{"id":2921,"date":"2025-09-25T12:52:55","date_gmt":"2025-09-25T03:52:55","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/puma%ec%99%80-%ed%95%a8%ea%bb%98%ed%95%98%eb%8a%94-%ec%97%ad%eb%8f%99%ec%a0%81%ec%9d%b8-%ec%84%b8%ea%b3%84\/"},"modified":"2025-09-25T12:52:55","modified_gmt":"2025-09-25T03:52:55","slug":"puma%ec%99%80-%ed%95%a8%ea%bb%98%ed%95%98%eb%8a%94-%ec%97%ad%eb%8f%99%ec%a0%81%ec%9d%b8-%ec%84%b8%ea%b3%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/puma%ec%99%80-%ed%95%a8%ea%bb%98%ed%95%98%eb%8a%94-%ec%97%ad%eb%8f%99%ec%a0%81%ec%9d%b8-%ec%84%b8%ea%b3%84\/","title":{"rendered":"“Puma”\uc640 \ud568\uaed8\ud558\ub294 \uc5ed\ub3d9\uc801\uc778 \uc138\uacc4"},"content":{"rendered":"

\ud478\ub9c8(Puma)\ub294 1948\ub144 \ub3c5\uc77c\uc5d0\uc11c \uc544\ub3cc\ud504 \ub2e4\uc2ac\ub7ec(Adolf Dassler)\uac00 \uc124\ub9bd\ud55c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, \uc624\ub298\ub0a0 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ubc0f \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \ub3c5\uc77c\uc758 \uc791\uc740 \ub9c8\uc744\uc5d0\uc11c \uc2dc\uc791\ub418\uc5b4, \ud604\uc7ac\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\uc758 \ucc3d\ub9bd\uc790\uc778 \uc544\ub3cc\ud504 \ub2e4\uc2ac\ub7ec\ub294 \ud615\uc778 \ub8e8\ub3cc\ud504 \ub2e4\uc2ac\ub7ec\uc640 \ud568\uaed8 ‘\ub2e4\uc2ac\ub7ec \ud615\uc81c \uc2a4\ud3ec\uce20 \uc2e0\ubc1c’\uc744 \uc6b4\uc601\ud588\uc73c\ub098, 1948\ub144 \ub450 \ud615\uc81c\uc758 \uac08\ub4f1\uc73c\ub85c \uc778\ud574 \ud478\ub9c8\uac00 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc544\ub3cc\ud504\ub294 ‘\ud478\ub9c8’\ub77c\ub294 \uc774\ub984\uc744 \uc120\ud0dd\ud558\uba70, \ube60\ub974\uace0 \ubbfc\ucca9\ud55c \ub3d9\ubb3c\uc778 \ud478\ub9c8\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc \ucca0\ud559\uc740 ‘\uc815\uc2e0\uc744 \uc790\uc720\ub86d\uac8c \ud558\ub77c’\ub294 \uc2ac\ub85c\uac74\uc73c\ub85c \uc694\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \uc6b4\ub3d9\uacfc \ud328\uc158\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70, \ub204\uad6c\ub098 \uc2a4\ud3ec\uce20\ub97c \uc990\uae38 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud478\ub9c8\uc758 \uc81c\ud488\uc774 \ub2e8\uc21c\ud55c \uc6b4\ub3d9\ubcf5\uc744 \ub118\uc5b4\uc11c \uc77c\uc0c1\uc5d0\uc11c\ub3c4 \uc2a4\ud0c0\uc77c\uc744 \ub354\ud560 \uc218 \uc788\ub3c4\ub85d \ub514\uc790\uc778\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud478\ub9c8\ub294 ‘\uc2a4\ud3ec\uce20\ub97c \ud1b5\ud574 \uc138\uacc4\ub97c \ub354 \ub098\uc740 \uacf3\uc73c\ub85c \ub9cc\ub4e4\uc790’\ub294 \uac00\uce58\uad00\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\ud478\ub9c8\uc758 \uc5ed\uc0ac \uc18d\uc5d0\ub294 \ub9ce\uc740 \ud765\ubbf8\ub85c\uc6b4 \uc77c\ud654\ub4e4\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 1970\ub144\ub300 \ucd08\ubc18, \ud478\ub9c8\ub294 \uc138\uacc4\uc801\uc778 \ucd95\uad6c \uc2a4\ud0c0\uc778 \ud3a0\ub808(Pel\u00e9)\ub97c \ud6c4\uc6d0\ud558\uac8c \ub429\ub2c8\ub2e4. \ud3a0\ub808\ub294 \ud478\ub9c8\uc758 \ucd95\uad6c\ud654\uc778 ‘King’\uc744 \uc2e0\uace0 1970\ub144 \uc6d4\ub4dc\ucef5\uc5d0\uc11c \ub6f0\uc5b4\ub09c \ud65c\uc57d\uc744 \ud3bc\ucce4\uace0, \uadf8\ub85c \uc778\ud574 \ud478\ub9c8\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uac8c \ub429\ub2c8\ub2e4. \ub610\ud55c 1986\ub144, \ud478\ub9c8\ub294 \uc138\uacc4 \ucd5c\ucd08\ub85c ‘\uc2a4\ud3ec\uce20\uc640 \ud328\uc158\uc758 \uc735\ud569’\uc744 \uc2dc\ub3c4\ud558\uba70 \uc778\uae30\ub97c \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud601\uc2e0\uc801\uc778 \uc811\uadfc\uc740 \ube0c\ub79c\ub4dc\uc758 \uc774\ubbf8\uc9c0\ub97c \ud55c\uce35 \ub354 \uac15\ud654\uc2dc\ud0a4\uba70, \ub9ce\uc740 \uc720\uba85 \uc778\uc0ac\ub4e4\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uceec\ub809\uc158\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc \ud478\ub9c8\ub294 \ud658\uacbd \ubcf4\ud638\ub97c \uc704\ud55c \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc5d0\ub3c4 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c ‘Forever Better’ \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc7ac\ud65c\uc6a9 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud55c \uc81c\ud488\ub4e4\uc744 \ucd9c\uc2dc\ud558\uba70, \ud658\uacbd \uce5c\ud654\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c\uc11c\uc758 \uc774\ubbf8\uc9c0\ub97c \ud655\uace0\ud788 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud478\ub9c8\ub294 \ub2e8\uc21c\ud788 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2cc, \uc0ac\ud68c\uc640 \ud658\uacbd\uc744 \uc0dd\uac01\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud478\ub9c8\uc758 \uc0c1\uc9d5\uc778 ‘\ud478\ub9c8 \ub85c\uace0’\ub294 \ub2e8\uc21c\ud55c \ub514\uc790\uc778\uc774\uc9c0\ub9cc, \uadf8 \uc548\uc5d0\ub294 \ube0c\ub79c\ub4dc\uc758 \uc815\uc2e0\uacfc \uc5ed\uc0ac\uac00 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 ‘\uc2a4\ud3ec\uce20\uc758 \uc138\uacc4\uc5d0\uc11c \uc790\uc720\ub86d\uace0 \uac15\ub825\ud55c \uc874\uc7ac’\ub97c \uc758\ubbf8\ud558\uba70, \uc774\ub294 \ud478\ub9c8\uac00 \uc9c0\ud5a5\ud558\ub294 \uac00\uce58\uad00\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud478\ub9c8\ub294 \uc804 \uc138\uacc4\uc758 \uc2a4\ud3ec\uce20 \uc560\ud638\uac00\ub4e4\uacfc \ud568\uaed8\ud558\uba70, \ud601\uc2e0\uacfc \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud1b5\ud574 \ub354 \ub098\uc740 \ubbf8\ub798\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud478\ub9c8(Puma)\ub294 1948\ub144 \ub3c5\uc77c\uc5d0\uc11c \uc544\ub3cc\ud504 \ub2e4\uc2ac\ub7ec(Adolf Dassler)\uac00 \uc124\ub9bd\ud55c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, \uc624\ub298\ub0a0 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ubc0f \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \ub3c5\uc77c\uc758 \uc791\uc740 \ub9c8\uc744\uc5d0\uc11c \uc2dc\uc791\ub418\uc5b4, \ud604\uc7ac\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\ub791\ubc1b\ub294 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\uc758 \ucc3d\ub9bd\uc790\uc778 \uc544\ub3cc\ud504 \ub2e4\uc2ac\ub7ec\ub294 \ud615\uc778 \ub8e8\ub3cc\ud504 \ub2e4\uc2ac\ub7ec\uc640 \ud568\uaed8 ‘\ub2e4\uc2ac\ub7ec \ud615\uc81c \uc2a4\ud3ec\uce20 \uc2e0\ubc1c’\uc744 \uc6b4\uc601\ud588\uc73c\ub098, 1948\ub144 \ub450 \ud615\uc81c\uc758 \uac08\ub4f1\uc73c\ub85c \uc778\ud574 \ud478\ub9c8\uac00 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc544\ub3cc\ud504\ub294 […]<\/p>\n","protected":false},"author":38,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Puma \ud478\ub9c8","_yoast_wpseo_metadesc":"\ud478\ub9c8\ub294 1948\ub144 \ub3c5\uc77c\uc5d0\uc11c \uc124\ub9bd\ub41c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, '\uc815\uc2e0\uc744 \uc790\uc720\ub86d\uac8c \ud558\ub77c'\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a0\ub808\uc640 \uac19\uc740 \uc2a4\ud3ec\uce20 \uc2a4\ud0c0\ub4e4\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\uc73c\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \uc2a4\ud3ec\uce20\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 \uc77c\uc0c1\uc5d0\uc11c\ub3c4 \uc2a4\ud0c0\uc77c\uc744 \ub354\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.","footnotes":""},"categories":[10],"tags":[2901,1114,83,2353,839],"class_list":["post-2921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-k-","tag-1114","tag-83","tag-2353","tag-839"],"yoast_head":"\n"Puma"\uc640 \ud568\uaed8\ud558\ub294 \uc5ed\ub3d9\uc801\uc778 \uc138\uacc4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ud478\ub9c8\ub294 1948\ub144 \ub3c5\uc77c\uc5d0\uc11c \uc124\ub9bd\ub41c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, '\uc815\uc2e0\uc744 \uc790\uc720\ub86d\uac8c \ud558\ub77c'\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a0\ub808\uc640 \uac19\uc740 \uc2a4\ud3ec\uce20 \uc2a4\ud0c0\ub4e4\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\uc73c\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \uc2a4\ud3ec\uce20\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 \uc77c\uc0c1\uc5d0\uc11c\ub3c4 \uc2a4\ud0c0\uc77c\uc744 \ub354\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/puma\uc640-\ud568\uaed8\ud558\ub294-\uc5ed\ub3d9\uc801\uc778-\uc138\uacc4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Puma"\uc640 \ud568\uaed8\ud558\ub294 \uc5ed\ub3d9\uc801\uc778 \uc138\uacc4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"og:description\" content=\"\ud478\ub9c8\ub294 1948\ub144 \ub3c5\uc77c\uc5d0\uc11c \uc124\ub9bd\ub41c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, '\uc815\uc2e0\uc744 \uc790\uc720\ub86d\uac8c \ud558\ub77c'\ub294 \ucca0\ud559\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a0\ub808\uc640 \uac19\uc740 \uc2a4\ud3ec\uce20 \uc2a4\ud0c0\ub4e4\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc778\uc9c0\ub3c4\ub97c \ub192\uc600\uc73c\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \uc2a4\ud3ec\uce20\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 \uc77c\uc0c1\uc5d0\uc11c\ub3c4 \uc2a4\ud0c0\uc77c\uc744 \ub354\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.doochang.co.kr\/blog\/puma\uc640-\ud568\uaed8\ud558\ub294-\uc5ed\ub3d9\uc801\uc778-\uc138\uacc4\/\" \/>\n<meta property=\"og:site_name\" content=\"\ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"article:published_time\" 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