{"id":31344,"date":"2026-10-09T10:22:22","date_gmt":"2026-10-09T01:22:22","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ea%b8%b0%eb%b0%98-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81-%ec%b6%9c%eb%b2%94\/"},"modified":"2026-10-09T10:22:22","modified_gmt":"2026-10-09T01:22:22","slug":"tbwa%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ea%b8%b0%eb%b0%98-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81-%ec%b6%9c%eb%b2%94","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ea%b8%b0%eb%b0%98-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81-%ec%b6%9c%eb%b2%94\/","title":{"rendered":"TBWA\ucf54\ub9ac\uc544 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM\uc758 \ud601\uc2e0\uc801 \ucd9c\ubc94"},"content":{"rendered":"<p>TBWA\ucf54\ub9ac\uc544\uac00 AI \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \uc5f4\uae30 \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc778 &#8216;AIM by TBWA&#8217;\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. AIM\uc740 \uc778\uacf5\uc9c0\ub2a5 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\uc2dd\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \ube0c\ub79c\ub4dc\uc758 \ud604\ud669\uc744 \uc9c4\ub2e8\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20, \uace0\uac1d \uad00\ub9ac(CRM) \ub4f1\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p>AIM\uc740 \ube0c\ub79c\ub4dc\uac00 AI \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uc9c4\ub2e8\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5a4 \ubaa8\uc2b5\uc73c\ub85c \ub2e4\uac00\uac08 \uc218 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AIM\uc740 \uac80\uc0c9, \ucee4\ubba4\ub2c8\ud2f0, \uc1fc\ud551 \ud658\uacbd\uc5d0\uc11c\uc758 \uc18c\ube44\uc790 \uc778\uc2dd \ubc0f \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc885\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc0c1\ud669\uc5d0 \ub9de\ub294 \ubbf8\ub514\uc5b4\uc640 PR\uc744 \uc120\uc815\ud558\uace0, \uc774\uc5d0 \ub9de\ucdb0 \ucf58\ud150\uce20\ub97c \uae30\ud68d\ud558\uace0 \uc81c\uc791\ud558\ub294 \ub2e8\uacc4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \ub370\uc774\ud130 \ud655\ubcf4\uc640 CRM \ud504\ub85c\uc138\uc2a4\ub97c \uc5f0\uacb0\ud558\ub294 AIM\uc758 \ubc29\uc2dd\uc740 \ube0c\ub79c\ub4dc\uc758 \ud604\ud669\uc744 \uc810\uac80\ud558\uace0 \ub2e4\uc74c \uc804\ub7b5\uc5d0 \ubc18\uc601\ud558\ub294 \uccb4\uacc4\uc801\uc778 \uc811\uadfc\ubc95\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. AIM\uc758 \uc804\uccb4 \uacfc\uc815\uc740 \uc9c4\ub2e8, \uc804\ub7b5, \ubbf8\ub514\uc5b4 \ubc0f PR, \ucf58\ud150\uce20, \uace0\uac1d \ud655\ubcf4 \ubc0f \ub370\uc774\ud130\ubca0\uc774\uc2a4(DB) \uad6c\ucd95, CRM, \uc7ac\uc9c4\ub2e8\uc758 7\ub2e8\uacc4\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc73c\uba70, \uae30\uc5c5\uc740 \uc774 \uc804 \uacfc\uc815\uc744 \ud65c\uc6a9\ud558\uac70\ub098 \ud544\uc694\ud55c \ub2e8\uacc4\ub9cc\uc744 \uc120\ud0dd\uc801\uc73c\ub85c \uc870\ud569\ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \uc9c4\ub2e8\uc5d0\ub294 TBWA\ucf54\ub9ac\uc544\uac00 \ub3c5\uc790\uc801\uc73c\ub85c \uac1c\ubc1c\ud55c GEO \ubc29\ubc95\ub860\uc774 \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc774 \ubc29\uc2dd\uc740 \ub2e8\uc21c\ud788 \uc18c\ube44\uc790 \ub300\uc0c1 \ub9c8\ucf00\ud305\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, AI\uac00 \ube0c\ub79c\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uc774\ud574\ud558\uace0 \ucd94\ucc9c\ud558\ub294\uc9c0\ub97c \uace0\ub824\ud558\uc5ec \uc804\ub7b5\uc744 \uc124\uacc4\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc219\uc778 TBWA\ucf54\ub9ac\uc544 \uc804\ubb34\ub294 \u201cAI\uac00 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \ud0d0\uc0c9\uacfc \uc120\ud0dd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\u201d\uba70, AIM\uc744 \ud1b5\ud574 \uc0ac\ub78c\uacfc AI \ubaa8\ub450\ub97c \uace0\ub824\ud55c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c0\uc6d0\ud558\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AIM by TBWA\ub294 AI \uc2dc\ub300\uc5d0 \uac78\ub9de\ub294 \uc9c4\ud654\ub41c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc73c\ub85c, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4. TBWA\ucf54\ub9ac\uc544\ub294 AIM\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc55e\uc7a5\uc124 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220 \ud601\uc2e0\uc740 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc640\uc758 \uad00\uacc4\ub97c \ub354\uc6b1 \uae4a\uc774 \uc788\uac8c \ud615\uc131\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c AIM\uc774 \uac00\uc838\uc62c \ubcc0\ud654\uc5d0 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc9d1\uc911\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/025\/0003556354?sid=105' >https:\/\/n.news.naver.com\/mnews\/article\/025\/0003556354?