{"id":33008,"date":"2026-10-29T07:49:38","date_gmt":"2026-10-28T22:49:38","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%eb%94%9c%eb%a6%ac%eb%b2%84%eb%93%9c%ec%bd%94%eb%a6%ac%ec%95%84-%ec%a0%84-%ec%84%b8%ea%b3%84-%ec%97%ad%ec%a7%81%ea%b5%ac-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ed%95%9c%ea%b5%ad-%ec%83%81%ed%92%88\/"},"modified":"2026-10-29T07:49:38","modified_gmt":"2026-10-28T22:49:38","slug":"%eb%94%9c%eb%a6%ac%eb%b2%84%eb%93%9c%ec%bd%94%eb%a6%ac%ec%95%84-%ec%a0%84-%ec%84%b8%ea%b3%84-%ec%97%ad%ec%a7%81%ea%b5%ac-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ed%95%9c%ea%b5%ad-%ec%83%81%ed%92%88","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%eb%94%9c%eb%a6%ac%eb%b2%84%eb%93%9c%ec%bd%94%eb%a6%ac%ec%95%84-%ec%a0%84-%ec%84%b8%ea%b3%84-%ec%97%ad%ec%a7%81%ea%b5%ac-%ec%8b%9c%ec%9e%a5%ec%97%90%ec%84%9c-%ed%95%9c%ea%b5%ad-%ec%83%81%ed%92%88\/","title":{"rendered":"\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544, \uc804 \uc138\uacc4 \uc5ed\uc9c1\uad6c \uc2dc\uc7a5\uc5d0\uc11c \ud55c\uad6d \uc0c1\ud488\uc758 \uc778\uae30 \uc0c1\uc2b9\uc138\ub97c \uae30\ub85d\ud558\ub2e4"},"content":{"rendered":"<p>\ucd5c\uadfc \ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\uc758 \ubc1c\ud45c\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 \uc0c1\ubc18\uae30 \ud55c\uad6d \uc0c1\ud488\uc758 \uc5ed\uc9c1\uad6c \uc218\uc694\uac00 \ub7ec\uc2dc\uc544\uc640 \uc911\ub0a8\ubbf8 \uc9c0\uc5ed\uc73c\ub85c \uae09\uaca9\ud788 \ud655\uc0b0\ub418\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \ud55c\uad6d\uc758 \ub2e4\uc591\ud55c \uc0c1\ud488\ub4e4\uc774 \ud574\uc678 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc810 \ub354 \ub9ce\uc740 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ub7ec\uc2dc\uc544, \ucf5c\ub86c\ube44\uc544, \uba55\uc2dc\ucf54\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c4 \uad6c\ub9e4 \uc99d\uac00\uc728\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4.<\/p>\n<p>\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 \uc0c1\ubc18\uae30 \uc5ed\uc9c1\uad6c \ucd1d\uac70\ub798\uc561(GMV)\uc740 \uc57d 390\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04\uc5d0 \ube44\ud574 34.2% \uc99d\uac00\ud55c \uc218\uce58\ub2e4. \ud2b9\ud788 \ub7ec\uc2dc\uc544\uc758 \uacbd\uc6b0 \uc0c1\ud488 \uad6c\ub9e4 \uac74\uc218\uac00 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ubb34\ub824 284% \uc99d\uac00\ud558\uc600\uace0, \ucf5c\ub86c\ube44\uc544\uc640 \uba55\uc2dc\ucf54\ub3c4 \uac01\uac01 256%\uc640 120%\uc758 \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud558\uba70 \ud55c\uad6d \uc0c1\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ud655\uc5f0\ud788 \uc0c1\uc2b9\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ud2b9\ud788 \ub7ec\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c K\ubdf0\ud2f0 \uc0c1\ud488\uc774 \uc804\uccb4 \uad6c\ub9e4 \uac74\uc218\uc758 25%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ubcf4\uc600\ub2e4. \uc774\uc5b4\uc11c K\ud328\uc158\uacfc \ubb38\uad6c\ub958, \ud3ec\ud1a0\uce74\ub4dc \ubc0f \ud3ec\ud1a0\uc568\ubc94\uc774 \uac01\uac01 24.3%\uc640 23.3%\ub97c \uae30\ub85d\ud588\ub2e4. \uc774\ub294 \ud55c\uad6d\uc758 \ud654\uc7a5\ud488 \ubc0f \ud328\uc158 \uc81c\ud488\uc774 \ub7ec\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \ub9e4\ub825\uc744 \ubc1c\uc0b0\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. <\/p>\n<p>\ud55c\ud3b8 \ucf5c\ub86c\ube44\uc544\uc5d0\uc11c\ub294 \ucf00\uc774\ud31d \uad00\ub828 \uc0c1\ud488\uc774 \uc804\uccb4 \uad6c\ub9e4 \uac74\uc218\uc758 56.8%\ub97c \ucc28\uc9c0\ud558\uc5ec \ud55c\uad6d \ubb38\ud654 \ucf58\ud150\uce20\uc758 \uc778\uae30\ub97c \uc2e4\uac10\ud558\uac8c \ud55c\ub2e4. K\ubdf0\ud2f0 \uc81c\ud488\ub3c4 30.5%\ub97c \uae30\ub85d\ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc758 \ud070 \ud638\uc751\uc744 \uc5bb\uace0 \uc788\ub2e4. \uba55\uc2dc\ucf54\uc5d0\uc11c\ub3c4 \ucf00\uc774\ud31d \uc0c1\ud488\uc774 37.5%\ub85c \uac00\uc7a5 \ub192\uc740 \ube44\uc728\uc744 \ubcf4\uc600\uc73c\uba70, \ubb38\uad6c\ub958\uc640 \uc804\uc790\uc81c\ud488\uc774 \uadf8 \ub4a4\ub97c \uc774\uc5c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \ud55c\uad6d \uc0c1\ud488\uc774 \uac01\uad6d \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ud070 \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294\uc9c0\ub97c \uc798 \ubcf4\uc5ec\uc8fc\uace0 \uc788\ub2e4.<\/p>\n<p>\ud2b9\ud788 \ub7ec\uc2dc\uc544\uc5d0\uc11c\ub294 \ud55c\uad6d \ud654\uc7a5\ud488\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \ub208\uc5d0 \ub744\uac8c \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 \uc0c1\ubc18\uae30 \ud55c\uad6d\uc758 \ub300\ub7ec\uc2dc\uc544 \ud654\uc7a5\ud488 \uc218\ucd9c\uc561\uc740 \uc57d 2\uc5b5 1260\ub9cc \ub2ec\ub7ec\ub85c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 24% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub294 K\ubdf0\ud2f0\uac00 \ub7ec\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\ub791\ubc1b\uace0 \uc788\ub2e4\ub294 \uc99d\uac70\uc774\ub2e4.<\/p>\n<p>\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\ub294 \uc774\ub7ec\ud55c \uc131\uc7a5\uc138\ub97c \uc9c0\uc18d\ud558\uae30 \uc704\ud574 \uad6d\uac00\ubcc4 \uc18c\ube44 \uc218\uc694\uc640 \ubb3c\ub958 \ud658\uacbd\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \uac15\ud654\ud558\uace0 \uc788\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub7ec\uc2dc\uc544 \ube14\ub77c\ub514\ubcf4\uc2a4\ud1a0\ud06c\uc5d0\uc11c \ud604\uc9c0 \uc2dc\uc7a5\uacfc \ubb3c\ub958 \ud658\uacbd\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ubbf8\ud305\uc744 \uc9c4\ud589\ud558\uc600\uc73c\uba70, \ud55c\uad6d \uc0c1\ud488\uc758 \ud604\uc9c0 \uc720\ud1b5 \uac00\ub2a5\uc131\uacfc \ud06c\ub85c\uc2a4\ubcf4\ub354 \ubb3c\ub958 \ud611\ub825 \ubc29\uc548\uc5d0 \ub300\ud55c \ub17c\uc758\ub97c \uc9c4\ud589\ud588\ub2e4. \ub610\ud55c \ub7ec\uc2dc\uc544\uc758 \uc8fc\uc694 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc778 \uc640\uc77c\ub4dc\ubca0\ub9ac\uc988\uc640 \uc624\uc874\uc744 \ud1b5\ud574 \ud55c\uad6d \uc0c1\ud488\uc758 \ud604\uc9c0 \ud310\ub9e4 \ud655\ub300 \uac00\ub2a5\uc131\ub3c4 \uac80\ud1a0\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\ub294 \uc55e\uc73c\ub85c\ub3c4 \uad6d\uac00\ubcc4 \ubc30\uc1a1 \uc870\uac74, \ud1b5\uad00 \uc694\uac74, \uc218\ucd9c \ud1b5\uc81c \uae30\uc900 \ub4f1\uc744 \uba74\ubc00\ud788 \uac80\ud1a0\ud558\uc5ec \uad6d\ub0b4 \ube0c\ub79c\ub4dc\uc640 \ud310\ub9e4\uc790\ub4e4\uc774 \ud574\uc678 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc774\ub2e4. \uc774\ub97c \uc704\ud574 \ud604\uc9c0 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\uace0 \ud310\ub9e4 \ubc0f \ubc30\uc1a1 \uc5f0\uacc4 \uac00\ub2a5\uc131\uc744 \ubaa8\uc0c9\ud558\ub294 \ub4f1\uc758 \ub178\ub825\uc744 \uae30\uc6b8\uc77c \uc608\uc815\uc774\ub2e4. <\/p>\n<p>\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544 \uce21\uc740 \u201c\ub7ec\uc2dc\uc544, \ucf5c\ub86c\ube44\uc544, \uba55\uc2dc\ucf54 \ub4f1 \ub2e4\uc591\ud55c \uad6d\uac00\uc5d0\uc11c \ud55c\uad6d \uc0c1\ud488\uc758 \uad6c\ub9e4\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uae00\ub85c\ubc8c \uc5ed\uc9c1\uad6c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc900\ub2e4\u201d\uace0 \uc804\ud558\uba70, \u201c\uad6d\uac00\ubcc4 \ubc95\uaddc\uc640 \uc218\ucd9c\ud1b5\uc81c, \ud1b5\uad00 \ubc0f \ubb3c\ub958 \ud658\uacbd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc8fc\uc758 \uae4a\uac8c \uc0b4\ud3b4\ubcf4\uba70, \uad6d\ub0b4 \uc0c1\ud488\uc774 \ub2e4\uc591\ud55c \ud574\uc678 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \ud310\ub9e4\ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uaca0\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \uc811\uadfc\uc740 \ud55c\uad6d \uc0c1\ud488\uc758 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub354\uc6b1 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n<p>[\uad00\ub828\uae30\uc0ac] <a href = 'https:\/\/n.news.naver.com\/mnews\/article\/030\/0003478694?sid=101' >https:\/\/n.news.naver.com\/mnews\/article\/030\/0003478694?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\uc758 \ubc1c\ud45c\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 \uc0c1\ubc18\uae30 \ud55c\uad6d \uc0c1\ud488\uc758 \uc5ed\uc9c1\uad6c \uc218\uc694\uac00 \ub7ec\uc2dc\uc544\uc640 \uc911\ub0a8\ubbf8 \uc9c0\uc5ed\uc73c\ub85c \uae09\uaca9\ud788 \ud655\uc0b0\ub418\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \ud55c\uad6d\uc758 \ub2e4\uc591\ud55c \uc0c1\ud488\ub4e4\uc774 \ud574\uc678 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc810 \ub354 \ub9ce\uc740 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ub7ec\uc2dc\uc544, \ucf5c\ub86c\ube44\uc544, \uba55\uc2dc\ucf54\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c4 \uad6c\ub9e4 \uc99d\uac00\uc728\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\ub2e4. \ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc62c\ud574 \uc0c1\ubc18\uae30 \uc5ed\uc9c1\uad6c \ucd1d\uac70\ub798\uc561(GMV)\uc740 \uc57d 390\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \uc774\ub294 \uc9c0\ub09c\ud574 [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uc5ed\uc9c1\uad6c","_yoast_wpseo_metadesc":"\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\ub294 \uc62c\ud574 \uc0c1\ubc18\uae30 \uc5ed\uc9c1\uad6c \uac70\ub798\uc5d0\uc11c \ud55c\uad6d \uc0c1\ud488\uc758 \uc218\uc694\uac00 \ub7ec\uc2dc\uc544\uc640 \uc911\ub0a8\ubbf8\ub85c \ud655\uc0b0\ub418\uace0 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4. \ucd1d\uac70\ub798\uc561\uc774 390\uc5b5 \uc6d0\uc5d0 \ub2ec\ud558\uba70, \ub7ec\uc2dc\uc544\uc5d0\uc11c K\ubdf0\ud2f0 \uc0c1\ud488\uc758 \uad6c\ub9e4\uac00 \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc84c\ub2e4. \ucf5c\ub86c\ube44\uc544\uc640 \uba55\uc2dc\ucf54\uc5d0\uc11c\ub3c4 \ucf00\uc774\ud31d \uc0c1\ud488\uc774 \ud070 \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub2e4. \ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\ub294 \uc55e\uc73c\ub85c\ub3c4 \uad6d\uac00\ubcc4 \uc18c\ube44 \uc218\uc694\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \uac15\ud654\ud558\uace0 \uad6d\ub0b4 \ube0c\ub79c\ub4dc\uc758 \ud574\uc678 \ud310\ub9e4\ub97c \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc774\ub2e4.","footnotes":""},"categories":[4],"tags":[2141,14626,484,10634,16312],"class_list":["post-33008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-k","tag-14626","tag-484","tag-10634","tag-16312"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544, \uc804 \uc138\uacc4 \uc5ed\uc9c1\uad6c \uc2dc\uc7a5\uc5d0\uc11c \ud55c\uad6d \uc0c1\ud488\uc758 \uc778\uae30 \uc0c1\uc2b9\uc138\ub97c \uae30\ub85d\ud558\ub2e4 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ub51c\ub9ac\ubc84\ub4dc\ucf54\ub9ac\uc544\ub294 \uc62c\ud574 \uc0c1\ubc18\uae30 \uc5ed\uc9c1\uad6c 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