{"id":27515,"date":"2026-08-19T08:16:37","date_gmt":"2026-08-18T23:16:37","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/ai-%ec%bd%98%ed%85%90%ec%b8%a0%ea%b0%80-%ea%b2%8c%ec%9e%84%ea%b3%bc-ott%eb%a5%bc-%ec%95%95%eb%8f%84%ed%95%98%eb%8a%94-%ec%8b%9c%eb%8c%80%ea%b0%80-%ec%97%b4%eb%a0%b8%eb%8b%a4\/"},"modified":"2026-08-19T08:16:37","modified_gmt":"2026-08-18T23:16:37","slug":"ai-%ec%bd%98%ed%85%90%ec%b8%a0%ea%b0%80-%ea%b2%8c%ec%9e%84%ea%b3%bc-ott%eb%a5%bc-%ec%95%95%eb%8f%84%ed%95%98%eb%8a%94-%ec%8b%9c%eb%8c%80%ea%b0%80-%ec%97%b4%eb%a0%b8%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/ai-%ec%bd%98%ed%85%90%ec%b8%a0%ea%b0%80-%ea%b2%8c%ec%9e%84%ea%b3%bc-ott%eb%a5%bc-%ec%95%95%eb%8f%84%ed%95%98%eb%8a%94-%ec%8b%9c%eb%8c%80%ea%b0%80-%ec%97%b4%eb%a0%b8%eb%8b%a4\/","title":{"rendered":"AI \ucf58\ud150\uce20\uac00 \uac8c\uc784\uacfc OTT\ub97c \uc555\ub3c4\ud558\ub294 \uc2dc\ub300\uac00 \uc5f4\ub838\ub2e4"},"content":{"rendered":"

AI(\uc778\uacf5\uc9c0\ub2a5) \ucf58\ud150\uce20\uac00 \uac8c\uc784, OTT(Over-The-Top), \uc20f\ud3fc \ucf58\ud150\uce20\uc5d0 \ub3c4\uc804\uc7a5\uc744 \ub0b4\ubc00\uba70 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, AI \ucef4\ud328\ub2c8\uc5b8\uc758 \uc0ac\uc6a9 \uc2dc\uac04\uc774 \ud3c9\uade0 38.6\uc2dc\uac04\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uae30\uc874\uc758 \uac8c\uc784 \uc774\uc6a9 \uc2dc\uac04\uc778 32\uc2dc\uac04\uc744 \ucd08\uacfc\ud558\ub294 \uc218\uce58\uc774\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e8\uc21c\ud55c \uc22b\uc790 \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uc9c0\ub2c8\uace0 \uc788\uc73c\uba70, \ud604\uc7ac\uc758 ‘\uc5b4\ud150\uc158 \uacbd\uc81c’\uac00 \uc5b4\ub5bb\uac8c \uc7ac\ud3b8\ub418\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\uc5b4\ud150\uc158 \uacbd\uc81c\ub780 \uc815\ubcf4\uac00 \ub118\uccd0\ub098\ub294 \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \uc778\uac04\uc758 \uc8fc\uc758\ub825\uc744 \uc81c\ud55c\ub41c \uc790\uc6d0\uc73c\ub85c \uac04\uc8fc\ud558\ub294 \uac1c\ub150\uc774\ub2e4. \uc774\ub294 \ud558\ub8e8 24\uc2dc\uac04\uc774\ub77c\ub294 \ub3d9\uc77c\ud55c \uc2dc\uac04 \uc548\uc5d0\uc11c \ucf58\ud150\uce20 \uacf5\uae09\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\uba74\uc11c, \uac01 \ucf58\ud150\uce20 \ud3ec\ub9f7 \uac04\uc758 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \ud2b9\ud788, \uac8c\uc784, OTT, \uc20f\ud3fc \ucf58\ud150\uce20\uac00 \uc774\uc6a9\uc790\ub4e4\uc758 \uc8fc\uc758\ub825\uc744 \ub193\uace0 \uce58\uc5f4\ud558\uac8c \uacbd\uc7c1\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, AI \ucf58\ud150\uce20\ub294 \uc0c8\ub85c\uc6b4 \ub300\uc548\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\ub294 \uac83\uc774\ub2e4.<\/p>\n

