{"id":33142,"date":"2026-10-30T08:27:59","date_gmt":"2026-10-29T23:27:59","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98\/"},"modified":"2026-10-30T08:27:59","modified_gmt":"2026-10-29T23:27:59","slug":"%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ed%8e%a9%ec%8b%9c%ec%9d%98-%ed%83%84%ec%83%9d%ea%b3%bc-%ed%98%81%ec%8b%a0-%ec%b2%ad%eb%9f%89%ec%9d%8c%eb%a3%8c%ec%9d%98-%ec%95%84%ec%9d%b4%ec%bd%98\/","title":{"rendered":"&#8220;\ud3a9\uc2dc&#8221;\uc758 \ud0c4\uc0dd\uacfc \ud601\uc2e0, \uccad\ub7c9\uc74c\ub8cc\uc758 \uc544\uc774\ucf58"},"content":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 1893\ub144, \uc57d\uc0ac\uc778 \ucf08\ube48 \ub178\uc2a4(Caleb Bradham)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc6d0\ub798 \uc774\ub984\uc740 &#8216;\ube0c\ub798\ub4dc&#8217;s \ub4dc\ub9c1\ud06c(Brad&#8217;s Drink)&#8217;\uc600\uc73c\uba70, \uc774\ub294 \ub178\uc2a4\uac00 \uac1c\ubc1c\ud55c \ud0c4\uc0b0\uc74c\ub8cc\uac00 \uc18c\ud654\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. 1898\ub144, \ube0c\ub79c\ub4dc \uc774\ub984\uc774 &#8216;\ud3a9\uc2dc-\ucf5c\ub77c(Pepsi-Cola)&#8217;\ub85c \ubcc0\uacbd\ub418\uc5c8\uace0, \uc774\ub294 \uc18c\ud654 \ud6a8\uc18c\uc778 &#8216;\ud3a9\uc2e0(pepsin)&#8217;\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ud3a9\uc2dc\uc758 \uc2dc\uc791\uc740 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc \uac74\uac15\uc744 \uace0\ub824\ud55c \uc81c\ud488\uc5d0\uc11c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 \ucc3d\ub9bd \uc774\ud6c4 \uc5ec\ub7ec \ubc88\uc758 \uc18c\uc720\uc790 \ubcc0\uacbd\uacfc \uacbd\uc601 \uc704\uae30\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 1930\ub144\ub300 \ub300\uacf5\ud669 \uc2dc\uae30, \ud3a9\uc2dc\ub294 &#8216;1\uc13c\ud2b8&#8217; \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \uc778\uae30\ub97c \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ud3a9\uc2dc\ub294 12\uc628\uc2a4 \uce94\uc744 5\uc13c\ud2b8\uc5d0 \ud310\ub9e4\ud558\uba70, \uc0c1\ub300\uc801\uc73c\ub85c \uc800\ub834\ud558\uac8c \ub300\ub7c9 \uc18c\ube44\ub97c \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \ud3a9\uc2dc\ub97c \ub300\uc911 \uc18d\uc73c\ub85c \uae4a\uc219\uc774 \uc790\ub9ac \uc7a1\uac8c \ub9cc\ub4e0 \uc911\uc694\ud55c \uc694\uc18c \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \ucca0\ud559\uba74\uc5d0\uc11c, \ud3a9\uc2dc\ub294 \ud56d\uc0c1 &#8216;\uc80a\uc74c&#8217;\uacfc &#8216;\ud65c\ub825&#8217;\uc744 \uac15\uc870\ud574\uc654\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 1960\ub144\ub300\uc5d0\ub294 &#8216;\ud3a9\uc2dc \uc81c\ub108\ub808\uc774\uc158(Pepsi Generation)&#8217; \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc744 \ud0c0\uac9f\uc73c\ub85c \ud55c \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ud3bc\ucce4\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e8\uc21c\ud55c \uc74c\ub8cc \uad11\uace0\ub97c \ub118\uc5b4, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \ubb38\ud654\ub97c \ud568\uaed8 \uc5b4\uc6b0\ub974\ub294 \uc804\ub7b5\uc73c\ub85c \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 \ub610\ud55c \uc5ec\ub7ec \uc720\uba85\ud55c \uad11\uace0\uc640 \ucea0\ud398\uc778\uc73c\ub85c \ub110\ub9ac \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. 