{"id":31345,"date":"2026-10-09T10:25:02","date_gmt":"2026-10-09T01:25:02","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%8b%9c%eb%8c%80%eb%a5%bc-%ec%97%ac%eb%8a%94-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim-by-tb\/"},"modified":"2026-10-09T10:25:02","modified_gmt":"2026-10-09T01:25:02","slug":"tbwa%ec%bd%94%eb%a6%ac%ec%95%84-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%8b%9c%eb%8c%80%eb%a5%bc-%ec%97%ac%eb%8a%94-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim-by-tb","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/tbwa%ec%bd%94%eb%a6%ac%ec%95%84-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%8b%9c%eb%8c%80%eb%a5%bc-%ec%97%ac%eb%8a%94-%eb%aa%a8%eb%93%88%ed%98%95-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%86%94%eb%a3%a8%ec%85%98-aim-by-tb\/","title":{"rendered":"TBWA\ucf54\ub9ac\uc544 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \uc5ec\ub294 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM by TBWA \ub860\uce6d"},"content":{"rendered":"

\uae00\ub85c\ubc8c \uad11\uace0\ud68c\uc0ac TBWA\ucf54\ub9ac\uc544\uac00 AI \uc2dc\ub300\uc758 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub9de\ucd98 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc778 \u2018AIM by TBWA\u2019\ub97c \ucd9c\uc2dc\ud588\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \uc2dc\uc791\ud574 \uc804\ub7b5, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20, \uace0\uac1d \uad00\ub9ac(CRM)\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \ubaa8\ub4c8\ud615 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n

AI \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\uc2dd\uc774 \uae09\uaca9\ud788 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 \u2018\uc81c\ub85c \ud074\ub9ad(Zero Click)\u2019 \ubc29\uc2dd\uc774 \ub300\ub450\ub418\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc740 AI\uc5d0\uac8c \uc9c1\uc811 \uc9c8\ubb38\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uc989\uac01\uc801\uc73c\ub85c \uc5bb\ub294 \ud658\uacbd\uc5d0 \uc775\uc219\ud574\uc84c\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ub2e8\uc21c\ud788 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \uc18c\ube44\uc790 \uc778\uc2dd\uacfc \ud0d0\uc0c9, \uc120\ud0dd \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc744 \ud544\uc694\ub85c \ud55c\ub2e4.<\/p>\n

TBWA\ucf54\ub9ac\uc544\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \u2018AIM\u2019 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud588\ub2e4. AIM\uc740 TBWA\ucf54\ub9ac\uc544\uac00 \uc790\ub791\ud558\ub294 GEO \ubc29\ubc95\ub860\uc744 \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc \uc9c4\ub2e8\uc744 \ud1b5\ud574 \uc2dc\uc791\ub41c\ub2e4. \uc774 \ud6c4, \uac80\uc0c9 \ub370\uc774\ud130, \ucee4\ubba4\ub2c8\ud2f0 \ub370\uc774\ud130, \uc1fc\ud551 \ud658\uacbd, \uc18c\ube44\uc790 \uc778\uc2dd \ubc0f \ud589\ub3d9 \ub370\uc774\ud130 \ub4f1\uc744 \uc885\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \ucd5c\uc801\uc758 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc218\ub9bd\ud55c\ub2e4. \uadf8 \uacb0\uacfc\ub85c \ub3c4\ucd9c\ub41c \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ubbf8\ub514\uc5b4\uc640 PR\uc744 \uc120\uc815\ud558\uace0, \ucf58\ud150\uce20 \uae30\ud68d \ubc0f \uc81c\uc791 \ub2e8\uacc4\ub85c \uc774\uc5b4\uc9c4\ub2e4. \uc774\ud6c4\uc5d0\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud655\ubcf4\uc640 \ub370\uc774\ud130\ubca0\uc774\uc2a4(DB) \uad6c\ucd95\uc744 \ud1b5\ud574 CRM\uc73c\ub85c \uc5f0\uacb0\ub418\uba70, \uc2e4\ud589 \ud6c4\uc5d0\ub294 \ube0c\ub79c\ub4dc \ud604\ud669\uc744 \uc810\uac80\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub2e4\uc74c \ub2e8\uacc4\uc758 \uc804\ub7b5\uacfc \uc2e4\ud589\uc5d0 \ubc18\uc601\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4.<\/p>\n

AIM \uc194\ub8e8\uc158\uc758 \uc804\uccb4 \uacfc\uc815\uc740 \uc9c4\ub2e8, \uc804\ub7b5 \uc218\ub9bd, \ubbf8\ub514\uc5b4 \ubc0f PR, \ucf58\ud150\uce20 \uc81c\uc791, \uace0\uac1d \ud655\ubcf4 \ubc0f DB \uad6c\ucd95, CRM, \uc7ac\uc9c4\ub2e8\uc758 7\ub2e8\uacc4 \uc21c\ud658 \uad6c\uc870\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c \uc804 \uacfc\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218\ub3c4 \uc788\uace0, \ud604\uc7ac \uc0c1\ud669\uacfc \uacfc\uc81c\uc5d0 \ub530\ub77c \ud544\uc694\ud55c \uc601\uc5ed\ub9cc \uc120\ud0dd\ud558\uc5ec \ubaa8\ub4c8 \ud615\ud0dc\ub85c \uc870\ud569\ud560 \uc218\ub3c4 \uc788\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \uc720\uc5f0\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0, \uac01 \ube0c\ub79c\ub4dc\uc758 \uace0\uc720\ud55c \ud544\uc694\uc5d0 \ub9de\ucd98 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc7a5\uc810\uc744 \uc9c0\ub2cc\ub2e4.<\/p>\n

