{"id":5495,"date":"2025-10-27T07:24:45","date_gmt":"2025-10-26T22:24:45","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025-%ec%84%b1%ea%b3%b5%ec%a0%81-%ea%b0%9c%ec%b5%9c%eb%a1%9c-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90-%ec%84%b1%ec%9e%a5-%ec%a0%84\/"},"modified":"2025-10-27T07:24:45","modified_gmt":"2025-10-26T22:24:45","slug":"%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025-%ec%84%b1%ea%b3%b5%ec%a0%81-%ea%b0%9c%ec%b5%9c%eb%a1%9c-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90-%ec%84%b1%ec%9e%a5-%ec%a0%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025-%ec%84%b1%ea%b3%b5%ec%a0%81-%ea%b0%9c%ec%b5%9c%eb%a1%9c-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90-%ec%84%b1%ec%9e%a5-%ec%a0%84\/","title":{"rendered":"\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025 \uc131\uacf5\uc801 \uac1c\ucd5c\ub85c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5 \uacf5\uc720"},"content":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c \uce74\ud39824\ub294 \ucd5c\uadfc \uac15\ub0a8 \uc5d8\ub9ac\uc5d0\ub098 \ud638\ud154\uc5d0\uc11c ‘\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5’\uc744 \uc8fc\uc81c\ub85c \ud55c \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4 ‘\ubd80\uc2a4\ud2b8 2025’\ub97c \uc131\ud669\ub9ac\uc5d0 \uac1c\ucd5c\ud588\ub2e4. \uc774 \uc790\ub9ac\uc5d0\uc11c\ub294 \uad6c\uae00, \ub124\uc774\ubc84 \ub4f1 \uc5ec\ub7ec \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc0ac\uc640 \ud568\uaed8 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \uc131\uc7a5 \uc804\ub7b5\uc744 \uacf5\uc720\ud558\uba70, \ucc38\uc11d\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uae30\ud68c\ub97c \ub9c8\ub828\ud588\ub2e4.<\/p>\n

\uce74\ud39824\ub294 \uc804 \uc138\uacc4 \uc5b4\ub290 \ub204\uad6c\ub098 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud558\uc5ec \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uacb0\uc81c, \ubb3c\ub958, \ub9c8\ucf00\ud305 \ub4f1 \uc5ec\ub7ec \ubd84\uc57c\ub97c \uc544\uc6b0\ub974\ub294 \uc11c\ube44\uc2a4\ub294 \uad6d\ub0b4\ub294 \ubb3c\ub860 \ud574\uc678 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uacbd\uc7c1\ub825\uc744 \uac16\ucd9c \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\ub2e4. \uc774\ubc88 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c \uce74\ud39824\ub294 ‘\uce74\ud39824 \uc5d4\ud130\ud504\ub77c\uc774\uc988’\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5 \uc0ac\ub840\ub97c \ud1b5\ud574 D2C(Direct to Consumer) \uc1fc\ud551\ubab0 \uc6b4\uc601\uc5d0 \uc720\uc6a9\ud55c \uc194\ub8e8\uc158\uc744 \uc18c\uac1c\ud588\ub2e4. <\/p>\n

\ud2b9\ud788 \uc5ec\uc131 \ud328\uc158 \ube0c\ub79c\ub4dc \ub77c\uc774\ud06c\uc720\ub294 \uce74\ud39824\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc5f0 \ub9e4\ucd9c 22\uc5b5 \uc6d0\uacfc \ubc29\ubb38\uc790 \uc218 241\ub9cc \uba85\uc744 \uae30\ub85d\ud558\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uc600\ub2e4. \uce74\ud39824\uc758 \uc804\ubb38\uac00\ub4e4\uc740 \uc81c\ud488\uc758 \ucc28\ubcc4\ud654\ub97c \uc704\ud574 \uc0ac\uc774\uc988\uc640 \uae30\uc7a5\uc744 \uc138\ubd84\ud654\ud558\ub294 \uc804\ub7b5\uc744 \uc81c\uc548\ud588\uc73c\uba70, D2C \uc1fc\ud551\ubab0\uc744 \uc911\uc2ec\uc73c\ub85c \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110\uc5d0 \uc785\uc810\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud588\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \ube0c\ub79c\ub4dc\uc758 \ub9e4\ucd9c \uc99d\uac00\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud558\uc600\ub2e4.<\/p>\n

