{"id":27026,"date":"2026-08-15T07:15:50","date_gmt":"2026-08-14T22:15:50","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%81%ac%eb%a6%bf%eb%b2%a4%ec%b2%98%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%84%a0%eb%91%90%ec%a3%bc%ec%9e%90-%eb%89%b4-%ec%95%84%ec%9d%b4%eb%94%94%ec%97%90-%ed%88%ac\/"},"modified":"2026-08-15T07:15:50","modified_gmt":"2026-08-14T22:15:50","slug":"%ed%81%ac%eb%a6%bf%eb%b2%a4%ec%b2%98%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%84%a0%eb%91%90%ec%a3%bc%ec%9e%90-%eb%89%b4-%ec%95%84%ec%9d%b4%eb%94%94%ec%97%90-%ed%88%ac","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%81%ac%eb%a6%bf%eb%b2%a4%ec%b2%98%ec%8a%a4-%eb%af%b8%eb%94%94%ec%96%b4-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%84%a0%eb%91%90%ec%a3%bc%ec%9e%90-%eb%89%b4-%ec%95%84%ec%9d%b4%eb%94%94%ec%97%90-%ed%88%ac\/","title":{"rendered":"\ud06c\ub9bf\ubca4\ucc98\uc2a4, \ubbf8\ub514\uc5b4 \ud601\uc2e0\uc758 \uc120\ub450\uc8fc\uc790 \ub274 \uc544\uc774\ub514\uc5d0 \ud22c\uc790\ub85c \ub0a0\uac1c\ub97c \ub2ec\ub2e4"},"content":{"rendered":"

\ubca4\ucc98\uce90\ud53c\ud138 \ud06c\ub9bf\ubca4\ucc98\uc2a4\uac00 \ucd5c\uadfc \ubbf8\ub514\uc5b4 \ud14c\ud06c \uc2a4\ud0c0\ud2b8\uc5c5 \ub274 \uc544\uc774\ub514\uc758 \uc2dc\ub9ac\uc988 B \ud22c\uc790\uc5d0 \ucc38\uc5ec\ud558\uba70 10\uc5b5\uc6d0 \uaddc\ubaa8\uc758 \uc2e0\uc8fc\ub97c \uc778\uc218\ud588\ub2e4\uace0 14\uc77c \ubc1c\ud45c\ud588\ub2e4. \uc774\ubc88 \ud22c\uc790\ub294 \ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\ub294 \ub274 \uc544\uc774\ub514\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ub192\uc774 \ud3c9\uac00\ud55c \uacb0\uacfc\ub85c, \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n

\ub274 \uc544\uc774\ub514\ub294 OTT \ubc0f FAST \uc1a1\ucd9c \ud50c\ub7ab\ud3fc, \uad11\uace0 \uc6b4\uc601 \ubc0f \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18\uc758 \ud604\uc9c0\ud654 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud558\uace0 \uc6b4\uc601\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc5c5\uc774\ub2e4. \ud2b9\ud788, \uad11\uace0\ub97c \uc2dc\uccad\ud558\ub294 \ub300\uc2e0 \ubb34\ub8cc\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 FAST(Free Ad-supported Streaming TV) \ubd84\uc57c\uc5d0\uc11c \uc544\uc2dc\uc544 \uae30\uc5c5 \uc911 \ub3c5\ubcf4\uc801\uc778 \uae30\uc220\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 K \ucf58\ud150\uce20 \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. <\/p>\n

\ud68c\uc0ac\ub294 \uc0bc\uc131 TV \ud50c\ub7ec\uc2a4, LG \ucc44\ub110\uc744 \ube44\ub86f\ud55c \uc544\ub9c8\uc874\uc758 \ud504\ub77c\uc784 \ube44\ub514\uc624, \ud30c\ub77c\ub9c8\uc6b4\ud2b8\uc758 \ud50c\ub8e8\ud1a0 TV, \ud3ed\uc2a4\uc758 \ud22c\ube44 \ub4f1 30\uc5ec \uac1c\uc758 \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud558\uc5ec 400\uac1c \uc774\uc0c1\uc758 FAST \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uba70 \uc544\uc2dc\uc544 \ucd5c\ub300 FAST \uc0ac\uc5c5\uc790\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4. \ub274 \uc544\uc774\ub514\ub294 2022\ub144\ubd80\ud130 3\ub144\uac04 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 37.3%\ub97c \uae30\ub85d\ud558\uba70, \uc9c0\ub09c\ud574\uc5d0\ub294 \uc0b0\uc5c5\ud1b5\uc0c1\uc790\uc6d0\ubd80\uc640 \ud55c\uad6d\ubb34\uc5ed\ud611\ud68c\uac00 \uc218\uc5ec\ud558\ub294 ‘300\ub9cc\ubd88 \uc218\ucd9c\uc758 \ud0d1’\uc744 \uc218\uc0c1\ud558\ub294 \ub4f1 \uadf8 \uc704\uc0c1\uc744 \ub354\uc6b1 \ud655\uace0\ud788 \ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc774\ubc88 \ud22c\uc790\ub97c \ud1b5\ud574 \ub274 \uc544\uc774\ub514\ub294 CTV(Connected TV) \uad11\uace0 \uc0ac\uc5c5\uc744 \ub450 \ubc30 \uc774\uc0c1 \ud655\ub300\ud558\uace0, \uc790\uccb4 \uae30\uc220 \ud50c\ub7ab\ud3fc\uacfc \uc194\ub8e8\uc158\uc744 \ubcf4\ub2e4 \uace0\ub3c4\ud654\ud558\uc5ec \ucf58\ud150\uce20 \ud30c\ud2b8\ub108 \ubc0f \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc\uc758 \uc218\uc775\ud654\ub97c \uc9c0\uc6d0\ud558\ub294 \ud14c\ud06c \ud68c\uc0ac\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud560 \uc608\uc815\uc774\ub2e4. \uc1a1\uc7ac\uc900 \ud06c\ub9bf\ubca4\ucc98\uc2a4 \ub300\ud45c\ub294 “\ub274 \uc544\uc774\ub514\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ud5a5\ud6c4 K \ubdf0\ud2f0\uc640 K \ud478\ub4dc \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ucc44\ub110\uae4c\uc9c0 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud06c\ub9bf\ubca4\ucc98\uc2a4\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uac83”\uc774\ub77c\uace0 \uac15\uc870\ud588\ub2e4. \uc774\ub294 \ub274 \uc544\uc774\ub514\uac00 \ub2e8\uc21c\ud55c \ucf58\ud150\uce20 \uc81c\uacf5\uc744 \ub118\uc5b4, \ub2e4\uc591\ud55c \uc0b0\uc5c5\uacfc\uc758 \uc5f0\uacc4\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\ub85c \uc791\uc6a9\ud560 \uc804\ub9dd\uc774\ub2e4.<\/p>\n

\ud06c\ub9bf\ubca4\ucc98\uc2a4\uc758 \uc774\ubc88 \ud22c\uc790\ub294 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc758 \ud601\uc2e0\uc744 \uc774\ub044\ub294 \ub274 \uc544\uc774\ub514\uc640\uc758 \uc2dc\ub108\uc9c0\ub97c \ud1b5\ud574 \ub354\uc6b1 \uac00\uce58 \uc788\ub294 \ud22c\uc790\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. \ub274 \uc544\uc774\ub514\ub294 \uc55e\uc73c\ub85c\ub3c4 \uae30\uc220 \uae30\ubc18\uc758 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc18c\ube44 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70, \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \ud655\uace0\ud788 \ud560 \uac83\uc774\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/277\/0005803074?