{"id":26901,"date":"2026-08-06T07:49:29","date_gmt":"2026-08-05T22:49:29","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%90%ec%8f%98-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%97%ad%ec%82%ac%ec%99%80-%ec%b2%a0%ed%95%99%ea%b3%bc-%ea%b7%b8-%eb%92%a4%ec%97%90-%ec%88%a8%ea%b2%a8%ec%a7%84-%ec%9d%b4\/"},"modified":"2026-08-06T07:49:29","modified_gmt":"2026-08-05T22:49:29","slug":"%ec%97%90%ec%8f%98-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%97%ad%ec%82%ac%ec%99%80-%ec%b2%a0%ed%95%99%ea%b3%bc-%ea%b7%b8-%eb%92%a4%ec%97%90-%ec%88%a8%ea%b2%a8%ec%a7%84-%ec%9d%b4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%97%90%ec%8f%98-%eb%b8%8c%eb%9e%9c%eb%93%9c%ec%9d%98-%ec%97%ad%ec%82%ac%ec%99%80-%ec%b2%a0%ed%95%99%ea%b3%bc-%ea%b7%b8-%eb%92%a4%ec%97%90-%ec%88%a8%ea%b2%a8%ec%a7%84-%ec%9d%b4\/","title":{"rendered":"\u201c\uc5d0\uc3d8\u201d \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\uc640 \ucca0\ud559\uacfc \uadf8 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc774\uc57c\uae30"},"content":{"rendered":"<p>\uc5d0\uc3d8(Esso)\ub294 1911\ub144 \ubbf8\uad6d\uc5d0\uc11c \uc124\ub9bd\ub41c \uc2a4\ud0e0\ub2e4\ub4dc \uc624\uc77c(Standard Oil) \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \ud718\ubc1c\uc720\uc640 \uc11d\uc720 \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uc18c\uaddc\ubaa8 \ud68c\uc0ac\uc600\uc73c\ub098, 1930\ub144\ub300\uc5d0 \uc774\ub974\ub7ec \uc138\uacc4\uc801\uc73c\ub85c \ub110\ub9ac \uc54c\ub824\uc9c4 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4. \uc5d0\uc3d8\uc758 \uc774\ub984\uc740 &#8216;Standard Oil&#8217;\uc758 \uc57d\uc790\uc5d0\uc11c \uc720\ub798\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc5d0\uc3d8\uac00 \ud488\uc9c8\uacfc \uc2e0\ub8b0\uc131\uc744 \uc911\uc2dc\ud55c\ub2e4\ub294 \uc758\ubbf8\ub97c \ub0b4\ud3ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc3d8\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uace0\uc790 \ud56d\uc0c1 \ud601\uc2e0\uacfc \ubcc0\ud654\ub97c \ucd94\uad6c\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ucca0\ud559\uc740 &#8216;\uc2e0\ub8b0, \ud488\uc9c8, \uc11c\ube44\uc2a4&#8217;\ub85c \uc694\uc57d\ub420 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\ub4e4\uc5d0\uac8c \ucd5c\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \ub2e8\uc21c\ud788 \uc5f0\ub8cc\ub97c \uacf5\uae09\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c, \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5\uc744 \uc911\uc694\uc2dc\ud558\uc5ec \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d \uac04\uc758 \uc720\ub300\uac10\uc744 \uac15\ud654\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uc5d0\uc3d8\ub294 1970\ub144\ub300 \uc11d\uc720 \uc704\uae30 \ub2f9\uc2dc\uc5d0\ub3c4 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc548\uc815\uc801\uc778 \uc5f0\ub8cc \uacf5\uae09\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ucd5c\uc120\uc744 \ub2e4\ud574 \uc2e0\ub8b0\ub97c \uc313\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uae30 \uc5d0\uc3d8\ub294 &#8216;\uc5d0\uc3d8\uc758 \ud488\uc9c8&#8217;\uc774\ub77c\ub294 \uc2ac\ub85c\uac74 \uc544\ub798, \uace0\uac1d\ub4e4\uc5d0\uac8c \uace0\ud488\uc9c8\uc758 \uc5f0\ub8cc\ub97c \uc81c\uacf5\ud558\uba70 \uadf8\ub4e4\uc758 \uaca9\ub824\uc640 \uc9c0\uc9c0\ub97c \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc5d0\uc3d8\ub294 \ud658\uacbd \ubcf4\ud638\uc5d0\ub3c4 \uae4a\uc740 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \ub2e4\uc591\ud55c \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc5d0 \uae30\uc5ec\ud558\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \uce5c\ud658\uacbd \uc5f0\ub8cc \uac1c\ubc1c \ubc0f \uc7ac\uc0dd \uac00\ub2a5 \uc5d0\ub108\uc9c0 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud558\uba70, \uace0\uac1d\ub4e4\uc5d0\uac8c \uc9c0\uc18d \uac00\ub2a5\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \ud604\ub300 \uc18c\ube44\uc790\ub4e4\uc774 \ud658\uacbd\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c4 \uc9c0\uae08, \ub354\uc6b1 \uc911\uc694\ud55c \uac00\uce58\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc3d8\uc758 \uad11\uace0 \ucea0\ud398\uc778 \ub610\ud55c \ub208\uc5ec\uaca8\ubcfc \ub9cc\ud569\ub2c8\ub2e4. 2000\ub144\ub300 \ucd08\ubc18, \uc5d0\uc3d8\ub294 &#8216;Happy Motoring&#8217;\uc774\ub77c\ub294 \uc2ac\ub85c\uac74\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc2ec\uc5b4\uc8fc\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc600\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ucc28\ub7c9\uc744 \uc6b4\uc804\ud558\ub294 \uc990\uac70\uc6c0\uc744 \uac15\uc870\ud558\uba70, \uace0\uac1d\ub4e4\uc774 \uc5d0\uc3d8\uc758 \uc5f0\ub8cc\ub97c \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \ubcf4\ub2e4 \ud589\ubcf5\ud55c \uc6b4\uc804 \uacbd\ud5d8\uc744 \ub204\ub9b4 \uc218 \uc788\ub2e4\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \uc5d0\uc3d8\ub294 \uc138\uacc4 \uc5ec\ub7ec \ub098\ub77c\uc5d0\uc11c \ub2e4\uc591\ud55c \ubb38\ud654\uc801 \ubc30\uacbd\uc744 \uac00\uc9c4 \uace0\uac1d\ub4e4\uacfc \uc18c\ud1b5\ud558\uae30 \uc704\ud574 \uac01\uad6d\uc758 \ud2b9\uc131\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc77c\ubcf8\uc5d0\uc11c\ub294 \uc804\ud1b5\uc801\uc778 \ubb38\ud654\uc640 \ud604\ub300\uc801\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \uc870\ud654\ub86d\uac8c \ubc18\uc601\ud55c \uad11\uace0\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc5d0\uc3d8\ub294 \uac01 \uc9c0\uc5ed\uc758 \ubb38\ud654\uc640 \uc18c\ube44\uc790 \ud2b9\uc131\uc744 \uc874\uc911\ud558\uba70 \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc3d8\uc640 \uad00\ub828\ub41c \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654 \uc911 \ud558\ub098\ub294, 1985\ub144 \uc5d0\uc3d8\uc758 \ub85c\uace0\uac00 \ubcc0\uacbd\ub41c \uc0ac\uac74\uc785\ub2c8\ub2e4. \ub2f9\uc2dc \uc5d0\uc3d8\uc758 \ub85c\uace0\ub294 &#8216;Tiger in Your Tank&#8217;\ub77c\ub294 \uc2ac\ub85c\uac74\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \ud638\ub791\uc774 \uc774\ubbf8\uc9c0\ub85c \uc720\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud638\ub791\uc774\ub294 \ud798\uacfc \uc5d0\ub108\uc9c0\ub97c \uc0c1\uc9d5\ud558\uba70, \uace0\uac1d\ub4e4\uc5d0\uac8c \uc5d0\uc3d8\uc758 \uc81c\ud488\uc774 \uc8fc\ub294 \ud798\uc744 \uc798 \ud45c\ud604\ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud604\ub300\ud654\uc758 \uc77c\ud658\uc73c\ub85c \ub85c\uace0\uac00 \ubcc0\uacbd\ub418\uba74\uc11c, \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc5d0\uc3d8\uc758 \uc774\uc804 \ub85c\uace0\uc5d0 \ub300\ud55c \uadf8\ub9ac\uc6c0\uc744 \ud45c\ud604\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc3d8\ub294 \ud604\uc7ac\ub3c4 \uc138\uacc4 \uc5ec\ub7ec \ub098\ub77c\uc5d0\uc11c \uc0ac\ub791\ubc1b\uace0 \uc788\uc73c\uba70, \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\uc758 \uc5ec\uc815\uc740 \ub2e8\uc21c\ud55c \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\ub97c \ub118\uc5b4, \uc0ac\ub78c\ub4e4\uacfc\uc758 \uad00\uacc4\ub97c \uc911\uc694\uc2dc\ud558\ub294 \uae30\uc5c5\uc758 \ucca0\ud559\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc5d0\uc3d8\ub294 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \uc0c8\ub85c\uc6b4 \uc5ed\uc0ac\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5d0\uc3d8(Esso)\ub294 1911\ub144 \ubbf8\uad6d\uc5d0\uc11c \uc124\ub9bd\ub41c \uc2a4\ud0e0\ub2e4\ub4dc \uc624\uc77c(Standard Oil) \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \ud718\ubc1c\uc720\uc640 \uc11d\uc720 \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \uc18c\uaddc\ubaa8 \ud68c\uc0ac\uc600\uc73c\ub098, 1930\ub144\ub300\uc5d0 \uc774\ub974\ub7ec \uc138\uacc4\uc801\uc73c\ub85c \ub110\ub9ac \uc54c\ub824\uc9c4 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4. \uc5d0\uc3d8\uc758 \uc774\ub984\uc740 &#8216;Standard Oil&#8217;\uc758 \uc57d\uc790\uc5d0\uc11c \uc720\ub798\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc5d0\uc3d8\uac00 \ud488\uc9c8\uacfc \uc2e0\ub8b0\uc131\uc744 \uc911\uc2dc\ud55c\ub2e4\ub294 \uc758\ubbf8\ub97c \ub0b4\ud3ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc3d8\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uace0\uc790 \ud56d\uc0c1 \ud601\uc2e0\uacfc \ubcc0\ud654\ub97c \ucd94\uad6c\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ucca0\ud559\uc740 &#8216;\uc2e0\ub8b0, \ud488\uc9c8, \uc11c\ube44\uc2a4&#8217;\ub85c [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Esso \uc5d0\uc3d8","_yoast_wpseo_metadesc":"\uc5d0\uc3d8\ub294 1911\ub144 \ubbf8\uad6d\uc5d0\uc11c \uc2dc\uc791\ub41c \ube0c\ub79c\ub4dc\ub85c, \ud488\uc9c8\uacfc \uc2e0\ub8b0\uc131\uc744 \uc911\uc2dc\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uba70, \ud658\uacbd \ubcf4\ud638\uc5d0\ub3c4 \ud798\uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 'Happy Motoring' \ucea0\ud398\uc778\uc73c\ub85c \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc2ec\uc5b4\uc8fc\uc5c8\uc73c\uba70, \uac01\uad6d\uc758 \ubb38\ud654\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[2506,1065,83,912,103],"class_list":["post-26901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-2506","tag-1065","tag-83","tag-912","tag-103"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201c\uc5d0\uc3d8\u201d \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\uc640 \ucca0\ud559\uacfc \uadf8 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc774\uc57c\uae30 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uc5d0\uc3d8\ub294 1911\ub144 \ubbf8\uad6d\uc5d0\uc11c \uc2dc\uc791\ub41c \ube0c\ub79c\ub4dc\ub85c, \ud488\uc9c8\uacfc \uc2e0\ub8b0\uc131\uc744 \uc911\uc2dc\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uba70, \ud658\uacbd \ubcf4\ud638\uc5d0\ub3c4 \ud798\uc4f0\uace0 \uc788\uc2b5\ub2c8\ub2e4. &#039;Happy Motoring&#039; \ucea0\ud398\uc778\uc73c\ub85c \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uc2ec\uc5b4\uc8fc\uc5c8\uc73c\uba70, \uac01\uad6d\uc758 \ubb38\ud654\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/\uc5d0\uc3d8-\ube0c\ub79c\ub4dc\uc758-\uc5ed\uc0ac\uc640-\ucca0\ud559\uacfc-\uadf8-\ub4a4\uc5d0-\uc228\uaca8\uc9c4-\uc774\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201c\uc5d0\uc3d8\u201d \ube0c\ub79c\ub4dc\uc758 \uc5ed\uc0ac\uc640 \ucca0\ud559\uacfc \uadf8 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \uc774\uc57c\uae30 - 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