{"id":23787,"date":"2026-06-07T09:32:11","date_gmt":"2026-06-07T00:32:11","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%8a%a4%ed%83%80%ec%94%a8%eb%93%9c-%ea%b8%80%eb%a1%9c%eb%b2%8c-pr-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9d%b4%eb%81%8c%eb%8b%a4\/"},"modified":"2026-06-07T09:32:11","modified_gmt":"2026-06-07T00:32:11","slug":"%ec%8a%a4%ed%83%80%ec%94%a8%eb%93%9c-%ea%b8%80%eb%a1%9c%eb%b2%8c-pr-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9d%b4%eb%81%8c%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%8a%a4%ed%83%80%ec%94%a8%eb%93%9c-%ea%b8%80%eb%a1%9c%eb%b2%8c-pr-%ec%8b%9c%ec%9e%a5%ec%9d%98-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9d%b4%eb%81%8c%eb%8b%a4\/","title":{"rendered":"\uc2a4\ud0c0\uc528\ub4dc \uae00\ub85c\ubc8c PR \uc2dc\uc7a5\uc758 \ud601\uc2e0\uc744 \uc774\ub04c\ub2e4"},"content":{"rendered":"

\uc2a4\ud0c0\uc528\ub4dc(\ub300\ud45c \uc190\ubcf4\ubbf8)\uac00 2026\ub144 \ubbfc\uad00\ud611\ub825 IP\uc804\ub7b5\uc9c0\uc6d0\uc0ac\uc5c5\uc758 \ucc3d\uc5c5\uae30\uc5c5\uc73c\ub85c \uc120\uc815\ub418\uc5c8\ub2e4\ub294 \uc18c\uc2dd\uc774 \uc804\ud574\uc84c\ub2e4. \uc774\ub294 AI \uae30\ubc18 \uae00\ub85c\ubc8c PR \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc778 ‘\ud4f0\ub9ac\ucc98AI(Pulitzer AI)’\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc778\uc815\ubc1b\uc740 \uacb0\uacfc\ub85c, \uc2a4\ud0c0\uc528\ub4dc\ub294 \ud5a5\ud6c4 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \ubcf4\ud638 \uccb4\uacc4\uc640 \uae30\uc220 \uace0\ub3c4\ud654\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n

\uc774\ubc88 \ubbfc\uad00\ud611\ub825 IP\uc804\ub7b5\uc9c0\uc6d0\uc0ac\uc5c5\uc740 \ud2b9\ud5c8\uccad\uc774 \uc8fc\uad00\ud558\uace0 \ud55c\uad6d\ubc1c\uba85\uc9c4\ud765\ud68c\uac00 \uc6b4\uc601\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \uc720\ub9dd \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c0\uc2dd\uc7ac\uc0b0 \uc804\ub7b5 \uc218\ub9bd \ubc0f \ud574\uc678 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4. \uc2a4\ud0c0\uc528\ub4dc\ub294 \uc774 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc120\uc815\ub428\uc73c\ub85c\uc368 \uadf8\ub4e4\uc758 \uae30\uc220\ub825\uacfc \uc0ac\uc5c5 \ubaa8\ub378\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uc785\uc99d\ud558\uc600\ub2e4.<\/p>\n

\uc2a4\ud0c0\uc528\ub4dc\ub294 \uc774\ubc88 \uc120\uc815\uacfc \ud568\uaed8 \ub274\uc2a4 \ud074\ub9ac\ud551 \uc790\ub3d9\ud654 \uae30\uc220\uacfc \uae00\ub85c\ubc8c \ubc95\ub960 \ub9ac\uc2a4\ud06c \ubd84\uc11d \uae30\uc220 \uad00\ub828 \ud2b9\ud5c8 2\uac74\uc744 \ucd94\uac00\ub85c \ub4f1\ub85d\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc2a4\ud0c0\uc528\ub4dc\uc758 \ub4f1\ub85d \ud2b9\ud5c8 \uc218\ub294 \ucd1d 7\uac74\uc73c\ub85c \uc99d\uac00\ud558\uc600\uc73c\uba70, \uc0c1\ud45c\uad8c 4\uac74\uc744 \ud3ec\ud568\ud574 \ucd1d 11\uac74\uc5d0 \ub2ec\ud558\ub294 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uad6c\ucd95\ud558\uac8c \ub418\uc5c8\ub2e4. \uc774\ub294 \uc2a4\ud0c0\uc528\ub4dc\uac00 AI \uae30\ubc18\uc758 PR \uc790\ub3d9\ud654 \uae30\uc220\uc5d0\uc11c\uc758 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc704\uce58\ub97c \ub354\uc6b1 \ud655\uace0\ud788 \ud55c\ub2e4\ub294 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\ub2e4.<\/p>\n

