{"id":23850,"date":"2026-06-09T07:07:52","date_gmt":"2026-06-08T22:07:52","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%bd%94%ec%b9%b4%ec%bd%9c%eb%9d%bc-%ed%83%84%ec%83%9d%ec%9d%98-%eb%b9%84%eb%b0%80%ea%b3%bc-%eb%a7%a4%eb%a0%a5\/"},"modified":"2026-06-09T07:07:52","modified_gmt":"2026-06-08T22:07:52","slug":"%ec%bd%94%ec%b9%b4%ec%bd%9c%eb%9d%bc-%ed%83%84%ec%83%9d%ec%9d%98-%eb%b9%84%eb%b0%80%ea%b3%bc-%eb%a7%a4%eb%a0%a5","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%bd%94%ec%b9%b4%ec%bd%9c%eb%9d%bc-%ed%83%84%ec%83%9d%ec%9d%98-%eb%b9%84%eb%b0%80%ea%b3%bc-%eb%a7%a4%eb%a0%a5\/","title":{"rendered":"&#8220;\ucf54\uce74\ucf5c\ub77c&#8221; \ud0c4\uc0dd\uc758 \ube44\ubc00\uacfc \ub9e4\ub825"},"content":{"rendered":"<p>\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \ubbf8\uad6d \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \uc57d\uc0ac \uc874 \ud3a8\ubc84\ud134(John Pemberton)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc2dc\uc791\uc740 \ub2e8\uc21c\ud55c \uc57d\ucd08 \uc74c\ub8cc\ub85c, &#8216;\ucf54\uce74&#8217;\uc758 \uc78e\uacfc &#8216;\ucf5c\ub77c&#8217;\uc758 \uacac\uacfc\ub97c \ud63c\ud569\ud558\uc5ec \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud3a8\ubc84\ud134\uc740 \uc774 \uc74c\ub8cc\uac00 \ud53c\ub85c \ud68c\ubcf5\uacfc \ub450\ud1b5 \uc644\ud654\uc5d0 \ud6a8\uacfc\uc801\uc774\ub77c\uace0 \ubbff\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac00 \uc0dd\uac01\ud588\ub358 \uac83\uacfc\ub294 \ub2ec\ub9ac, \ucf54\uce74\ucf5c\ub77c\ub294 \uace7 \ub300\uc911\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uc74c\ub8cc\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>1900\ub144\ub300 \ucd08, \ucf54\uce74\ucf5c\ub77c\ub294 \uc0c1\uc9d5\uc801\uc778 \ube68\uac04\uc0c9 \ubcd1\uacfc \ud568\uaed8 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud655\ub9bd\ud558\uac8c \ub429\ub2c8\ub2e4. 1915\ub144\uc5d0\ub294 \ub3c5\ud2b9\ud55c \uace1\uc120\uc774 \uc788\ub294 \uc720\ub9ac\ubcd1 \ub514\uc790\uc778\uc774 \ub4f1\uc7a5\ud558\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \uc774 \ubcd1\uc744 \ud55c\ub208\uc5d0 \uc54c\uc544\ubcfc \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \uc624\ub298\ub0a0\uc5d0\ub3c4 \ucf54\uce74\ucf5c\ub77c\uc758 \uc0c1\uc9d5\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \ucca0\ud559\uc5d0 \uc788\uc5b4 \ucf54\uce74\ucf5c\ub77c\ub294 &#8216;\ud589\ubcf5&#8217;\uc744 \uc911\uc694\ud55c \uac00\uce58\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 &#8216;\ucf54\uce74\ucf5c\ub77c \ud55c \uc794\uc758 \uae30\uc068&#8217;\uc774\ub77c\ub294 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc640\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \uac15\uc870\ud574\uc654\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud788 \uc74c\ub8cc\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0ac\ub78c\ub4e4 \uc0ac\uc774\uc758 \uc18c\uc911\ud55c \uc21c\uac04\ub4e4\uc744 \ud568\uaed8 \ub098\ub204\uace0\uc790 \ud558\ub294 \uc758\uc9c0\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788, \ucf54\uce74\ucf5c\ub77c\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc740 \ub9e4\uc6b0 \ucc3d\uc758\uc801\uc774\uace0 \ud601\uc2e0\uc801\uc785\ub2c8\ub2e4. 1971\ub144 &#8216;I&#8217;d Like to Buy the World a Coke&#8217; \ucea0\ud398\uc778\uc740 \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \uc778\uc885\uacfc \ubb38\ud654\uac00 \ud558\ub098\ub85c \uc5b4\uc6b0\ub7ec\uc9c0\ub294 \ubaa8\uc2b5\uc744 \ub2f4\uc544\ub0b4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc \uad11\uace0\ub97c \ub118\uc5b4, \ud3c9\ud654\uc640 \ud654\ud569\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uba70 \ucf54\uce74\ucf5c\ub77c\ub97c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ucf54\uce74\ucf5c\ub77c\ub294 \uc2a4\ud3ec\uce20\uc640\uc758 \ubc00\uc811\ud55c \uc5f0\uad00\uc131\uc73c\ub85c\ub3c4 \uc720\uba85\ud569\ub2c8\ub2e4. 