{"id":22818,"date":"2026-05-28T08:49:07","date_gmt":"2026-05-27T23:49:07","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%a0%9c%ec%9d%bc%ea%b8%b0%ed%9a%8d%ec%9d%98-%ed%98%81%ec%8b%a0-ai-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%bb%a4%eb%84%a5%ed%8a%b8-ai%eb%a1%9c-%ea%b4%91%ea%b3%a0%ec%97%85%ea%b3%84%ec%9d%98-%ec%83%88%eb%a1%9c\/"},"modified":"2026-05-28T08:49:07","modified_gmt":"2026-05-27T23:49:07","slug":"%ec%a0%9c%ec%9d%bc%ea%b8%b0%ed%9a%8d%ec%9d%98-%ed%98%81%ec%8b%a0-ai-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%bb%a4%eb%84%a5%ed%8a%b8-ai%eb%a1%9c-%ea%b4%91%ea%b3%a0%ec%97%85%ea%b3%84%ec%9d%98-%ec%83%88%eb%a1%9c","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%a0%9c%ec%9d%bc%ea%b8%b0%ed%9a%8d%ec%9d%98-%ed%98%81%ec%8b%a0-ai-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%bb%a4%eb%84%a5%ed%8a%b8-ai%eb%a1%9c-%ea%b4%91%ea%b3%a0%ec%97%85%ea%b3%84%ec%9d%98-%ec%83%88%eb%a1%9c\/","title":{"rendered":"\uc81c\uc77c\uae30\ud68d\uc758 \ud601\uc2e0 AI \ud50c\ub7ab\ud3fc \ucee4\ub125\ud2b8 AI\ub85c \uad11\uace0\uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9\uc744 \uc5f4\ub2e4"},"content":{"rendered":"

\uc81c\uc77c\uae30\ud68d\uc774 \ucd5c\uadfc \uc11c\uc6b8 \uc6a9\uc0b0\uad6c \ubcf8\uc0ac\uc5d0\uc11c \uac1c\ucd5c\ud55c ‘\uc81c\uc77c \ud14c\ud06c \uc1fc\ucf00\uc774\uc2a4 2026’\uc5d0\uc11c \uc0c8 \uc778\uacf5\uc9c0\ub2a5 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc778 ‘\ucee4\ub125\ud2b8 AI(Connect AI)’\ub97c \uacf5\uac1c\ud558\uba70, \uad11\uace0 \ubc0f \ucf58\ud150\uce20 \uc81c\uc791\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud588\ub2e4. \uc774\ubc88 \ud589\uc0ac\ub294 ‘\uc5d0\uc774\uc804\uc2dc\uc5d0\uc11c \uc5d0\uc774\uc804\ud2f1\uc73c\ub85c(From Agency To Agentic)’\ub77c\ub294 \uc8fc\uc81c\ub97c \ud1b5\ud574 \uc81c\uc77c\uae30\ud68d\uc758 \uae30\uc220\ub825\uacfc \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \ud30c\ud2b8\ub108\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub418\uc5c8\ub2e4.<\/p>\n

\ud589\uc0ac\uc5d0\ub294 \uc8fc\uc694 \uad11\uace0\uc8fc\uc640 \ud30c\ud2b8\ub108\uc0ac, \uc784\uc9c1\uc6d0\ub4e4\uc774 \ucc38\uc11d\ud558\uc5ec \ucd5c\uadfc \uad11\uace0\uc5c5\uacc4\uc758 \ud2b8\ub80c\ub4dc\uc640 \uc81c\uc77c\uae30\ud68d\uc774 \uc774\ub8ec \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uacf5\uc720\ud558\ub294 \uc790\ub9ac\ub97c \uac00\uc84c\ub2e4. \ud2b9\ud788, \uc774\ubc88 \uc1fc\ucf00\uc774\uc2a4\uc5d0\uc11c\ub294 17\uac1c\uc758 \ub2e4\uc591\ud55c \ud14c\ud06c \uc194\ub8e8\uc158\uc774 \uc0dd\uc0b0\uc131, \uc804\ud658, \uc131\uc7a5, \uc0c1\uc601\uad00 \ub4f1 \ub124 \uac00\uc9c0 \uc8fc\uc81c\ub85c \ub098\ub258\uc5b4 \uc804\uc2dc\ub418\uc5c8\ub2e4.<\/p>\n

