{"id":25850,"date":"2026-07-03T08:16:08","date_gmt":"2026-07-02T23:16:08","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/coca-cola%ec%9d%98-%ed%83%84%ec%83%9d-%eb%b9%84%ed%99%94%ec%99%80-%ea%b7%b8-%eb%a7%a4%eb%a0%a5\/"},"modified":"2026-07-03T08:16:08","modified_gmt":"2026-07-02T23:16:08","slug":"coca-cola%ec%9d%98-%ed%83%84%ec%83%9d-%eb%b9%84%ed%99%94%ec%99%80-%ea%b7%b8-%eb%a7%a4%eb%a0%a5","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/coca-cola%ec%9d%98-%ed%83%84%ec%83%9d-%eb%b9%84%ed%99%94%ec%99%80-%ea%b7%b8-%eb%a7%a4%eb%a0%a5\/","title":{"rendered":"&#8220;Coca-Cola&#8221;\uc758 \ud0c4\uc0dd \ube44\ud654\uc640 \uadf8 \ub9e4\ub825"},"content":{"rendered":"<p>\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \uc57d\uc0ac \uc874 \ud3a8\ubc84\ud2bc(John Pemberton)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud3a8\ubc84\ud2bc\uc740 \uc6d0\ub798 \ub450\ud1b5\uacfc \ud53c\ub85c\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \uc57d\uc81c\ub97c \ub9cc\ub4e4\uace0\uc790 \ud588\uace0, \uadf8 \uacfc\uc815\uc5d0\uc11c \ucf54\uce74\uc78e\uacfc \ucf5c\ub77c\ub11b\uc5d0\uc11c \ucd94\ucd9c\ud55c \uc131\ubd84\uc744 \ud63c\ud569\ud558\uc5ec \uc74c\ub8cc\ub97c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 &#8216;Pemberton&#8217;s French Wine Coca&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ud310\ub9e4\ub418\uc5c8\uc73c\ub098, \uae08\uc8fc\ubc95\uc774 \uc2dc\ud589\ub418\uba74\uc11c \ube44\uc54c\ucf5c \uc74c\ub8cc\ub85c \ubc29\ud5a5\uc744 \uc120\ud68c\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 1886\ub144 5\uc6d4 8\uc77c, \ud604\uc7ac\uc758 &#8216;Coca-Cola&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ucc98\uc74c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ub984\uc740 \ud3a8\ubc84\ud2bc\uc758 \ud30c\ud2b8\ub108\uc778 \ud504\ub7ad\ud06c M. \ub85c\ube48\uc2a8(Frank M. Robinson)\uc774 \uc81c\uc548\ud55c \uac83\uc73c\ub85c, \uadf8\uc758 \ub3c5\ud2b9\ud55c \ud544\uccb4\ub85c \ub85c\uace0\uac00 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uacbd\ud5d8\uacfc \uac10\uc815\uc744 \uc120\uc0ac\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ucca0\ud559\uc740 &#8216;\ud589\ubcf5\uc744 \ub098\ub204\ub294 \uac83&#8217;\uc785\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud788 \uc74c\ub8cc\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uae30\uc068\uacfc \uc990\uac70\uc6c0\uc744 \uc8fc\uace0\uc790 \ud569\ub2c8\ub2e4. \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c\ub3c4 \uc774\ub7ec\ud55c \ucca0\ud559\uc744 \uc798 \ud45c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 1971\ub144\uc758 &#8216;I&#8217;d Like to Buy the World a Coke&#8217; \ucea0\ud398\uc778\uc740 \uc11c\ub85c \ub2e4\ub978 \ubc30\uacbd\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uc774 \ud568\uaed8 \ubaa8\uc5ec \ucf54\uce74\ucf5c\ub77c\ub97c \ub098\ub204\uba70 \ud654\ud569\ud558\ub294 \ubaa8\uc2b5\uc744 \uadf8\ub824\ub0c8\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc \uad11\uace0\ub97c \ub118\uc5b4, \uc778\ub958\uc560\uc640 \uc5f0\ub300\uac10\uc744 \uc0c1\uc9d5\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610 \ud55c \uac00\uc9c0 \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \ucf54\uce74\ucf5c\ub77c\uc758 \ube44\ubc00 \ub808\uc2dc\ud53c\uc785\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\uc758 \uc81c\uc870 \uacfc\uc815\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ube44\ubc00 \uc7ac\ub8cc\ub294 \uc624\ub298\ub0a0\uae4c\uc9c0\ub3c4 \uacf5\uac1c\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ube44\ubc00 \uc131\ubd84\uc778 &#8216;Merchandise 7X&#8217;\ub294 \ucf54\uce74\ucf5c\ub77c\uc758 \ub3c5\ud2b9\ud55c \ub9db\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \ube44\ubc00 \ub808\uc2dc\ud53c\ub294 \uc624\ub79c \uc138\uc6d4 \ub3d9\uc548 \uc5ec\ub7ec \ucc28\ub840\uc758 \ub3c4\ub09c \uc0ac\uac74\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc548\uc804\ud558\uac8c \uc9c0\ucf1c\uc838 \uc654\uc2b5\ub2c8\ub2e4. \ube44\ubc00\uc774 \ub9ce\uc740 \ucf54\uce74\ucf5c\ub77c\uc758 \uc5ed\uc0ac \uc18d\uc5d0\uc11c, \uc0ac\ub78c\ub4e4\uc740 \uc774 \uc74c\ub8cc\uc5d0 \ub300\ud55c \ud638\uae30\uc2ec\uacfc \ud765\ubbf8\ub97c \uc783\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\uce74\ucf5c\ub77c\ub294 \ub610\ud55c \ubb38\ud654\uc640 \uc5ed\uc0ac\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud574\uc654\uc2b5\ub2c8\ub2e4. 