{"id":21408,"date":"2026-05-13T09:03:22","date_gmt":"2026-05-13T00:03:22","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%94%bc%ec%8a%a4%ed%94%bc%ec%8a%a4%ec%8a%a4%ed%8a%9c%eb%94%94%ec%98%a4-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a4%91%ec%8b%ac%ec%9c%bc%eb%a1%9c-d2c-%ec%a0%84%eb%9e%b5-%ea%b0%95%ed%99%94%ec%99%80-%eb%a7%88\/"},"modified":"2026-05-13T09:03:22","modified_gmt":"2026-05-13T00:03:22","slug":"%ed%94%bc%ec%8a%a4%ed%94%bc%ec%8a%a4%ec%8a%a4%ed%8a%9c%eb%94%94%ec%98%a4-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a4%91%ec%8b%ac%ec%9c%bc%eb%a1%9c-d2c-%ec%a0%84%eb%9e%b5-%ea%b0%95%ed%99%94%ec%99%80-%eb%a7%88","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%94%bc%ec%8a%a4%ed%94%bc%ec%8a%a4%ec%8a%a4%ed%8a%9c%eb%94%94%ec%98%a4-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a4%91%ec%8b%ac%ec%9c%bc%eb%a1%9c-d2c-%ec%a0%84%eb%9e%b5-%ea%b0%95%ed%99%94%ec%99%80-%eb%a7%88\/","title":{"rendered":"\ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc73c\ub85c D2C \uc804\ub7b5 \uac15\ud654\uc640 \ub9c8\ub974\ub514 \uba54\ud06c\ub974\ub514 \ud2b9\ubcc4 \ud504\ub85c\ubaa8\uc158 \uc9c4\ud589"},"content":{"rendered":"

\uae00\ub85c\ubc8c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uae30\uc5c5\uc778 \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\uac00 \uac00\uc815\uc758 \ub2ec\uc744 \ub9de\uc544 \uc790\uc0ac \uc628\ub77c\uc778\ubab0\uc744 \uc911\uc2ec\uc73c\ub85c \ub300\uaddc\ubaa8 \ud504\ub85c\ubaa8\uc158\uc744 \uc2e4\uc2dc\ud558\uba70 D2C(Direct to Consumer) \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud504\ub85c\ubaa8\uc158\uc740 ‘LE JARDIN EN FAMILLE(\ub974 \uc790\ub974\ub315 \uc559 \ud30c\ubbf8\uc720)’\ub77c\ub294 \uae30\ud68d\uc804\uc758 \ud615\ud0dc\ub85c 8\uc77c\ubd80\ud130 10\uc77c\uae4c\uc9c0 \uc57d 2\uc8fc\uac04 \uc9c4\ud589\ub418\uba70, \uc5ec\uc131, \uc544\ub3d9, \uc2e0\ubc1c, \uc561\ud2f0\ube0c\uc6e8\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uac00 \ucc38\uc5ec\ud569\ub2c8\ub2e4. <\/p>\n

\ud504\ub85c\ubaa8\uc158 \uae30\uac04 \ub3d9\uc548 \uc18c\ube44\uc790\ub4e4\uc740 \ucd5c\ub300 85%\uc758 \ud560\uc778 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc73c\uba70, \ucfe0\ud3f0\ud329, \ub7ed\ud0a4\ubc15\uc2a4, \ub9b4\ub808\uc774 \ud2b9\uac00\uc640 \uac19\uc740 \ub2e4\ucc44\ub85c\uc6b4 \uc774\ubca4\ud2b8\uac00 \uc21c\ucc28\uc801\uc73c\ub85c \uc9c4\ud589\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \ud2b9\ud788, \ucd5c\ub300 30\uc7a5\uae4c\uc9c0 \ubc1b\uc744 \uc218 \uc788\ub294 25% \ud560\uc778 \ucfe0\ud3f0\ud329\uacfc 73% \ud560\uc778\ub41c \uac00\uaca9\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \ub7ed\ud0a4\ubc15\uc2a4\ub294 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ud070 \uc778\uae30\ub97c \ub04c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774 \uc678\uc5d0\ub3c4 40% \uc774\uc0c1 \ud560\uc778\ub418\ub294 \ub9b4\ub808\uc774 \ud2b9\uac00 \uc0c1\ud488\uacfc \ud074\ub9ac\uc5b4\ub7f0\uc2a4 \uc81c\ud488\ub3c4 \ub9c8\ub828\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ud0a4\uc988 \uacf5\ubaa8\uc804 \ud22c\ud45c \uc774\ubca4\ud2b8\ub3c4 \uacc4\ud68d\ub418\uc5b4 \uc788\uc5b4 \uc18c\ube44\uc790\ub4e4\uc758 \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\uac00 \uae30\ub300\ub429\ub2c8\ub2e4. <\/p>\n