\ub4f1\ub85d\ub41c \ub450 \uac00\uc9c0 \ud2b9\ud5c8\ub294 \uac01\uac01 \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ubc95\ub960 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub2e4. \uccab \ubc88\uc9f8 \ud2b9\ud5c8\ub294 ‘\uacf5\uc6a9 \ud14c\ub9c8 \uae30\ubc18 \ub3d9\uc801 \uce90\uc2dc \ubc0f \uc778\uacf5\uc9c0\ub2a5 \uae30\ubc18 \uc5f0\uad00\uc131 \uc2a4\ucf54\uc5b4\ub9c1\uc5d0 \uc758\ud574 \ud6a8\uc728\uc801\uc778 \ub274\uc2a4 \ud074\ub9ac\ud551\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ubc29\ubc95 \ubc0f \uc7a5\uce58’\ub85c, \ub2e4\uc218 \uc0ac\uc6a9\uc790\uc758 \uc720\uc0ac\ud55c \ub274\uc2a4 \uac80\uc0c9 \uc694\uccad\uc744 \ud1b5\ud569\ud558\uc5ec \ucc98\ub9ac\ud558\ub294 \uae30\uc220\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub274\uc2a4 \uc218\uc9d1 \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc678\ubd80 \uac80\uc0c9 API\uc640 AI \ubaa8\ub378 \ud638\ucd9c\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub3c4 \uc815\ub9ac\ub41c \ub274\uc2a4 \ud074\ub9ac\ud551 \uacb0\uacfc\ub97c \uc2e0\uc18d\ud558\uac8c \uc81c\uacf5\ud558\uc5ec \uc2e4\uc9c8\uc801\uc778 \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

