{"id":21948,"date":"2026-05-19T07:34:10","date_gmt":"2026-05-18T22:34:10","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%a9%94%eb%a6%ac%ec%b8%a0%ea%b8%88%ec%9c%b5%ec%a7%80%ec%a3%bc-1%eb%b6%84%ea%b8%b0-%ec%8b%a4%ec%a0%81-%eb%b0%9c%ed%91%9c-ga-%ec%8b%a0%ea%b3%84%ec%95%bd-%ec%a0%90%ec%9c%a0%ec%9c%a8-1%ec%9c%84\/"},"modified":"2026-05-19T07:34:10","modified_gmt":"2026-05-18T22:34:10","slug":"%eb%a9%94%eb%a6%ac%ec%b8%a0%ea%b8%88%ec%9c%b5%ec%a7%80%ec%a3%bc-1%eb%b6%84%ea%b8%b0-%ec%8b%a4%ec%a0%81-%eb%b0%9c%ed%91%9c-ga-%ec%8b%a0%ea%b3%84%ec%95%bd-%ec%a0%90%ec%9c%a0%ec%9c%a8-1%ec%9c%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%a9%94%eb%a6%ac%ec%b8%a0%ea%b8%88%ec%9c%b5%ec%a7%80%ec%a3%bc-1%eb%b6%84%ea%b8%b0-%ec%8b%a4%ec%a0%81-%eb%b0%9c%ed%91%9c-ga-%ec%8b%a0%ea%b3%84%ec%95%bd-%ec%a0%90%ec%9c%a0%ec%9c%a8-1%ec%9c%84\/","title":{"rendered":"\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc 1\ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c GA \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704 \ub2ec\uc131"},"content":{"rendered":"<p>\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\uac00 \uc62c\ud574 1\ubd84\uae30\uc5d0 \ub180\ub77c\uc6b4 \uc2e4\uc801\uc744 \uae30\ub85d\ud558\uba70 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \ud2b9\ud788, \ud575\uc2ec \uacc4\uc5f4\uc0ac\uc778 \uba54\ub9ac\uce20\ud654\uc7ac\ub294 \ubc95\uc778\ubcf4\ud5d8\ub300\ub9ac\uc810(GA) \ucc44\ub110\uc5d0\uc11c \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uc774\ub294 \uc218\uc775\uc131 \ud655\ubcf4\ub97c \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc758 \uacb0\uacfc\ub85c \ubd84\uc11d\ub41c\ub2e4. 14\uc77c \uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\ub294 \uc5f0\uacb0 \uae30\uc900\uc73c\ub85c \ub2f9\uae30\uc21c\uc774\uc775\uc774 6802\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 9.6% \uc99d\uac00\ud55c \uc218\uce58\uc774\ub2e4. \ub9e4\ucd9c\uc561 \ub610\ud55c 16\uc870 3143\uc5b5 \uc6d0\uc73c\ub85c, \uc804\ub144 \ub300\ube44 98.2%\uc758 \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud558\uba70, \uc601\uc5c5\uc774\uc775\uc740 18.4% \uc0c1\uc2b9\ud55c 8548\uc5b5 \uc6d0\uc744 \uae30\ub85d\ud588\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ucd1d\uc790\uc0b0\uc774 144\uc870 3993\uc5b5 \uc6d0\uc73c\ub85c \uc804\ub144 \ub9d0 \ub300\ube44 6.6% \uc99d\uac00\ud558\uba70, \uc790\uae30\uc790\ubcf8\uc774\uc775\ub960(ROE) \ub610\ud55c 25.4%\uc5d0 \ub2ec\ud558\ub294 \ub4f1 \uae0d\uc815\uc801\uc778 \uc7ac\ubb34 \uc9c0\ud45c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\ub2e4.<\/p>\n<p>\uba54\ub9ac\uce20\ud654\uc7ac\uc758 \ubcc4\ub3c4 \uae30\uc900 \ub2f9\uae30\uc21c\uc774\uc775\uc740 4661\uc5b5 \uc6d0\uc73c\ub85c, \uc804\ub144 \ub3d9\uae30 \ub300\ube44 0.8% \uc99d\uac00\ud558\uc600\ub2e4. \uc774\uc5b4\uc11c \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uc5f0\uacb0 \uae30\uc900 \ub2f9\uae30\uc21c\uc774\uc775\uc774 2543\uc5b5 \uc6d0\uc73c\ub85c 35.7% \uc99d\uac00\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\ub2e4. \uae40\uc911\ud604 \uba54\ub9ac\uce20\ud654\uc7ac \ub300\ud45c\ub294 GA \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704 \ub2ec\uc131\uc5d0 \ub300\ud574 \uc790\uc2e0\uac10\uc744 \ub0b4\ube44\ucce4\uc73c\uba70, \uc774\ub294 \uc218\uc775\uc131\uc774 \ud655\ubcf4\ub41c \uc2e0\uacc4\uc57d\uc5d0\ub9cc \uc9d1\uc911\ud55c \uacb0\uacfc\ub77c\uace0 \uc124\uba85\ud588\ub2e4. \uadf8\ub294 &#8216;\uc791\ub144\uc5d0 \uc2dc\ud589\ub41c \ud574\uc9c0\uc728 \uac00\uc774\ub4dc\ub77c\uc778 \ubc0f \uc62c\ud574 \uc2dc\ud589 \uc608\uc815\uc778 \uc190\ud574\uc728 \uac00\uc815 \uc815\uc0c1\ud654\uc5d0 \ub530\ub77c \uc5c5\uacc4 \uc804\ubc18\uc758 \uc2e0\uacc4\uc57d \uc218\uc775\uc131 \uc545\ud654\uac00 \uc608\uc0c1\ub41c\ub2e4&#8217;\uba70, \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c\ub3c4 \uba54\ub9ac\uce20\ud654\uc7ac\ub294 \uc218\uc775\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uc6d0\uce59\uc801\uc778 \uc811\uadfc\uc744 \uc9c0\uc18d\ud560 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n<p>\uae40 \ub300\ud45c\ub294 &#8216;\uc7a5\uae30\ubcf4\ud5d8 \uc190\ud574\uc728 \ud638\uc870\ub294 \uc77c\uc2dc\uc801\uc774\uc9c0 \uc54a\uc73c\uba70, \uad6c\uc870\uc801\uc778 \ucc28\uc774\uc5d0 \uae30\uc778\ud55c\ub2e4&#8217;\uace0 \ub367\ubd99\uc774\uba70, \ud5a5\ud6c4\uc5d0\ub3c4 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud588\ub2e4. \uba54\ub9ac\uce20\ud654\uc7ac\ub294 \uae08\ub9ac \uc0c1\uc2b9\uacfc \uc2e0\uacc4\uc57d \uc99d\uac00\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc9c0\uae09\uc5ec\ub825\ube44\uc728(K-ICS) \ud558\ub77d \uc704\ud5d8\uc774 \uc5c6\uc73c\uba70, \uc8fc\uc8fc\ud658\uc6d0 \uc815\ucc45\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc624\uc885\uc6d0 \uba54\ub9ac\uce20\ud654\uc7ac \ubd80\uc0ac\uc7a5\uc740 &#8216;ALM\uc744 \ud1b5\ud574 \uae08\ub9ac \uc704\ud5d8\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud5e4\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc218\uc775\uc131 \ub192\uc740 \uc2e0\uacc4\uc57d\uc744 \uc120\ubcc4\uc801\uc73c\ub85c \ucde8\uae09\ud558\uace0 \uc788\ub2e4&#8217;\uace0 \uc124\uba85\ud588\ub2e4. <\/p>\n<p>\ub610\ud55c, \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uc8fc\uc2dd \uc2dc\uc7a5\uc758 \ud65c\ud669\uc5d0 \ubc1c\ub9de\ucd94\uc5b4 \uc8fc\uc2dd \uc775\uc2a4\ud3ec\uc800\ub97c \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, \uc7a5\uc6d0\uc7ac \uba54\ub9ac\uce20\uc99d\uad8c \ub300\ud45c\ub294 &#8216;\ubcf8\uaca9\uc801\uc778 \uc5d0\ucffc\ud2f0 \ud22c\uc790\uc758 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\ub2e4&#8217;\uace0 \uac15\uc870\ud588\ub2e4. \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uc9c0\ub09c\ud574 \uc678\ubd80 \uc6b0\uc218 \uc778\ub825\uc744 \uc601\uc785\ud558\uc5ec AI\ubcf8\ubd80\ub97c \uc2e0\uc124\ud558\uace0, \uae30\uc874 \uc8fc\uc2dd\uc6b4\uc6a9\ubcf8\ubd80\uc758 \uc778\ub825\uc744 \ud655\ub300\ud558\uc5ec \uad6d\ub0b4\uc678 \uae30\uc5c5 \uc9c0\ubd84 \ud22c\uc790\uc5d0\ub3c4 \uc801\uadf9 \ub098\uc11c\uace0 \uc788\ub2e4. <\/p>\n<p>\uc7a5 \ub300\ud45c\ub294 &#8216;\uad6d\ub0b4 \uc8fc\uc2dd \uc57d\uc815\uc561\uc774 2024\ub144 \ub300\ube44 2025\ub144\uc5d0 14\ubc30 \uc99d\uac00\ud558\ub294 \uae30\ub85d\uc801\uc778 \uc218\uce58\ub97c \ub2ec\uc131\ud588\uace0, \uc62c\ud574 \uad6d\ub0b4 \uc2dc\uc7a5 \ud65c\ud669\uc5d0 \ud798\uc785\uc5b4 2026\ub144 4\uc6d4\uae4c\uc9c0 \uc774\ubbf8 \uc791\ub144 \uc5f0\uac04 \uc57d\uc815\uc561\uc744 \uc0c1\ud68c\ud558\ub294 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\ub2e4&#8217;\uba70 \uae0d\uc815\uc801\uc778 \uc804\ub9dd\uc744 \ub0b4\ub1a8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc99d\uad8c\uc0ac\uc778 \uc704\ubd88(Webull)\uacfc \uc678\uad6d\uc778 \ud1b5\ud569\uacc4\uc88c \uc11c\ube44\uc2a4\ub3c4 \uc900\ube44 \uc911\uc774\uba70, \ud558\ubc18\uae30\uc5d0\ub294 \uc2e0\uaddc \ucee4\ubba4\ub2c8\ud2f0 &#8216;\ubaa8\uc74c&#8217;\uc744 \ud1b5\ud574 \ud574\uc678 \ubc0f \uad6d\ub0b4 \ud22c\uc790\uc790\ub4e4\uc774 \ud22c\uc790 \uc815\ubcf4\uc640 \uc758\uacac\uc744 \uad50\ud658\ud560 \uc218 \uc788\ub294 \uc7a5\uc744 \ub9c8\ub828\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/421\/0008945617?