{"id":5503,"date":"2025-10-27T07:34:02","date_gmt":"2025-10-26T22:34:02","guid":{"rendered":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025%ec%97%90%ec%84%9c-%ec%a0%84%ed%95%98%eb%8a%94-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90%ec%9d%98-%ec%84%b1%ea%b3%b5-%ec%a0%84\/"},"modified":"2025-10-27T07:34:02","modified_gmt":"2025-10-26T22:34:02","slug":"%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025%ec%97%90%ec%84%9c-%ec%a0%84%ed%95%98%eb%8a%94-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90%ec%9d%98-%ec%84%b1%ea%b3%b5-%ec%a0%84","status":"publish","type":"post","link":"https:\/\/www.doochang.co.kr\/blog\/%ec%b9%b4%ed%8e%9824-%eb%b6%80%ec%8a%a4%ed%8a%b8-2025%ec%97%90%ec%84%9c-%ec%a0%84%ed%95%98%eb%8a%94-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ec%82%ac%ec%97%85%ec%9e%90%ec%9d%98-%ec%84%b1%ea%b3%b5-%ec%a0%84\/","title":{"rendered":"\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025\uc5d0\uc11c \uc804\ud558\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \uc131\uacf5 \uc804\ub7b5"},"content":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uac00 23\uc77c ‘\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5’\uc744 \uc8fc\uc81c\ub85c \ud55c \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4 ‘\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025’\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud589\uc0ac\uc5d0\uc11c\ub294 \ucd08\uae30 \ucc3d\uc5c5\ubd80\ud130 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \uc774\ub974\ub294 \ub2e8\uacc4\ubcc4 \uc131\uc7a5 \ub85c\ub4dc\ub9f5\uc774 \uc18c\uac1c\ub418\uc5c8\uc73c\uba70, \ucc38\uc11d\uc790\ub4e4\uc740 D2C(Direct to Consumer) \uc1fc\ud551\ubab0 \uc6b4\uc601\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\uc640 \uc804\ub7b5\uc744 \ubc30\uc6b8 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac00\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce74\ud39824\uc758 \uac01 \ube0c\ub79c\ub4dc\ub294 \uae30\uc5c5\uc758 \uaddc\ubaa8\uc640 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \ud2b9\ud788 D2C \uc1fc\ud551\ubab0 \uc6b4\uc601\uc5d0 \ud544\uc694\ud55c \uad6c\uccb4\uc801\uc778 \uc9c0\uc6d0\uc744 \uc544\ub07c\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uc790\ub9ac\uc5d0\uc11c \uc790\uc0ac \uc774\ucee4\uba38\uc2a4 \uc804\ubb38\uac00\uc640 \ud611\uc5c5\ud574 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub8ec \uc131\uacf5 \uc0ac\ub840\ub3c4 \uacf5\uc720\ub418\uc5c8\ub294\ub370, \ud2b9\ud788 \uc5ec\uc131 \ud328\uc158 \ube0c\ub79c\ub4dc ‘\ub77c\uc774\ud06c\uc720’\uc758 \uc0ac\ub840\uac00 \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \ube14\ub85c\uadf8 \ub9c8\ucf13 \uc6b4\uc601\uc744 \ud1b5\ud574 \uc2dc\uc791\ud55c \uc0ac\uc5c5\uc744 \uce74\ud39824\uc640\uc758 \ud611\uc5c5\uc73c\ub85c \ubcf8\uaca9\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uce74\ud39824\uc758 \uc804\ubb38\uac00\ub294 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc5d0 \uc0ac\uc774\uc988\uc640 \uae30\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \uc0c1\ud488\uc758 \ucc28\ubcc4\ud654\ub97c \uc774\ub04c\uc5b4\ub0bc \uac83\uc744 \uc81c\uc548\ud558\uc600\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c D2C \uc1fc\ud551\ubab0 \uc911\uc2ec\uc73c\ub85c \ub2e4\uc591\ud55c \ud310\ub9e4 \ucc44\ub110\uc5d0 \uc785\uc810\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub77c\uc774\ud06c\uc720\ub294 \uc5f0\ub9e4\ucd9c 22\uc5b5\uc6d0\uacfc \ud568\uaed8 \ubc29\ubb38\uc790 \uc218 241\ub9cc \uba85\uc744 \ub2ec\uc131\ud558\uba70 \ud611\uc5c5 \uc774\uc804\uacfc \ube44\uad50\ud574 \uac01\uac01 7\ubc30, 10\ubc30 \uc774\uc0c1\uc758 \uc131\uc7a5\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uc774\ub0a0 \ud589\uc0ac\uc5d0\ub294 \uad6c\uae00, \ub124\uc774\ubc84, \uba54\ud0c0, \ud06c\ub9ac\ud14c\uc624 \ub4f1 \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc0ac\uc758 \uc774\ucee4\uba38\uc2a4 \uc804\ubb38\uac00\ub4e4\uc774 \ucc38\uc5ec\ud558\uc5ec \ucc3d\uc5c5 \ub2e8\uacc4\ubd80\ud130 \uae00\ub85c\ubc8c \uc9c4\ucd9c\uae4c\uc9c0\uc758 \ub9de\ucda4\ud615 \uc804\ub7b5\uc744 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uc778 \uae40\ubb38\uacbd\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc774\ucee4\uba38\uc2a4\ub97c \uc5f0\uacc4\ud558\uc5ec \ud310\ub85c\ub97c \ud655\uc7a5\ud560 \uac83\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uba54\ud0c0\uc758 AI \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc\uc758 D2C \uc1fc\ud551\ubab0 \uc0c1\ud488 \uc815\ubcf4\uac00 \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uc2a4\ub808\ub4dc \ud50c\ub7ab\ud3fc\uc5d0 \ucd5c\uc801\uc758 \ubc29\uc2dd\uc73c\ub85c \ub178\ucd9c\ub418\uc5b4 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ucd94\ucc9c\ub418\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud55c \uc0ac\uc5c5\uc790\ub4e4\uc740 \uae30\uc874 \uad11\uace0 \uc0c1\ud488\uc744 \uc0ac\uc6a9\ud560 \ub54c\uc640 \ube44\uad50\ud574 \uad11\uace0 \uc218\uc775\ub960\uc774 \ud3c9\uade0 14% \uc99d\uac00\ud558\uace0, \uad6c\ub9e4\ub2f9 \ube44\uc6a9(CPP)\uc740 \ud3c9\uade0 11% \uc808\uac10\ud558\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc548\uc138\uc900 \ub124\uc774\ubc84 \ucc44\ub110\ucee8\uc124\ud305\ud300 \ub9e4\ub2c8\uc800\ub294 D2C \uc1fc\ud551\ubab0\uc758 \ub9e4\ucd9c\uc774 \uc9d1\uc911\ub418\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\uac04\uc5d0 \ube0c\ub79c\ub4dc\uc758 \uc9d1\uc911 \ub178\ucd9c\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ud050\ub808\uc774\uc158\ud568\uc73c\ub85c\uc368 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488\uc774 \ub3c4\ub2ec\ud558\ub3c4\ub85d \ub3d5\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ucc38\uc11d\ud55c \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc774 \uac80\uc99d\ub41c \uc0ac\uc5c5 \uc804\ub7b5\uacfc \uc131\uacf5 \uc0ac\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \uc801\ud569\ud55c \ubc29\ud5a5\uc131\uc744 \uc124\uacc4\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc904 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n

\uc774\uc7ac\uc11d \uce74\ud39824 \ub300\ud45c\ub294 \u201c\uc774\ubc88 \ud589\uc0ac\uc5d0\uc11c \uacf5\uac1c\ub41c \uc2e4\uc804 \uc804\ub7b5\uacfc \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc0ac\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \ub3d9\ub825\uc744 \ub354\ud574\uc904 \uac83\u201d\uc774\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uac00 \ub354 \uc27d\uace0 \ube60\ub974\uac8c \uae00\ub85c\ubc8c \ubb34\ub300\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud558\uaca0\ub2e4\ub294 \uc758\uc9c0\ub97c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ubc88 ‘\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025’\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \uc720\uc775\ud55c \uc790\ub9ac\ub85c, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc7a1\uc744 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n

