{"id":30220,"date":"2026-09-27T07:28:58","date_gmt":"2026-09-26T22:28:58","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%85%b8%ed%81%ac%ed%83%80%ec%9a%b4-%ec%95%b1%ec%9c%bc%eb%a1%9c-%ec%84%b8%ed%83%81-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a5%bc-%eb%8d%94-%ea%b0%84%ed%8e%b8%ed%95%98%ea%b2%8c-%ec%9d%b4%ec%9a%a9%ed%95%98\/"},"modified":"2026-09-27T07:28:58","modified_gmt":"2026-09-26T22:28:58","slug":"%eb%85%b8%ed%81%ac%ed%83%80%ec%9a%b4-%ec%95%b1%ec%9c%bc%eb%a1%9c-%ec%84%b8%ed%83%81-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a5%bc-%eb%8d%94-%ea%b0%84%ed%8e%b8%ed%95%98%ea%b2%8c-%ec%9d%b4%ec%9a%a9%ed%95%98","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%85%b8%ed%81%ac%ed%83%80%ec%9a%b4-%ec%95%b1%ec%9c%bc%eb%a1%9c-%ec%84%b8%ed%83%81-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%a5%bc-%eb%8d%94-%ea%b0%84%ed%8e%b8%ed%95%98%ea%b2%8c-%ec%9d%b4%ec%9a%a9%ed%95%98\/","title":{"rendered":"\ub178\ud06c\ud0c0\uc6b4 \uc571\uc73c\ub85c \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \ub354 \uac04\ud3b8\ud558\uac8c \uc774\uc6a9\ud558\uc138\uc694"},"content":{"rendered":"

\ucd5c\uadfc \uc8fc\uac70 \ud50c\ub7ab\ud3fc \uae30\uc5c5 \ud2b8\ub7ec\uc2a4\ud14c\uc774\uac00 \ub9e4\uc77c\uc0c8\uc637\uacfc \ud611\ub825\ud558\uc5ec \uc544\ud30c\ud2b8 \ub0b4 \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc0c8\ub86d\uac8c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc138\ud0c1 \uc628\ub77c\uc778\ud22c\uc624\ud504\ub77c\uc778(O2O) \uc11c\ube44\uc2a4\ub294 ‘\ub178\ud06c\ud0c0\uc6b4’ \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\uba70, \uc804\uad6d\uc801\uc73c\ub85c \uc57d 110\ub9cc \uc138\ub300\uac00 \uc774\uc6a9 \uac00\ub2a5\ud55c \uc0dd\ud65c \ubc00\ucc29\ud615 \uc11c\ube44\uc2a4\ub85c \uc790\ub9ac \uc7a1\uc744 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n

\ud2b8\ub7ec\uc2a4\ud14c\uc774\ub294 \uae30\uc874\uc758 \uc8fc\uac70 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00 \uc0dd\ud65c \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \ubcc0\ud654\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc11c\ube44\uc2a4 \ub3c4\uc785\uc73c\ub85c, \uc785\uc8fc\ubbfc\ub4e4\uc740 \uc571\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc2e0\uccad\ud560 \uc218 \uc788\uc73c\uba70, \uc77c\ubc18 \uc758\ub958 \uc138\ud0c1\uc740 \ubb3c\ub860, \uc5bc\ub8e9 \uc81c\uac70, \uc758\ub958 \uc218\uc120, \uadf8\ub9ac\uace0 \uba85\ud488 \uc138\ud0c1 \ub4f1 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc77c\uc0c1\uc5d0\uc11c \ud3b8\ub9ac\ud558\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c \ud601\uc2e0\uc801\uc778 \uc811\uadfc\uc73c\ub85c, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud55c\uce35 \ud5a5\uc0c1\uc2dc\ud0ac \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n

\ub9e4\uc77c\uc0c8\uc637\uc740 \uc804\uad6d 1,200\uc5ec \uac1c\uc758 \uc138\ud0c1\uc18c\uc640 \uc81c\ud734\ub97c \ub9fa\uace0, \uc774\ub4e4 \uc138\ud0c1\uc18c\uc640\uc758 \uc5f0\uacc4\ub97c \ud1b5\ud574 \ud488\uc9c8 \uad00\ub9ac\uc640 \uace0\uac1d \uc751\ub300\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\ub4e4\uc774 \ubbff\uace0 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc138\ud0c1 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, \uc9c0\uc5ed \uc138\ud0c1\uc18c\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub300\ud615 \ud504\ub79c\ucc28\uc774\uc988\uc640\ub294 \ub2e4\ub978 \ucc28\ubcc4\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uad6c\ucd95\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. <\/p>\n

\ud2b8\ub7ec\uc2a4\ud14c\uc774\ub294 \uc774\ubc88 \uc138\ud0c1 \uc11c\ube44\uc2a4 \ub860\uce6d\uc744 \ud1b5\ud574, \uc9c0\ub09c\ud574 12\uc6d4 \uccab O2O \uc11c\ube44\uc2a4\uc778 ‘\ud648\ucf00\uc5b4’\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8 \uc0dd\ud65c \ubc00\ucc29\ud615 \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc784\uc73c\ub85c\uc368 \uc8fc\uac70 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc2b9\uc624 \ud2b8\ub7ec\uc2a4\ud14c\uc774 \ub300\ud45c\ub294 \uc774\ubc88 \ud611\uc5c5\uc774 \ub2e8\uc21c\ud55c \ucee4\ubba4\ub2c8\ud2f0 \uae30\ub2a5\uc744 \ub118\uc5b4, \uc0dd\ud65c \uc804\ubc18\uc744 \uc5f0\uacb0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \uc9c4\ud654\ub97c \uc774\ub8e8\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n