\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ube0c\ub79c\ub4dc \ud53d\uc148 \ub610\ud55c \uce74\ud39824\uc758 \uc804\ubb38\uac00\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ucd08\uae30 \uc790\uae08 \ubd80\uc871 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc0ac\uc5c5 \ud6a8\uc728\uc131\uc744 \ud06c\uac8c \uac1c\uc120\ud558\uc600\ub2e4. \ud53d\uc148\uc740 \ud611\uc5c5 \ud6c4 \ub9e4\uc6d4 \ub450 \uc790\ub9bf\uc218 \uc774\uc0c1\uc758 \uc131\uc7a5\uc744 \uae30\ub85d\ud558\uba70 \ucd5c\uadfc\uc5d0\ub294 \uc6d4 \ub9e4\ucd9c 2\uc5b5 \uc6d0\uc5d0 \ub3c4\ub2ec\ud588\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub840\ub294 \uce74\ud39824\uac00 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uc758 \ud6a8\uacfc\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc88b\uc740 \uc608\ub77c \ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc774\ub0a0 \ud589\uc0ac\uc5d0\ub294 \uad6c\uae00, \ub124\uc774\ubc84, \uba54\ud0c0, \ud06c\ub9ac\ud14c\uc624 \ub4f1 \ub2e4\uc591\ud55c \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc0ac\uc758 \uc774\ucee4\uba38\uc2a4 \uc804\ubb38\uac00\ub4e4\uc774 \ucc38\uc5ec\ud558\uc5ec \ucc3d\uc5c5 \ub2e8\uacc4\ubd80\ud130 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uae4c\uc9c0\uc758 \ub9de\ucda4\ud615 \uc804\ub7b5\uc744 \uacf5\uac1c\ud558\uc600\ub2e4. \uba54\ud0c0\uc758 \uae40\ubb38\uacbd \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc774\ucee4\uba38\uc2a4\ub97c \uc5f0\ub3d9\ud558\uc5ec \ud310\ub85c\ub97c \ud655\uc7a5\ud560 \uac83\uc744 \uad8c\uc7a5\ud558\uba70, \uba54\ud0c0 AI\ub97c \ud65c\uc6a9\ud55c \uc0c1\ud488 \ub178\ucd9c \uc804\ub7b5\uc744 \uc18c\uac1c\ud588\ub2e4. \uc774 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc0ac\uc5c5\uc790\ub4e4\uc740 \uad11\uace0 \uc218\uc775\ub960\uc744 \ud3c9\uade0 14% \uc99d\uac00\uc2dc\ud0a4\uace0, \uad6c\ub9e4\ub2f9 \ube44\uc6a9\uc744 \ud3c9\uade0 11% \uc808\uac10\ud558\ub294 \ud6a8\uacfc\ub97c \uc5bb\uc5c8\ub2e4.<\/p>\n

\ub124\uc774\ubc84\uc758 \uc548\uc138\uc900 \ucc44\ub110\ucee8\uc124\ud305\ud300 \ub9e4\ub2c8\uc800\ub294 D2C \uc1fc\ud551\ubab0\uc758 \ub9e4\ucd9c \uc9d1\uc911 \uae30\ud68d\uc804 \uae30\uac04\uc5d0 \ube0c\ub79c\ub4dc \ub178\ucd9c\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc804\ub7b5\uc744 \uac15\uc870\ud558\uc600\ub2e4. AI\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc758 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ud050\ub808\uc774\uc158\ud558\uc5ec \ubcf4\ub2e4 \ub9ce\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc0c1\ud488\uc774 \ub3c4\ub2ec\ud558\ub3c4\ub85d \ub3d5\ub294 \ubc29\uc548\uc740 \ub9ce\uc740 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uc720\uc6a9\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uac15\uc218\ub9b0 \ubd80\uc7a5\uacfc \uc774\uc720\ub9ac \ud300\uc7a5\uc740 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub97c \uc704\ud574 \ud2b9\uc815 \uc2dc\uc98c\uc5d0 \uc1fc\ud551\ud558\ub294 \uc18c\ube44\uc790\ub098 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0 \uad00\uc2ec \uc788\ub294 \uc18c\ube44\uc790\ub97c AI\uac00 \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\ub0b4\ub294 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud558\uc600\ub2e4. \uc774\ub294 \ud604\uc9c0 \uace0\uac1d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc73c\ub85c, \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc774\ub2e4.<\/p>\n

