uc2dc\uc544 \uc9c0\uc5ed \uc5f0\ub840 \ud68c\uc758\uc758 \uc77c\ud658\uc73c\ub85c \ud55c\uad6d\uc744 \ubc29\ubb38\ud55c \ud2b8\ub9ac\uc0e4 \ud55c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774 \ucd5c\uace0\uacbd\uc601\uc790(CEO)\ub294 \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \uac8c\uc784 \uc774\uc6a9\uc790 \ub9e4\uce6d\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\ub2e4. 2015\ub144\uc5d0 \uc124\ub9bd\ub41c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \ub85c\uc5f4\ud2f0 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc804 \uc138\uacc4\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\uc6cc\ub4dc \uad11\uace0 \ubc0f \uc218\uc775\ud654 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 ‘\ud50c\ub808\uc774 \uc564 \uc5b8(Play-and-Earn)’ \ubaa8\ub378\uc744 \uc120\ub3c4\ud558\uba70, \uac8c\uc784 \uc0b0\uc5c5\uc758 \ud601\uc2e0\uc744 \uc774\ub04c\uace0 \uc788\ub2e4.<\/p>\n

\ud2b8\ub9ac\uc0e4 \ud55c CEO\ub294 \uc9c0\ub09c\ud574 9\uc6d4 \uc0c8\ub86d\uac8c \ucde8\uc784\ud55c \uc774\ud6c4, \uae00\ub85c\ubc8c \ud5ec\uc2a4 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc778 \ub9c8\uc774\ud53c\ud2b8\ub2c8\uc2a4\ud314\uc758 CEO\ub85c\uc11c \uc313\uc740 20\ub144 \uc774\uc0c1\uc758 \uc18c\ube44\uc790 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\ub2e4. \uadf8\ub294 \ucd5c\uadfc \uc9c0\ub514\ub137\ucf54\ub9ac\uc544\uc640\uc758 \uc778\ud130\ubdf0\uc5d0\uc11c, \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\uc758 \ube44\uc988\ub2c8\uc2a4\uc640 AI \ubc0f \uba38\uc2e0\ub7ec\ub2dd \ubd84\uc57c\uc5d0\uc11c\uc758 \uc120\uad6c\uc801\uc778 \uc785\uc9c0\uc5d0 \ub9e4\ub8cc\ub418\uc5b4 \uc774 \ud68c\uc0ac\uc5d0 \ud569\ub958\ud558\uac8c \ub418\uc5c8\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uadf8\ub294 \uc18c\ube44\uc790 \uc571 \uc0dd\ud0dc\uacc4\uc5d0\uc11c\uc758 ‘\uc7a5\uae30\uc801 \uad00\uacc4 \uc720\uc9c0(\ub9ac\ud150\uc158)’\uc5d0 \ub300\ud55c \uacbd\ud5d8\uc744 \uac8c\uc784 \uc0b0\uc5c5\uc5d0 \uc811\ubaa9\uc2dc\ucf1c, \ud37c\ube14\ub9ac\uc154\uc640 \uc774\uc6a9\uc790 \ubaa8\ub450\uc758 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc9c0\uc6d0\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n

\uc774\ubc88 \ud55c\uad6d \ubc29\ubb38\uc740 \uc544\uc2dc\uc544 \uc870\uc9c1\uc758 \uc5f0\uac04 \uacc4\ud68d\uc744 \uacf5\uc720\ud558\uace0, \uad6d\ub0b4 \uac8c\uc784\uc0ac \ubc0f \ud37c\ube14\ub9ac\uc154\ub4e4\uacfc\uc758 \ube44\uc988\ub2c8\uc2a4 \ubbf8\ud305\uc744 \uc704\ud55c \uae30\ud68c\ub85c \ub9c8\ub828\ub418\uc5c8\ub2e4. \uadf8\ub294 \ud55c\uad6d\uc758 \ud37c\ube14\ub9ac\uc154\ub4e4\uc774 \ud5a5\ud6c4 3\ub144\uac04 \uc548\uc815\uc801 \uc218\uc775\ud654\uc640 \ub192\uc740 \ud3c9\uc0dd\uac00\uce58(LTV), \uadf8\ub9ac\uace0 \ub300\uaddc\ubaa8 \uc774\uc6a9\uc790 \ud655\ubcf4\ub97c \uc6d0\ud558\uace0 \uc788\uc73c\uba70, \ubd81\ubbf8\uc640 \uc720\ub7fd \ub4f1 \uae00\ub85c\ubc8c 9\uac1c \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n