[\uad00\ub828\uae30\uc0ac] https:\/\/n.news.naver.com\/mnews\/article\/031\/0000974500?sid=101<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \uce74\ud39824\uac00 23\uc77c ‘\uc628\ub77c\uc778 \uc0ac\uc5c5\uc790 \uc131\uc7a5 \uc804\ub7b5’\uc744 \uc8fc\uc81c\ub85c \ud55c \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4 ‘\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025’\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud589\uc0ac\uc5d0\uc11c\ub294 \ucd08\uae30 \ucc3d\uc5c5\ubd80\ud130 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \uc774\ub974\ub294 \ub2e8\uacc4\ubcc4 \uc131\uc7a5 \ub85c\ub4dc\ub9f5\uc774 \uc18c\uac1c\ub418\uc5c8\uc73c\uba70, \ucc38\uc11d\uc790\ub4e4\uc740 D2C(Direct to Consumer) \uc1fc\ud551\ubab0 \uc6b4\uc601\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\uc640 \uc804\ub7b5\uc744 \ubc30\uc6b8 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac00\uc84c\uc2b5\ub2c8\ub2e4. \uce74\ud39824\uc758 \uac01 \ube0c\ub79c\ub4dc\ub294 \uae30\uc5c5\uc758 \uaddc\ubaa8\uc640 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \ud2b9\ud788 […]<\/p>\n","protected":false},"author":47,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\uce74\ud39824","_yoast_wpseo_metadesc":"\uce74\ud39824\ub294 '\ubd80\uc2a4\ud2b8 2025' \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c D2C \uc1fc\ud551\ubab0 \uc6b4\uc601\uacfc \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc704\ud55c \uc131\uc7a5 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud588\ub2e4. \uc131\uacf5 \uc0ac\ub840\uc640 \ud568\uaed8 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640\uc758 \uc5f0\uacc4\ub97c \uac15\uc870\ud558\uba70, AI \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \ub9de\ucda4\ud615 \uad11\uace0 \uc804\ub7b5\uc774 \ub9e4\ucd9c \uc99d\ub300\uc5d0 \uae30\uc5ec\ud560 \uac83\uc784\uc744 \ubc1d\ud614\ub2e4.","footnotes":""},"categories":[4],"tags":[4469,2793,4942,5270,4468],"class_list":["post-5503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","tag-d2c","tag-2793","tag-4942","tag-5270","tag-4468"],"yoast_head":"\n\uce74\ud39824 \ubd80\uc2a4\ud2b8 2025\uc5d0\uc11c \uc804\ud558\ub294 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\uc758 \uc131\uacf5 \uc804\ub7b5 - \ub450\ucc3d\ud2b9\ud5c8\ubc95\ub960\uc0ac\ubb34\uc18c<\/title>\n<meta name=\"description\" content=\"\uce74\ud39824\ub294 '\ubd80\uc2a4\ud2b8 2025' \uc624\ud504\ub77c\uc778 \ucee8\ud37c\ub7f0\uc2a4\ub97c \ud1b5\ud574 \uc628\ub77c\uc778 \uc0ac\uc5c5\uc790\ub4e4\uc5d0\uac8c D2C \uc1fc\ud551\ubab0 \uc6b4\uc601\uacfc \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uc704\ud55c \uc131\uc7a5 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud588\ub2e4. \uc131\uacf5 \uc0ac\ub840\uc640 \ud568\uaed8 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc640\uc758 \uc5f0\uacc4\ub97c \uac15\uc870\ud558\uba70, AI 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