\ub450 \ubc88\uc9f8 \ud2b9\ud5c8\ub294 ‘\uad00\ud560\uad8c \uae30\ubc18 \ub3d9\uc801 \ub9ac\uc2a4\ud06c \ub9e4\ud551\uc5d0 \uae30\ucd08\ud558\uc5ec \ubcf4\ub3c4\uc790\ub8cc \ub610\ub294 \uae30\uc0ac \ucf58\ud150\uce20\uc758 \ubc95\ub960 \ub9ac\uc2a4\ud06c\ub97c \ubb38\uc7a5 \ub2e8\uc704\ub85c \ubd84\uc11d\ud558\uace0 \ubc95\uc801 \uc548\uc804 \ud45c\ud604\uc73c\ub85c \uc790\ub3d9 \uce58\ud658\ud558\uae30 \uc704\ud55c \ubc29\ubc95 \ubc0f \uc7a5\uce58’\ub85c, \uad6d\uac00\ubcc4 \ubc95\ub960 \ubc0f \uaddc\uc81c \uae30\uc900\uc758 \ucc28\uc774\ub97c \ubc18\uc601\ud558\uc5ec \ud574\uc678 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uacfc\uc815\uc5d0\uc11c\uc758 \ub9ac\uc2a4\ud06c\ub97c \ub0ae\ucd94\uae30 \uc704\ud55c \uae30\uc220\uc774\ub2e4. \uc774\ub294 \ud574\uc678\uc5d0\uc11c\uc758 \ubc95\uc801 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud558\uba70, \uac01 \uad6d\uac00\uc758 \uaddc\uc81c \uae30\uc900\uacfc \ud310\ub840, \uc81c\uc7ac \uc0ac\ub840\ub97c \ubd84\uc11d\ud558\uc5ec \ubcf4\ub2e4 \uc548\uc804\ud55c \ud45c\ud604\uc73c\ub85c \uc790\ub3d9 \uc804\ud658\ud558\ub294 \uae30\ub2a5\uc744 \ud3ec\ud568\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc2a4\ud0c0\uc528\ub4dc\ub294 \ud604\uc7ac \ubcf4\ub3c4\uc790\ub8cc \uc791\uc131, \ubc30\ud3ec, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubbf8\ub514\uc5b4 \ud0c0\uac9f\ud305, \uc131\uacfc \ubd84\uc11d \ub4f1 PR \uc5c5\ubb34 \uc804\ubc18\uc744 AI\ub85c \uc790\ub3d9\ud654\ud558\ub294 \ud50c\ub7ab\ud3fc ‘\ud4f0\ub9ac\ucc98AI’\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \uc774\ubc88 \ud2b9\ud5c8 \ub4f1\ub85d\uc740 \uae00\ub85c\ubc8c \ub274\uc2a4 \ud074\ub9ac\ud551 \uc790\ub3d9\ud654, AI \uae30\ubc18 \uc5f0\uad00\uc131 \ubd84\uc11d, \ub2e4\ub2e8\uacc4 \uc911\ubcf5 \uc81c\uac70, \ubb38\uc7a5 \ub2e8\uc704 \ubc95\ub960 \ub9ac\uc2a4\ud06c \ubd84\uc11d \ub4f1\uc758 \ud575\uc2ec \uae30\uc220\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \ubcf4\ud638 \uccb4\uacc4\ub97c \uac15\ud654\ud558\ub294 \uacc4\uae30\uac00 \ub41c\ub2e4.<\/p>\n

\ud68c\uc0ac\ub294 \ubca4\ucc98\uc2a4\ud018\uc5b4\uc758 \ud22c\uc790 \uc720\uce58 \uc774\ud6c4 \uc911\uc18c\ubca4\ucc98\uae30\uc5c5\ubd80\uc758 TIPS \uc5f0\uad6c\uac1c\ubc1c \ud504\ub85c\uadf8\ub7a8\uacfc \uc774\ubc88 CIPO \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc5f0\uc774\uc5b4 \uc120\uc815\ub418\uba70 \uae30\uc220 \uace0\ub3c4\ud654\uc640 IP \uacbd\uc7c1\ub825 \ud655\ubcf4\uc5d0 \ubc15\ucc28\ub97c \uac00\ud558\uace0 \uc788\ub2e4. \uc2e0\uaddc \ub4f1\ub85d\ub41c \ud2b9\ud5c8 \uae30\uc220\uc740 \ud5a5\ud6c4 \ud4f0\ub9ac\ucc98AI \uc11c\ube44\uc2a4\uc5d0 \ub2e8\uacc4\uc801\uc73c\ub85c \uc801\uc6a9\ud560 \uc608\uc815\uc774\ub2e4. \ud2b9\ud788 \uc2a4\ud0c0\uc528\ub4dc\ub294 \ub300\ud615\uc5b8\uc5b4\ubaa8\ub378(LLM), \uc678\ubd80 \ub274\uc2a4\u00b7\uac80\uc0c9 API, \ubc88\uc5ed\u00b7\uc694\uc57d \uc5d4\uc9c4\uc744 \uacb0\ud569\ud55c \uace0\uc131\ub2a5 \uc5d0\uc774\uc804\ud2b8 \uc544\ud0a4\ud14d\ucc98\ub97c \ud1b5\ud574 \ub300\uaddc\ubaa8 \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1\uacfc \uae00\ub85c\ubc8c \uaddc\uc81c \ub300\uc751\uc774 \uac00\ub2a5\ud55c \ucc28\uc138\ub300 PR \uc778\ud154\ub9ac\uc804\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n

