{"id":26964,"date":"2026-08-07T07:06:18","date_gmt":"2026-08-06T22:06:18","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ec%8b%9d%ed%92%88%ea%b3%bc-%eb%b7%b0%ed%8b%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%eb%8f%99%eb%a0%a5%ec%9d%84\/"},"modified":"2026-08-07T07:06:18","modified_gmt":"2026-08-06T22:06:18","slug":"%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ec%8b%9d%ed%92%88%ea%b3%bc-%eb%b7%b0%ed%8b%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%eb%8f%99%eb%a0%a5%ec%9d%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ec%8b%9d%ed%92%88%ea%b3%bc-%eb%b7%b0%ed%8b%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%84%b1%ec%9e%a5-%eb%8f%99%eb%a0%a5%ec%9d%84\/","title":{"rendered":"\uce74\ud39824, D2C \uc2dc\uc7a5\uc5d0\uc11c \uc2dd\ud488\uacfc \ubdf0\ud2f0\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubc1c\uacac\ud558\ub2e4"},"content":{"rendered":"<p>\uce74\ud39824\ub294 \ucd5c\uadfc \ubc1c\ud45c\ub97c \ud1b5\ud574 \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc5c5\uc885\uc774 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(D2C) \uc2dc\uc7a5\uc5d0\uc11c \ub208\uc5d0 \ub744\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc74c\uc744 \uac15\uc870\ud588\ub2e4. \ud2b9\ud788, \uc774\ub4e4 \ub450 \ubd84\uc57c\ub294 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \ucd5c\uadfc 2\ub144 \uac04 \uac01\uac01 43.8%\uc640 38.0%\ub77c\ub294 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc5c5\uc885\ubcc4 \uac70\ub798\uc561 \uc131\uc7a5\ub960 1\uc704\uc640 2\uc704\ub97c \ucc28\uc9c0\ud558\uc600\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc138\ub294 2024\ub144 \uc0c1\ubc18\uae30\ubd80\ud130 2026\ub144 \uc0c1\ubc18\uae30\uae4c\uc9c0 5\uac1c \ubc18\uae30 \uc5f0\uc18d\uc73c\ub85c \ucd5c\uace0 \uac70\ub798\uc561\uc744 \uacbd\uc2e0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc62c\ud574 \uc0c1\ubc18\uae30 \uae30\uc900\uc73c\ub85c \ub450 \uc5c5\uc885\uc758 \ud569\uc0b0 \ube44\uc911\uc740 \uce74\ud39824 D2C \uc1fc\ud551\ubab0 \uac70\ub798\uc561\uc758 28.3%\uc5d0 \ub2ec\ud55c\ub2e4. <\/p>\n<p>\uc2dd\ud488 \uc5c5\uc885\uc758 \uc131\uc7a5\uc740 \uc2dc\uc7a5\uc758 \ubc00\ub3c4\ub97c \uc99d\uac00\uc2dc\ud0a4\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\ub2e4. \ucd5c\uadfc 2\ub144 \ub3d9\uc548 \uc8fc\ubb38 \uac74\uc218\ub294 32.0% \uc99d\uac00\ud55c \ubc18\uba74, \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0\uc758 \uc218\ub294 12.5%\uc5d0 \uadf8\uccd0, \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \ubc18\ubcf5 \uad6c\ub9e4\uac00 \uac70\ub798 \ud655\ub300\ub97c \uc774\ub04c\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4. \uc774\ub294 \uc2dd\ud488 \uc2dc\uc7a5\uc758 \ud2b9\uc131\uc774 \ubc18\uc601\ub41c \uacb0\uacfc\ub85c \ud574\uc11d\ud560 \uc218 \uc788\ub2e4. <\/p>\n<p>\ubc18\uba74, \ubdf0\ud2f0 \uc5c5\uc885\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uac70\ub798\uac00 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0 \uc218\uac00 23.6% \uc99d\uac00\ud558\uba70 \ud65c\ubc1c\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\ub2e4. \uc8fc\ubb38 \uac74\uc218\ub294 34.2%, \ubab0\ub2f9 \ub9e4\ucd9c\ub3c4 11.7% \uc0c1\uc2b9\ud558\ub294 \ub4f1 \uc2e0\uaddc \ube0c\ub79c\ub4dc\uc758 \uc720\uc785\uc774 \ub2e8\uc21c\ud55c \uc2dc\uc7a5 \ud655\ub300\ub97c \ub118\uc5b4\uc11c \uc2e4\uc81c \uac70\ub798 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub294 \uad6c\uc870\ub97c \ubcf4\uc5ec\uc900\ub2e4. <\/p>\n<p>\uce74\ud39824\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc678\uc5d0\ub3c4 \ub2e4\uc591\ud55c \uc5c5\uc885\uc774 \ud568\uaed8 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4. 2024\ub144 \uc0c1\ubc18\uae30\ubd80\ud130 2026\ub144 \uc0c1\ubc18\uae30\uae4c\uc9c0 \uc804\uccb4 \uc8fc\ubb38 \uac74\uc218\ub294 18.5% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \ub514\uc9c0\ud138\u00b7\uac00\uc804(36.2%), \ud328\uc158\uc7a1\ud654(34.0%), \uc0dd\ud65c\u00b7\uac74\uac15(26.5%), \ucd9c\uc0b0\u00b7\uc720\uc544\ub3d9(+23.5%), \uc2a4\ud3ec\uce20\u00b7\ub808\uc800(+23.4%) \ub4f1 \uc5ec\ub7ec \ubd84\uc57c\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \uc131\uc7a5\uc138\uac00 \uad00\ucc30\ub41c\ub2e4. <\/p>\n<p>\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \uc774\ubc88 \ubc1c\ud45c\uc5d0\uc11c \u201c\uc2dd\ud488\uacfc \ubdf0\ud2f0\uc758 \uc131\uc7a5\uc740 D2C \uc2dc\uc7a5\uc774 \ud2b9\uc815 \uc5c5\uc885 \uc911\uc2ec\uc5d0\uc11c \ub2e4\uc591\ud55c \uc18c\ube44\uc7ac \uc911\uc2ec\uc73c\ub85c \ud655\uc7a5\ub418\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\ub97c \ubc18\uc601\ud55c\ub2e4\u201d\uace0 \ub9d0\ud558\uba70, \u201c\uce74\ud39824 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uc5c5\uc885\uc758 \ube0c\ub79c\ub4dc\uac00 D2C \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4 \ub098\uac00\uaca0\ub2e4\u201d\uace0 \uac15\uc870\ud588\ub2e4. <\/p>\n<p>\uc774\ubc88 \ubc1c\ud45c\ub294 \uce74\ud39824\uc758 \ud50c\ub7ab\ud3fc\uc774 D2C \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub2e4\uac01\uc801\uc778 \uc131\uc7a5 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\ub85c, \uc55e\uc73c\ub85c\uc758 \uc2dc\uc7a5 \uc804\ub9dd\uc5d0 \ub300\ud55c \uae30\ub300\uac10\uc744 \ub192\uc774\uace0 \uc788\ub2e4. \ud2b9\ud788, \ube0c\ub79c\ub4dc \ud2b9\uc131\uc5d0 \ucd5c\uc801\ud654\ub41c \ub370\uc774\ud130\uc640 \uae30\uc220 \uae30\ubc18\uc758 \uc6b4\uc601 \ud658\uacbd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub77c\ub294 \uc810\uc740 D2C \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \ub354\uc6b1 \uac00\uc18d\ud654\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. <\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\uc591\ud55c \uc81c\ud488\uad70\uc5d0\uc11c \ub354 \ub098\uc740 \ud488\uc9c8\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uac1c\ubcc4 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ub9de\ucd98 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub354\uc6b1 \uae4a\uc774 \uc788\ub294 \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc774\ub2e4. <\/p>\n<p>\uacb0\uad6d \uce74\ud39824\uc758 \uc774\ub7ec\ud55c \ub178\ub825\uc740 D2C \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825 \uac15\ud654\ub97c \uac00\uc838\uc624\uace0, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc120\ud0dd\uc758 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \uae0d\uc815\uc801 \uc21c\ud658\uc744 \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uac83\uc774\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/030\/0003449263?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/030\/0003449263?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824\ub294 \ucd5c\uadfc \ubc1c\ud45c\ub97c \ud1b5\ud574 \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc5c5\uc885\uc774 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(D2C) \uc2dc\uc7a5\uc5d0\uc11c \ub208\uc5d0 \ub744\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc74c\uc744 \uac15\uc870\ud588\ub2e4. \ud2b9\ud788, \uc774\ub4e4 \ub450 \ubd84\uc57c\ub294 \uc790\uc0ac \uc1fc\ud551\ubab0 \uac70\ub798 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \ucd5c\uadfc 2\ub144 \uac04 \uac01\uac01 43.8%\uc640 38.0%\ub77c\ub294 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc5c5\uc885\ubcc4 \uac70\ub798\uc561 \uc131\uc7a5\ub960 1\uc704\uc640 2\uc704\ub97c \ucc28\uc9c0\ud558\uc600\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc138\ub294 2024\ub144 \uc0c1\ubc18\uae30\ubd80\ud130 2026\ub144 \uc0c1\ubc18\uae30\uae4c\uc9c0 5\uac1c \ubc18\uae30 \uc5f0\uc18d\uc73c\ub85c \ucd5c\uace0 \uac70\ub798\uc561\uc744 \uacbd\uc2e0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"D2C","_yoast_wpseo_metadesc":"\uce74\ud39824\ub294 \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C \uc2dc\uc7a5\uc5d0\uc11c \uae09\uaca9\ud788 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4. \ucd5c\uadfc 2\ub144\uac04 \uc774\ub4e4 \uc5c5\uc885\uc740 \uac01\uac01 43.8%\uc640 38.0% \uc131\uc7a5\ud588\uc73c\uba70, \uc804\uccb4 \uc8fc\ubb38 \uac74\uc218\ub294 18.5% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uce74\ud39824\ub294 \ub2e4\uc591\ud55c \uc5c5\uc885\uc758 \ube0c\ub79c\ub4dc\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,3087,467,9611,4468],"class_list":{"0":"post-26964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-4","8":"tag-d2c","9":"tag-k-","10":"tag-k","12":"tag-4468"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uce74\ud39824, D2C \uc2dc\uc7a5\uc5d0\uc11c \uc2dd\ud488\uacfc \ubdf0\ud2f0\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubc1c\uacac\ud558\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\ub294 \uc2dd\ud488\uacfc \ubdf0\ud2f0 \uc5c5\uc885\uc774 D2C \uc2dc\uc7a5\uc5d0\uc11c \uae09\uaca9\ud788 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4. \ucd5c\uadfc 2\ub144\uac04 \uc774\ub4e4 \uc5c5\uc885\uc740 \uac01\uac01 43.8%\uc640 38.0% 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