{"id":24019,"date":"2026-06-10T07:50:31","date_gmt":"2026-06-09T22:50:31","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%a0%ec%97%90%ec%8a%a4%ed%91%b8%eb%93%9c%ea%b0%80-%ec%84%a0%eb%b3%b4%ec%9d%b8-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a0%84%eb%9e%b5%ec%9c%bc%eb%a1%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b0%80%ec%b9%98\/"},"modified":"2026-06-10T07:50:31","modified_gmt":"2026-06-09T22:50:31","slug":"%ec%97%a0%ec%97%90%ec%8a%a4%ed%91%b8%eb%93%9c%ea%b0%80-%ec%84%a0%eb%b3%b4%ec%9d%b8-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a0%84%eb%9e%b5%ec%9c%bc%eb%a1%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b0%80%ec%b9%98","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%a0%ec%97%90%ec%8a%a4%ed%91%b8%eb%93%9c%ea%b0%80-%ec%84%a0%eb%b3%b4%ec%9d%b8-%ec%9e%90%ec%82%ac%eb%aa%b0-%ec%a0%84%eb%9e%b5%ec%9c%bc%eb%a1%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b0%80%ec%b9%98\/","title":{"rendered":"\uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00 \uc120\ubcf4\uc778 \uc790\uc0ac\ubab0 \uc804\ub7b5\uc73c\ub85c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc774\ub2e4"},"content":{"rendered":"

\ub0c9\ub3d9 \ud0d5\ub958 \uc804\ubb38 \uae30\uc5c5 \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \ucd5c\uadfc \uce74\ud39824\uc758 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \uc790\uc0ac\ubab0\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9ac\ub274\uc5bc\ud558\uc5ec \uc628\ub77c\uc778 \uc9c1\ud310 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. 2020\ub144\uc5d0 \uc2dc\uc791\ub41c \uc790\uc0ac\ubab0 \uad6c\ucd95 \ud6c4, \uc62c\ud574\uc5d0\ub294 \uc804\ub7b5\uc801 \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS) 700%\ub77c\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uae30\ub85d\ud558\uba70 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uace0\ud788 \ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc131\uacfc\ub294 \ub2e8\uc21c\ud55c \uc22b\uc790\uac00 \uc544\ub2cc, \uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00 \ube0c\ub79c\ub4dc\ub85c\uc11c \uc131\uc7a5\ud558\ub294 \uacfc\uc815\uc758 \uc77c\ud658\uc774\ub2e4.<\/p>\n

\uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 2002\ub144 \uad8c\ud76c\ub3c4 \ub300\ud45c\uac00 \ucc3d\ub9bd\ud55c \uc774\ud6c4, \ucd08\uae30\uc5d0\ub294 \uc2dd\uc790\uc7ac \ub300\ub9ac\uc810\uc5d0 \ub0c9\ub3d9 \ud0d5\ub958\ub97c \ub0a9\ud488\ud558\ub294 B2B \ubaa8\ub378\ub85c \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud588\ub2e4. \uadf8\ub7ec\ub098 \ubd88\uacfc \uba87 \ub144 \ub9cc\uc5d0 \uc720\ud1b5 \ud658\uacbd\uc774 \uae09\uaca9\ud788 \ubcc0\ud654\ud558\uba74\uc11c, \ub300\ud615 \uc720\ud1b5\uc5c5\uccb4\uac00 \uc911\uc18c \uc2dd\uc790\uc7ac \ub300\ub9ac\uc810\uc744 \ud761\uc218\ud558\uace0 \uc911\uac04 \uc720\ud1b5 \uad6c\uc870\uc758 \ud55c\uacc4\uac00 \ub4dc\ub7ec\ub0ac\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \ud648\uc1fc\ud551 \ucc44\ub110\uc744 \ud1b5\ud55c \uc9c1\uc811 \ud310\ub9e4\ub85c \ub208\uc744 \ub3cc\ub838\uc9c0\ub9cc, \uc7ac\uace0 \ubd80\ub2f4 \ub4f1\uc73c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uae30\ub3c4 \ud588\ub2e4. <\/p>\n