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/421\/0008945617?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\uac00 \uc62c\ud574 1\ubd84\uae30\uc5d0 \ub180\ub77c\uc6b4 \uc2e4\uc801\uc744 \uae30\ub85d\ud558\uba70 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4. \ud2b9\ud788, \ud575\uc2ec \uacc4\uc5f4\uc0ac\uc778 \uba54\ub9ac\uce20\ud654\uc7ac\ub294 \ubc95\uc778\ubcf4\ud5d8\ub300\ub9ac\uc810(GA) \ucc44\ub110\uc5d0\uc11c \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uc774\ub294 \uc218\uc775\uc131 \ud655\ubcf4\ub97c \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc758 \uacb0\uacfc\ub85c \ubd84\uc11d\ub41c\ub2e4. 14\uc77c \uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\ub294 \uc5f0\uacb0 \uae30\uc900\uc73c\ub85c \ub2f9\uae30\uc21c\uc774\uc775\uc774 6802\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 9.6% \uc99d\uac00\ud55c \uc218\uce58\uc774\ub2e4. \ub9e4\ucd9c\uc561 \ub610\ud55c 16\uc870 3143\uc5b5 \uc6d0\uc73c\ub85c, \uc804\ub144 \ub300\ube44 98.2%\uc758 \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud558\uba70, \uc601\uc5c5\uc774\uc775\uc740 18.4% \uc0c1\uc2b9\ud55c 8548\uc5b5 [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":74,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc","_yoast_wpseo_metadesc":"\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\uac00 \uc62c\ud574 1\ubd84\uae30 \uc5f0\uacb0 \uae30\uc900 \ub2f9\uae30\uc21c\uc774\uc775 6802\uc5b5 \uc6d0\uc744 \uae30\ub85d\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 9.6% \uc99d\uac00\ud588\ub2e4. \uba54\ub9ac\uce20\ud654\uc7ac\ub294 GA \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uc218\uc775\uc131 \ud655\ubcf4\ub97c \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc774 \uc8fc\ud6a8\ud588\ub2e4. \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uc8fc\uc2dd \uc2dc\uc7a5\uc758 \ud65c\ud669\uc5d0 \ub530\ub77c \uc8fc\uc2dd \uc775\uc2a4\ud3ec\uc800\ub97c \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ud22c\uc790 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \ub192\uc774\uace0 \uc788\ub2e4.","footnotes":""},"categories":[4],"tags":[12406,7409,12476,12477,7622],"class_list":["post-21948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-1-","tag-db","tag-12476","tag-12477","tag-7622"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc 1\ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c GA \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704 \ub2ec\uc131 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uba54\ub9ac\uce20\uae08\uc735\uc9c0\uc8fc\uac00 \uc62c\ud574 1\ubd84\uae30 \uc5f0\uacb0 \uae30\uc900 \ub2f9\uae30\uc21c\uc774\uc775 6802\uc5b5 \uc6d0\uc744 \uae30\ub85d\ud558\uba70 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 9.6% \uc99d\uac00\ud588\ub2e4. \uba54\ub9ac\uce20\ud654\uc7ac\ub294 GA \uc2e0\uacc4\uc57d \uc810\uc720\uc728 1\uc704\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uc218\uc775\uc131 \ud655\ubcf4\ub97c \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc774 \uc8fc\ud6a8\ud588\ub2e4. \uba54\ub9ac\uce20\uc99d\uad8c\uc740 \uc8fc\uc2dd \uc2dc\uc7a5\uc758 \ud65c\ud669\uc5d0 \ub530\ub77c \uc8fc\uc2dd \uc775\uc2a4\ud3ec\uc800\ub97c \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \ud22c\uc790 \uc804\ub7b5\uc744 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