{"id":2058,"date":"2025-09-14T08:17:29","date_gmt":"2025-09-13T23:17:29","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ec%a7%84%ed%99%94-%eb%a7%a4%eb%a0%a5%ec%a0%81%ec%9d%b8-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%97%ac%ec%a0%95\/"},"modified":"2025-09-14T08:17:29","modified_gmt":"2025-09-13T23:17:29","slug":"%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ec%a7%84%ed%99%94-%eb%a7%a4%eb%a0%a5%ec%a0%81%ec%9d%b8-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%97%ac%ec%a0%95","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ec%a7%84%ed%99%94-%eb%a7%a4%eb%a0%a5%ec%a0%81%ec%9d%b8-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%97%ac%ec%a0%95\/","title":{"rendered":"“\ud3a9\uc2dc”\uc758 \ud0c4\uc0dd\uacfc \uc9c4\ud654 \ub9e4\ub825\uc801\uc778 \uccad\ub7c9\uc74c\ub8cc\uc758 \uc5ec\uc815"},"content":{"rendered":"

\ud3a9\uc2dc\uc758 \uc5ed\uc0ac\ub294 1893\ub144\uc73c\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac11\ub2c8\ub2e4. \ub2f9\uc2dc \uc57d\uc0ac\uc600\ub358 \uce7c\ub7fd \ube0c\ub798\ub4dc\ud584\uc740 \uc18c\ud654\uc81c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ud0c4\uc0b0\uc218\ub97c \ud63c\ud569\ud558\uc5ec ‘\ube0c\ub798\ub4dc\ud584\uc758 \uc18c\ud654\uc81c’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc74c\ub8cc\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \uc778\uae30\ub97c \ub04c\uc5c8\uace0, \uc774\ud6c4 1898\ub144\uc5d0\ub294 ‘\ud3a9\uc2dc-Cola’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ube0c\ub79c\ub4dc\uac00 \uacf5\uc2dd\uc801\uc73c\ub85c \ucd9c\ubc94\ud558\uac8c \ub429\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 ‘\uc18c\ud654’\ub97c \uc758\ubbf8\ud558\ub294 ‘\ud3a9\uc2e0’\uacfc ‘\ucf5c\ub77c’\uc758 \uacb0\ud569\uc73c\ub85c \ud0c4\uc0dd\ud588\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc758 \uae30\ucd08\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc989, \ud3a9\uc2dc\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1\uc5d0\uc11c \ud65c\ub825\uc744 \uc8fc\ub294 \uc874\uc7ac\ub85c \uc790\ub9ac \uc7a1\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uac00 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ud3a9\uc2dc\ub294 \uacfc\uac10\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. 1930\ub144\ub300\uc5d0\ub294 \uc138\uacc4 \ub300\uacf5\ud669\uc758 \uc5ec\ud30c\ub85c \uc18c\ube44\uac00 \uac10\uc18c\ud558\ub294 \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0, \ud3a9\uc2dc\ub294 \uc800\ub834\ud55c \uac00\uaca9\uc744 \uc55e\uc138\uc6cc \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \ud638\uc751\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. 1960\ub144\ub300\uc5d0\ub294 ‘\ud3a9\uc2dc \ucc4c\ub9b0\uc9c0’\ub77c\ub294 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uacbd\uc7c1\uc0ac\uc778 \ucf54\uce74\ucf5c\ub77c\uc640\uc758 \uc9c1\uc811\uc801\uc778 \ube44\uad50\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uc120\ud0dd\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ud3a9\uc2dc\uc758 \ub300\uc911\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \ud655\ub9bd\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud3a9\uc2dc\ub294 \ud56d\uc0c1 \uc80a\uc74c\uacfc \ud601\uc2e0\uc744 \uac15\uc870\ud574 \uc654\uc2b5\ub2c8\ub2e4. 1984\ub144\uc5d0\ub294 \ub9c8\uc774\ud074 \uc7ad\uc2a8\uacfc\uc758 \ud611\uc5c5\uc73c\ub85c \uad11\uace0\ub97c \uc9c4\ud589\ud558\uba70, \uc74c\uc545\uacfc \ube0c\ub79c\ub4dc\uc758 \uc870\ud654\ub97c \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub2f9\uc2dc \ud070 \ud654\uc81c\ub97c \ubaa8\uc558\uace0, \ud3a9\uc2dc\ub294 \uc774\uc81c \ub2e8\uc21c\ud55c \uc74c\ub8cc \ube0c\ub79c\ub4dc\uac00 \uc544\ub2cc \ubb38\ud654 \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ub429\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ud3a9\uc2dc\ub294 \ub2e4\uc591\ud55c \uc544\ud2f0\uc2a4\ud2b8\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc640\uc758 \uac10\uc815\uc744 \uc5f0\uacb0\ud558\uace0, \ube0c\ub79c\ub4dc\ub97c \ub354 \uce5c\uadfc\ud558\uac8c \ub9cc\ub4dc\ub294 \ub370 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud3a9\uc2dc\uc758 \ub610 \ub2e4\ub978 \ub9e4\ub825\uc740 \uadf8\ub4e4\uc758 \uad11\uace0\uc5d0\uc11c \ub290\uaef4\uc9c0\ub294 \uc720\uba38\uc640 \ucc3d\uc758\uc131\uc785\ub2c8\ub2e4. 