\uc2e4\uc81c\ub85c, \ubb38\ud654\uccb4\uc721\uad00\uad11\ubd80\uc640 \ud55c\uad6d\ucf58\ud150\uce20\uc9c4\ud765\uc6d0\uc758 \ubc1c\ud45c\uc5d0 \ub530\ub974\uba74, \ucd5c\uadfc 1\ub144\uac04 \uad6d\ub0b4 \uac8c\uc784 \uc774\uc6a9\ub960\uc774 74.4%\uc5d0\uc11c 50.2%\ub85c \uae09\uac10\ud588\ub2e4. \uc774\ub294 \uc0ac\ub78c\ub4e4\uc774 \uac8c\uc784 \uc774\uc6a9 \uc2dc\uac04\uc744 \uc904\uc774\uace0 \ub354 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud55c\ub2e4. \ud2b9\ud788, \uc720\ud29c\ube0c, \ud2f1\ud1a1, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \uac19\uc740 \uc20f\ud3fc \ucf58\ud150\uce20 \ubc0f OTT \ud50c\ub7ab\ud3fc\uc740 \uc774\uc6a9\uc790\ub4e4\uc758 \uc5ec\uac00 \uc2dc\uac04\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ud761\uc218\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uac8c\uc784 \uc774\uc6a9\uc790\ub4e4\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9c0\ub294 \uac83\uacfc \ub9de\ubb3c\ub824 \uc788\ub2e4. \uac8c\uc784 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \ub454\ud654\uc640 \uc81c\uc791\ube44\uc758 \uae09\ub4f1, \ub0ae\uc740 \ud765\ud589 \uc131\uacf5 \ud655\ub960 \ub4f1 \uad6c\uc870\uc801 \uc694\uc778\uc740 \uac8c\uc784\uc758 \uacbd\uc7c1\ub825\uc744 \uc57d\ud654\uc2dc\ud0a4\uace0 \uc788\ub2e4. \ubc18\uba74, \uad00\uacc4\ud615 AI \ucf58\ud150\uce20\ub294 \uc774\uc6a9\uc790\uc640\uc758 \uc815\uc11c\uc801 \uad50\uac10\uc744 \ud1b5\ud574 \ub192\uc740 \ubab0\uc785\uac10\uc744 \uc81c\uacf5\ud558\uba70, \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \ud615\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. \uad6d\ub0b4\uc5d0\uc11c \uc2a4\uce90\ud130\ub7a9\uc758 ‘\uc81c\ud0c0’\uc640 \ub93c\ud2bc\ud14c\ud06c\ub180\ub85c\uc9c0\uc2a4\uc758 ‘\ud06c\ub799’\uc740 \uc774\ub7ec\ud55c \uad00\uacc4\ud615 AI\uc758 \ub300\ud45c \uc0ac\ub840\ub85c, \uc774\ub4e4\uc740 \uc774\uc6a9\uc790\ub4e4\uacfc\uc758 \uc815\uc11c\uc801 \uc720\ub300\uac10\uc744 \ud615\uc131\ud558\uba70, \uc2a4\ud1a0\ub9ac \uc804\uac1c\uc5d0 \ucc38\uc5ec\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub192\uc740 \uccb4\ub958 \uc2dc\uac04\uc744 \uae30\ub85d\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \uae30\uc5c5 \uc544\uc774\uc9c0\uc5d0\uc774\uc6cd\uc2a4\uc758 \ubaa8\ubc14\uc77c\uc778\ub371\uc2a4\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc640 \uc54c\ud30c\uc138\ub300\uac00 \ubaa8\ubc14\uc77c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc5d0 \uc18c\ube44\ud55c \uc2dc\uac04\uc740 \ucd5c\uadfc 1\ub144 \ub3d9\uc548 25\uc5b54000\ub9cc \uc2dc\uac04\uc5d0\uc11c 26\uc5b54000\ub9cc \uc2dc\uac04\uc73c\ub85c \uc99d\uac00\ud588\ub2e4. \uadf8\ub7ec\ub098 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uac8c\uc784\uc5d0 \uc0ac\uc6a9\ud55c \uc2dc\uac04\uc740 6.3% \uac10\uc18c\ud588\ub2e4. \uc989, \uac8c\uc784\uc5d0\uc11c \uc774\ud0c8\ud55c \uc774\uc6a9\uc790\ub4e4\uc740 AI \ucef4\ud328\ub2c8\uc5b8 \uc11c\ube44\uc2a4\ub85c \uc62e\uaca8\uac00\ub294 \ucd94\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud06c\ub799\uc758 \uc6d4\uac04 \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\uac00 1\ub144 \ub9cc\uc5d0 22\ub9cc\uc5d0\uc11c 