{"id":20756,"date":"2026-05-05T07:58:08","date_gmt":"2026-05-04T22:58:08","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/k%eb%b7%b0%ed%8b%b0%ec%9d%98-%eb%88%88%eb%b6%80%ec%8b%a0-%ec%84%b1%ec%9e%a5-%ec%a7%80%eb%82%9c%ed%95%b4-ma-%ea%b1%b0%eb%9e%98-3-6%ec%a1%b0-%ec%9b%90-%ea%b2%bd%ec%8b%a0\/"},"modified":"2026-05-05T07:58:08","modified_gmt":"2026-05-04T22:58:08","slug":"k%eb%b7%b0%ed%8b%b0%ec%9d%98-%eb%88%88%eb%b6%80%ec%8b%a0-%ec%84%b1%ec%9e%a5-%ec%a7%80%eb%82%9c%ed%95%b4-ma-%ea%b1%b0%eb%9e%98-3-6%ec%a1%b0-%ec%9b%90-%ea%b2%bd%ec%8b%a0","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/k%eb%b7%b0%ed%8b%b0%ec%9d%98-%eb%88%88%eb%b6%80%ec%8b%a0-%ec%84%b1%ec%9e%a5-%ec%a7%80%eb%82%9c%ed%95%b4-ma-%ea%b1%b0%eb%9e%98-3-6%ec%a1%b0-%ec%9b%90-%ea%b2%bd%ec%8b%a0\/","title":{"rendered":"K\ubdf0\ud2f0\uc758 \ub208\ubd80\uc2e0 \uc131\uc7a5 \uc9c0\ub09c\ud574 M&#038;A \uac70\ub798 3.6\uc870 \uc6d0 \uacbd\uc2e0"},"content":{"rendered":"<p>K\ubdf0\ud2f0\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uac01\uad11\ubc1b\uc73c\uba74\uc11c \uc9c0\ub09c\ud574 \uc778\uc218\ud569\ubcd1(M&amp;A) \uac70\ub798 \uaddc\ubaa8\uac00 \uc0ac\uc0c1 \ucd5c\ub300\uce58\ub97c \uae30\ub85d\ud588\ub2e4. \uc911\uc18c\uae30\uc5c5\uacfc \ub300\uae30\uc5c5\uc774 \ubaa8\ub450 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uc774 \uc2dc\uc810\uc5d0\uc11c K\ubdf0\ud2f0\ub294 \ub2e8\uc21c\ud55c \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c\uc758 \ud655\uc7a5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\ub2e4. \ud2b9\ud788, K\ubdf0\ud2f0\uc758 \uc218\ucd9c\uc561\uc774 \uc5ed\ub300 \ucd5c\uace0\uce58\ub97c \uacbd\uc2e0\ud558\uace0, \uad00\ub828 \uc8fc\uac00\uac00 \uc0c1\uc2b9\ud558\uba74\uc11c \uad6d\ub0b4\uc678 \uc790\ubcf8 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc774 \ube14\ub8e8\uce69\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\ub2e4. <\/p>\n<p>\uc911\uc18c\uae30\uc5c5 M&amp;A \uc790\ubb38\uc0ac MMP\uc758 \ub9ac\uc11c\uce58\uc5d0 \ub530\ub974\uba74, 2022\ub144 \uad6d\ub0b4 \ud654\uc7a5\ud488 \uae30\uc5c5\uc758 M&amp;A \uac74\uc218\ub294 29\uac74, \uac70\ub798 \uaddc\ubaa8\ub294 3\uc8705934\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 2017\ub144\uc758 3\uc8703132\uc5b5 \uc6d0\uc744 \ud6cc\uca4d \ub118\ub294 \uc218\uce58\uc774\ub2e4. K\ubdf0\ud2f0\uc758 \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uc778\uae30\ub97c \ub04c\uba74\uc11c, \uc774\ub4e4\uc5d0 \ub300\ud55c M&amp;A \uac70\ub798\ub3c4 \uc99d\uac00\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc774 \uc8fc\ubaa9\ud560 \ub9cc\ud558\ub2e4. <\/p>\n<p>\uc911\uc18c\ubca4\ucc98\uae30\uc5c5\ubd80\uc758 \uc790\ub8cc\uc5d0 \uc758\ud558\uba74, \uc9c0\ub09c\ud574 \uad6d\ub0b4 \uc911\uc18c\uae30\uc5c5 \ud654\uc7a5\ud488\uc758 \uc218\ucd9c\uc561\uc740 83\uc5b52000\ub9cc \ub2ec\ub7ec\ub85c \uc5ed\ub300 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\ub2e4. K\ubdf0\ud2f0 \uc218\ucd9c\uc5d0 \ucc38\uc5ec\ud558\ub294 \uc911\uc18c\uae30\uc5c5\uc758 \uc218\ub294 2022\ub144 8041\uac1c\uc5d0\uc11c \uc9c0\ub09c\ud574 \ucc98\uc74c\uc73c\ub85c 1\ub9cc \uac1c\ub97c \ub3cc\ud30c\ud588\uc73c\uba70, \uc62c\ud574 1\ubd84\uae30(1\u223c3\uc6d4) \uc218\ucd9c\uc561 \ub610\ud55c \uc5ed\ub300 1\ubd84\uae30 \uae30\uc900 \uac00\uc7a5 \ub192\uc740 21\uc5b58000\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub974\ub800\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \uc218\ucd9c \ud638\ud669\uc740 