{"id":32541,"date":"2026-10-25T08:53:30","date_gmt":"2026-10-24T23:53:30","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/rexona-%eb%8b%b9%ec%8b%a0%ec%9d%98-%ec%9e%90%ec%8b%a0%ea%b0%90%ec%9d%84-%ec%a7%80%ec%bc%9c%ec%a3%bc%eb%8a%94-%ec%b9%9c%ea%b5%ac\/"},"modified":"2026-10-25T08:53:30","modified_gmt":"2026-10-24T23:53:30","slug":"rexona-%eb%8b%b9%ec%8b%a0%ec%9d%98-%ec%9e%90%ec%8b%a0%ea%b0%90%ec%9d%84-%ec%a7%80%ec%bc%9c%ec%a3%bc%eb%8a%94-%ec%b9%9c%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/rexona-%eb%8b%b9%ec%8b%a0%ec%9d%98-%ec%9e%90%ec%8b%a0%ea%b0%90%ec%9d%84-%ec%a7%80%ec%bc%9c%ec%a3%bc%eb%8a%94-%ec%b9%9c%ea%b5%ac\/","title":{"rendered":"&#8220;Rexona&#8221; \ub2f9\uc2e0\uc758 \uc790\uc2e0\uac10\uc744 \uc9c0\ucf1c\uc8fc\ub294 \uce5c\uad6c"},"content":{"rendered":"<p>\ub809\uc18c\ub098(Rexona)\ub294 1908\ub144 \ud638\uc8fc\uc5d0\uc11c \ucc98\uc74c \ud0c4\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc\uc5d0\ub294 &#8216;Rexona&#8217;\ub77c\ub294 \uc774\ub984 \ub300\uc2e0 &#8216;Murray &#038; Lanman&#8217;\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc\uba85\uc73c\ub85c \uc2dc\uc791\ub418\uc5c8\uace0, \uadf8 \uc2dc\uc808\uc758 \uc81c\ud488\uc740 \uc8fc\ub85c \ub0a8\uc131\uc6a9 \uc81c\ud488\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 1930\ub144\ub300\uc5d0 \uc774\ub974\ub7ec \uc5ec\uc131\uc6a9 \uc81c\ud488\ub3c4 \ucd9c\uc2dc\ub418\uba74\uc11c \ube0c\ub79c\ub4dc\uc758 \uc815\uccb4\uc131\uc774 \ub354\uc6b1 \ud655\uace0\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub809\uc18c\ub098\ub294 \uc138\uacc4 \ucd5c\ucd08\uc758 \ub540 \ubc29\uc9c0 \uc81c\ud488 \uc911 \ud558\ub098\ub85c \uc54c\ub824\uc838 \uc788\uc73c\uba70, \uc774\ub294 \uc81c\ud488\uc758 \ud601\uc2e0\uc131 \ub355\ubd84\uc5d0 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8 \ub2f9\uc2dc \uc0ac\ub78c\ub4e4\uc740 \ub540\uc744 \uc228\uae30\uace0 \uc2f6\uc5b4\ud588\uc9c0\ub9cc, \ub809\uc18c\ub098\ub294 \uc774\ub97c \uadf9\ubcf5\ud558\uac8c \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub809\uc18c\ub098\uc758 \ud575\uc2ec \ucca0\ud559\uc740 &#8216;\uc790\uc2e0\uac10\uc744 \uc9c0\ucf1c\uc8fc\ub294 \uac83&#8217;\uc785\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud788 \ub540\uc744 \ub9c9\ub294 \uac83 \uc774\uc0c1\uc758 \uac00\uce58\ub97c \ucd94\uad6c\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc790\uc2e0 \uc788\uac8c \uc6c0\uc9c1\uc774\uace0, \uc77c\uc0c1 \uc0dd\ud65c\uc5d0\uc11c \uc790\uc2e0\uc744 \ud45c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uac83\uc774 \ub809\uc18c\ub098\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub809\uc18c\ub098\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9ce\uc740 \uc0ac\ub791\uc744 \ubc1b\uace0 \uc788\uc73c\uba70 \ud604\uc7ac\ub294 \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, &#8217;24\uc2dc\uac04 \ubcf4\ud638&#8217;\ub77c\ub294 \uc2ac\ub85c\uac74 \uc544\ub798, \ud558\ub8e8 \uc885\uc77c \uc9c0\uc18d\ub418\ub294 \ud6a8\uacfc\ub97c \ubcf4\uc7a5\ud558\ub294 \uc81c\ud488 \ub77c\uc778\uc774 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub809\uc18c\ub098\uc640 \uad00\ub828\ub41c \uc77c\ud654 \uc911 \ud558\ub098\ub294 1980\ub144\ub300\uc5d0 \ubc29\uc601\ub41c \uc720\uba85 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \ub540\uc73c\ub85c \uc778\ud55c \ubd88\uc548\uac10\uacfc \uc2a4\ud2b8\ub808\uc2a4\ub97c \ub2e4\ub8ec \ub0b4\uc6a9\uc774\uc5c8\ub294\ub370, \ub9ce\uc740 \uc774\ub4e4\uc774 \uc774 \uad11\uace0\ub97c \ubcf4\uace0 \uc5b4\ub824\uc6b4 \uc21c\uac04\uc5d0\ub3c4 \uc790\uc2e0\uac10\uc744 \uc720\uc9c0\ud558\uaca0\ub2e4\ub294 \ub2e4\uc9d0\uc744 \ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub809\uc18c\ub098\ub294 \ub2e4\uc591\ud55c \uc0ac\ud68c\uc801 \ucea0\ud398\uc778\uacfc \ud611\ub825\ud558\uc5ec \uae0d\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &#8216;\uc5ec\uc131\uc758 \ud798&#8217;\uc744 \uac15\uc870\ud558\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc5ec\uc131\ub4e4\uc774 \uc0ac\ud68c\uc5d0\uc11c \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub809\uc18c\ub098\uc758 \uc81c\ud488\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uba70, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1\uc5d0\uc11c \ud544\uc218 \uc544\uc774\ud15c\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e8\uc21c\ud788 \ub540\uc744 \ub9c9\ub294 \uac83\uc744 \ub118\uc5b4, \uc790\uc2e0\uac10\uc744 \uc8fc\uace0 \uc0b6\uc758 \uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc810\uc5d0\uc11c \ub809\uc18c\ub098\ub294 \ub2e8\uc21c\ud55c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \ub3d9\ubc18\uc790\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uad6d \ub809\uc18c\ub098\ub294 \uc624\ub79c \uc5ed\uc0ac\uc640 \ube0c\ub79c\ub4dc \ucca0\ud559\uc744 \ubc14\ud0d5\uc73c\ub85c, \uc0ac\ub78c\ub4e4\uc758 \uc790\uc2e0\uac10\uc744 \uc9c0\ucf1c\uc8fc\ub294 \ub4e0\ub4e0\ud55c \uce5c\uad6c\uac00 \ub418\uc5b4\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ub809\uc18c\ub098\ub294 \ub354\uc6b1 \ud601\uc2e0\uc801\uc774\uace0 \ub2e4\uc591\ud55c \uc81c\ud488\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uacfc \ud568\uaed8\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ec\uc815\uc5d0\uc11c \ub809\uc18c\ub098\ub294 \uadf8 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\ubcf4\ub2e4\ub3c4 \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \uc18c\uc911\ud788 \uc5ec\uae30\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc744 \uc704\ud574 \ub178\ub825\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub809\uc18c\ub098(Rexona)\ub294 1908\ub144 \ud638\uc8fc\uc5d0\uc11c \ucc98\uc74c \ud0c4\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc\uc5d0\ub294 &#8216;Rexona&#8217;\ub77c\ub294 \uc774\ub984 \ub300\uc2e0 &#8216;Murray &#038; Lanman&#8217;\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc\uba85\uc73c\ub85c \uc2dc\uc791\ub418\uc5c8\uace0, \uadf8 \uc2dc\uc808\uc758 \uc81c\ud488\uc740 \uc8fc\ub85c \ub0a8\uc131\uc6a9 \uc81c\ud488\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 1930\ub144\ub300\uc5d0 \uc774\ub974\ub7ec \uc5ec\uc131\uc6a9 \uc81c\ud488\ub3c4 \ucd9c\uc2dc\ub418\uba74\uc11c \ube0c\ub79c\ub4dc\uc758 \uc815\uccb4\uc131\uc774 \ub354\uc6b1 \ud655\uace0\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub809\uc18c\ub098\ub294 \uc138\uacc4 \ucd5c\ucd08\uc758 \ub540 \ubc29\uc9c0 \uc81c\ud488 \uc911 \ud558\ub098\ub85c \uc54c\ub824\uc838 \uc788\uc73c\uba70, \uc774\ub294 \uc81c\ud488\uc758 \ud601\uc2e0\uc131 \ub355\ubd84\uc5d0 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8 \ub2f9\uc2dc \uc0ac\ub78c\ub4e4\uc740 \ub540\uc744 \uc228\uae30\uace0 \uc2f6\uc5b4\ud588\uc9c0\ub9cc, \ub809\uc18c\ub098\ub294 \uc774\ub97c \uadf9\ubcf5\ud558\uac8c \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. 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