\ud604\uc7ac \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5\uc740 AI \uae30\uc220 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \uac8c\uc784 \uac1c\ubc1c\uc758 \ubb38\ud131\uc774 \ub0ae\uc544\uc9d0\uc5d0 \ub530\ub77c \uac8c\uc784 \uc218\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc9c0\ub9cc, \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 \uc804\ub144\uacfc \uc720\uc0ac\ud558\uac70\ub098 \uac10\uc18c\ud558\uba70 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \ud2b8\ub9ac\uc0e4 \ud55c CEO\ub294 ‘\uc9c4\uc131 \uc774\uc6a9\uc790’ \ud655\ubcf4\uac00 \ud37c\ube14\ub9ac\uc154\uc758 \ud575\uc2ec \uacfc\uc81c\uac00 \ub418\uc5c8\uc74c\uc744 \uc9c0\uc801\ud558\uba70, \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 \uac8c\uc784\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc774\uc6a9\uc790\ub97c \ub9e4\uce6d\ud558\uace0, \ub9ac\uc6cc\ub4dc\ub97c \ud1b5\ud574 \ud50c\ub808\uc774\uac00 \uc2b5\uad00\ud654\ub418\ub3c4\ub85d \uac15\ub825\ud55c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uac83\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\uc758 \uacbd\uc7c1\ub825\uc740 \uc790\uccb4 AI \uc5d4\uc9c4\uc778 ‘\ud5ec\ub9ac\uc624\uc2a4(Helios)’\uc640 \uc571 \uae30\ubc18\uc758 ‘\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130’\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4. \uc774 AI\ub294 \uc774\uc6a9\uc790\uc758 \uc131\ud5a5\uc744 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615\uc73c\ub85c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\uba70, \ub2e8\uc21c\ud55c \ub9ac\uc6cc\ub4dc \uc678\uc5d0\ub3c4 \ud1a0\ub108\uba3c\ud2b8 \ub300\ud68c \ucc38\uc5ec\ub97c \uc81c\uc548\ud558\uac70\ub098 \ud2b9\uc815 \uc2dc\uac04\ub300\uc5d0 \ud50c\ub808\uc774\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uc774\uc6a9\uc790\uc640\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud55c\ub2e4.<\/p>\n

\ub610\ud55c, \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 ‘\uc5b4\ubdf0\uc9d5’ \ubb38\uc81c\uc5d0 \ub300\ud55c \ubc29\uc5b4 \uccb4\uacc4\ub97c \ucca0\uc800\ud788 \uac16\ucd94\uace0 \uc788\uc73c\uba70, 10\ub144 \uc774\uc0c1 \ucd95\uc801\ub41c \ub370\uc774\ud130 \ud328\ud134\uc744 \ubc14\ud0d5\uc73c\ub85c \uc804\ub2f4 \uc870\uc9c1\uc778 ‘\ud2b8\ub7ec\uc2a4\ud2b8 \uc564 \uc138\uc774\ud504\ud2f0’ \ud300\uc774 \uc624\ub0a8\uc6a9\uc744 \ucc28\ub2e8\ud55c\ub2e4. AI\ub294 \ube44\uc815\uc0c1\uc801\uc778 \ud328\ud134\uc774\ub098 \uae30\uacc4\uc801\uc778 \ud589\ub3d9\uc744 \uc989\uac01\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uc5ec, \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc774\uc6a9\uc790 \ud480\ub9cc\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n