20\uc138\uae30 \uc911\ubc18, \ucf54\uce74\ucf5c\ub77c\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uae30 \uc788\ub294 \uc74c\ub8cc\ub85c \uc790\ub9ac\uc7a1\uc73c\uba74\uc11c \uc2a4\ud3ec\uce20, \uc74c\uc545, \uc601\ud654 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc640 \ud611\uc5c5\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, 1980\ub144\ub300\uc758 &#8216;\ucf54\uce74\ucf5c\ub77c \ud074\ub798\uc2dd&#8217; \uad11\uace0 \ucea0\ud398\uc778\uc740 \ubbf8\uad6d\uc758 \ud3ec\ud06c \ubb38\ud654\ub97c \ubc18\uc601\ud558\uba70, \uc774\uc74c\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\uac00 2000\ub144\ub300\uc5d0 \ub4e4\uc5b4\uc11c\uba74\uc11c\ub3c4 \uc5ec\uc804\ud788 \uc804 \uc138\uacc4\uc801\uc778 \uc778\uc9c0\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \uc774\uc720\ub294 \ubc14\ub85c \uc774\ub7ec\ud55c \ubb38\ud654\uc801 \uc5f0\uacb0\uacfc \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0 \ub355\ubd84\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ucf54\uce74\ucf5c\ub77c\ub294 \ud658\uacbd\uc744 \uace0\ub824\ud55c \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc5d0 \ub300\ud55c \ub178\ub825\ub3c4 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc0dd\ubd84\ud574\uc131 \ud3ec\uc7a5\uc7ac \uac1c\ubc1c\uacfc \uc7ac\ud65c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc9c0\uad6c \ud658\uacbd\uc744 \uc9c0\ud0a4\uace0\uc790 \ud558\ub294 \ub178\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud788 \uc74c\ub8cc\ub97c \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc778\ub958\uc640 \uc9c0\uad6c\ub97c \uc0dd\uac01\ud558\ub294 \uae30\uc5c5\uc73c\ub85c\uc11c\uc758 \uc5ed\ud560\ub3c4 \uc18c\uc911\ud788 \uc5ec\uae30\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\ub4ef \ucf54\uce74\ucf5c\ub77c\ub294 \ud0c4\uc0dd\uc5d0\uc11c\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0\uc758 \uc5ec\uc815 \uc18d\uc5d0\uc11c \ub04a\uc784\uc5c6\ub294 \ud601\uc2e0\uacfc \ubcc0\ud654\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\uc758 \uc774\uc57c\uae30\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uc758 \uc5ed\uc0ac\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4 \uac04\uc758 \uc18c\ud1b5\uacfc \uc5f0\uacb0\uc744 \ub9cc\ub4e4\uc5b4\uac00\ub294 \uc544\ub984\ub2e4\uc6b4 \uc5ec\uc815\uc774\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \uc57d\uc0ac \uc874 \ud3a8\ubc84\ud2bc(John Pemberton)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud3a8\ubc84\ud2bc\uc740 \uc6d0\ub798 \ub450\ud1b5\uacfc \ud53c\ub85c\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \uc57d\uc81c\ub97c \ub9cc\ub4e4\uace0\uc790 \ud588\uace0, \uadf8 \uacfc\uc815\uc5d0\uc11c \ucf54\uce74\uc78e\uacfc \ucf5c\ub77c\ub11b\uc5d0\uc11c \ucd94\ucd9c\ud55c \uc131\ubd84\uc744 \ud63c\ud569\ud558\uc5ec \uc74c\ub8cc\ub97c \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 &#8216;Pemberton&#8217;s French Wine Coca&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ud310\ub9e4\ub418\uc5c8\uc73c\ub098, \uae08\uc8fc\ubc95\uc774 \uc2dc\ud589\ub418\uba74\uc11c \ube44\uc54c\ucf5c \uc74c\ub8cc\ub85c \ubc29\ud5a5\uc744 \uc120\ud68c\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 1886\ub144 5\uc6d4 8\uc77c, \ud604\uc7ac\uc758 &#8216;Coca-Cola&#8217;\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ucc98\uc74c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ub984\uc740 \ud3a8\ubc84\ud2bc\uc758 \ud30c\ud2b8\ub108\uc778 [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Coca-Cola \ucf54\uce74\ucf5c\ub77c","_yoast_wpseo_metadesc":"\ucf54\uce74\ucf5c\ub77c\ub294 1886\ub144 \uc560\ud2c0\ub79c\ud0c0\uc5d0\uc11c \uc2dc\uc791\ub41c \ube0c\ub79c\ub4dc\ub85c, \ud589\ubcf5\uc744 \ub098\ub204\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ubc00 \ub808\uc2dc\ud53c\uc640 \ubb38\ud654\uc801 \uc5f0\uacb0\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc73c\uba70, \ud658\uacbd\uc744 \uace0\ub824\ud55c \ub178\ub825\ub3c4 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\ub294 \ub2e8\uc21c\ud55c \uc74c\ub8cc\ub97c \ub118\uc5b4 \uc0ac\ub78c\ub4e4 \uac04\uc758 \uc18c\ud1b5\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[7272,2966,83,4477,3873],"class_list":["post-25850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-7272","tag-2966","tag-83","tag-4477","tag-3873"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Coca-Cola&quot;\uc758 \ud0c4\uc0dd 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