{"id":26390,"date":"2026-07-31T07:46:32","date_gmt":"2026-07-30T22:46:32","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-ai-%ec%87%bc%ed%95%91%eb%aa%b0-%ec%9c%a0%ec%9e%85-%ec%a6%9d%ea%b0%80%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%8b%9c%eb%8c%80-%ec%97%b4%eb%a6%ac\/"},"modified":"2026-07-31T07:46:32","modified_gmt":"2026-07-30T22:46:32","slug":"%ec%b9%b4%ed%8e%9824-ai-%ec%87%bc%ed%95%91%eb%aa%b0-%ec%9c%a0%ec%9e%85-%ec%a6%9d%ea%b0%80%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%8b%9c%eb%8c%80-%ec%97%b4%eb%a6%ac","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-ai-%ec%87%bc%ed%95%91%eb%aa%b0-%ec%9c%a0%ec%9e%85-%ec%a6%9d%ea%b0%80%eb%a1%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%8b%9c%eb%8c%80-%ec%97%b4%eb%a6%ac\/","title":{"rendered":"\uce74\ud39824 AI \uc1fc\ud551\ubab0 \uc720\uc785 \uc99d\uac00\ub85c \uc0c8\ub85c\uc6b4 \ucee4\uba38\uc2a4 \uc2dc\ub300 \uc5f4\ub9ac\ub2e4"},"content":{"rendered":"

2023\ub144 2\ubd84\uae30, \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud1b5\ud574 D2C(Direct to Consumer) \uc1fc\ud551\ubab0\ub85c \uc720\uc785\ub418\ub294 \ubc29\ubb38\uc790\uac00 \uae09\uc99d\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c, AI \uacbd\uc720 \ubc29\ubb38 \uac74\uc218\ub294 \uc57d 85\ub9cc \uac74\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04 \ub300\ube44 72%\uc758 \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud55c \uc218\uce58\uc774\ub2e4. \uc774\ubc88 \ubd84\uc11d \uacb0\uacfc\ub294 \ub9ac\ud37c\ub7ec \ub370\uc774\ud130\ub97c \uae30\uc900\uc73c\ub85c \ud558\uc5ec, \ubc29\ubb38\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uacbd\ub85c\ub85c \uc1fc\ud551\ubab0\uc5d0 \uc811\uc18d\ud588\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\ud2b9\ud788, \ucc57GPT\ub97c \ud1b5\ud55c \uc720\uc785\uc774 \uc57d 62\ub9cc \uac74\uc73c\ub85c \uc804\uccb4\uc758 73%\ub97c \ucc28\uc9c0\ud558\uba70, \uc81c\ubbf8\ub098\uc774\uc758 \uacbd\uc6b0 \uc57d 17\ub9cc \uac74\uc73c\ub85c \uc9c0\ub09c\ud574 \ub3d9\uae30 \ub300\ube44 \ubb34\ub824 686%\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc600\ub2e4. \uc774\ub7ec\ud55c AI \uc720\uc785\uc758 \ud655\uc0b0\uc740 \ub2e8\uc21c\ud55c \ubc29\ubb38 \uc218\uce58\uc758 \uc99d\uac00\ub97c \ub118\uc5b4, \uc2e4\uc81c \uad6c\ub9e4 \uc804\ud658\uacfc \uc8fc\ubb38 \uc218\uce58\uc5d0\uc11c\ub3c4 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc654\ub2e4. AI \uacbd\uc720 \ubc29\ubb38\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 0.50%\uc5d0\uc11c 0.85%\ub85c \uc57d 1.7\ubc30 \uc99d\uac00\ud588\uc73c\uba70, \uc8fc\ubb38 \uac74\uc218\ub294 195% \uae09\uc99d\ud588\ub2e4. \ud2b9\ud788, \ucc57GPT\ub97c \ud1b5\ud55c \ubc29\ubb38\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 0.96%\ub85c, \uc81c\ubbf8\ub098\uc774(0.57%)\uc640 \ud37c\ud50c\ub809\uc2dc\ud2f0(0.50%)\ubcf4\ub2e4 \ub192\uc740 \uc218\uce58\ub97c \uae30\ub85d\ud558\uc600\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ud1b5\ud574 \uc0dd\uc131\ud615 AI\uac00 \ub2e8\uc21c\ud55c \uc720\uc785 \uacbd\ub85c\uac00 \uc544\ub2cc, \uc2e4\uc81c \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \uc911\uc694\ud55c \ucee4\uba38\uc2a4 \ucc44\ub110\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc74c\uc744 \uac15\uc870\ud558\uace0 \uc788\ub2e4. \uae30\uc874\uc758 \ud3ec\ud138 \uac80\uc0c9\uc774 \ube0c\ub79c\ub4dc\uba85\uc774\ub098 \uce74\ud14c\uace0\ub9ac\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \ud0d0\uc0c9\uc5d0\uc11c \uc2dc\uc791\ub41c\ub2e4\uba74, \uc0dd\uc131\ud615 AI\ub294 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \ud2b9\uc815 \uc0c1\ud488\uc73c\ub85c \uc989\uc2dc \uc5f0\uacb0\ud574\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c, \uc18c\ube44\uc790 \uacbd\ud5d8\uc758 \uc9c8\uc744 \ub192\uc774\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc0dd\uc131\ud615 AI\uc758 \uc601\ud5a5\ub825\uc774 \uc810\uc810 \ub354 \ucee4\uc9c0\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud55c\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubc30\uacbd \uc18d\uc5d0\uc11c \uce74\ud39824\ub294 \uc0dd\uc131\ud615 AI\uac00 \uc815\ud655\ud558\uac8c \uc1fc\ud551\ubab0\uacfc \uc0c1\ud488 \uc815\ubcf4\ub97c \uc774\ud574\ud558\uace0 \ucd94\ucc9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uae30\uc220\uc778 ‘GEO’\ub97c \ub3c4\uc785\ud558\uace0 \uc788\ub2e4. GEO\ub294 \uc0dd\uc131\ud615 \uc5d4\uc9c4 \ucd5c\uc801\ud654(Generative Engine Optimization)\uc758 \uc57d\uc790\ub85c, \uae30\uc874\uc758 \uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654\uc640\ub294 \ub2ec\ub9ac, AI\uac00 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488 \uc815\ubcf4\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc5ed\ud560\uc744 \ud55c\ub2e4. \uce74\ud39824\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4\uc778 ‘\uce74\ud39824 PRO’\ub97c \ud1b5\ud574 AI \ud06c\ub864\ub7ec\uac00 \uc1fc\ud551\ubab0\uc758 \uad6c\uc870\uc640 \uc0c1\ud488 \uc815\ubcf4, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ub4f1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc548\ub0b4\ud558\ub294 ‘llms.txt’ \ud30c\uc77c\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \uc0c1\ud488, \uc0ac\uc774\ud2b8, \uac8c\uc2dc\ud310 \uc815\ubcf4\uc5d0\ub294 \uad6c\uc870\ud654 \ub370\uc774\ud130(JSON-LD)\ub97c \uc801\uc6a9\ud558\uc5ec AI\uc640 \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc1fc\ud551\ubab0 \uc815\ubcf4\ub97c \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \ub610\ud55c \uc774\ubbf8\uc9c0 \uc911\uc2ec\uc758 \uc0c1\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\ub97c \ud14d\uc2a4\ud2b8 \uad6c\uc870\ub85c \uc804\ud658\ud558\uace0, \uace0\uac1d \ubb38\uc758\ub97c \uae30\ubc18\uc73c\ub85c \ud55c FAQ \ucf58\ud150\uce20\ub97c \uad6c\uc131\ud558\ub294 \ub4f1, \uc18c\ube44\uc790\uc5d0\uac8c\ubcf4\ub2e4 \ud48d\ubd80\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uae30\ub2a5\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\ub4e4\uc740 \uc0dd\uc131\ud615 AI \uae30\ubc18\uc758 \uac80\uc0c9 \ud658\uacbd \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucd94\uc5b4 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc73c\uba70, \uce74\ud39824\ub294 \uc55e\uc73c\ub85c\ub3c4 \uad00\ub828 \uae30\ub2a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uc0dd\uc131\ud615 AI\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc1fc\ud551\uc758 \uc2dc\uc791\uc810\uc774 \ub418\uace0, \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc720\uc785 \ucc44\ub110\uc774 \ub418\uace0 \uc788\ub2e4\u201d\uba70, \u201c\uce74\ud39824\ub294 D2C \ube0c\ub79c\ub4dc\uac00 AI \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \ub354 \ub9ce\uc740 \uace0\uac1d\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub3c4\ub85d GEO \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ucf1c \ub098\uac00\uaca0\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4. \uc774\ub7ec\ud55c \uce74\ud39824\uc758 \ud589\ubcf4\ub294 \ubbf8\ub798\uc758 \uc1fc\ud551 \ud658\uacbd\uc744 \uc120\ub3c4\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/018\/0006338183?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144 2\ubd84\uae30, \uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud1b5\ud574 D2C(Direct to Consumer) \uc1fc\ud551\ubab0\ub85c \uc720\uc785\ub418\ub294 \ubc29\ubb38\uc790\uac00 \uae09\uc99d\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c, AI \uacbd\uc720 \ubc29\ubb38 \uac74\uc218\ub294 \uc57d 85\ub9cc \uac74\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04 \ub300\ube44 72%\uc758 \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud55c \uc218\uce58\uc774\ub2e4. \uc774\ubc88 \ubd84\uc11d \uacb0\uacfc\ub294 \ub9ac\ud37c\ub7ec \ub370\uc774\ud130\ub97c \uae30\uc900\uc73c\ub85c \ud558\uc5ec, \ubc29\ubb38\uc790\ub4e4\uc774 \uc5b4\ub5a4 \uacbd\ub85c\ub85c \uc1fc\ud551\ubab0\uc5d0 \uc811\uc18d\ud588\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc900\ub2e4. \ud2b9\ud788, \ucc57GPT\ub97c […]<\/p>\n","protected":false},"author":47,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uce74\ud39824","_yoast_wpseo_metadesc":"\uce74\ud39824\uc758 2023\ub144 2\ubd84\uae30 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc0dd\uc131\ud615 AI\ub97c \ud1b5\ud55c D2C \uc1fc\ud551\ubab0 \ubc29\ubb38\uc774 85\ub9cc \uac74\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc9c0\ub09c\ud574 \ub300\ube44 72% \uc99d\uac00\ud55c \uc218\uce58\uc774\ub2e4. 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