1984\ub144\uc5d0\ub294 \ub9c8\uc774\ud074 \uc7ad\uc2a8\uc774 \ucd9c\uc5f0\ud55c \uad11\uace0\ub85c \ud070 \ud654\uc81c\ub97c \ubaa8\uc558\uace0, \uc7ad\uc2a8\uc758 \ucda4\uacfc \uc74c\uc545\uc740 \ud3a9\uc2dc\uc758 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc640 \uacb0\ud569\ub418\uc5b4 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uae30\uc5b5\uc5d0 \ub0a8\uc558\uc2b5\ub2c8\ub2e4. \uc774\ud6c4\uc5d0\ub3c4 \ube0c\ub9ac\ud2b8\ub2c8 \uc2a4\ud53c\uc5b4\uc2a4, \ube44\uc698\uc138 \ub4f1 \uc5ec\ub7ec \uc2a4\ud0c0\ub4e4\uc744 \ubaa8\ub378\ub85c \uae30\uc6a9\ud558\uba70, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac31\uc2e0\ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3a9\uc2dc\ub294 2008\ub144\ubd80\ud130 &#8216;\ud3a9\uc2dc \ub9ac\ud3ec\ub9f7(Pepsi Refresh Project)&#8217;\uc774\ub77c\ub294 \uc0ac\ud68c \uacf5\ud5cc \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc9c0\uc5ed \uc0ac\ud68c\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud3a9\uc2dc\uac00 \ub2e8\uc21c\ud55c \uc74c\ub8cc \uae30\uc5c5\uc774 \uc544\ub2cc, \uc0ac\ud68c\uc758 \uc77c\uc6d0\uc73c\ub85c\uc11c\uc758 \ucc45\uc784\uc744 \ub2e4\ud558\uace0\uc790 \ud558\ub294 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud3a9\uc2dc\ub294 \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uc5d0\ub3c4 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uac74\uac15\uacfc \uc6f0\ube59\uc744 \uace0\ub824\ud55c \uc800\uce7c\ub85c\ub9ac, \uc800\ub2f9 \uc81c\ud488 \ub77c\uc778\uc744 \ud655\ub300\ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc758 \ub2e4\uc591\ud55c \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \uacfc\uac70\uc640 \ud604\uc7ac\ub97c \uc544\uc6b0\ub974\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud3a9\uc2dc(Pepsi)\ub294 1893\ub144, \uc57d\uc0ac\uc778 \ucf08\ube48 \ub178\uc2a4(Caleb Bradham)\uc5d0 \uc758\ud574 \ucc98\uc74c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc6d0\ub798 \uc774\ub984\uc740 &#8216;\ube0c\ub798\ub4dc&#8217;s \ub4dc\ub9c1\ud06c(Brad&#8217;s Drink)&#8217;\uc600\uc73c\uba70, \uc774\ub294 \ub178\uc2a4\uac00 \uac1c\ubc1c\ud55c \ud0c4\uc0b0\uc74c\ub8cc\uac00 \uc18c\ud654\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. 1898\ub144, \ube0c\ub79c\ub4dc \uc774\ub984\uc774 &#8216;\ud3a9\uc2dc-\ucf5c\ub77c(Pepsi-Cola)&#8217;\ub85c \ubcc0\uacbd\ub418\uc5c8\uace0, \uc774\ub294 \uc18c\ud654 \ud6a8\uc18c\uc778 &#8216;\ud3a9\uc2e0(pepsin)&#8217;\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ud3a9\uc2dc\uc758 \uc2dc\uc791\uc740 \ub2e8\uc21c\ud55c \uc74c\ub8cc\uac00 \uc544\ub2cc \uac74\uac15\uc744 \uace0\ub824\ud55c \uc81c\ud488\uc5d0\uc11c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \ud3a9\uc2dc\ub294 \ucc3d\ub9bd \uc774\ud6c4 \uc5ec\ub7ec \ubc88\uc758 \uc18c\uc720\uc790 \ubcc0\uacbd\uacfc \uacbd\uc601 \uc704\uae30\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Pepsi \ud3a9\uc2dc","_yoast_wpseo_metadesc":"\ud3a9\uc2dc\ub294 1893\ub144 \ucf08\ube48 \ub178\uc2a4\uc5d0 \uc758\ud574 \ud0c4\uc0dd\ud55c \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c, \uc80a\uc74c\uacfc \ud65c\ub825\uc744 \uac15\uc870\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uc0ac\ub791\ubc1b\uc544\uc654\ub2e4. \ub300\uacf5\ud669 \uc2dc\uae30 1\uc13c\ud2b8 \ub9c8\ucf00\ud305\uc73c\ub85c \ub300\uc911\ud654\ub418\uc5c8\uc73c\uba70, \uc720\uba85 \uc2a4\ud0c0\ub4e4\uacfc\uc758 \ud611\uc5c5\uc73c\ub85c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc788\ub2e4. \uc0ac\ud68c \uacf5\ud5cc\uacfc \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\uc774\ub2e4.","footnotes":""},"categories":[10],"tags":[1065,83,914,2029,2028],"class_list":["post-33142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","tag-1065","tag-83","tag-914","tag-2029","tag-2028"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;\ud3a9\uc2dc&quot;\uc758 \ud0c4\uc0dd\uacfc \ud601\uc2e0, \uccad\ub7c9\uc74c\ub8cc\uc758 \uc544\uc774\ucf58 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\ud3a9\uc2dc\ub294 1893\ub144 \ucf08\ube48 \ub178\uc2a4\uc5d0 \uc758\ud574 \ud0c4\uc0dd\ud55c \ud0c4\uc0b0\uc74c\ub8cc \ube0c\ub79c\ub4dc\ub85c, \uc80a\uc74c\uacfc \ud65c\ub825\uc744 \uac15\uc870\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uc0ac\ub791\ubc1b\uc544\uc654\ub2e4. \ub300\uacf5\ud669 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