{"id":4326,"date":"2025-10-08T09:28:07","date_gmt":"2025-10-08T00:28:07","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90-%ed%98%81%ec%8b%a0%ec%9d%84-%ea%b0%80%ec%a0%b8%ec%98%ac-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85\/"},"modified":"2025-10-08T09:28:07","modified_gmt":"2025-10-08T00:28:07","slug":"%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90-%ed%98%81%ec%8b%a0%ec%9d%84-%ea%b0%80%ec%a0%b8%ec%98%ac-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-d2c-%ec%8b%9c%ec%9e%a5%ec%97%90-%ed%98%81%ec%8b%a0%ec%9d%84-%ea%b0%80%ec%a0%b8%ec%98%ac-%eb%a7%a4%ec%9d%bc%eb%b0%b0%ec%86%a1-%ec%84%9c%eb%b9%84%ec%8a%a4-%eb%8f%84%ec%9e%85\/","title":{"rendered":"\uce74\ud39824, D2C \uc2dc\uc7a5\uc5d0 \ud601\uc2e0\uc744 \uac00\uc838\uc62c \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4 \ub3c4\uc785"},"content":{"rendered":"

\uce74\ud39824\uac00 D2C(Direct to Consumer) \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ucd5c\uc801\ud654\ub41c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\uc778 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1’\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 2\uc77c \ubc1c\ud45c\ud588\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uce74\ud39824\uc640 \uc81c\ud734\ub41c \ubb3c\ub958\uc5c5\uccb4\uc5d0 \uc2e0\uc18d\ud55c \ubc30\uc1a1\uc774 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \uc0ac\uc804\uc5d0 \uc785\uace0\ud558\uba74, \uc8fc\ubb38\uc774 \ubc1c\uc0dd\ud588\uc744 \ub54c 365\uc77c \ub0b4\ub0b4 \ubb3c\ub958\uc13c\ud130\uc5d0\uc11c \uc989\uc2dc \ucd9c\uace0\ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc5c5\uc790\ub4e4\uc740 \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \ub9e4\uc77c\u00b7\ub2f9\uc77c\u00b7\uc0c8\ubcbd\ubc30\uc1a1\uacfc \uac19\uc740 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uac16\ucd94\uac8c \ub41c\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \uc9c0\ub09c 3\uac1c\uc6d4 \ub3d9\uc548 100\uacf3 \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \uc2dc\ubc94\uc801\uc73c\ub85c \uc801\uc6a9\ud558\uc5ec \uadf8 \uc2dc\uc7a5\uc131\uc744 \uc785\uc99d\ud588\ub2e4\uace0 \uac15\uc870\ud588\ub2e4. \uc2e4\uc81c \uc11c\ube44\uc2a4 \ub3c4\uc785 \uc774\ud6c4 \uc0c1\ud488 \uc8fc\ubb38 \uc811\uc218\uc5d0\uc11c\ubd80\ud130 \ucd9c\uace0\uae4c\uc9c0\uc758 \uc2dc\uac04\uc774 \uc774\uc804\ubcf4\ub2e4 \uc57d 60% \ub2e8\ucd95\ub418\uc5c8\uace0, \ucd9c\uace0 \ubc0f \ud3ec\uc7a5 \uacfc\uc815\uc774 \uc790\ub3d9\ud654\ub428\uc73c\ub85c\uc368 \ubb3c\ub958 \uc6b4\uc601\uc758 \ubd80\ub2f4\uc774 \ub300\ud3ed \uc904\uc5b4\ub4e0 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubdf0\ud2f0 \ube0c\ub79c\ub4dc ‘\ub514\ub9c8\ud504’\ub294 \uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1\uc744 \ud1b5\ud574 \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc8fc\ubb38\ud55c \uace0\uac1d\uc774 \ub2e4\uc74c \ub0a0 \ubc14\ub85c \uc0c1\ud488\uc744 \ubc1b\uc544\ubcfc \uc218 \uc788\ub3c4\ub85d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uc600\ub2e4.<\/p>\n