\uc81c\uc77c\uae30\ud68d\uc758 ‘\ucee4\ub125\ud2b8 AI’\ub294 \ud2b9\ud788 \uc0dd\uc0b0\uc131 \uc874\uc5d0\uc11c \ud070 \uc8fc\ubaa9\uc744 \ubc1b\uc558\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uae30\uc874\uc758 \uc790\uc6d0 \ud22c\uc785 \ub300\ube44 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uac1c\ubc1c\ub418\uc5c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc774 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc790\uc6d0\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc73c\ub85c, \uad11\uace0\uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ucdb0 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc608\uce21\ud558\uace0 \ubd84\uc11d\ud558\ub294 \ub370 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

\uc804\ud658 \uc874\uc5d0\uc11c\ub294 \uac00\uc0c1\uacf5\uac04 \ub0b4\uc5d0\uc11c \ub9e4\uc7a5 \ub808\uc774\uc544\uc6c3 \ubc0f \uc9c4\uc5f4 \uc2dc\ubbac\ub808\uc774\uc158\uc744 \ud1b5\ud574 \ucd5c\uc801\uc758 \uc0c1\ud488 \ubc30\uce58\ub97c \ub3c4\uc640\uc8fc\ub294 ‘GRDS(Generative Retail Design Studio)’ \uc194\ub8e8\uc158\uacfc AI \uc1fc\ud638\uc2a4\ud2b8 \ubc0f \ucc57\ubd07\uc744 \ud65c\uc6a9\ud55c AI \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc774 \uc18c\uac1c\ub418\uc5c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\ub4e4\uc740 \uace0\uac1d\uc758 \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\uace0, \uc0c1\ud638\uc791\uc6a9\uc744 \uc99d\ub300\uc2dc\ucf1c \ub9e4\ucd9c \uc99d\ub300\uc5d0 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\ub610\ud55c, \uc131\uc7a5 \uc874\uc5d0\uc11c\ub294 AI \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ub370\uc774\ud130\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc800\uc7a5\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc9d1\ud589\uc744 \uc9c0\uc6d0\ud558\ub294 ‘CMDB(Cheil Media Data Bank)’\uc640 \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \ub370\uc774\ud130 \uad00\ub9ac \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 ‘\uc81c\uc77c \uc635\ud2f0\ub9c8\uc774\uc800 \ud50c\ub7ec\uc2a4(Cheil Optimizer+)’\uac00 \uc8fc\ubaa9\uc744 \ubc1b\uc558\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\ub4e4\uc740 \uae30\uc5c5\ub4e4\uc774 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uc5b4, \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \uc801\uc808\ud788 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.<\/p>\n