53\ub9cc\uc73c\ub85c \uc99d\uac00\ud55c \uc0ac\uc2e4\uc5d0\uc11c\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\ub2e4. \uc81c\ud0c0\uc758 \uacbd\uc6b0, \uc0c1\uc704 3\uac1c \uc774\uc6a9\uc790 \uadf8\ub8f9\uc774 \uac8c\uc784 \uad00\ub828 \uc0ac\uc6a9\uc790\uc600\uc73c\uba70, \uc774\ub4e4\uc758 \ud3c9\uade0 \uc0ac\uc6a9 \uc2dc\uac04\uc740 \uac8c\uc784\ubcf4\ub2e4 \uc6d4\ub4f1\ud788 \ub192\uc740 38.6\uc2dc\uac04\uc5d0 \uc774\ub978\ub2e4.<\/p>\n

AI \ucef4\ud328\ub2c8\uc5b8 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc740 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc870\uc0ac\uc5c5\uccb4 \uc13c\uc11c\ud0c0\uc6cc\uc758 \uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 1\ubd84\uae30 AI \ucef4\ud328\ub2c8\uc5b8 \uc571\uc758 \uc778\uc571\uad6c\ub9e4 \uc218\uc775\uc774 1\uc5b55000\ub9cc \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uba70, \uc9c0\ub09c \ud574 \uac19\uc740 \uae30\uac04 \ub300\ube44 12\ubc30 \uc774\uc0c1 \uc99d\uac00\ud588\ub2e4. \ud2b9\ud788, \uc0ac\uc6a9\uc790 \uc218\ubcf4\ub2e4 \uc218\uc775\uc774 \ub354 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc774 \uc8fc\ubaa9\ud560 \ub9cc\ud558\ub2e4. \uc774\ub294 AI\uc640\uc758 \uc815\uc11c\uc801 \uad50\uac10\uc774 \uc2e4\uc81c \uc720\ub8cc \uacb0\uc81c\ub85c \uc774\uc5b4\uc9c0\ub294 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \uac83\uc744 \ub098\ud0c0\ub0b8\ub2e4.<\/p>\n

\uce74\uce74\uc624\ubca4\ucc98\uc2a4\uc758 \uae40\uc9c0\uc6c5 \uc774\uc0ac\ub294 \ucd5c\uadfc \ube14\ub85c\uadf8\ub97c \ud1b5\ud574 \u201c\uc774\uc6a9\uc790\ub4e4\uc774 \uac8c\uc784\uc5d0 \uc4f0\ub294 \uc2dc\uac04\uc740 \uc904\uc5b4\ub4e4\uace0 \uc788\uc9c0\ub9cc, \uadf8 \uc2dc\uac04\uc740 \ub2e4\ub978 \ucc44\ub110\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub2e4\u201d\uace0 \uc5b8\uae09\ud558\uba70, \uac8c\uc784\uacfc OTT, \uc20f\ud3fc, \ub77c\uc774\ube0c \ubc29\uc1a1\uc774 \ubaa8\ub450 \uac19\uc740 \uc790\uc6d0\uc744 \ub193\uace0 \uacbd\uc7c1\ud558\uace0 \uc788\ub2e4\uace0 \ubd84\uc11d\ud588\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uad00\uacc4\ud615 AI\ub294 \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uc790\ub85c \ubd80\uc0c1\ud558\uba70, \ucf58\ud150\uce20 \uc81c\uc791\uc5d0 \uc18c\uc694\ub418\ub294 \ube44\uc6a9\uc744 \uc808\uac10\uc2dc\ud0a4\uba74\uc11c\ub3c4 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\ub2e4.<\/p>\n

AI \ucf58\ud150\uce20\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc740 \uad00\ub828 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ub300\ud55c \ubca4\ucc98\uce90\ud53c\ud138\uc758 \ud22c\uc790 \uc720\uce58\uc5d0\ub3c4 \ubc18\uc601\ub418\uace0 \uc788\ub2e4. \ubbf8\uad6d \uc2e4\ub9ac\ucf58\ubc38\ub9ac\uc758 \uc564\ub4dc\ub9ac\uc2a8\ud638\ub85c\uc704\uce20\ub294 \uce90\ub9ad\ud130\ub2f7\uc758 \uc2dc\ub9ac\uc988 A \ud22c\uc790 \ub77c\uc6b4\ub4dc\ub97c \uc8fc\ub3c4\ud588\uc73c\uba70, \uc77c\ubcf8\uc758 AI \ubc84\ucd94\uc5bc \uc2a4\ud2b8\ub9ac\uba38 \uc2a4\ud0c0\ud2b8\uc5c5 ‘\uc2dc\uc8fc\ud06c AI’\uc5d0\ub3c4 \uc2dc\ub4dc \ud22c\uc790\ub97c \uc9c4\ud589\ud588\ub2e4. \ub610\ud55c AI \ucef4\ud328\ub2c8\uc5b8 \uc2a4\ud0c0\ud2b8\uc5c5\uc778 \ub525\uadf8\ub85c\ube0c\ub294 \uce74\uce74\uc624\ubca4\ucc98\uc2a4\ub85c\ubd80\ud130 15\uc5b5 \uc6d0 \uaddc\ubaa8\uc758 \ud22c\uc790 \uc720\uce58\ub97c \uc131\uc0ac\uc2dc\ucf30\ub2e4.<\/p>\n