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TBWA\ucf54\ub9ac\uc544\uac00 AI \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \uc5f4\uae30 \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc778 &#8216;AIM by TBWA&#8217;\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. AIM\uc740 \uc778\uacf5\uc9c0\ub2a5 \ud658\uacbd\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\uc2dd\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c, \ube0c\ub79c\ub4dc\uc758 \ud604\ud669\uc744 \uc9c4\ub2e8\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20, \uace0\uac1d \uad00\ub9ac(CRM) \ub4f1\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. AIM\uc740 \ube0c\ub79c\ub4dc\uac00 AI \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uc9c4\ub2e8\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"AI","_yoast_wpseo_metadesc":"TBWA\ucf54\ub9ac\uc544\uac00 \ucd9c\uc2dc\ud55c 'AIM by TBWA'\ub294 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc73c\ub85c, \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \uc804\ub7b5 \uc218\ub9bd, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20 \uc81c\uc791, CRM\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 AI \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\uccb4\ud654\ud569\ub2c8\ub2e4.","footnotes":""},"categories":[4],"tags":[14715,8356,6541,12726,15918],"class_list":["post-31344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-ace-fair","tag-ai-crm","tag-ai-","tag-fb-","tag-tbwa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TBWA\ucf54\ub9ac\uc544 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM\uc758 \ud601\uc2e0\uc801 \ucd9c\ubc94 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"TBWA\ucf54\ub9ac\uc544\uac00 \ucd9c\uc2dc\ud55c &#039;AIM by TBWA&#039;\ub294 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc73c\ub85c, \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \uc804\ub7b5 \uc218\ub9bd, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20 \uc81c\uc791, CRM\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 AI \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\uccb4\ud654\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/tbwa\ucf54\ub9ac\uc544-ai-\uae30\ubc18-\ubaa8\ub4c8\ud615-\ub9c8\ucf00\ud305-\uc194\ub8e8\uc158-aim\uc758-\ud601\uc2e0\uc801-\ucd9c\ubc94\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBWA\ucf54\ub9ac\uc544 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM\uc758 \ud601\uc2e0\uc801 \ucd9c\ubc94 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"og:description\" content=\"TBWA\ucf54\ub9ac\uc544\uac00 \ucd9c\uc2dc\ud55c &#039;AIM by TBWA&#039;\ub294 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc73c\ub85c, \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \uc804\ub7b5 \uc218\ub9bd, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20 \uc81c\uc791, CRM\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 AI \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\uccb4\ud654\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.doochang.co.kr\/blog\/tbwa\ucf54\ub9ac\uc544-ai-\uae30\ubc18-\ubaa8\ub4c8\ud615-\ub9c8\ucf00\ud305-\uc194\ub8e8\uc158-aim\uc758-\ud601\uc2e0\uc801-\ucd9c\ubc94\/\" \/>\n<meta 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class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ea%b8%b0%eb%b0%98-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81-%ec%b6%9c%eb%b2%94\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ea%b8%b0%eb%b0%98-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim%ec%9d%98-%ed%98%81%ec%8b%a0%ec%a0%81-%ec%b6%9c%eb%b2%94\/\"},\"author\":{\"name\":\"stratus-park\",\"@id\":\"https:\/\/www.doochang.co.kr\/blog\/#\/schema\/person\/eeb0565ca1399af12c8844a80a857e8a\"},\"headline\":\"TBWA\ucf54\ub9ac\uc544 AI \uae30\ubc18 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM\uc758 \ud601\uc2e0\uc801 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