{"id":33041,"date":"2026-10-29T09:18:35","date_gmt":"2026-10-29T00:18:35","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%bd%94%ec%8a%a4%eb%a7%a5%ec%8a%a4%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ea%b7%b8%eb%a1%9c%ec%9a%b0%ec%97%91%ec%8a%a4-%ec%84%a4%eb%a6%bd%ec%9c%bc%eb%a1%9c-%eb%b8%8c\/"},"modified":"2026-10-29T09:18:35","modified_gmt":"2026-10-29T00:18:35","slug":"%ec%bd%94%ec%8a%a4%eb%a7%a5%ec%8a%a4%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ea%b7%b8%eb%a1%9c%ec%9a%b0%ec%97%91%ec%8a%a4-%ec%84%a4%eb%a6%bd%ec%9c%bc%eb%a1%9c-%eb%b8%8c","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%bd%94%ec%8a%a4%eb%a7%a5%ec%8a%a4%ec%9d%98-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%a0%84%ed%99%98%ec%a0%90-%ea%b7%b8%eb%a1%9c%ec%9a%b0%ec%97%91%ec%8a%a4-%ec%84%a4%eb%a6%bd%ec%9c%bc%eb%a1%9c-%eb%b8%8c\/","title":{"rendered":"\ucf54\uc2a4\ub9e5\uc2a4\uc758 \uc0c8\ub85c\uc6b4 \uc804\ud658\uc810 \uadf8\ub85c\uc6b0\uc5d1\uc2a4 \uc124\ub9bd\uc73c\ub85c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \uac15\ud654"},"content":{"rendered":"

\ucf54\uc2a4\ub9e5\uc2a4\uadf8\ub8f9\uc740 \ud654\uc7a5\ud488 \uc81c\uc870\uc5c5\uccb4\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ub118\uc5b4 \ube0c\ub79c\ub4dc \uae30\ud68d \ubc0f \ub9c8\ucf00\ud305 \uc804\ubb38 \ubc95\uc778 ‘\uadf8\ub85c\uc6b0\uc5d1\uc2a4’\ub97c \uc124\ub9bd\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \uc9c4\uc785\uc744 \ubcf8\uaca9\ud654\ud588\ub2e4. \uc774\ubcd1\uc8fc \ucf54\uc2a4\ub9e5\uc2a4\ube44\ud2f0\uc544\uc774 \ubd80\ud68c\uc7a5\uc774 \uc774\ub044\ub294 \uc774\ubc88 \ubcc0\ud654\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ub300\ud55c \uc801\uc2dc \ub300\uc751\uacfc \ud568\uaed8, \ube0c\ub79c\ub4dc \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ud55c\uce35 \uac15\ud654\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc73c\ub85c \ud310\ub2e8\ub41c\ub2e4. <\/p>\n

\uadf8\ub85c\uc6b0\uc5d1\uc2a4\ub294 \ud654\uc7a5\ud488 \ubc0f \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ubd84\uc57c\uc5d0 \ud2b9\ud654\ub41c \ub9c8\ucf00\ud305 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud558\uba70, \uace0\uac1d\uc0ac\uc758 \ube0c\ub79c\ub4dc\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc790\ub9ac \uc7a1\uc744 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uc744 \uc608\uc815\uc774\ub2e4. \ube0c\ub79c\ub4dc \uae30\ud68d\uacfc \uc81c\ud488 \uac1c\ubc1c\uc744 \ub118\uc5b4, \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uae4c\uc9c0 \ud3ec\uad04\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uace0\uac1d\uc0ac\uc758 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \ub860\uce6d\uc744 \ub3d5\uaca0\ub2e4\ub294 \uac83\uc774\ub2e4. <\/p>\n