\uc190\ubcf4\ubbf8 \ub300\ud45c\ub294 “\ucd5c\uadfc PR \uc5c5\ubb34\ub294 \ub2e8\uc21c\ud55c \ubcf4\ub3c4\uc790\ub8cc \uc791\uc131\uacfc \ubc30\ud3ec\ub97c \ub118\uc5b4 \uc2e4\uc2dc\uac04 \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \uc5ec\ub860 \ubcc0\ud654 \ubd84\uc11d, PR \uc131\uacfc \uce21\uc815, \uae00\ub85c\ubc8c \uaddc\uc81c \ub300\uc751 \ubc0f \uc704\uae30 \uad00\ub9ac \uc601\uc5ed\uae4c\uc9c0 \ud655\ub300\ub418\uace0 \uc788\ub2e4”\uba70 “\uc2a4\ud0c0\uc528\ub4dc\ub294 \ud655\ubcf4\ud55c \uae30\uc220 \uc790\uc0b0\uc744 \uae30\ubc18\uc73c\ub85c \ub274\uc2a4 \ud074\ub9ac\ud551 \uc790\ub3d9\ud654\uc640 \uc5b8\ub860\u00b7\uc5ec\ub860 \uc704\uae30 \ub300\uc751 \uae30\uc220\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\uc5ec \uae30\uc5c5\uacfc \uae30\uad00\uc774 \uc774\uc288\ub97c \uc870\uae30\uc5d0 \ud30c\uc545\ud558\uace0 \ub300\uc751 \uc804\ub7b5\uc744 \ub9c8\ub828\ud560 \uc218 \uc788\ub294 \uae00\ub85c\ubc8c AI PR \uc778\ud504\ub77c\ub97c \uad6c\ucd95\ud574 \ub098\uac00\uaca0\ub2e4”\uace0 \ud3ec\ubd80\ub97c \ubc1d\ud614\ub2e4. <\/p>\n

\uc2a4\ud0c0\uc528\ub4dc\ub294 \uc774\ubc88 CIPO \uc120\uc815\uacfc \ucd94\uac00\uc801\uc778 \ud2b9\ud5c8 \ub4f1\ub85d\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c PR \uc790\ub3d9\ud654 \ubc0f \ubc95\ub960 \ub9ac\uc2a4\ud06c \ub300\uc751 \uae30\uc220\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uba70 AI \uae30\ubc18 PR \uc778\ud154\ub9ac\uc804\uc2a4 \ud50c\ub7ab\ud3fc\uc758 \uace0\ub3c4\ud654\uc5d0 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/277\/0005770710?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc2a4\ud0c0\uc528\ub4dc(\ub300\ud45c \uc190\ubcf4\ubbf8)\uac00 2026\ub144 \ubbfc\uad00\ud611\ub825 IP\uc804\ub7b5\uc9c0\uc6d0\uc0ac\uc5c5\uc758 \ucc3d\uc5c5\uae30\uc5c5\uc73c\ub85c \uc120\uc815\ub418\uc5c8\ub2e4\ub294 \uc18c\uc2dd\uc774 \uc804\ud574\uc84c\ub2e4. \uc774\ub294 AI \uae30\ubc18 \uae00\ub85c\ubc8c PR \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc778 ‘\ud4f0\ub9ac\ucc98AI(Pulitzer AI)’\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc778\uc815\ubc1b\uc740 \uacb0\uacfc\ub85c, \uc2a4\ud0c0\uc528\ub4dc\ub294 \ud5a5\ud6c4 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \ubcf4\ud638 \uccb4\uacc4\uc640 \uae30\uc220 \uace0\ub3c4\ud654\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uacc4\ud68d\uc774\ub2e4. \uc774\ubc88 \ubbfc\uad00\ud611\ub825 IP\uc804\ub7b5\uc9c0\uc6d0\uc0ac\uc5c5\uc740 \ud2b9\ud5c8\uccad\uc774 \uc8fc\uad00\ud558\uace0 \ud55c\uad6d\ubc1c\uba85\uc9c4\ud765\ud68c\uac00 \uc6b4\uc601\ud558\ub294 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