{"id":29747,"date":"2026-09-14T07:51:33","date_gmt":"2026-09-13T22:51:33","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824%ec%99%80-%ec%9d%b4%eb%9e%9c%eb%93%9c%ec%9b%94%eb%93%9c%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-d2c-%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%9e%a5\/"},"modified":"2026-09-14T07:51:33","modified_gmt":"2026-09-13T22:51:33","slug":"%ec%b9%b4%ed%8e%9824%ec%99%80-%ec%9d%b4%eb%9e%9c%eb%93%9c%ec%9b%94%eb%93%9c%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-d2c-%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%9e%a5","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824%ec%99%80-%ec%9d%b4%eb%9e%9c%eb%93%9c%ec%9b%94%eb%93%9c%ec%9d%98-%ed%98%91%eb%a0%a5%ec%9c%bc%eb%a1%9c-d2c-%ec%87%bc%ed%95%91%eb%aa%b0%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%9e%a5\/","title":{"rendered":"\uce74\ud39824\uc640 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \ud611\ub825\uc73c\ub85c D2C \uc1fc\ud551\ubab0\uc758 \uc0c8\ub85c\uc6b4 \uc7a5\uc774 \uc5f4\ub9ac\ub2e4"},"content":{"rendered":"<p>\uce74\ud39824\uac00 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \uc2e0\ubc1c \ube0c\ub79c\ub4dc \u2018\uc624\ucc0c(OTZ)\u2019\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uacf5\uc2dd \uc18c\ube44\uc790 \uc9c1\uc811\ud310\ub9e4(D2C) \uc1fc\ud551\ubab0\uacfc \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud558\uac8c \ub418\uc5c8\ub2e4. \uc774\ub85c\uc368 \uc624\ucc0c\ub294 \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc744 \ub9c8\ub828\ud558\uac8c \ub418\uc5c8\ub2e4.  <\/p>\n<p>\uce74\ud39824\uc758 \uae30\uc5c5 \ub9de\ucda4\ud615 \uc804\uc790\uc0c1\uac70\ub798 \uad6c\ucd95 \uc11c\ube44\uc2a4\uc778 \u2018\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988\u2019\ub97c \ud1b5\ud574 \ucd9c\ubc94\ud55c \uc774 D2C \uc1fc\ud551\ubab0\uc740 \ub2e8\uc21c\ud55c \uc0c1\ud488 \ud310\ub9e4\ub97c \ub118\uc5b4 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uc640 \uc2dc\uc98c\ubcc4 \ucf58\ud150\uce20\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uacf5\uac04\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uc608\uc815\uc774\ub2e4. \uc624\ucc0c\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc758 \ub2e4\uc591\ud55c \ub9e4\ub825\uc744 \uc9c1\uc811 \uccb4\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \ub354\uc6b1 \uae4a\uac8c \ub9cc\ub4e4\uc5b4\uac00\ub294 \ucc44\ub110\ub85c \ud65c\uc6a9\ud560 \uacc4\ud68d\uc774\ub2e4.  <\/p>\n<p>\ud2b9\ud788, \uc624\ucc0c\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \uc18c\uac1c\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\ub2e4. \u2018PROJECT(\ud504\ub85c\uc81d\ud2b8)\u2019, \u2018LOOKBOOK(\ub8e9\ubd81)\u2019, \u2018SPECIAL(\uc2a4\ud398\uc15c)\u2019 \uba54\ub274\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc98c\ubcc4 \uc2e0\uc0c1\ud488, \uc2a4\ud0c0\uc77c\ub9c1 \ud301, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130 \uac04\uc758 \ud611\uc5c5 \uacb0\uacfc\ubb3c\uc744 \uace0\uac1d\uc5d0\uac8c \uc120\ubcf4\uc774\ub294 \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc\uc740 \uace0\uac1d\uc774 \ub2e8\uc21c\ud788 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \ube0c\ub79c\ub4dc\uc758 \uc774\uc57c\uae30\uc640 \uac00\uce58\ub97c \uc774\ud574\ud558\uace0 \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4.  <\/p>\n<p>\ub610\ud55c, \uc624\ucc0c\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uac15\ud654\ub97c \uc704\ud574 3\ub2e8\uacc4 \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \ucd5c\uc0c1\uc704 \ub4f1\uae09\uc778 \u2018LOVER(\ub7ec\ubc84)\u2019 \ud68c\uc6d0\uc5d0\uac8c\ub294 \ud560\uc778 \ud61c\ud0dd\uacfc \uc0c1\uc2dc \ubb34\ub8cc\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub294 \ubb3c\ub860, \uc2e0\uc0c1\ud488 \ubc0f \ud55c\uc815 \uc0c1\ud488\uc744 24\uc2dc\uac04 \uba3c\uc800 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ud68c, \uadf8\ub9ac\uace0 \uc2dc\uc98c \uae30\ud504\ud2b8\uc640 \uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8 \ucd08\uccad \ub4f1\uc758 \ud2b9\ubcc4\ud55c \ud61c\ud0dd\uc774 \uc81c\uacf5\ub41c\ub2e4. \uc774\uc640 \uac19\uc740 \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \ub354\uc6b1 \uae34\ubc00\ud55c \uad00\uacc4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc904 \uc608\uc815\uc774\ub2e4.  <\/p>\n<p>\uacf5\uc2dd \ubaa8\ubc14\uc77c \uc571\uc758 \ucd9c\uc2dc \ub610\ud55c \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \uc804\ub7b5\uc5d0\uc11c \uc911\uc694\ud55c \ubd80\ubd84\uc744 \ucc28\uc9c0\ud55c\ub2e4. \uc774 \uc571\uc740 \uc628\ub77c\uc778 \uc804\uc6a9 \uc0c1\ud488\uacfc \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ud478\uc2dc \uc54c\ub9bc\uc744 \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\ub97c \uac15\ud654\ud560 \uacc4\ud68d\uc774\ub2e4. \uc790\uc0ac\ubab0\uacfc \uc571\uc5d0\uc11c \ucd95\uc801\ub418\ub294 \ubc29\ubb38 \ubc0f \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc758 \uc774\uc6a9 \ud589\ud0dc\ub97c \ud30c\uc545\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc2e0\uc0c1\ud488 \uc548\ub0b4 \ubc0f \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c4\ud589\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.  <\/p>\n<p>\uc624\ucc0c\uc758 \uad00\uacc4\uc790\ub294 \u201c\uc678\ubd80 \ud310\ub9e4 \ucc44\ub110\uc774 \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \uc6b0\ub9ac \uc0c1\ud488\uc744 \uc54c\ub9ac\ub294 \uae30\ud68c\ub77c\uba74, \uc790\uc0ac\ubab0\uc740 \uc624\ucc0c\ub97c \uc0ac\ub791\ud558\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc774\uc5b4\uac00\ub294 \uacf5\uac04\u201d\uc774\ub77c\uace0 \uac15\uc870\ud558\uba70, \u201c\uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \uc2a4\ud0c0\uc77c\uacfc \uc774\uc57c\uae30\ub97c \ubc1c\uacac\ud558\uba70 \uc624\ucc0c\ub97c \ub2e4\uc2dc \ucc3e\uac8c \ub9cc\ub4dc\ub294 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.  <\/p>\n<p>\uce74\ud39824\uc758 \uc774\uc7ac\uc11d \ub300\ud45c\ub294 \uc790\uc0ac\ubab0\uc758 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc5b8\uae09\ud558\uba70, \u201c\ube0c\ub79c\ub4dc\uac00 \uc790\uc2e0\ub9cc\uc758 \ucf58\ud150\uce20\uc640 \ud61c\ud0dd\uc744 \uc120\ubcf4\uc77c \uc218 \uc788\ub294 \uacf5\uac04\uc73c\ub85c\uc11c \uc790\uc0ac\ubab0\uc740 \uace0\uac1d\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc911\uc694\ud55c \ud50c\ub7ab\ud3fc\u201d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \ub610\ud55c, \uc624\ucc0c\ucc98\ub7fc \uc0c1\ud488 \ud310\ub9e4\ub97c \ub118\uc5b4 \ub2e4\uc591\ud55c \uc811\uc810\uc744 \uc5f0\uacb0\ud558\uc5ec \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc99d\uac00\ud560 \uac83\uc774\ub77c\ub294 \uae30\ub300\ub97c \ud45c\uba85\ud558\uc600\ub2e4.  <\/p>\n<p>\uc774\ubc88 \uce74\ud39824\uc640 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \ud611\uc5c5\uc740 D2C \uc1fc\ud551\ubab0\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\uba70, \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uae4a\uc774 \uc788\uac8c \ub9cc\ub4e4\uc5b4\uac00\ub294 \ud601\uc2e0\uc801\uc778 \uc811\uadfc\uc774 \ub420 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uace0\uac1d \uacbd\ud5d8\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \uc804\ub7b5\uc740 \uc55e\uc73c\ub85c\ub3c4 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uc9c4\ud654\ud574 \ub098\uac08 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/016\/0002692139?sid=105' >https:\/\/n.news.naver.com\/mnews\/article\/016\/0002692139?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uce74\ud39824\uac00 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \uc2e0\ubc1c \ube0c\ub79c\ub4dc \u2018\uc624\ucc0c(OTZ)\u2019\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uacf5\uc2dd \uc18c\ube44\uc790 \uc9c1\uc811\ud310\ub9e4(D2C) \uc1fc\ud551\ubab0\uacfc \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud558\uac8c \ub418\uc5c8\ub2e4. \uc774\ub85c\uc368 \uc624\ucc0c\ub294 \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc744 \ub9c8\ub828\ud558\uac8c \ub418\uc5c8\ub2e4. \uce74\ud39824\uc758 \uae30\uc5c5 \ub9de\ucda4\ud615 \uc804\uc790\uc0c1\uac70\ub798 \uad6c\ucd95 \uc11c\ube44\uc2a4\uc778 \u2018\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988\u2019\ub97c \ud1b5\ud574 \ucd9c\ubc94\ud55c \uc774 D2C \uc1fc\ud551\ubab0\uc740 \ub2e8\uc21c\ud55c \uc0c1\ud488 \ud310\ub9e4\ub97c \ub118\uc5b4 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uc640 \uc2dc\uc98c\ubcc4 \ucf58\ud150\uce20\ub97c \ud1b5\ud569\uc801\uc73c\ub85c [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"D2C","_yoast_wpseo_metadesc":"\uce74\ud39824\uac00 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \uc2e0\ubc1c \ube0c\ub79c\ub4dc \uc624\ucc0c\uc758 D2C \uc1fc\ud551\ubab0\uacfc \ubaa8\ubc14\uc77c \uc571 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud558\uba70 \uace0\uac1d \uacbd\ud5d8\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \uac15\ud654\ud558\uace0 \uc788\ub2e4. \ub2e4\uc591\ud55c \ucf58\ud150\uce20\uc640 \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \ub3c8\ub3c5\ud788 \ud560 \uacc4\ud68d\uc73c\ub85c, \uc790\uc0ac\ubab0\uacfc \uc571\uc744 \ud1b5\ud574 \ucc28\ubcc4\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc608\uc815\uc774\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,1027,15282,15281,4468],"class_list":["post-29747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-d2c","tag-1027","tag-15282","tag-15281","tag-4468"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uce74\ud39824\uc640 \uc774\ub79c\ub4dc\uc6d4\ub4dc\uc758 \ud611\ub825\uc73c\ub85c D2C \uc1fc\ud551\ubab0\uc758 \uc0c8\ub85c\uc6b4 \uc7a5\uc774 \uc5f4\ub9ac\ub2e4 - 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