\uc774\ubc88 \ubc95\uc778 \uc124\ub9bd\uc740 \ucf54\uc2a4\ub9e5\uc2a4\uadf8\ub8f9\uc758 \uc2e0\uc131\uc7a5\ub3d9\ub825\uc778 \uc81c\uc870\uc790 \ube0c\ub79c\ub4dc \uac1c\ubc1c \uc0dd\uc0b0(OBM) \uc0ac\uc5c5\uc744 \ub354\uc6b1 \ud655\uc7a5\ud558\uae30 \uc704\ud55c \uc911\uc694\ud55c \ubc1c\uac78\uc74c\uc774\ub2e4. \ucf54\uc2a4\ub9e5\uc2a4\ube44\ud2f0\uc544\uc774\ub294 \ucd5c\uadfc OBM \uc0ac\uc5c5\uc744 \uc804\ub2f4\ud560 \ubcc4\ub3c4\uc758 \uc790\ud68c\uc0ac\ub97c \uc124\ub9bd\ud568\uc73c\ub85c\uc368, \uace0\uac1d\uc0ac\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uac1c\ubc1c\ud558\uace0 \uc2dc\uc7a5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc548\ucc29\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uc8fc\ub825\ud560 \uc608\uc815\uc774\ub2e4. <\/p>\n

\ucf54\uc2a4\ub9e5\uc2a4 \uad00\uacc4\uc790\ub294 \ucd5c\uadfc \uace0\uac1d\uc0ac\ub4e4\uc774 \ube0c\ub79c\ub4dc \uac1c\ubc1c\ubfd0 \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305 \uc9c0\uc6d0\uc758 \ud544\uc694\uc131\uc744 \ub354\uc6b1 \uac15\ud558\uac8c \ub290\ub07c\uace0 \uc788\ub2e4\uace0 \uc124\uba85\ud558\uba70, \uadf8\ub85c\uc6b0\uc5d1\uc2a4\uac00 \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \uc804\ubb38\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uac83\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. <\/p>\n

\uadf8\ub85c\uc6b0\uc5d1\uc2a4\uc758 \ucd08\ub300 \ub300\ud45c\ub85c \uc120\uc784\ub41c \ud64d\uc131\ud574 \uc2e0\uc0ac\uc5c5\ubcf8\ubd80\uc7a5\uc740 \uc544\ubaa8\ub808\ud37c\uc2dc\ud53d\uacfc \ub3d9\ud654\uc57d\ud488 \ub4f1\uc5d0\uc11c \uc313\uc740 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ucf54\uc2a4\ub9e5\uc2a4\uc758 \ube0c\ub79c\ub4dc \uc721\uc131 \uc804\ub7b5\uc744 \uc774\ub04c \uc608\uc815\uc774\ub2e4. \uadf8\ub294 \uc2e0\uaddc \ube0c\ub79c\ub4dc \uc0ac\uc5c5\uacfc \ub9c8\ucf00\ud305 \uc5c5\ubb34\uc5d0\uc11c\uc758 \uc804\ubb38\uc131\uc744 \ud1b5\ud574, \ucf54\uc2a4\ub9e5\uc2a4\uac00 \ubaa9\ud45c\ud558\ub294 \uc2dc\uc7a5 \uc548\ucc29\uc744 \uc774\ub04c\uc5b4\ub0bc \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. <\/p>\n

\ucf54\uc2a4\ub9e5\uc2a4\uac00 \ube0c\ub79c\ub4dc \uc721\uc131\uc5d0 \uc9d1\uc911\ud558\ub294 \uc774\uc720\ub294 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc99d\uac00\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \uc81c\uc870 \uc124\ube44\ub97c \uac16\ucd94\uc9c0 \uc54a\uace0\ub3c4 \uc678\ubd80 \uc804\ubb38\uc5c5\uccb4\uc5d0 \uc0dd\uc0b0\uc744 \ub9e1\uae30\uba70 \ube0c\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc774 \uc870\uc131\ub428\uc5d0 \ub530\ub77c, \uc81c\ud488\uc744 \uc2dc\uc7a5\uc5d0 \uc54c\ub9ac\uace0 \ud310\ub9e4\ub97c \ud655\ub300\ud558\ub294 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc774 \uc911\uc694\ud574\uc84c\ub2e4\ub294 \ubd84\uc11d\uc774\ub2e4. <\/p>\n