K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc758 \uc8fc\uac00 \uc0c1\uc2b9\uc5d0\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub2e4. \uc5d0\uc774\ud53c\uc54c\uc758 \uc8fc\uac00\ub294 \uc9c0\ub09c\ud574 \ub9d0 23\ub9cc3000\uc6d0\uc774\uc5c8\ub358 \uac83\uc774 \ucd5c\uadfc 42\ub9cc4500\uc6d0\uc73c\ub85c \uc62c\ub77c, \ubb34\ub824 82%\uc758 \uc0c1\uc2b9\ub960\uc744 \ubcf4\uc600\ub2e4. ODM \uae30\uc5c5\uc778 \ud55c\uad6d\ucf5c\ub9c8\uc640 \ucf54\uc2a4\ub9e5\uc2a4 \ub610\ud55c \uac01\uac01 35%\uc640 18%\uc758 \uc8fc\uac00 \uc0c1\uc2b9\ub960\uc744 \uae30\ub85d\ud558\uba70, K\ubdf0\ud2f0 \uae30\uc5c5\uc758 \ubab8\uac12\uc744 \ub192\uc774\uace0 \uc788\ub2e4. <\/p>\n<p>K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\ubfd0\ub9cc \uc544\ub2c8\ub77c, ODM, \uc6a9\uae30, \ubbf8\uc6a9\uae30\uae30 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c \ud655\ub300\ub418\uace0 \uc788\ub2e4. \uad6d\ub0b4 \ud654\uc7a5\ud488 \uae30\uc5c5 \uad6c\ub2e4\uc774\uae00\ub85c\ubc8c\uc740 \uc9c0\ub09c\ud574\uc5d0 \uc774\uc5b4 \uc62c\ud574\uc5d0\ub3c4 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba70, \ub9e4\ucd9c\uc744 1\uc8704700\uc5b5 \uc6d0\uc73c\ub85c \uc99d\uac00\uc2dc\ud0a4\ub294 \uc131\uacfc\ub97c \uc62c\ub838\ub2e4. \uc774\uc640 \uac19\uc740 \ud750\ub984 \uc18d\uc5d0\uc11c, \uae00\ub85c\ubc8c \uc0ac\ubaa8\ud380\ub4dc\ub3c4 K\ubdf0\ud2f0\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub192\uc774\uace0 \uc788\ub2e4. VIG\ud30c\ud2b8\ub108\uc2a4\ub294 LG\ud654\ud559\uc758 \ubbf8\uc6a9\uc131\ud615 \ud544\ub7ec \ube0c\ub79c\ub4dc\uc640 \ubbf8\uc6a9\uc758\ub8cc\uae30\uae30 \uc5c5\uccb4\ub4e4\uc744 \uc5f0\uc774\uc5b4 \uc778\uc218\ud558\uba70, K\ubdf0\ud2f0\uc758 \uac00\ub2a5\uc131\uc744 \ub354\uc6b1 \ud655\uc7a5\ud558\uace0 \uc788\ub2e4. <\/p>\n<p>K\ubdf0\ud2f0\uc758 M&amp;A\ub294 ODM \ubd84\uc57c\uc5d0\uc11c\ub3c4 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4. \uc9c0\ub09c\ud574\uc5d0\ub294 ODM \ubd84\uc57c\uc5d0\uc11c\ub9cc 5\uac74\uc758 M&amp;A\uac00 \ubc1c\uc0dd\ud588\uc73c\uba70, \uc5b4\uc13c\ud2b8\uc5d0\ucffc\ud2f0\ud30c\ud2b8\ub108\uc2a4\uac00 \uc528\uc564\uc528\uc778\ud130\ub0b4\uc154\ub110\uc744 2850\uc5b5 \uc6d0\uc5d0 \uc778\uc218\ud55c \uc0ac\ub840\uac00 \ub300\ud45c\uc801\uc774\ub2e4. \uc6a9\uae30 \ubd84\uc57c\uc5d0\uc11c\ub3c4 KKR\uc774 \uc0bc\ud654\ub97c 7330\uc5b5 \uc6d0\uc5d0 \ub9e4\uac01\ud558\ub294 \ub4f1, \ud22c\uc790\uac00 \ud65c\ubc1c\ud788 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4. <\/p>\n<p>K\ubdf0\ud2f0 M&amp;A \uc2dc\uc7a5\uc758 \uc5f4\uae30\ub294 \uc62c\ud574\uc5d0\ub3c4 \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc62c\ud574 1\ubd84\uae30 \ub3d9\uc548\uc5d0\ub9cc 5\uac74\uc758 \uac70\ub798\uac00 \uccb4\uacb0\ub418\uc5c8\uc73c\uba70, \uc0bc\uc815KPMG \uacbd\uc81c\uc5f0\uad6c\uc6d0\uc740 K\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \ub2e8\uae30\uac04 \ub0b4 1000\uc5b5 \uc6d0 \uc774\uc0c1\uc758 \uba54\uac00 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\ub294 \uc0ac\ub840\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub2e4\uace0 \ubd84\uc11d\ud588\ub2e4. \uc774\ub294 \ud22c\uc790\uc790\ub4e4\uc774 K\ubdf0\ud2f0 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc778\uc218 \ucc38\uc5ec\ub97c \ub192\uc774\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc73c\uba70, \ucc28\ubcc4\ud654\ub41c \ucf58\uc149\ud2b8\uc640 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uacfc \ube60\ub978 \uc218\uc775\ud654\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc774 K\ubdf0\ud2f0\uc758 \ub9e4\ub825\uc744 \ub354\uc6b1 \ub192\uc774\uace0 \uc788\ub2e4. <\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, K\ubdf0\ud2f0\ub294 \ub2e8\uc21c\ud55c \ud654\uc7a5\ud488 \uc0b0\uc5c5\uc744 \ub118\uc5b4 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c\uc758 \ud655\uc7a5\uc744 \uaf80\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984\uc740 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc758 \uc131\uc7a5\uc740 \uacc4\uc18d\ud574\uc11c \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc774\uc288\ub85c \ub0a8\uc744 \uac83\uc774\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/020\/0003716928?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/020\/0003716928?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\ubdf0\ud2f0\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uac01\uad11\ubc1b\uc73c\uba74\uc11c \uc9c0\ub09c\ud574 \uc778\uc218\ud569\ubcd1(M&amp;A) \uac70\ub798 \uaddc\ubaa8\uac00 \uc0ac\uc0c1 \ucd5c\ub300\uce58\ub97c \uae30\ub85d\ud588\ub2e4. \uc911\uc18c\uae30\uc5c5\uacfc \ub300\uae30\uc5c5\uc774 \ubaa8\ub450 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uc774 \uc2dc\uc810\uc5d0\uc11c K\ubdf0\ud2f0\ub294 \ub2e8\uc21c\ud55c \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c\uc758 \ud655\uc7a5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\ub2e4. \ud2b9\ud788, K\ubdf0\ud2f0\uc758 \uc218\ucd9c\uc561\uc774 \uc5ed\ub300 \ucd5c\uace0\uce58\ub97c \uacbd\uc2e0\ud558\uace0, \uad00\ub828 \uc8fc\uac00\uac00 \uc0c1\uc2b9\ud558\uba74\uc11c \uad6d\ub0b4\uc678 \uc790\ubcf8 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc774 \ube14\ub8e8\uce69\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\ub2e4. \uc911\uc18c\uae30\uc5c5 M&amp;A \uc790\ubb38\uc0ac MMP\uc758 \ub9ac\uc11c\uce58\uc5d0 \ub530\ub974\uba74, 2022\ub144 \uad6d\ub0b4 \ud654\uc7a5\ud488 \uae30\uc5c5\uc758 [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"K\ubdf0\ud2f0","_yoast_wpseo_metadesc":"K\ubdf0\ud2f0\uc758 \uc9c0\ub09c\ud574 M&A \uac70\ub798 \uaddc\ubaa8\uac00 3.6\uc870 \uc6d0\uc5d0 \ub2ec\ud558\uba70 \uc5ed\uc0ac\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8e8\uc5c8\ub2e4. \uc218\ucd9c \ud638\uc870\uc640 \uc8fc\uac00 \uc0c1\uc2b9\uc73c\ub85c K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc774 \ube14\ub8e8\uce69\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ubd84\uc57c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ub208\uc5d0 \ub748\ub2e4.","footnotes":""},"categories":[4],"tags":[7646,10637,2141,6832,3908],"class_list":["post-20756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-ai-","tag-k-","tag-k","tag-mm","tag-3908"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\ubdf0\ud2f0\uc758 \ub208\ubd80\uc2e0 \uc131\uc7a5 \uc9c0\ub09c\ud574 M&amp;A \uac70\ub798 3.6\uc870 \uc6d0 \uacbd\uc2e0 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"K\ubdf0\ud2f0\uc758 \uc9c0\ub09c\ud574 M&amp;A \uac70\ub798 \uaddc\ubaa8\uac00 3.6\uc870 \uc6d0\uc5d0 \ub2ec\ud558\uba70 \uc5ed\uc0ac\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8e8\uc5c8\ub2e4. \uc218\ucd9c \ud638\uc870\uc640 \uc8fc\uac00 \uc0c1\uc2b9\uc73c\ub85c K\ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc774 \ube14\ub8e8\uce69\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, 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