\uacb0\ub860\uc801\uc73c\ub85c, AI \ucf58\ud150\uce20\ub294 \ub2e8\uc21c\ud788 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4, \ud604\uc7ac\uc758 \uc5b4\ud150\uc158 \uacbd\uc81c\uc5d0\uc11c \uc911\uc694\ud55c \uc8fc\uccb4\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. \uac8c\uc784\uacfc OTT, \uc20f\ud3fc \ucf58\ud150\uce20\uac00 \uc9c1\uba74\ud55c \uc704\uae30 \uc18d\uc5d0\uc11c AI\ub294 \uae30\uc874\uc758 \ud2c0\uc744 \uae68\uace0 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \uc5f4\uc5b4\uac00\uace0 \uc788\ub294 \uac83\uc774\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/023\/0003993704?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AI(\uc778\uacf5\uc9c0\ub2a5) \ucf58\ud150\uce20\uac00 \uac8c\uc784, OTT(Over-The-Top), \uc20f\ud3fc \ucf58\ud150\uce20\uc5d0 \ub3c4\uc804\uc7a5\uc744 \ub0b4\ubc00\uba70 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, AI \ucef4\ud328\ub2c8\uc5b8\uc758 \uc0ac\uc6a9 \uc2dc\uac04\uc774 \ud3c9\uade0 38.6\uc2dc\uac04\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uae30\uc874\uc758 \uac8c\uc784 \uc774\uc6a9 \uc2dc\uac04\uc778 32\uc2dc\uac04\uc744 \ucd08\uacfc\ud558\ub294 \uc218\uce58\uc774\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e8\uc21c\ud55c \uc22b\uc790 \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uc9c0\ub2c8\uace0 \uc788\uc73c\uba70, \ud604\uc7ac\uc758 ‘\uc5b4\ud150\uc158 \uacbd\uc81c’\uac00 \uc5b4\ub5bb\uac8c \uc7ac\ud3b8\ub418\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc900\ub2e4. \uc5b4\ud150\uc158 \uacbd\uc81c\ub780 \uc815\ubcf4\uac00 \ub118\uccd0\ub098\ub294 \ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c \uc778\uac04\uc758 \uc8fc\uc758\ub825\uc744 \uc81c\ud55c\ub41c \uc790\uc6d0\uc73c\ub85c […]<\/p>\n","protected":false},"author":44,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"AI \ucf58\ud150\uce20","_yoast_wpseo_metadesc":"AI \ucf58\ud150\uce20\uac00 \uac8c\uc784\uacfc OTT\ub97c \uc555\ub3c4\ud558\uba70 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 AI \ucef4\ud328\ub2c8\uc5b8\uc758 \ud3c9\uade0 \uc0ac\uc6a9 \uc2dc\uac04\uc774 38.6\uc2dc\uac04\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uac8c\uc784\uc758 32\uc2dc\uac04\uc744 \ucd08\uacfc\ud55c \uc218\uce58\uc774\ub2e4. \uc5b4\ud150\uc158 \uacbd\uc81c\uc5d0\uc11c AI \ucf58\ud150\uce20\uac00 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc774 \ucee4\uc9c0\uace0 \uc788\uc73c\uba70, \uad00\uacc4\ud615 AI\uc758 \uc774\uc6a9\uc790 \uc218\uac00 \uae09\uc99d\ud558\uace0 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