{"id":4323,"date":"2025-10-08T09:22:13","date_gmt":"2025-10-08T00:22:13","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85\/"},"modified":"2025-10-08T09:22:13","modified_gmt":"2025-10-08T00:22:13","slug":"%ec%b9%b4%ed%8e%9824-d2c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%98%81%ec%8b%a0%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85\/","title":{"rendered":"\uce74\ud39824, D2C \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc744 \uc704\ud55c \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4 \ub3c4\uc785"},"content":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc778 \uce74\ud39824\uac00 D2C(Direct to Consumer) \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c \ubb3c\ub958 \uc11c\ube44\uc2a4\uc778 ‘\ub9e4\uc77c\ubc30\uc1a1’\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uc774\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc774 \uace0\uac1d\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc11c\ube44\uc2a4\uc774\ub2e4. \uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uc0ac\uc804\uc5d0 \uce74\ud39824\uc758 \uc81c\ud734 \ubb3c\ub958\uc0ac\uc5d0 \uc785\uace0\uc2dc\ud0a4\uba74 \uc8fc\ubb38 \ubc1c\uc0dd \uc2dc 365\uc77c \uc989\uc2dc \ucd9c\uace0\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub85c, \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \ub9e4\uc77c\u00b7\ub2f9\uc77c\u00b7\uc0c8\ubcbd\ubc30\uc1a1\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc740 \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \uc694\uad6c\uc5d0 \ubd80\uc751\ud560 \uc218 \uc788\uc73c\uba70, \ud310\ub9e4\ud558\ub294 \uc0c1\ud488\uc758 \uc804\uccb4 \ud639\uc740 \uc77c\ubd80 \uc0c1\ud488\uad70\uc5d0 \ub300\ud574 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubc30\uc1a1 \uc804\ub7b5\uc744 \uc124\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud55c \uc774\ud6c4 \uc57d 3\uac1c\uc6d4 \uac04 100\uacf3 \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \uc801\uc6a9\ud574 \uc654\uc73c\uba70, \uc774 \uacfc\uc815\uc5d0\uc11c \uc0c1\ud488 \uc8fc\ubb38 \uc811\uc218\ubd80\ud130 \uc2e4\uc81c \ucd9c\uace0\uae4c\uc9c0\uc758 \uc2dc\uac04\uc774 \ud3c9\uade0 60% \ub2e8\ucd95\ub418\ub294 \ud6a8\uacfc\ub97c \uac70\ub450\uc5c8\ub2e4. \ubb3c\ub958 \uc6b4\uc601\uc758 \ud6a8\uc728\uc131\uc774 \uadf9\ub300\ud654\ub418\uba74\uc11c \ucd9c\uace0, \ud3ec\uc7a5, \ubc30\uc1a1 \uacfc\uc815\uc774 \uc790\ub3d9\ud654\ub418\uc5c8\uace0, \uc774\uc5d0 \ub530\ub77c \uc0ac\uc5c5\uc790\ub4e4\uc740 \ubb3c\ub958 \uc6b4\uc601\uc5d0 \ub300\ud55c \ubd80\ub2f4\uc744 \ud06c\uac8c \uc904\uc77c \uc218 \uc788\uc5c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc778 ‘\ub514\ub9c8\ud504’\ub294 \uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ud1b5\ud574 \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc8fc\ubb38\ud55c \uace0\uac1d\uc5d0\uac8c \ub2e4\uc74c\ub0a0 \uc0c1\ud488\uc744 \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc774\ub294 \ube0c\ub79c\ub4dc \ud3c9\uade0 \ubc30\uc1a1 \uc2dc\uac04\uc744 \ud604\uc800\ud788 \uc904\uc774\ub294 \ub370 \uae30\uc5ec\ud588\ub2e4. \uc774\ucc98\ub7fc ‘\uc9c0\uae08 \uc0ac\uba74 \ub0b4\uc77c \ub3c4\ucc29’\uc774\ub77c\ub294 \ud655\uc2e4\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \uc804\ud658\uc728 \ub610\ud55c \ub192\uc544\uc84c\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \ub9e4\uc77c\ubc30\uc1a1\uc758 \uae30\ub2a5\uc744 \uc190\uc27d\uac8c \ub3c4\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc900\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uce74\ud39824 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c ‘\ub2e4\uc591\ud55c \ubc30\uc1a1’ \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ud6c4, \uc6d0\ud558\ub294 \uc81c\ud734 \ubb3c\ub958\uc0ac \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud558\uc5ec \ubc30\uc1a1 \ud615\ud0dc\ub97c \uc124\uc815\ud558\uba74 \ub9e4\uc77c\ubc30\uc1a1\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c, \uce74\ud39824\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 ‘\ubb3c\ub958 \uc9c4\ub2e8’ \uae30\ub2a5\uc744 \ud568\uaed8 \uc81c\uacf5\ud55c\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc1fc\ud551\ubab0\uc758 \ucd9c\uace0 \uc18c\uc694 \uc2dc\uac04, \uc6d4 \ubc30\uc1a1 \uac74\uc218, \ubc18\ud488 \ubc0f \ucde8\uc18c\uc728, \ud310\ub9e4 \ud488\ubaa9 \uc218 \ub4f1\uc758 \ubb3c\ub958 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ud604\uc7ac \ubb3c\ub958 \uc0c1\ud0dc\ub97c \uc815\ubc00\ud558\uac8c \ubd84\uc11d\ud55c\ub2e4. \uc774\ud6c4 \ubc1c\uacac\ub41c \ubb38\uc81c\uc810\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \uc81c\uc2dc\ud558\uace0, \uac1c\uc120 \uac00\ub2a5\ud55c \ub9de\ucda4\ud615 \uc804\ub7b5\uacfc \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud558\uc5ec \uc0ac\uc5c5\uc790\uc758 \ubb3c\ub958 \uc6b4\uc601\uc744 \ud55c\uce35 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \uc900\ub2e4.<\/p>\n