\ud55c\uad6d \uc2dc\uc7a5\uc5d0 \uc801\ud569\ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\uc640 ‘\uace0\uac1d \uc6b0\uc120\uc8fc\uc758’\ub97c \ud1b5\ud574 \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\ub2e4. \ud2b8\ub9ac\uc0e4 \ud55c CEO\ub294 \ud55c\uad6d \uc774\uc6a9\uc790\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud558\uc5ec \ub85c\uceec \uc0c1\ud488\uad8c\uc744 \ubcf4\uc0c1 \uc218\ub2e8\uc73c\ub85c \ucd94\uac00\ud558\uace0, \uba85\uc808\uc5d0 \ub9de\ucd98 \ub77c\uc774\ube0c \uc774\ubca4\ud2b8\ub97c \uac1c\ucd5c\ud558\ub294 \ub4f1\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc600\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uc2e4\uc81c \uc774\uc6a9\uc790 \uc218\uc640 \uc720\uc9c0\uc728\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ud2b8\ub9ac\uc0e4 \ud55c CEO\ub294 \uacf5\ub3d9 \ucc3d\uc5c5\uc790\ub4e4\uacfc \ud568\uaed8 \uc138 \uac00\uc9c0 \ud575\uc2ec \uace0\ubbfc\uc5d0 \ub300\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ub17c\uc758\ud558\uace0 \uc788\ub2e4. \uccab \ubc88\uc9f8\ub294 \uace0\uac1d \uc131\uacf5\uc744 \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc2e0\uc0c1\ud488\uacfc \uae30\ub2a5\uc758 \ucd9c\uc2dc, \ub450 \ubc88\uc9f8\ub294 AI\uc640 \uba38\uc2e0\ub7ec\ub2dd \ubd84\uc57c\uc5d0\uc11c\uc758 \ub9ac\ub354\uc2ed \uc720\uc9c0, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ub0b4 \uc131\uc7a5 \uc804\ub7b5\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774\ub2e4.<\/p>\n

\ud604\uc7ac \uc774\uc6a9\uc790 \ud68d\ub4dd(User Acquisition, UA) \uc2dc\uc7a5\uc5d0\uc11c \ubcf4\uc0c1\ud615 UA\uc758 \ube44\uc911\uc740 \uacfc\uac70 1%\uc5d0\uc11c \ud604\uc7ac 5~6%\ub85c \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \uc55e\uc73c\ub85c 20~30%\uae4c\uc9c0 \uc0c1\uc2b9\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \ud2b8\ub9ac\uc0e4 \ud55c CEO\ub294 \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\uac00 UA \ubd84\uc57c\uc5d0\uc11c \uc120\uad6c\uc790\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \uacf5\uace0\ud788 \ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud588\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uadf8\ub294 \uc804 \uc138\uacc4 \ubaa8\ub4e0 \uac8c\uc774\uba38\uac00 \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \uac8c\uc784\uc744 \uc990\uae38 \uc218 \uc788\ub3c4\ub85d \ud558\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \ubc1d\ud614\ub2e4. \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 \uc774\uc6a9\uc790\ub4e4\uc774 \uc7ac\ubbf8\uc788\ub294 \uac8c\uc784\uc744 \ucc3e\uace0 \uc990\uae30\uba74\uc11c \ubcf4\uc0c1\uae4c\uc9c0 \ubc1b\uc744 \uc218 \uc788\ub294 \uc2e0\ub8b0\ubc1b\ub294 \ud50c\ub7ab\ud3fc\uc784\uc744 \uac15\uc870\ud558\uba70, \uc548\uc804\ud55c \ud658\uacbd\uc5d0\uc11c \ucd5c\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4. \uadf8\ub294 \ud5a5\ud6c4 5\ub144\uc744 \uc804\ub9dd\ud558\uba70 \uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \ubb34\ud55c\ud55c \uae30\ud68c\uc640 \uc7a0\uc7ac\ub825\uc744 \uac15\uc870\ud588\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/092\/0002413602?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc544\uc2dc\uc544 \uc9c0\uc5ed \uc5f0\ub840 \ud68c\uc758\uc758 \uc77c\ud658\uc73c\ub85c \ud55c\uad6d\uc744 \ubc29\ubb38\ud55c \ud2b8\ub9ac\uc0e4 \ud55c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774 \ucd5c\uace0\uacbd\uc601\uc790(CEO)\ub294 \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \uac8c\uc784 \uc774\uc6a9\uc790 \ub9e4\uce6d\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\ub2e4. 2015\ub144\uc5d0 \uc124\ub9bd\ub41c \ubbf8\uc2a4\ud2b8\ud50c\ub808\uc774\ub294 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \ub85c\uc5f4\ud2f0 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc804 \uc138\uacc4\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\ub97c \ub300\uc0c1\uc73c\ub85c \ub9ac\uc6cc\ub4dc \uad11\uace0 \ubc0f \uc218\uc775\ud654 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 ‘\ud50c\ub808\uc774 \uc564 \uc5b8(Play-and-Earn)’ \ubaa8\ub378\uc744 \uc120\ub3c4\ud558\uba70, \uac8c\uc784 \uc0b0\uc5c5\uc758 \ud601\uc2e0\uc744 \uc774\ub04c\uace0 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