\uce74\ud39824\uc758 \uc774\uc7ac\uc11d \ub300\ud45c\ub294 \u201c\uc774\ubc88 \ud589\uc0ac\uac00 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \ub3d9\ub825\uc744 \uc81c\uacf5\ud560 \uac83\u201d\uc774\ub77c\uba70, \ud5a5\ud6c4\uc5d0\ub3c4 \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uafb8\uc900\ud788 \uace0\ub3c4\ud654\ud558\uc5ec \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ub354 \uc27d\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4. \uc774\ubc88 ‘\ubd80\uc2a4\ud2b8 2025’ \ucee8\ud37c\ub7f0\uc2a4\ub294 \uce74\ud39824\uac00 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \ub3c4\uc6c0\uc744 \uc8fc\uae30 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc911\uc694\ud55c \uacc4\uae30\uac00 \ub418\uc5c8\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/092\/0002395126?sid=105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c \uce74\ud39824\ub294 \ucd5c\uadfc \uac15\ub0a8 \uc5d8\ub9ac\uc5d0\ub098 \ud638\ud154\uc5d0\uc11c ‘\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5’\uc744 \uc8fc\uc81c\ub85c \ud55c \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4 ‘\ubd80\uc2a4\ud2b8 2025’\ub97c \uc131\ud669\ub9ac\uc5d0 \uac1c\ucd5c\ud588\ub2e4. \uc774 \uc790\ub9ac\uc5d0\uc11c\ub294 \uad6c\uae00, \ub124\uc774\ubc84 \ub4f1 \uc5ec\ub7ec \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc0ac\uc640 \ud568\uaed8 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc758 \uc131\uc7a5 \uc804\ub7b5\uc744 \uacf5\uc720\ud558\uba70, \ucc38\uc11d\uc790\ub4e4\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uae30\ud68c\ub97c \ub9c8\ub828\ud588\ub2e4. \uce74\ud39824\ub294 \uc804 \uc138\uacc4 \uc5b4\ub290 \ub204\uad6c\ub098 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud558\uc5ec […]<\/p>\n","protected":false},"author":36,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uce74\ud39824","_yoast_wpseo_metadesc":"\uce74\ud39824\ub294 \uac15\ub0a8 \uc5d8\ub9ac\uc5d0\ub098 \ud638\ud154\uc5d0\uc11c '\ubd80\uc2a4\ud2b8 2025' \ucee8\ud37c\ub7f0\uc2a4\ub97c \uac1c\ucd5c\ud558\uba70 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5 \uc804\ub7b5\uc744 \uacf5\uc720\ud588\ub2e4. \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc804\ubb38\uac00\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 D2C \uc1fc\ud551\ubab0 \uc6b4\uc601\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uacf5\ud558\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\uc801\uc778 \uae30\uc220\uacfc \uc11c\ube44\uc2a4 \uace0\ub3c4\ud654\ub97c \uc57d\uc18d\ud588\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,5271,5270,447,4468],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-d2c","tag-5271","tag-5270","tag-447","tag-4468"],"yoast_head":"\n\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025 \uc131\uacf5\uc801 \uac1c\ucd5c\ub85c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5 \uacf5\uc720 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\ub294 \uac15\ub0a8 \uc5d8\ub9ac\uc5d0\ub098 \ud638\ud154\uc5d0\uc11c '\ubd80\uc2a4\ud2b8 2025' \ucee8\ud37c\ub7f0\uc2a4\ub97c \uac1c\ucd5c\ud558\uba70 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5 \uc804\ub7b5\uc744 \uacf5\uc720\ud588\ub2e4. \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc804\ubb38\uac00\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c 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