\uacb0\uc815\uc801\uc778 \uc804\ud658\uc810\uc740 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774\uc5c8\ub2e4. \uc678\uc2dd\uc774 \uc904\uc5b4\ub4e4\uba70 \uc9d1\uc5d0\uc11c \uc694\ub9ac\ud558\ub294 \uc218\uc694\uac00 \uae09\uc99d\ud558\uc790, \uc628\ub77c\uc778 \ud310\ub9e4 \ucc44\ub110\uc774 \ubd80\uc0c1\ud558\uae30 \uc2dc\uc791\ud588\uace0 \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \uc774\uc5d0 \ubc1c\ub9de\ucdb0 \ub514\uc9c0\ud138 \uc720\ud1b5\uc5d0 \ubcf8\uaca9\uc801\uc73c\ub85c \uc9c4\uc785\ud588\ub2e4. \uce74\ud39824\uc758 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uad6c\ucd95\ud55c \uc790\uc0ac\ubab0\uc740 \ucd08\uae30\uc5d0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub124\uc774\ubc84 \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc640 \uac19\uc740 \ub300\uccb4 \ucc44\ub110\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5c8\uc73c\ub098, \uc62c\ud574 \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 \uad11\uace0 \uc804\ub7b5\uc744 \uc804\uba74 \uac1c\ud3b8\ud588\ub2e4. <\/p>\n

\ud2b9\ud788, \uba54\ud0c0 \uad11\uace0\uc640 \uce74\ud39824\uc758 \uc5f0\ub3d9\uc744 \ud1b5\ud574 \uc790\uc0ac\ubab0 \uc720\uc785\uc744 \ub300\ud3ed \uc99d\uac00\uc2dc\ucf30\uace0, \ud68c\uc6d0 \uac00\uc785 \uc720\ub3c4 \uc804\ub7b5\uc73c\ub85c \uc18c\ube44\uc790\uc640\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud588\ub2e4. \ubb34\ub8cc\ubc30\uc1a1 \ud61c\ud0dd\uacfc \ud560\uc778 \ucfe0\ud3f0 \uc81c\uacf5\uc740 \uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uba70 \ud68c\uc6d0 \uc218\ub97c 70% \uc99d\uac00\uc2dc\ud0a4\ub294 \uc131\uacfc\ub97c \uac00\uc838\uc654\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ub2e8\uc21c\ud55c \ub9e4\ucd9c \uc99d\ub300\ub97c \ub118\uc5b4\uc11c, \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub2e4.<\/p>\n

\uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \ub610\ud55c ‘\ud55c\uac00\ub2f4’\uc774\ub77c\ub294 \uc628\ub77c\uc778 \uc804\uc6a9 \ube0c\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ud558\uc5ec, \uc790\uc0ac\ubab0\uacfc \uc624\ud508\ub9c8\ucf13\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \ud310\ub9e4\ud560 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \uc788\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 ‘\ud55c\ubc14\uad6c\ub2c8 \uac00\ub4dd \ub2f4\ub294\ub2e4’\ub294 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\uc73c\uba70, \ud5a5\ud6c4 10\ub144\uac04 \uc5f0 3\uc5b5\uc6d0\uc744 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0 \ud22c\uc790\ud560 \uc608\uc815\uc774\ub2e4. \uad8c \ub300\ud45c\ub294 \uc6d0\uc790\uc7ac \uac00\uaca9 \uc0c1\uc2b9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub0b4\ub144\uae4c\uc9c0 \uc81c\ud488 \uac00\uaca9\uc744 \ub3d9\uacb0\ud558\uae30\ub85c \uacb0\uc815\ud558\uba70, \uc18c\ube44\uc790\ub4e4\uc774 \uc9c1\uc811 \uc81c\ud488\uc744 \uacbd\ud5d8\ud574 \ubcfc \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub824\ub294 D2C \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc5e0\uc5d0\uc2a4\ud478\ub4dc\uc758 \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uce74\ud39824\uc758 ‘K-\uc81c\uc870 \uc2a4\ub9c8\ud2b8 \uc774\ucee4\uba38\uc2a4 \ud601\uc2e0 \ud504\ub85c\uc81d\ud2b8’\uc640 \ub9de\ubb3c\ub824 \uc788\uc73c\uba70, \uc774\ub294 \uc81c\uc870\uae30\uc5c5\ub4e4\uc774 \uc9c1\uc811 \uc18c\ube44\uc790\uc5d0\uac8c \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc774\ub2e4. \ud504\ub85c\uc81d\ud2b8\uac00 \uc2dc\uc791\ub41c \uc9c0 \ub450 \ub2ec \ub9cc\uc5d0 157\uac1c \uc81c\uc870\uc0ac \uc911 56\uacf3\uc774 \uc774 \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud558\uc5ec 36%\uc758 \uc804\ud658\uc728\uc744 \uae30\ub85d\ud55c \uc810\uc740, \uc81c\uc870\uc5c5\uccb4\ub4e4\uc774 \uc628\ub77c\uc778 \ud310\ub9e4\ub85c\uc758 \uc804\ud658\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubaa8\uc0c9\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4. <\/p>\n