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubca4\ucc98\uce90\ud53c\ud138 \ud06c\ub9bf\ubca4\ucc98\uc2a4\uac00 \ucd5c\uadfc \ubbf8\ub514\uc5b4 \ud14c\ud06c \uc2a4\ud0c0\ud2b8\uc5c5 \ub274 \uc544\uc774\ub514\uc758 \uc2dc\ub9ac\uc988 B \ud22c\uc790\uc5d0 \ucc38\uc5ec\ud558\uba70 10\uc5b5\uc6d0 \uaddc\ubaa8\uc758 \uc2e0\uc8fc\ub97c \uc778\uc218\ud588\ub2e4\uace0 14\uc77c \ubc1c\ud45c\ud588\ub2e4. \uc774\ubc88 \ud22c\uc790\ub294 \ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\ub294 \ub274 \uc544\uc774\ub514\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ub192\uc774 \ud3c9\uac00\ud55c \uacb0\uacfc\ub85c, \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uacc4\ud68d\uc774\ub2e4. \ub274 \uc544\uc774\ub514\ub294 OTT \ubc0f FAST \uc1a1\ucd9c \ud50c\ub7ab\ud3fc, \uad11\uace0 \uc6b4\uc601 \ubc0f \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18\uc758 […]<\/p>\n","protected":false},"author":67,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ud06c\ub9bf\ubca4\ucc98\uc2a4","_yoast_wpseo_metadesc":"\ud06c\ub9bf\ubca4\ucc98\uc2a4\uac00 \ubbf8\ub514\uc5b4 \ud14c\ud06c \uae30\uc5c5 \ub274 \uc544\uc774\ub514\uc5d0 10\uc5b5\uc6d0 \uaddc\ubaa8\uc758 \uc2dc\ub9ac\uc988 B \ud22c\uc790\ub97c \ub2e8\ud589\ud558\uba70, \ub274 \uc544\uc774\ub514\ub294 CTV \uad11\uace0 \uc0ac\uc5c5\uc744 \ub450 \ubc30\ub85c \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4. \ub274 \uc544\uc774\ub514\ub294 \uc544\uc2dc\uc544 \ucd5c\ub300 FAST \uc0ac\uc5c5\uc790\ub85c\uc11c K \ucf58\ud150\uce20 \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.","footnotes":""},"categories":[4],"tags":[7646,14345,14344,14347,9989],"class_list":["post-27026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-ai-","tag-fast-","tag-14344","tag-14347","tag-9989"],"yoast_head":"\n\ud06c\ub9bf\ubca4\ucc98\uc2a4, \ubbf8\ub514\uc5b4 \ud601\uc2e0\uc758 \uc120\ub450\uc8fc\uc790 \ub274 \uc544\uc774\ub514\uc5d0 \ud22c\uc790\ub85c \ub0a0\uac1c\ub97c \ub2ec\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9bf\ubca4\ucc98\uc2a4\uac00 \ubbf8\ub514\uc5b4 \ud14c\ud06c \uae30\uc5c5 \ub274 \uc544\uc774\ub514\uc5d0 10\uc5b5\uc6d0 \uaddc\ubaa8\uc758 \uc2dc\ub9ac\uc988 B \ud22c\uc790\ub97c \ub2e8\ud589\ud558\uba70, \ub274 \uc544\uc774\ub514\ub294 CTV \uad11\uace0 \uc0ac\uc5c5\uc744 \ub450 \ubc30\ub85c \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub2e4. \ub274 \uc544\uc774\ub514\ub294 \uc544\uc2dc\uc544 \ucd5c\ub300 FAST \uc0ac\uc5c5\uc790\ub85c\uc11c K \ucf58\ud150\uce20 \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/\ud06c\ub9bf\ubca4\ucc98\uc2a4-\ubbf8\ub514\uc5b4-\ud601\uc2e0\uc758-\uc120\ub450\uc8fc\uc790-\ub274-\uc544\uc774\ub514\uc5d0-\ud22c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9bf\ubca4\ucc98\uc2a4, \ubbf8\ub514\uc5b4 \ud601\uc2e0\uc758 \uc120\ub450\uc8fc\uc790 \ub274 \uc544\uc774\ub514\uc5d0 \ud22c\uc790\ub85c \ub0a0\uac1c\ub97c \ub2ec\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta 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content=\"\ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T22:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.doochang.co.kr\/blog\/wp-content\/uploads\/2025\/06\/\uc0c1\ud45c\ud50c\ub7ec\uc2a4-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nova-choi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nova-choi\" \/>\n<script type=\"application\/ld+json\" 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