\uc2e4\uc81c\ub85c \uc2dd\ud488\uc758\uc57d\ud488\uc548\uc804\ucc98\uc758 \uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uad6d\ub0b4 \ud654\uc7a5\ud488 \ucc45\uc784\ud310\ub9e4\uc5c5\uccb4 \uc218\ub294 2021\ub144 2\ub9cc 2716\uac1c\uc5d0\uc11c \uc9c0\ub09c\ud574 2\ub9cc 8412\uac1c\ub85c 25.1% \uc99d\uac00\ud588\ub2e4. \ubc18\uba74, \ud654\uc7a5\ud488 \uc81c\uc870\uc5c5\uccb4 \uc218\ub294 4428\uac1c\uc5d0\uc11c 4158\uac1c\ub85c \uac10\uc18c\ud588\ub2e4. \uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uc740 \ub298\uc5b4\ub0ac\uc9c0\ub9cc \uc2e4\uc81c \uc0dd\uc0b0\uc744 \ub2f4\ub2f9\ud558\ub294 \uc5c5\uccb4 \uc218\ub294 \uc904\uc5b4\ub4e4\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \ubcf4\uc5ec\uc900\ub2e4. <\/p>\n

\ub610\ud55c, \uc601\uc138 \uc0ac\uc5c5\uc790\uac00 \ub9ce\ub2e4\ub294 \uc810\uc774 \ube0c\ub79c\ub4dc \uc721\uc131 \uc11c\ube44\uc2a4\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ub354\uc6b1 \ub192\uc774\uace0 \uc788\ub2e4. 2024\ub144 \ud654\uc7a5\ud488 \uc0dd\uc0b0\uc2e4\uc801\uc744 \ubcf4\uace0\ud55c \uc5c5\uccb4 \uc911 \uc885\uc0ac\uc790\uac00 10\uba85 \ubbf8\ub9cc\uc778 \uacf3\uc774 \uc804\uccb4\uc758 \uc57d 88%\uc5d0 \ub2ec\ud558\ub294\ub370, \uc774\ub4e4\uc740 \uc81c\ud488 \uc81c\uc870\ub97c \uc678\ubd80\uc5d0 \ub9e1\uae38 \uc218 \uc788\uc9c0\ub9cc, \ub9c8\ucf00\ud305\uacfc \ud64d\ubcf4\uc5d0 \ub300\ud55c \uc804\ubb38 \uc870\uc9c1 \uc6b4\uc601\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc744 \uc218 \uc788\ub2e4. <\/p>\n

\ucf54\uc2a4\ub9e5\uc2a4\ub294 \uadf8\ub85c\uc6b0\uc5d1\uc2a4 \uc124\ub9bd \uc774\uc804\uc5d0\ub3c4 \uc5ec\ub7ec \ube0c\ub79c\ub4dc \uc721\uc131 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \uac15\ud654\ud574\uc654\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc9c0\ub09c 8\uc6d4\uc5d0\ub294 \uc911\uc18c\ubca4\ucc98\uae30\uc5c5\ubd80\uc640 \ud611\ub825\ud558\uc5ec \uad6d\ub0b4 \uc18c\uacf5\uc778 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc 20\uacf3\uc744 \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc6b4\uc601\ud588\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc740 \uc81c\ud488 \uae30\ud68d \ubc0f \uc0dd\uc0b0\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305 \ucee8\uc124\ud305\uacfc \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825 \uac15\ud654\ub97c \ud3ec\ud568\ud558\uc5ec, \ucc38\uac00 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uc5c8\ub2e4. <\/p>\n