\uc774\ubc88 \uae30\ud68d\uc804\uc5d0\uc11c\ub294 \uc2e0\uaddc \uceec\ub809\uc158\ub3c4 \uc18c\uac1c\ub429\ub2c8\ub2e4. \uc5ec\uc131 \ub77c\uc778\uc758 ‘VOILE DE FLEURS’, \uc561\ud2f0\ube0c \ub77c\uc778\uc758 ‘In Vivid Motion’, \uc544\ub3d9 \ub77c\uc778\uc758 ‘Les Jours en Couleurs’, \uadf8\ub9ac\uace0 \uc2e0\ubc1c \ub77c\uc778\uc758 ‘NEW SUEDE MULE’\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc2e0\uc81c\ud488\uc774 \uacf5\uac1c\ub418\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5 \uc804\ub7b5\uc744 \uc9d1\uc57d\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uae30\ud68c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n

\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \uc774\ubc88 \ud589\uc0ac\ub97c \ub2e8\uc21c\ud55c \uc2dc\uc98c \ud504\ub85c\ubaa8\uc158\uc744 \ub118\uc5b4 \ube0c\ub79c\ub4dc IP \uae30\ubc18\uc758 \uce74\ud14c\uace0\ub9ac \ud655\uc7a5 \uc804\ub7b5\uc73c\ub85c \ud574\uc11d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc811\uc810\uc744 \ud655\ub300\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \ube48\ub3c4\uc640 \uac1d\ub2e8\uac00\uc758 \uc0c1\uc2b9\uc774 \uae30\ub300\ub418\uba70, \uc774\ub294 \uc911\uc7a5\uae30\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5\uacfc \uc218\uc775\uc131 \uac1c\uc120\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. <\/p>\n

\ube0c\ub79c\ub4dc ‘\ub9c8\ub974\ub514 \uba54\ud06c\ub974\ub514’\ub294 \ucd08\uae30 \uc131\uc7a5 \uacfc\uc815\uc5d0\uc11c \ubb34\uc2e0\uc0ac\ub97c \ud1b5\ud55c \ud50c\ub7ab\ud3fc \uc720\ud1b5 \uc804\ub7b5\uc73c\ub85c \ube60\ub974\uac8c \uc778\uc9c0\ub3c4\ub97c \uc313\uc558\uc2b5\ub2c8\ub2e4. \ubb34\uc2e0\uc0ac\uc758 \ud050\ub808\uc774\uc158\uacfc \ud2b8\ub798\ud53d \uae30\ubc18\uc758 \uc778\ud050\ubca0\uc774\ud305 \ud6a8\uacfc\ub97c \ud1b5\ud574 \ucd08\uae30 \uace0\uac1d\uce35\uc744 \ud615\uc131\ud558\uba70, \uc774\ud6c4 \ud655\ubcf4\ub41c \uace0\uac1d\uc744 \uc790\uc0ac\ubab0\ub85c \uc720\uc785\uc2dc\ud0a4\ub294 D2C \uad6c\uc870\ub97c \uac15\ud654\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc790\uc0ac\ucc44\ub110 \ub9e4\ucd9c\uc740 2021\ub144 8\uc5b58000\ub9cc \uc6d0\uc5d0\uc11c 2025\ub144\uc5d0\ub294 663\uc5b5 \uc6d0\uc73c\ub85c \uae09\uc99d\ud588\uc73c\uba70, \uc790\uc0ac\ucc44\ub110 \ub9e4\ucd9c \ube44\uc911 \ub610\ud55c \uac19\uc740 \uae30\uac04 5.8%\uc5d0\uc11c 64.7%\uae4c\uc9c0 \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\uc0ac\ubab0\uc758 \ub204\uc801 \ud68c\uc6d0 \uc218\ub3c4 \uc57d 8000\uba85\uc5d0\uc11c 43\ub9cc \uba85\uc73c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n

\ud68c\uc0ac \uce21\uc740 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 \uad6c\uc870\uac00 \uc720\ud1b5 \uc8fc\ub3c4\uad8c \ud655\ubcf4\uc758 \ud575\uc2ec\uc774\ub77c\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc678\ubd80 \ud50c\ub7ab\ud3fc \uc758\uc874\ub3c4\ub97c \ub0ae\ucd94\uace0 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc5d0 \ub530\ub77c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc6b4\uc601 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc544\uc6b8\ub7ec \uace0\uac1d \ub370\uc774\ud130\uc640 \ube0c\ub79c\ub4dc \ud32c\ub364\uc774 \ub0b4\ubd80\uc5d0 \ucd95\uc801\ub428\uc73c\ub85c\uc368 \ubc18\ubcf5 \uad6c\ub9e4 \ud655\ub300, \uce74\ud14c\uace0\ub9ac \ud655\uc7a5, \ub9c8\ucf00\ud305 \ud6a8\uc728 \uac1c\uc120 \ub4f1\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uace0\uac1d \uc0dd\uc560\uac00\uce58(LTV)\uc640 \uc218\uc775\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \uae30\ubc18\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n

\uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uc2e4\uc801\uc5d0\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\ub294 \uc9c0\ub09c\ud574 \uc57d 1179\uc5b5 \uc6d0\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud558\uba70, 2022~2023\ub144\uc5d0\ub294 \uc601\uc5c5\uc774\uc775\ub960\uc774 30%\ub300 \ud6c4\ubc18, 2024\ub144\uc5d0\ub294 20%\ub300 \ud6c4\ubc18 \uc218\uc900\uc744 \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5c5\uacc4 \ud3c9\uade0\uc778 7~10%\ub97c \ud06c\uac8c \uc6c3\ub3c4\ub294 \uc218\uce58\ub85c, \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\uc758 \uc2dc\uc7a5 \ub0b4 \uc704\uce58\ub97c \ub354\uc6b1 \uacac\uace0\ud788 \ud558\ub294 \uacb0\uacfc\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n

\ubc15\ud654\ubaa9\uacfc \uc11c\uc2b9\uc644 \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624 \ub300\ud45c\ub294 \u201c\uc774\ubc88 \uae30\ud68d\uc804\uc740 \uace0\uac1d \uc811\uc810\uc744 \ud655\ub300\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 \uc6b4\uc601 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801 \ud589\uc0ac\u201d\ub77c\uace0 \uc5b8\uae09\ud558\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uc720\uc5f0\ud558\uac8c \ud65c\uc6a9\ud574 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\uc5b4\uac00\uaca0\ub2e4\u201d\uace0 \ud3ec\ubd80\ub97c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\ub294 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 D2C \uc804\ub7b5\uacfc \ube0c\ub79c\ub4dc IP \ud655\uc7a5\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc218\uc775\uc131\uc744 \ub3d9\uc2dc\uc5d0 \uac15\ud654\ud558\uba70, \uc131\uc7a5 \uae30\ubc18\uc744 \ud655\ub300\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/277\/0005759874?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uae30\uc5c5\uc778 \ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\uac00 \uac00\uc815\uc758 \ub2ec\uc744 \ub9de\uc544 \uc790\uc0ac \uc628\ub77c\uc778\ubab0\uc744 \uc911\uc2ec\uc73c\ub85c \ub300\uaddc\ubaa8 \ud504\ub85c\ubaa8\uc158\uc744 \uc2e4\uc2dc\ud558\uba70 D2C(Direct to Consumer) \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud504\ub85c\ubaa8\uc158\uc740 ‘LE JARDIN EN FAMILLE(\ub974 \uc790\ub974\ub315 \uc559 \ud30c\ubbf8\uc720)’\ub77c\ub294 \uae30\ud68d\uc804\uc758 \ud615\ud0dc\ub85c 8\uc77c\ubd80\ud130 10\uc77c\uae4c\uc9c0 \uc57d 2\uc8fc\uac04 \uc9c4\ud589\ub418\uba70, \uc5ec\uc131, \uc544\ub3d9, \uc2e0\ubc1c, \uc561\ud2f0\ube0c\uc6e8\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uac00 \ucc38\uc5ec\ud569\ub2c8\ub2e4. \ud504\ub85c\ubaa8\uc158 \uae30\uac04 \ub3d9\uc548 \uc18c\ube44\uc790\ub4e4\uc740 \ucd5c\ub300 85%\uc758 \ud560\uc778 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc73c\uba70, \ucfe0\ud3f0\ud329, […]<\/p>\n","protected":false},"author":26,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624","_yoast_wpseo_metadesc":"\ud53c\uc2a4\ud53c\uc2a4\uc2a4\ud29c\ub514\uc624\ub294 \uac00\uc815\uc758 \ub2ec\uc744 \ub9de\uc544 \uc790\uc0ac \uc628\ub77c\uc778\ubab0 \uc911\uc2ec\uc73c\ub85c \ub300\uaddc\ubaa8 \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud558\uba70 D2C \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud560\uc778 \ud61c\ud0dd\uacfc \uc2e0\uaddc \uceec\ub809\uc158\uc774 \ud3ec\ud568\ub41c \uc774\ubc88 \uae30\ud68d\uc804\uc740 \ube0c\ub79c\ub4dc \ud655\uc7a5 \uc804\ub7b5\uc73c\ub85c \ud574\uc11d\ub418\uba70, \uace0\uac1d \uc811\uc810\uc744 \ud655\ub300\ud558\ub294 \uae30\ud68c\ub97c 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