{"id":25025,"date":"2026-06-21T09:19:58","date_gmt":"2026-06-21T00:19:58","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/dove-%ec%9e%90%ec%97%b0%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ea%b3%bc-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%ec%b0%be%eb%8a%94-%ec%97%ac%ec%a0%95\/"},"modified":"2026-06-21T09:19:58","modified_gmt":"2026-06-21T00:19:58","slug":"dove-%ec%9e%90%ec%97%b0%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ea%b3%bc-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%ec%b0%be%eb%8a%94-%ec%97%ac%ec%a0%95","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/dove-%ec%9e%90%ec%97%b0%ec%9d%98-%ec%95%84%eb%a6%84%eb%8b%a4%ec%9b%80%ea%b3%bc-%ec%a7%84%ec%a0%95%ed%95%9c-%ec%9e%90%ec%8b%a0%ec%9d%84-%ec%b0%be%eb%8a%94-%ec%97%ac%ec%a0%95\/","title":{"rendered":"&#8220;Dove&#8221; \uc790\uc5f0\uc758 \uc544\ub984\ub2e4\uc6c0\uacfc \uc9c4\uc815\ud55c \uc790\uc2e0\uc744 \ucc3e\ub294 \uc5ec\uc815"},"content":{"rendered":"<p>\ub3c4\ube0c(Dove)\ub294 1957\ub144, \ubbf8\uad6d\uc758 \uc720\ub2c8\ub808\ubc84(Unilever)\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \ucd9c\uc2dc\ub41c \ube44\ub204 \ube0c\ub79c\ub4dc\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\uc758 \ucc3d\ub9bd \uc774\ub798\ub85c, \uc0ac\ub78c\ub4e4\uc758 \ud53c\ubd80 \uac74\uac15\uacfc \uc544\ub984\ub2e4\uc6c0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0c8\ub86d\uac8c \uc815\uc758\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\ub294 \ub2e8\uc21c\ud55c \ube44\ub204 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4, \ud53c\ubd80\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc544\ub984\ub2e4\uc6c0\uacfc \uac1c\uac1c\uc778\uc758 \ub3c5\ud2b9\ud568\uc744 \uac15\uc870\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3c4\ube0c\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 &#8216;\uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0&#8217;\uc5d0 \ubfcc\ub9ac\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub4e0 \uc5ec\uc131\ub4e4\uc774 \uc790\uc2e0\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc778\uc2dd\ud558\uace0, \uc774\ub97c \uc790\ub791\uc2a4\ub7fd\uac8c \uc5ec\uae38 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\ub294 &#8216;\uc544\ub984\ub2e4\uc6c0\uc740 \ub2e4\uc591\ud558\ub2e4&#8217;\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ud558\uba70, \ub2e4\uc591\ud55c \ud53c\ubd80 \uc0c9\uae54, \uccb4\ud615, \ub098\uc774\ub97c \uac00\uc9c4 \ubaa8\ub378\ub4e4\uc744 \uad11\uace0\uc5d0 \ub4f1\uc7a5\uc2dc\ucf1c \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc5ec\uc131\uc774 \uc790\uc2e0\uc744 \uc0ac\ub791\ud558\uace0, \uc790\uc2e0\uac10\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc751\uc6d0\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3c4\ube0c\uc758 \ub300\ud45c\uc801\uc778 \ucea0\ud398\uc778 \uc911 \ud558\ub098\ub294 &#8216;Real Beauty&#8217; \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 2004\ub144\uc5d0 \uc2dc\uc791\ub418\uc5c8\uc73c\uba70, \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \uc5ec\uc131\ub4e4\uc744 \ubaa8\ub378\ub85c \uc120\uc815\ud558\uc5ec \uadf8\ub4e4\uc758 \uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0\uc744 \ubcf4\uc5ec\uc8fc\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub9ce\uc740 \uc5ec\uc131\ub4e4\uc5d0\uac8c \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc73c\uba70, \uc544\ub984\ub2e4\uc6c0\uc758 \uae30\uc900\uc744 \ub2e4\uc591\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\uc758 \uad11\uace0\uc5d0\uc11c\ub294 \ud3b8\uc9d1\ub418\uc9c0 \uc54a\uc740 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ubaa8\uc2b5\uc758 \uc5ec\uc131\ub4e4\uc774 \ub4f1\uc7a5\ud558\uba70, \uc774\ub294 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ud070 \uac10\ub3d9\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub3c4\ube0c\ub294 &#8216;\uc790\uc2e0\uac10 \uc99d\uc9c4&#8217;\uc744 \uc704\ud55c \uc5ec\ub7ec \uac00\uc9c0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uccad\uc18c\ub144\ub4e4\uc774 \uc790\uc2e0\uac10\uc744 \uc783\uace0 \uc788\ub294 \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \ub3c4\ube0c\ub294 \ub2e4\uc591\ud55c \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uacfc \uc6cc\ud06c\uc20d\uc744 \ud1b5\ud574 \uc80a\uc740 \uc138\ub300\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub3c4\ube0c\ub294 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uace0 \uc788\ub294 \ube0c\ub79c\ub4dc\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \uad73\uac74\ud788 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3c4\ube0c\uc758 \uc7ac\ubbf8\uc788\ub294 \uc77c\ud654 \uc911 \ud558\ub098\ub294 &#8216;\ub3c4\ube0c \ube44\ub204&#8217;\uc758 \ucd08\uae30 \ucd9c\uc2dc \ub2f9\uc2dc\uc758 \uc77c\uc785\ub2c8\ub2e4. \ub3c4\ube0c \ube44\ub204\ub294 \ub2f9\uc2dc\uc758 \ube44\ub204\uc640\ub294 \ub2e4\ub978 \ub3c5\ud2b9\ud55c \uc131\ubd84\uc744 \ud3ec\ud568\ud558\uace0 \uc788\uc5c8\uc73c\uba70, \uc774\ub294 \ud53c\ubd80\uc5d0 \uc218\ubd84\uc744 \uacf5\uae09\ud558\ub294 \ub370 \ud0c1\uc6d4\ud55c \ud6a8\uacfc\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c \ube44\ub204\ub97c \ucc98\uc74c \uc0ac\uc6a9\ud574\ubcf8 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \ubd80\ub4dc\ub7ec\uc6b4 \uac10\ucd09\uc5d0 \ub180\ub77c\uc6cc\ud558\uba70, \uc785\uc18c\ubb38\uc744 \ud1b5\ud574 \uc774 \ube0c\ub79c\ub4dc\uc758 \uc778\uae30\uac00 \uae09\uc99d\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ub3c4\ube0c\ub294 \uc81c\ud488\uc758 \ud488\uc9c8\ub85c \uc18c\ube44\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ub3c4\ube0c\ub294 \ube44\ub204, \ub85c\uc158, \uc0f4\ud478 \ub4f1 \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc5c5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc804 \uc138\uacc4 \uc218\ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\ub294 &#8216;\uc544\ub984\ub2e4\uc6c0\uc758 \uc9c4\uc815\ud55c \uc758\ubbf8&#8217;\ub97c \ud0d0\uad6c\ud558\uba70, \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uc544\ub984\ub2e4\uc6c0\uc758 \ud328\ub7ec\ub2e4\uc784\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0, \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0\uc744 \uc0ac\ub791\ud558\uac8c \ub9cc\ub4dc\ub294 \ub370 \ud5cc\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\ub294 \uc6b0\ub9ac\uac00 \uac00\uc9c4 \uace0\uc720\ud55c \uc544\ub984\ub2e4\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uc138\uc0c1\uc758 \ubaa8\ub4e0 \uc5ec\uc131\ub4e4\uc774 \uc790\uc544\ub97c \ubc1c\uacac\ud558\uace0 \uc790\uc2e0\uac10\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub3c4\ube0c(Dove)\ub294 1957\ub144, \ubbf8\uad6d\uc758 \uc720\ub2c8\ub808\ubc84(Unilever)\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \ucd9c\uc2dc\ub41c \ube44\ub204 \ube0c\ub79c\ub4dc\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\uc758 \ucc3d\ub9bd \uc774\ub798\ub85c, \uc0ac\ub78c\ub4e4\uc758 \ud53c\ubd80 \uac74\uac15\uacfc \uc544\ub984\ub2e4\uc6c0\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc0c8\ub86d\uac8c \uc815\uc758\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\ub294 \ub2e8\uc21c\ud55c \ube44\ub204 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4, \ud53c\ubd80\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc544\ub984\ub2e4\uc6c0\uacfc \uac1c\uac1c\uc778\uc758 \ub3c5\ud2b9\ud568\uc744 \uac15\uc870\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ub3c4\ube0c\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 &#8216;\uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0&#8217;\uc5d0 \ubfcc\ub9ac\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub4e0 \uc5ec\uc131\ub4e4\uc774 \uc790\uc2e0\uc758 \uc544\ub984\ub2e4\uc6c0\uc744 \uc778\uc2dd\ud558\uace0, \uc774\ub97c \uc790\ub791\uc2a4\ub7fd\uac8c \uc5ec\uae38 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Dove \ub3c4\ube0c","_yoast_wpseo_metadesc":"\ub3c4\ube0c\ub294 1957\ub144\uc5d0 \uc124\ub9bd\ub41c \ube44\ub204 \ube0c\ub79c\ub4dc\ub85c, \uc9c4\uc815\ud55c \uc544\ub984\ub2e4\uc6c0\uacfc \ub2e4\uc591\uc131\uc744 \uac15\uc870\ud558\ub294 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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