\ub610\ud55c \uce74\ud39824\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 ‘\ubb3c\ub958 \uc9c4\ub2e8’ \uae30\ub2a5\ub3c4 \ucd94\uac00\ub85c \uc120\ubcf4\uc600\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc1fc\ud551\ubab0\uc758 \ucd9c\uace0 \uc18c\uc694\uc2dc\uac04, \uc6d4\ubcc4 \ubc30\uc1a1 \uac74\uc218, \ubc18\ud488 \ubc0f \ucde8\uc18c\uc728, \ud310\ub9e4 \ud488\ubaa9 \uc218 \ub4f1 \ub2e4\uc591\ud55c \ubb3c\ub958 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ud604\uc7ac \ubb3c\ub958 \uc0c1\ud0dc\ub97c \uc815\ubc00\ud558\uac8c \ubd84\uc11d\ud55c\ub2e4. \ubd84\uc11d \uacb0\uacfc\uc5d0 \ub530\ub77c \ubc1c\uacac\ub41c \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ub9de\ucda4\ud615 \uc804\ub7b5\uacfc \ubaa9\ud45c\uce58\ub97c \uc81c\uc2dc\ud558\uba70, \uc2e4\uc81c \uac1c\uc120 \uac00\ub2a5\ud55c \uc11c\ube44\uc2a4\ub3c4 \ud568\uaed8 \uc18c\uac1c\ub41c\ub2e4.<\/p>\n

\ud604\uc7ac \uce74\ud39824\ub294 CJ\ub300\ud55c\ud1b5\uc6b4, \ud30c\uc2a4\ud1a0, \ud488\uace0 \ub4f1 \uc5ec\ub7ec \ubb3c\ub958\uc0ac\uc640 \ud611\ub825\ud558\uace0 \uc788\uc73c\uba70, \ud5a5\ud6c4\uc5d0\ub3c4 \uc8fc\uc694 \ubb3c\ub958\uc0ac\uc640\uc758 \uc5f0\ub3d9\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud558\uc5ec \uc0ac\uc5c5\uc790\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc774\ub2e4. \uce74\ud39824\uc758 \uc774\ubc88 \ub9e4\uc77c\ubc30\uc1a1 \uc11c\ube44\uc2a4\ub294 D2C \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \ub370 \ud06c\uac8c \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/138\/0002206470?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uce74\ud39824\uac00 D2C(Direct to Consumer) \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ucd5c\uc801\ud654\ub41c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\uc778 ‘\uce74\ud39824 \ub9e4\uc77c\ubc30\uc1a1’\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 2\uc77c \ubc1c\ud45c\ud588\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uce74\ud39824\uc640 \uc81c\ud734\ub41c \ubb3c\ub958\uc5c5\uccb4\uc5d0 \uc2e0\uc18d\ud55c \ubc30\uc1a1\uc774 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \uc0ac\uc804\uc5d0 \uc785\uace0\ud558\uba74, \uc8fc\ubb38\uc774 \ubc1c\uc0dd\ud588\uc744 \ub54c 365\uc77c \ub0b4\ub0b4 \ubb3c\ub958\uc13c\ud130\uc5d0\uc11c \uc989\uc2dc \ucd9c\uace0\ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc5c5\uc790\ub4e4\uc740 \uc8fc\ub9d0\uacfc \uacf5\ud734\uc77c\uc5d0\ub3c4 \ub9e4\uc77c\u00b7\ub2f9\uc77c\u00b7\uc0c8\ubcbd\ubc30\uc1a1\uacfc \uac19\uc740 \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 […]<\/p>\n","protected":false},"author":36,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uce74\ud39824","_yoast_wpseo_metadesc":"\uce74\ud39824\uac00 D2C \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c '\ub9e4\uc77c\ubc30\uc1a1' \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud558\uba70 \uace0\uac1d\uc5d0\uac8c \ucc28\ubcc4\ud654\ub41c \ubc30\uc1a1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uc790\ub3d9\ud654\ub41c \ucd9c\uace0 \ubc0f \ud3ec\uc7a5 \uacfc\uc815\uc744 \ud1b5\ud574 \ubb3c\ub958 \uc6b4\uc601\uc758 \ubd80\ub2f4\uc744 \uc904\uc774\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc758 \ubb3c\ub958 \uc9c4\ub2e8 \uae30\ub2a5\uc73c\ub85c \ub9de\ucda4\ud615 \uac1c\uc120 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud55c\ub2e4. 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