\ud574\uc678 OBM \uc0ac\uc5c5 \ub610\ud55c \ud655\ub300\ub418\uace0 \uc788\ub294 \uc0c1\ud669\uc774\ub2e4. \ucf54\uc2a4\ub9e5\uc2a4\uc758 \ud0dc\uad6d \ubc95\uc778\uc740 \ud55c\uad6d \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uc758 \ud604\uc9c0 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc73c\uba70, \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c\ub294 \ud654\uc7a5\ud488 \uc720\ud1b5 \uc790\ud68c\uc0ac\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uad00\ub9ac \uc778\ub825\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub2e4. \ud604\uc7ac\ub294 \uac01 \uad6d\uac00\uc758 \ud604\uc9c0\ubc95\uc778\uc774 \uac1c\ubcc4\uc801\uc73c\ub85c \ud574\uc678 OBM \uad00\ub828 \uc5c5\ubb34\ub97c \uc218\ud589\ud558\uace0 \uc788\uc9c0\ub9cc, \ud5a5\ud6c4 \uadf8\ub85c\uc6b0\uc5d1\uc2a4\uc758 \uacbd\ud5d8\uacfc \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ud574\uc678 \uc2dc\uc7a5\uc73c\ub85c\uc758 \uc9c4\ucd9c \uac00\ub2a5\uc131\ub3c4 \uc5f4\uc5b4\ub450\uace0 \uc788\ub2e4. <\/p>\n

\uacb0\ub860\uc801\uc73c\ub85c, \ucf54\uc2a4\ub9e5\uc2a4\uadf8\ub8f9\uc758 \uadf8\ub85c\uc6b0\uc5d1\uc2a4 \uc124\ub9bd\uc740 \ub2e8\uc21c\ud55c \uc0ac\uc5c5 \ud655\uc7a5\uc744 \ub118\uc5b4, \ube0c\ub79c\ub4dc \uc721\uc131\uacfc \uc2dc\uc7a5 \uc9c4\uc785\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uc811\uadfc\uc744 \ud1b5\ud574 \ud654\uc7a5\ud488 \uc0b0\uc5c5\uc758 \ubcc0\ud654\uc5d0 \ub300\uc751\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc2dc\ub3c4\ub77c \ud560 \uc218 \uc788\ub2e4. \uc55e\uc73c\ub85c\uc758 \uc131\uacfc\uac00 \uae30\ub300\ub418\ub294 \uac00\uc6b4\ub370, \ucf54\uc2a4\ub9e5\uc2a4\uc758 \ud589\ubcf4\uc5d0 \uc8fc\ubaa9\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/011\/0004675867?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ucf54\uc2a4\ub9e5\uc2a4\uadf8\ub8f9\uc740 \ud654\uc7a5\ud488 \uc81c\uc870\uc5c5\uccb4\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \ub118\uc5b4 \ube0c\ub79c\ub4dc \uae30\ud68d \ubc0f \ub9c8\ucf00\ud305 \uc804\ubb38 \ubc95\uc778 ‘\uadf8\ub85c\uc6b0\uc5d1\uc2a4’\ub97c \uc124\ub9bd\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc0ac\uc5c5 \uc9c4\uc785\uc744 \ubcf8\uaca9\ud654\ud588\ub2e4. \uc774\ubcd1\uc8fc \ucf54\uc2a4\ub9e5\uc2a4\ube44\ud2f0\uc544\uc774 \ubd80\ud68c\uc7a5\uc774 \uc774\ub044\ub294 \uc774\ubc88 \ubcc0\ud654\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ub300\ud55c \uc801\uc2dc \ub300\uc751\uacfc \ud568\uaed8, \ube0c\ub79c\ub4dc \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ud55c\uce35 \uac15\ud654\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc73c\ub85c \ud310\ub2e8\ub41c\ub2e4. \uadf8\ub85c\uc6b0\uc5d1\uc2a4\ub294 \ud654\uc7a5\ud488 \ubc0f \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ubd84\uc57c\uc5d0 \ud2b9\ud654\ub41c \ub9c8\ucf00\ud305 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud558\uba70, 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