\ud604\uc7ac \uce74\ud39824\ub294 CJ\ub300\ud55c\ud1b5\uc6b4, \ud30c\uc2a4\ud1a0, \ud488\uace0 \ub4f1\uc758 \ubb3c\ub958\uc0ac\uc640 \ud611\ub825\ud558\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc8fc\uc694 \ubb3c\ub958\uc0ac\uc640\uc758 \uc5f0\uacc4\ub97c \ud655\ub300\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\uc758 \ubb3c\ub958 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \ubc29\uce68\uc774\ub2e4. \uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 “\uc774\ubc88 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ubb3c\ub958\ub97c \ub2e8\uc21c\ud55c \ube44\uc6a9\uc774 \uc544\ub2cc \uc131\uc7a5\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825\uc73c\ub85c \uc0bc\uc744 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud588\ub2e4”\uace0 \uac15\uc870\ud588\ub2e4. \uce74\ud39824\uc758 \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub294 D2C \ube44\uc988\ub2c8\uc2a4\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc744 \uc81c\uc2dc\ud558\uba70, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc774 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ub6f0\uc5b4\ub118\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud798\uc744 \uc2e4\uc5b4\uc904 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/031\/0000970325?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc778 \uce74\ud39824\uac00 D2C(Direct to Consumer) \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c \ubb3c\ub958 \uc11c\ube44\uc2a4\uc778 ‘\ub9e4\uc77c\ubc30\uc1a1’\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \uc774\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc774 \uace0\uac1d\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc11c\ube44\uc2a4\uc774\ub2e4. \uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc740 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \uc0ac\uc804\uc5d0 \uce74\ud39824\uc758 \uc81c\ud734 \ubb3c\ub958\uc0ac\uc5d0 \uc785\uace0\uc2dc\ud0a4\uba74 \uc8fc\ubb38 \ubc1c\uc0dd \uc2dc 365\uc77c \uc989\uc2dc \ucd9c\uace0\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub85c, \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \ub9e4\uc77c\u00b7\ub2f9\uc77c\u00b7\uc0c8\ubcbd\ubc30\uc1a1\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 […]<\/p>\n","protected":false},"author":42,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uce74\ud39824","_yoast_wpseo_metadesc":"\uce74\ud39824\uac00 D2C \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4\ub97c \ubcf8\uaca9 \uc6b4\uc601\ud558\uba70, \uc8fc\ubb38\ubd80\ud130 \ucd9c\uace0\uae4c\uc9c0\uc758 \uc2dc\uac04\uc744 60% \ub2e8\ucd95\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ubb3c\ub958 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc740 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,4470,4471,4468,4472],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-d2c","tag-4470","tag-4471","tag-4468","tag-4472"],"yoast_head":"\n\uce74\ud39824, D2C \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc744 \uc704\ud55c \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4 \ub3c4\uc785 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\uac00 D2C \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4\ub97c \ubcf8\uaca9 \uc6b4\uc601\ud558\uba70, \uc8fc\ubb38\ubd80\ud130 \ucd9c\uace0\uae4c\uc9c0\uc758 \uc2dc\uac04\uc744 60% \ub2e8\ucd95\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ubb3c\ub958 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc740 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.doochang.co.kr\/blog\/\uce74\ud39824-d2c-\ube44\uc988\ub2c8\uc2a4-\ud601\uc2e0\uc744-\uc704\ud55c-\ub9e4\uc77c\ubc30\uc1a1-\uc11c\ube44\uc2a4-\ub3c4\uc785\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uce74\ud39824, D2C \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc744 \uc704\ud55c \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4 \ub3c4\uc785 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"og:description\" content=\"\uce74\ud39824\uac00 D2C \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4\ub97c \ubcf8\uaca9 \uc6b4\uc601\ud558\uba70, \uc8fc\ubb38\ubd80\ud130 \ucd9c\uace0\uae4c\uc9c0\uc758 \uc2dc\uac04\uc744 60% \ub2e8\ucd95\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ubb3c\ub958 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc740 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.doochang.co.kr\/blog\/\uce74\ud39824-d2c-\ube44\uc988\ub2c8\uc2a4-\ud601\uc2e0\uc744-\uc704\ud55c-\ub9e4\uc77c\ubc30\uc1a1-\uc11c\ube44\uc2a4-\ub3c4\uc785\/\" \/>\n<meta property=\"og:site_name\" content=\"\ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T00:22:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.doochang.co.kr\/blog\/wp-content\/uploads\/2025\/06\/\uc0c1\ud45c\ud50c\ub7ec\uc2a4-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta 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