{"id":28346,"date":"2026-08-27T12:45:41","date_gmt":"2026-08-27T03:45:41","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%95%84%eb%a7%88%ec%a1%b4%ec%9d%b4-%ec%84%b8%ec%83%81%ec%9d%84-%eb%b0%94%ea%be%bc-%eb%b0%a9%eb%b2%95-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98\/"},"modified":"2026-08-27T12:45:41","modified_gmt":"2026-08-27T03:45:41","slug":"%ec%95%84%eb%a7%88%ec%a1%b4%ec%9d%b4-%ec%84%b8%ec%83%81%ec%9d%84-%eb%b0%94%ea%be%bc-%eb%b0%a9%eb%b2%95-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%95%84%eb%a7%88%ec%a1%b4%ec%9d%b4-%ec%84%b8%ec%83%81%ec%9d%84-%eb%b0%94%ea%be%bc-%eb%b0%a9%eb%b2%95-%ed%98%81%ec%8b%a0%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98\/","title":{"rendered":"&#8220;\uc544\ub9c8\uc874\uc774 \uc138\uc0c1\uc744 \ubc14\uafbc \ubc29\ubc95&#8221; \ud601\uc2e0\uc758 \uc544\uc774\ucf58"},"content":{"rendered":"<p>\uc544\ub9c8\uc874(Amazon)\uc740 1994\ub144 \uc81c\ud504 \ubca0\uc870\uc2a4(Jeff Bezos)\uc5d0 \uc758\ud574 \uc124\ub9bd\ub41c \uc628\ub77c\uc778 \uc11c\uc810\uc73c\ub85c \uc2dc\uc791\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ubca0\uc870\uc2a4\ub294 \uc778\ud130\ub137\uc758 \uae09\uc18d\ud55c \ubc1c\uc804\uc744 \uac10\uc9c0\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uc11c\uc801 \ud310\ub9e4\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uc600\uace0, 1997\ub144\uc5d0\ub294 \uc0c1\uc7a5\ub418\uc5b4 \ub9ce\uc740 \ud22c\uc790\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ubc1b\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4 \uc544\ub9c8\uc874\uc740 \ub2e8\uc21c\ud55c \uc11c\uc810\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uac70\ub300\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc131\uc7a5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub9c8\uc874\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 &#8216;\uace0\uac1d \uc911\uc2ec&#8217;\uc785\ub2c8\ub2e4. \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \ud56d\uc0c1 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac\ub97c \ub4e3\uace0, \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\uc874\uc774 \ub04a\uc784\uc5c6\uc774 \ud601\uc2e0\ud558\uace0 \uc11c\ube44\uc2a4 \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874 \ud504\ub77c\uc784(Amazon Prime), \uc544\ub9c8\uc874 \uc6f9 \uc11c\ube44\uc2a4(Amazon Web Services), \uc544\ub9c8\uc874 \uc5d0\ucf54(Amazon Echo) \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc0dd\ud65c\uc744 \ub354\uc6b1 \ud3b8\ub9ac\ud558\uac8c \ub9cc\ub4e4\uc5b4 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uc544\ub9c8\uc874 \ud504\ub77c\uc784\uc740 \uace0\uac1d\uc5d0\uac8c \ubb34\ub8cc \ubc30\uc1a1, \ub3c5\uc810 \ucf58\ud150\uce20, \uadf8\ub9ac\uace0 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\ucc45\uc0c1\uc744 \uc870\ub9bd\uc2dd \uac00\uad6c\ub85c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc544\ub9c8\uc874\uc740 \ucd08\uae30\ubd80\ud130 \ud6a8\uc728\uacfc \ud601\uc2e0\uc744 \uc911\uc2dc\ud558\ub294 \ubb38\ud654\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc544\ub9c8\uc874\uc740 &#8216;\uc2e4\ud328\ub97c \ub450\ub824\uc6cc\ud558\uc9c0 \ub9d0\ub77c&#8217;\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\uc870\uc2a4\ub294 \uc2e4\ud328\ub97c \ud1b5\ud574 \ubc30\uc6b4 \uad50\ud6c8\uc774 \ub354 \ud070 \uc131\uacf5\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4\uace0 \ubbff\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc544\ub9c8\uc874\uc740 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ub450\ub824\uc6cc\ud558\uc9c0 \uc54a\uace0, \ub2e4\uc591\ud55c \uc0ac\uc5c5 \ubd84\uc57c\uc5d0 \ub3c4\uc804\ud558\uac8c \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc544\ub9c8\uc874\uc740 2017\ub144 \ud640\ud478\ub4dc \ub9c8\ucf13(Whole Foods Market)\uc744 \uc778\uc218\ud558\uba70, \uc624\ud504\ub77c\uc778 \uc18c\ub9e4 \uc2dc\uc7a5\uc5d0\ub3c4 \uc9c4\ucd9c\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc544\ub9c8\uc874\uc758 \uc0ac\uc5c5 \ubaa8\ub378\uc744 \ub354\uc6b1 \ub2e4\uac01\ud654\ud558\ub294 \ub370 \ud06c\uac8c \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \uc544\ub9c8\uc874\uc740 \ub2e8\uc21c\ud55c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc744 \ub118\uc5b4, \uace0\uac1d\uc758 \uc0b6\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc81c\ud504 \ubca0\uc870\uc2a4\uc758 \ube44\uc804\uacfc \uace0\uac1d \uc911\uc2ec\uc758 \ucca0\ud559\uc740 \uc544\ub9c8\uc874\uc774 \uc624\ub298\ub0a0\uc5d0\ub3c4 \uc5ec\uc804\ud788 \uc5c5\uacc4\uc758 \uc120\ub450\uc8fc\uc790\ub85c \ub0a8\uc544\uc788\uac8c \ud558\ub294 \uc6d0\ub3d9\ub825\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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