1990\ub144\ub300\uc5d0\ub294 ‘\ud3a9\uc2dc \ub108\uc758 \ubc29\uc2dd\ub300\ub85c’\ub77c\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uac1c\uac1c\uc778\uc758 \uac1c\uc131\uc744 \uc874\uc911\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc544\ub0b4\uc5c8\uace0, \uc774\ub294 \ub2f9\uc2dc \uc80a\uc740 \uc138\ub300\uc5d0\uac8c \ud070 \uacf5\uac10\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \uad11\uace0\uc5d0\uc11c\uc758 \uc720\uba38\uc640 \uc0ac\ud68c\uc801 \uba54\uc2dc\uc9c0\ub97c \uacb0\ud569\ud558\uc5ec \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ub298\ub0a0 \ud3a9\uc2dc\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uc558\uc73c\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc744 \uc704\ud574 \ud658\uacbd \ubcf4\ud638\uc640 \uc0ac\ud68c\uc801 \ucc45\uc784\uc5d0 \ub300\ud55c \ub178\ub825\ub3c4 \uc544\ub07c\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \ub2e8\uc21c\ud788 \uccad\ub7c9\uc74c\ub8cc\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4\uc758 \uc0dd\ud65c \uc18d\uc5d0\uc11c \ud65c\ub825\uc744 \uc8fc\ub294 \uc874\uc7ac\ub85c \uc790\ub9ac\uc7a1\uc544 \uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud3a9\uc2dc\uc758 \ud601\uc2e0\uc801\uc778 \uc5ec\uc815\uc740 \uacc4\uc18d\ub420 \uac83\uc774\uba70, \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uacfc \ucc3d\uc758\uc801\uc778 \ubcc0\ud654\ub85c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc990\uac70\uc6c0\uc744 \uc120\uc0ac\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud3a9\uc2dc\uc758 \uc5ed\uc0ac\ub294 1893\ub144\uc73c\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac11\ub2c8\ub2e4. \ub2f9\uc2dc \uc57d\uc0ac\uc600\ub358 \uce7c\ub7fd \ube0c\ub798\ub4dc\ud584\uc740 \uc18c\ud654\uc81c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ud0c4\uc0b0\uc218\ub97c \ud63c\ud569\ud558\uc5ec ‘\ube0c\ub798\ub4dc\ud584\uc758 \uc18c\ud654\uc81c’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc74c\ub8cc\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc74c\ub8cc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \uc778\uae30\ub97c \ub04c\uc5c8\uace0, \uc774\ud6c4 1898\ub144\uc5d0\ub294 ‘\ud3a9\uc2dc-Cola’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ube0c\ub79c\ub4dc\uac00 \uacf5\uc2dd\uc801\uc73c\ub85c \ucd9c\ubc94\ud558\uac8c \ub429\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 ‘\uc18c\ud654’\ub97c \uc758\ubbf8\ud558\ub294 ‘\ud3a9\uc2e0’\uacfc ‘\ucf5c\ub77c’\uc758 \uacb0\ud569\uc73c\ub85c \ud0c4\uc0dd\ud588\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc758 \uae30\ucd08\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc989, \ud3a9\uc2dc\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1\uc5d0\uc11c \ud65c\ub825\uc744 \uc8fc\ub294 \uc874\uc7ac\ub85c […]<\/p>\n","protected":false},"author":25,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Pepsi \ud3a9\uc2dc","_yoast_wpseo_metadesc":"\ud3a9\uc2dc\ub294 1893\ub144 \ud0c4\uc0dd\ud55c \uccad\ub7c9\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c, \uc18c\ud654\uc81c\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \uc80a\uc74c\uacfc \ud601\uc2e0\uc744 \uac15\uc870\ud558\uba70 \uc131\uc7a5\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \uc544\ud2f0\uc2a4\ud2b8\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub300\uc911\ubb38\ud654\uc758 \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc73c\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc744 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