\uc11c\ub3d9\uad11 \ub9e4\uc77c\uc0c8\uc637 \ub300\ud45c\ub294 \uc774\ubc88 \uc11c\ube44\uc2a4 \ub3c4\uc785\uc774 \uad6d\ub0b4 \ucd5c\uace0\uc758 \uc8fc\uac70 \ud50c\ub7ab\ud3fc\uc778 \ub178\ud06c\ud0c0\uc6b4\uc758 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c \uc2e0\uc18d\ud558\uace0 \ud22c\uba85\ud55c \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc758\ubbf8\uac00 \ud06c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ub9e4\uc77c\uc0c8\uc637\uc740 2022\ub144\uc5d0 \uc124\ub9bd\ub41c \uc138\ud0c1 O2O \ud50c\ub7ab\ud3fc \uae30\uc5c5\uc73c\ub85c, \uc9c0\uc5ed \uc138\ud0c1\uc18c\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc804\ubb38 \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub354\uc6b1 \uc2e0\ub8b0\ubc1b\ub294 \uc0dd\ud65c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \uc138\ud0c1 \uc11c\ube44\uc2a4\uc758 \ub3c4\uc785\uc740 \uc8fc\uac70 \ud50c\ub7ab\ud3fc\uc774 \ub2e8\uc21c\ud55c \uac70\uc8fc \uacf5\uac04\uc744 \ub118\uc5b4 \uc77c\uc0c1 \uc0dd\ud65c\uc758 \ub2e4\uc591\ud55c \ud3b8\uc758\ub97c \uc81c\uacf5\ud558\ub294 \ubcf5\ud569\uc801\uc778 \uc11c\ube44\uc2a4\ub85c\uc758 \ubcc0\ubaa8\ub97c \uc54c\ub9ac\ub294 \uc911\uc694\ud55c \uc774\uc815\ud45c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud2b8\ub7ec\uc2a4\ud14c\uc774\ub294 \uc138\ud0c1, \ucee4\uba38\uc2a4, \uc0dd\ud65c \ud3b8\uc758 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uc5ec \uc785\uc8fc\ubbfc\ub4e4\uc774 \uccb4\uac10\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc8fc\uac70 \ud658\uacbd\uc744 \uac1c\uc120\ud558\uace0, \uc8fc\ubbfc\ub4e4\uc758 \uc0b6\uc758 \uc9c8\uc744 \ub192\uc774\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/018\/0006285824?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ucd5c\uadfc \uc8fc\uac70 \ud50c\ub7ab\ud3fc \uae30\uc5c5 \ud2b8\ub7ec\uc2a4\ud14c\uc774\uac00 \ub9e4\uc77c\uc0c8\uc637\uacfc \ud611\ub825\ud558\uc5ec \uc544\ud30c\ud2b8 \ub0b4 \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \uc0c8\ub86d\uac8c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc138\ud0c1 \uc628\ub77c\uc778\ud22c\uc624\ud504\ub77c\uc778(O2O) \uc11c\ube44\uc2a4\ub294 ‘\ub178\ud06c\ud0c0\uc6b4’ \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\uba70, \uc804\uad6d\uc801\uc73c\ub85c \uc57d 110\ub9cc \uc138\ub300\uac00 \uc774\uc6a9 \uac00\ub2a5\ud55c \uc0dd\ud65c \ubc00\ucc29\ud615 \uc11c\ube44\uc2a4\ub85c \uc790\ub9ac \uc7a1\uc744 \uc608\uc815\uc785\ub2c8\ub2e4. \ud2b8\ub7ec\uc2a4\ud14c\uc774\ub294 \uae30\uc874\uc758 \uc8fc\uac70 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00 \uc0dd\ud65c \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \ubcc0\ud654\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc11c\ube44\uc2a4 \ub3c4\uc785\uc73c\ub85c, \uc785\uc8fc\ubbfc\ub4e4\uc740 \uc571\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c […]<\/p>\n","protected":false},"author":90,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\ud2b8\ub7ec\uc2a4\ud14c\uc774","_yoast_wpseo_metadesc":"\ud2b8\ub7ec\uc2a4\ud14c\uc774\uac00 \ub9e4\uc77c\uc0c8\uc637\uacfc \ud611\ub825\ud558\uc5ec \ub178\ud06c\ud0c0\uc6b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc138\ud0c1 O2O \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uc804\uad6d 110\ub9cc \uc138\ub300\uc758 \uc785\uc8fc\ubbfc\ub4e4\uc774 \uc571\uc744 \ud1b5\ud574 \uac04\ud3b8\ud558\uac8c \uc138\ud0c1\uc744 \uc694\uccad\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc138\ud0c1 \uc635\uc158\uacfc \ud568\uaed8 \uc9c0\uc5ed \uc138\ud0c1\uc18c\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ud488\uc9c8 \ub192\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.","footnotes":""},"categories":[4],"tags":[1758,15514,15515,15513,15512],"class_list":["post-30220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-o2o-","tag-15514","tag-15515","tag-15513","tag-15512"],"yoast_head":"\n\ub178\ud06c\ud0c0\uc6b4 \uc571\uc73c\ub85c \uc138\ud0c1 \uc11c\ube44\uc2a4\ub97c \ub354 \uac04\ud3b8\ud558\uac8c \uc774\uc6a9\ud558\uc138\uc694 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ud2b8\ub7ec\uc2a4\ud14c\uc774\uac00 \ub9e4\uc77c\uc0c8\uc637\uacfc \ud611\ub825\ud558\uc5ec \ub178\ud06c\ud0c0\uc6b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc138\ud0c1 O2O \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uc804\uad6d 110\ub9cc \uc138\ub300\uc758 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