1984\ub144\uacfc 1996\ub144 \uc62c\ub9bc\ud53d\uc758 \uacf5\uc2dd \ud6c4\uc6d0\uc0ac\ub85c \ucc38\uc5ec\ud558\uba70, \uc2a4\ud3ec\uce20\uc640\uc758 \uc5f0\uacb0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ubcc4\ud788 2016\ub144 \ub9ac\uc6b0 \uc62c\ub9bc\ud53d\uc5d0\uc11c\ub294 &#8216;Happiness Is&#8217;\ub77c\ub294 \uc2ac\ub85c\uac74 \ud558\uc5d0 \ub2e4\uc591\ud55c \uc774\ubca4\ud2b8\ub97c \uac1c\ucd5c\ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\uce74\ucf5c\ub77c\uc5d0\ub294 \uc7ac\ubbf8\ub09c \uc77c\ud654\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. 1985\ub144, \ucf54\uce74\ucf5c\ub77c\ub294 &#8216;New Coke&#8217;\ub97c \ucd9c\uc2dc\ud588\uc9c0\ub9cc \uc18c\ube44\uc790\ub4e4\uc758 \ubc18\ubc1c\ub85c \uc778\ud574 \uace7 \uae30\uc874\uc758 \ub808\uc2dc\ud53c\ub85c \ub3cc\uc544\uac00\uac8c \ub429\ub2c8\ub2e4. \uc774 \uc0ac\uac74\uc740 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \ubaa9\uc18c\ub9ac\ub97c \uc5bc\ub9c8\ub098 \uc911\uc694\ud558\uac8c \uc5ec\uae30\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\ub85c, \ucf54\uce74\ucf5c\ub77c\ub294 \uc774\ud6c4\uc5d0\ub3c4 \uc18c\ube44\uc790\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud558\uc5ec \uc81c\ud488\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ud798\uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \ucf54\uce74\ucf5c\ub77c\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \ub0a8\uc544 \uc788\uc73c\uba70, \ub9e4\ub144 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc774 \uc74c\ub8cc\ub97c \ud1b5\ud574 \uae30\uc068\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \uc77c\ubd80\ubd84\uc774 \ub418\uc5c8\uc73c\uba70 \uc55e\uc73c\ub85c\ub3c4 \uadf8 \ub9e4\ub825\uc744 \uacc4\uc18d \uc774\uc5b4\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \ubbf8\uad6d \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \uc57d\uc0ac \uc874 \ud3a8\ubc84\ud134(John Pemberton)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc2dc\uc791\uc740 \ub2e8\uc21c\ud55c \uc57d\ucd08 \uc74c\ub8cc\ub85c, &#8216;\ucf54\uce74&#8217;\uc758 \uc78e\uacfc &#8216;\ucf5c\ub77c&#8217;\uc758 \uacac\uacfc\ub97c \ud63c\ud569\ud558\uc5ec \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud3a8\ubc84\ud134\uc740 \uc774 \uc74c\ub8cc\uac00 \ud53c\ub85c \ud68c\ubcf5\uacfc \ub450\ud1b5 \uc644\ud654\uc5d0 \ud6a8\uacfc\uc801\uc774\ub77c\uace0 \ubbff\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac00 \uc0dd\uac01\ud588\ub358 \uac83\uacfc\ub294 \ub2ec\ub9ac, \ucf54\uce74\ucf5c\ub77c\ub294 \uace7 \ub300\uc911\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uc74c\ub8cc\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4. 1900\ub144\ub300 \ucd08, \ucf54\uce74\ucf5c\ub77c\ub294 \uc0c1\uc9d5\uc801\uc778 \ube68\uac04\uc0c9 \ubcd1\uacfc \ud568\uaed8 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \ud655\ub9bd\ud558\uac8c \ub429\ub2c8\ub2e4. 1915\ub144\uc5d0\ub294 [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Coca-Cola \ucf54\uce74\ucf5c\ub77c","_yoast_wpseo_metadesc":"\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \ud0c4\uc0dd\ud55c \uc74c\ub8cc\ub85c, '\ud589\ubcf5'\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \ubcd1 \ub514\uc790\uc778\uacfc \ud601\uc2e0\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc640\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 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