\uae40\uc885\ud604 \uc81c\uc77c\uae30\ud68d \uc0ac\uc7a5\uc740 \u201c\uc6b0\ub9ac\ub294 \uc5d0\uc774\uc804\ud2f1 \uc2dc\ub300\uc5d0 \ubc1c\ub9de\ucdb0 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \ucd95\uc801\ub41c \uc18c\ube44\uc790 \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c AI \uae30\uc220\uacfc \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uacc4\ud68d\u201d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \uad11\uace0\ub97c \ub118\uc5b4 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc7ac\uc815\ub9bd\ud558\uace0, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uae30 \uc704\ud55c \uc81c\uc77c\uae30\ud68d\uc758 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\uc774\ubc88 \uc1fc\ucf00\uc774\uc2a4\ub97c \ud1b5\ud574 \uc81c\uc77c\uae30\ud68d\uc740 \ub2e8\uc21c\ud55c \uad11\uace0 \ub300\ud589\uc0ac\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub9c8\ucf00\ud305 \ud14c\ud06c \uc194\ub8e8\uc158 \ud30c\ud2b8\ub108\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \uad73\uac74\ud788 \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. AI \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \uad11\uace0\uc5c5\uacc4\ub294 \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc788\uc73c\uba70, \uc81c\uc77c\uae30\ud68d\uc758 \u2018\ucee4\ub125\ud2b8 AI\u2019\ub294 \uadf8 \ubcc0\ud654\uc758 \uc120\ub450\uc8fc\uc790\ub85c \uc790\ub9ac\uc7a1\uc744 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4. \uc55e\uc73c\ub85c \uc81c\uc77c\uae30\ud68d\uc774 \uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uad11\uace0\uc5c5\uacc4\uc758 \ud601\uc2e0\uc744 \uc774\ub04c\uc5b4\uac08\uc9c0 \uae30\ub300\uac00 \ubaa8\uc544\uc9c4\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/016\/0002648648?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc81c\uc77c\uae30\ud68d\uc774 \ucd5c\uadfc \uc11c\uc6b8 \uc6a9\uc0b0\uad6c \ubcf8\uc0ac\uc5d0\uc11c \uac1c\ucd5c\ud55c ‘\uc81c\uc77c \ud14c\ud06c \uc1fc\ucf00\uc774\uc2a4 2026’\uc5d0\uc11c \uc0c8 \uc778\uacf5\uc9c0\ub2a5 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc778 ‘\ucee4\ub125\ud2b8 AI(Connect AI)’\ub97c \uacf5\uac1c\ud558\uba70, \uad11\uace0 \ubc0f \ucf58\ud150\uce20 \uc81c\uc791\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud588\ub2e4. \uc774\ubc88 \ud589\uc0ac\ub294 ‘\uc5d0\uc774\uc804\uc2dc\uc5d0\uc11c \uc5d0\uc774\uc804\ud2f1\uc73c\ub85c(From Agency To Agentic)’\ub77c\ub294 \uc8fc\uc81c\ub97c \ud1b5\ud574 \uc81c\uc77c\uae30\ud68d\uc758 \uae30\uc220\ub825\uacfc \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \ud30c\ud2b8\ub108\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub418\uc5c8\ub2e4. \ud589\uc0ac\uc5d0\ub294 \uc8fc\uc694 \uad11\uace0\uc8fc\uc640 \ud30c\ud2b8\ub108\uc0ac, \uc784\uc9c1\uc6d0\ub4e4\uc774 \ucc38\uc11d\ud558\uc5ec \ucd5c\uadfc \uad11\uace0\uc5c5\uacc4\uc758 \ud2b8\ub80c\ub4dc\uc640 \uc81c\uc77c\uae30\ud68d\uc774 \uc774\ub8ec […]<\/p>\n","protected":false},"author":20,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc81c\uc77c\uae30\ud68d","_yoast_wpseo_metadesc":"\uc81c\uc77c\uae30\ud68d\uc774 '\uc81c\uc77c \ud14c\ud06c \uc1fc\ucf00\uc774\uc2a4 2026'\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5 \uad11\uace0 \ud50c\ub7ab\ud3fc '\ucee4\ub125\ud2b8 AI'\ub97c \uacf5\uac1c\ud558\uba70, \uad11\uace0 \ubc0f \ucf58\ud150\uce20 \uc81c\uc791 \ubd84\uc57c\uc5d0\uc11c\uc758 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc744 \uc81c\uc2dc\ud588\ub2e4. \ud589\uc0ac\uc5d0\uc11c\ub294 17\uac1c\uc758 \ud14c\ud06c \uc194\ub8e8\uc158\uc774 \uc18c\uac1c\ub418\uc5c8\uc73c\uba70, \ud2b9\ud788 '\ucee4\ub125\ud2b8 AI'\ub294 \uae30\uc874 \uc790\uc6d0 \ub300\ube44 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub2e4. \uc81c\uc77c\uae30\ud68d\uc740 AI \uae30\uc220\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uacc4\ud68d\uc774\ub2e4.","footnotes":""},"categories":[4],"tags":[12775,6541,7423,12773,12777],"class_list":{"0":"post-22818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-4","8":"tag-ai-","10":"tag-k-","11":"tag-12773","12":"tag-12777"},"yoast_head":"\n\uc81c\uc77c\uae30\ud68d\uc758 \ud601\uc2e0 AI \ud50c\ub7ab\ud3fc \ucee4\ub125\ud2b8 AI\ub85c \uad11\uace0\uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uc9c0\ud3c9\uc744 \uc5f4\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uc81c\uc77c\uae30\ud68d\uc774 '\uc81c\uc77c \ud14c\ud06c \uc1fc\ucf00\uc774\uc2a4 2026'\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5 \uad11\uace0 \ud50c\ub7ab\ud3fc 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