\uacb0\ub860\uc801\uc73c\ub85c, \uc5e0\uc5d0\uc2a4\ud478\ub4dc\uc758 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c \uc99d\uac00\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \ube0c\ub79c\ub4dc\ub85c\uc11c\uc758 \uac00\uce58\ub97c \ub192\uc774\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\ub2e4. \uc790\uc0ac\ubab0\uc744 \ud1b5\ud55c \uc9c1\uc811 \uc18c\ube44\uc790 \ud310\ub9e4\ub294 \uc774\uc81c \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uac00 \ub418\uc5c8\uc73c\uba70, \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5 \ud750\ub984 \uc18d\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \ub9e4\uae40\ud558\uace0 \uc788\ub2e4. \uc774\ub85c\uc368 \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544 \ubcf4\uc778\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/293\/0000085940?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ub0c9\ub3d9 \ud0d5\ub958 \uc804\ubb38 \uae30\uc5c5 \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \ucd5c\uadfc \uce74\ud39824\uc758 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \uc790\uc0ac\ubab0\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub9ac\ub274\uc5bc\ud558\uc5ec \uc628\ub77c\uc778 \uc9c1\ud310 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. 2020\ub144\uc5d0 \uc2dc\uc791\ub41c \uc790\uc0ac\ubab0 \uad6c\ucd95 \ud6c4, \uc62c\ud574\uc5d0\ub294 \uc804\ub7b5\uc801 \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS) 700%\ub77c\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uae30\ub85d\ud558\uba70 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uace0\ud788 \ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc131\uacfc\ub294 \ub2e8\uc21c\ud55c \uc22b\uc790\uac00 \uc544\ub2cc, \uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00 \ube0c\ub79c\ub4dc\ub85c\uc11c \uc131\uc7a5\ud558\ub294 \uacfc\uc815\uc758 \uc77c\ud658\uc774\ub2e4. \uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 2002\ub144 \uad8c\ud76c\ub3c4 \ub300\ud45c\uac00 \ucc3d\ub9bd\ud55c […]<\/p>\n","protected":false},"author":74,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc5e0\uc5d0\uc2a4\ud478\ub4dc","_yoast_wpseo_metadesc":"\uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \uce74\ud39824\uc758 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \uc790\uc0ac\ubab0\uc744 \ub9ac\ub274\uc5bc\ud558\uace0 700%\uc758 ROAS\ub97c \uae30\ub85d\ud558\uba70 \uc628\ub77c\uc778 \uc9c1\ud310 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. \ucd08\uae30 B2B \ubaa8\ub378\uc5d0\uc11c \ucf54\ub85c\ub09819\ub97c \uacc4\uae30\ub85c D2C\ub85c \uc804\ud658, \ud68c\uc6d0 \uc720\ub3c4 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc628\ub77c\uc778 \uc804\uc6a9 \ube0c\ub79c\ub4dc '\ud55c\uac00\ub2f4'\uc744 \ucd9c\uc2dc\ud574 \ud5a5\ud6c4 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,13254,13255,8351,4468],"class_list":["post-24019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-d2c","tag-13254","tag-13255","tag-8351","tag-4468"],"yoast_head":"\n\uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00 \uc120\ubcf4\uc778 \uc790\uc0ac\ubab0 \uc804\ub7b5\uc73c\ub85c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc774\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uc5e0\uc5d0\uc2a4\ud478\ub4dc\ub294 \uce74\ud39824\uc758 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \uc790\uc0ac\ubab0\uc744 \ub9ac\ub274\uc5bc\ud558\uace0 700%\uc758 ROAS\ub97c \uae30\ub85d\ud558\uba70 \uc628\ub77c\uc778 \uc9c1\ud310 \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. \ucd08\uae30 B2B \ubaa8\ub378\uc5d0\uc11c \ucf54\ub85c\ub09819\ub97c \uacc4\uae30\ub85c D2C\ub85c \uc804\ud658, \ud68c\uc6d0 \uc720\ub3c4 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc628\ub77c\uc778 \uc804\uc6a9 \ube0c\ub79c\ub4dc '\ud55c\uac00\ub2f4'\uc744 \ucd9c\uc2dc\ud574 \ud5a5\ud6c4 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/\uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00-\uc120\ubcf4\uc778-\uc790\uc0ac\ubab0-\uc804\ub7b5\uc73c\ub85c-\ube0c\ub79c\ub4dc-\uac00\uce58\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc5e0\uc5d0\uc2a4\ud478\ub4dc\uac00 \uc120\ubcf4\uc778 \uc790\uc0ac\ubab0 \uc804\ub7b5\uc73c\ub85c 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