AIM \uc11c\ube44\uc2a4\ub97c \uc8fc\ub3c4\ud558\ub294 TBWA\ucf54\ub9ac\uc544\uc758 \uc774\uc219\uc778 \uc804\ubb34\ub294 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uc120\ub9dd\uc744 \ud615\uc131\ud558\ub294 \uae30\uc874\uc758 \u2018For Human\u2019 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ud568\uaed8 AI\uac00 \ube0c\ub79c\ub4dc\ub97c \uc774\ud574\ud558\uace0 \ucd94\ucc9c\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\ud654\ud558\ub294 \u2018For Machine\u2019 \uc811\uadfc\ubc95\ub3c4 \ud568\uaed8 \uc5f0\uad6c\ud558\uace0 \uc2e4\ud589\ud574\uc57c \ud558\ub294 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\ub2e4\uace0 \uac15\uc870\ud588\ub2e4. AI\uac00 \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc \ud0d0\uc0c9\uacfc \uc120\ud0dd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ucee4\uc9d0\uc5d0 \ub530\ub77c AIM \uc194\ub8e8\uc158\uc740 \uae30\uacc4\uc640 \uc778\uac04\uc744 \ubaa8\ub450 \uace0\ub824\ud55c \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \ub367\ubd99\uc600\ub2e4. <\/p>\n

\uacb0\uad6d TBWA\ucf54\ub9ac\uc544\uc758 AIM by TBWA\ub294 AI\uc640 \uc778\uac04\uc758 \uc870\ud654\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc640 \ub354 \uae4a\uc774 \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \ub9c8\ucf00\ud305\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uae30\uc220\uc801 \uc811\uadfc\uc744 \ub118\uc5b4\uc11c \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\uc640\uc758 \uad00\uacc4\ub97c \uc5b4\ub5bb\uac8c \uad6c\ucd95\ud558\uace0 \uac15\ud654\ud560 \uac83\uc778\uc9c0\ub97c \uace0\ubbfc\ud558\ub294 \uacfc\uc815\uc774\uae30\ub3c4 \ud558\ub2e4. \uc55e\uc73c\ub85c AIM \uc194\ub8e8\uc158\uc774 \uc5b4\ub5bb\uac8c \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uc744\uc9c0 \uadc0\ucd94\uac00 \uc8fc\ubaa9\ub41c\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/018\/0006382800?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uad11\uace0\ud68c\uc0ac TBWA\ucf54\ub9ac\uc544\uac00 AI \uc2dc\ub300\uc758 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub9de\ucd98 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc778 \u2018AIM by TBWA\u2019\ub97c \ucd9c\uc2dc\ud588\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \uc2dc\uc791\ud574 \uc804\ub7b5, \ubbf8\ub514\uc5b4, PR, \ucf58\ud150\uce20, \uace0\uac1d \uad00\ub9ac(CRM)\uae4c\uc9c0 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \ubaa8\ub4c8\ud615 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud55c\ub2e4. AI \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \ubc29\uc2dd\uc774 \uae09\uaca9\ud788 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 \u2018\uc81c\ub85c \ud074\ub9ad(Zero Click)\u2019 \ubc29\uc2dd\uc774 \ub300\ub450\ub418\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc740 AI\uc5d0\uac8c \uc9c1\uc811 \uc9c8\ubb38\ud558\uace0 […]<\/p>\n","protected":false},"author":18,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"TBWA\ucf54\ub9ac\uc544","_yoast_wpseo_metadesc":"TBWA\ucf54\ub9ac\uc544\uac00 AI \uae30\ubc18\uc758 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \u2018AIM by TBWA\u2019\ub97c \ucd9c\uc2dc\ud558\uba70 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc601\uc5ed\uc744 \ud1b5\ud569 \uc9c0\uc6d0\ud55c\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uad00\uacc4\ub97c \ud601\uc2e0\uc801\uc73c\ub85c \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.","footnotes":""},"categories":[4],"tags":[14715,6541,15919,12726,15918],"class_list":["post-31345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-ace-fair","tag-ai-","tag-aim","tag-fb-","tag-tbwa"],"yoast_head":"\nTBWA\ucf54\ub9ac\uc544 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \uc5ec\ub294 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM by TBWA \ub860\uce6d - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"TBWA\ucf54\ub9ac\uc544\uac00 AI \uae30\ubc18\uc758 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \u2018AIM by TBWA\u2019\ub97c \ucd9c\uc2dc\ud558\uba70 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc601\uc5ed\uc744 \ud1b5\ud569 \uc9c0\uc6d0\ud55c\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uad00\uacc4\ub97c \ud601\uc2e0\uc801\uc73c\ub85c \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/tbwa\ucf54\ub9ac\uc544-\uc0c8\ub85c\uc6b4-\uc2dc\ub300\ub97c-\uc5ec\ub294-\ubaa8\ub4c8\ud615-\ub9c8\ucf00\ud305-\uc194\ub8e8\uc158-aim-by-tb\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBWA\ucf54\ub9ac\uc544 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \uc5ec\ub294 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 AIM by TBWA \ub860\uce6d - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"og:description\" content=\"TBWA\ucf54\ub9ac\uc544\uac00 AI \uae30\ubc18\uc758 \ubaa8\ub4c8\ud615 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \u2018AIM by TBWA\u2019\ub97c \ucd9c\uc2dc\ud558\uba70 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\ubd80\ud130 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc601\uc5ed\uc744 \ud1b5\ud569 \uc9c0\uc6d0\ud55c\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\uace0, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uad00\uacc4\ub97c \ud601\uc2e0\uc801\uc73c\ub85c \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.\" \/>\n<meta property=\"og:url\" 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